Latest / Success Story with Scott Clary / Lessons - How to Build a Valuable Community Without Venture Capital | Jack Butcher - Visualize Value Founder (1.2M Followers)

Transcript

Lessons - How to Build a Valuable Community Without Venture Capital | Jack Butcher - Visualize Value Founder (1.2M Followers) · Success Story with Scott Clary

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  In this lessons episode, explore why showing your work publicly has become the ultimate currency
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  for building credibility and opportunity online. Discover how transparency and proof-of-work drive
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  community growth and long-term success understand how creators can productize their skills to create
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  scalable income and uncover strategies to stay focused amid distractions and avoid chasing every new
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  trend. I'm not sure if you if you if you did this purposefully or not, but also I found that
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  everything you did you built a great community around it so it wasn't just putting out great
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  content like there was a great community that you built it and if I'm not mistaken even the
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  products that you the the the course the final the second course I'm not sure about the first one
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  but did you build those in public as well like you involved the community and so that's something
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  else that I noticed that people that do it very well especially on Twitter just because it seems
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  to be like such a huge or the organic reaches immense compared to many other social platforms.
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  So walk me through if you have any tips on on building that community because if somebody does
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  build one sell twice that's they have a product fine but how do you build this reach because that's
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  really what's going to really benefit right. Yeah I think one of the one of the advantages I
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  have as a designer and one of the things that's been like extremely
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  instrumental in the like the development of my career is showing my work so it's like nobody's
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  ever cared about my degree nobody's ever cared about where I went to school every interview I've
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  gone to every like job I've even every project I've gotten to work on internally and agency has
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  been because of the thing I did last so and you have a very tangible set of assets to point to as
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  a designer because you you produce a portfolio of work like this is a project I worked on this is
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  a brand I designed this is a website I built and I think that was almost a subconscious advantage
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  for such a long time because I'd always had that mentality right so it doesn't it doesn't matter
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  what you tell me show me what you did and that's how that's how I managed to move jobs and get a job
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  in the first place by showing my portfolio so I think that's a skill that other not even a skill it's
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  a practice I should say that other industries and other disciplines are coming around to now so
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  if you're you know if you're academia does this like they publish what they're thinking about right
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  they're always producing there's always an output of okay this is the research that we've done
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  this is how we're going to present it this is you know our thesis and I think convincing people
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  whatever it is you're thinking about you have an opportunity to produce deliverables that convey
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  that right and that to me is it's like a fundamental shift in thinking that seems completely obvious to
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  me as a designer but when I introduce that concept to other people they're like oh yeah that's a great
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  idea I'm going to start doing that and the idea that you think you're going to get discovered or
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  people will you know actively seek out your thinking without doing that is I mean it's insane
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  when you look at it that way but it's obvious but that's what everybody does that's what everybody does
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  right right boom that someone's just going to come and like pluck you out and be like oh can you
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  yeah can you uh sell me on your services and you know the way the I mean the internet is just
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  a monstrous force in that equation right every there's an aval quote the the internet the internet
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  democratizes consumption but consolidates production so if you're the best in the world at
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  anything you get to do it for everyone and that's like a really huge overlooked force in society
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  I think that just because you've had this experience offline or because you have this anecdote
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  of a friend of yours that got you know that new somebody and got this job here
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  proof of work is now like the currency that is going to move your career forward I think in almost
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  every field and people who can produce visual assets or tangible assets or record podcasts or
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  make videos are just that much more likely to generate luck uh you know create relationships at
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  scale because you know it's just sheer surface area and that is uh uh just uh the one thing I think
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  that is hugely underestimated and it takes a long time to build it and get good at it and all
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  of those things but um yeah that but that's what differentiates that's that you're having that
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  asset right is what differentiates how do you so this is something that now you teach over to people
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  that are building the the build one the build once sell twice so um as part of that I'm assuming you
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  actually have the the way to ideate on on how to productize your your knowledge and your your
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  experience but also part of that is also the the building the community building the brand and
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  that's is that the core less than the core learning is to is to show your work in some format or
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  another and I guess I'm just thinking through like for for somebody who isn't a designer a podcast
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  youtube whatever it may be that's probably the easiest way there are there are other ways that you
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  can show work I'm just curious I don't know yeah there's something else that you would recommend
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  people do to build out this brand well another thing that's interesting and this is like
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  there's so much nuance to this and it often doesn't get covered in conversations about it but
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  the one of the fundamental things I think is do you have a skill set that allows you to produce
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  a result for someone on your own if you do then you have a massive opportunity to teach other people
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  that skill set right if you're a designer a writer a video producer if you produce something tangible
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  or you have you can analyze data in a certain way there is it's like reverse engineering the result
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  so a huge part of the curriculum is to get people focused on the result they generate
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  and then essentially build things that help you deliver that result with a less linear
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  relationship to your time over time so you begin as a designer that spends three days with a
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  founding team getting all the information out of them and then turning that into an asset the
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  second iteration of that is you have systems to collect that information from them and you
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  write better questions and you spend less time you spend less time like grilling people individually
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  so it gets more and more efficient and then eventually you have a program that's so watertight
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  because you've sent a hundred people through it and you've like figured out all the blind spots
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  and figured out what you need to introduce somebody to at what time in order to get them to think
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  about something in a different way that helps you like slowly divorce your time from the delivery
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  of the result but I think that is the introspective question that all of this begins with is like if
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  if I if I can create leverage for someone else on my own then I can produce an asset that essentially
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  replicates my ability to do that and that like we're in a period of time now where it's really hard
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  to build that very specific skill set and stay focused long enough to be able to produce that result
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  right when I started my career I would get like two text messages a day and I'd read them on my
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  lunch break people that are like practitioners and trying to learn skills now are going on Twitter
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  or Instagram every 45 seconds and it feels like you're missing the bow every time you look at
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  something else right it's like oh I should be working on this or I should be you know I should
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  learn that skill or I should be following this person and and like emulate what they're doing so
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  I'm really empathetic to the fact that it's harder or at least my perspective of it is it's really
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  difficult to build these stand out skills yeah and you have that shiny object syndrome for sure
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  right that's that's always an issue now with social and constant exposure and you're always
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  questioning whether or not you're doing it right even if you're getting results should you
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  redo it or learn something new or do it a different way so how do you how do you personally
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  focus on what's driving results and not follow that shiny object all the time it's increasingly
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  difficult right the the amazing thing about building a business like this is it sort of trails
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  your curiosity so you have to you have to be interested in something that you're not quite
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  great at in order to continue to like deliver those learnings to people who haven't gone down the
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  same path as you but you also have to recognize when you are like just completely distracted and
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  wasting time and that's the the like the amazing thing about the internet as it cuts both ways right
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  you can go super deep and build one cell twice the addressable market for that is enormous you could
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  go and sell that for a decade probably right there's enough people that have not been exposed to
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  those ideas but you can get in this little echo chamber where you've you you start to burn out
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  on on that thinking because you've been teaching it for a year for example but
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  then you you could switch too far in a different direction right or for me like my shiny object
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  is crypto so I'm like down all these different rabbit holes you know I played around with NFTs
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  this year and I'm incredibly like I'm a huge believer in all this technology but there's also a
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  cost to being distracted from the thing that a hundred thousand people know you for for example
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  thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you
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  never miss an episode and if you want to dive deeper into this conversation check out the links
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  in the description to watch the full episode see you in the next one