E027 - Playing The Game In Reverse

Affiliate Marketing For Lenders · Apr 25, 2025 · 12m

Marketers sometimes like to enter new channels gradually, conservatively even. This works in many channels like paid search, social, and direct mail.

But for fintechs, entering new affiliate channels like this can have catastrophic consequences.

In today's Podcast, I share why entering into new affiliate marketplaces "cautiously" can be dangerous for new entrants. I'll walk you through how to play the game in reverse.

Note: If you want to hear more about this in future Podcasts, email me at carlos@newmarketgrowth.com with your questions.

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