The rise of alternate crests
One trend that has been noticeable this season is the increase in club's having alternate crests. Whether it is call back to historical crests or pulling out elements, it seems to be the thing to have on your kit.
Matt and Phil discuss why it seems to be so important this season and how it impacts a kit's design process. They also discuss some of their favourites, mainly coming from Italy and England, with a couple of notable mentions from Scotland and the Netherlands.
Are you a fan of the alternate crest trend? Does your club have one? What's your favourite and least favourite? Let us know…
The skinny
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