Latest / $100M Exits with Jason Kirby
EP 99: From Zero to $10B in Secondaries: Greg Brogger 's Journey to a $160M Exit
In this episode, we break down how founders and early employees can get liquidity before an IPO—without selling shares, triggering taxes, or relying on a shaky secondary market.
Our guest is Greg Brogger, founder of SharesPost (sold to Forge Global for $160M, later taken public and acquired) and now CEO of Collective Liquidity.Greg is one of the earliest architects of the private stock market, with over $10B+ in transactions.
He covers:
Why founders often wait too long for personal liquidity
The hidden risks of SPVs and secondary marketplacesHow to diversify equity without paying capital…
The skinny
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