Lessons from Harley-Davidson’s Turnaround: The Unconventional Path to Dominating Your Market with Ken Schmidt
Most businesses struggle to stand out and truly differentiate themselves in today's crowded and competitive landscape. They often rely too heavily on promoting their products or services, failing to realize that customers form connections based on an organization's culture and humanity.
Gayle Lantz speaks with Ken Schmidt, a driving force behind Harley-Davidson's legendary turnaround and global dominance. Ken shifted the company's mindset from a product-first approach to one that prioritized creating memorable experiences and emotional connections with customers.
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