Latest / Off Grid Down Under by MDC
EP 42 | The Road to 40,000+ Caravans: The Full MDC Story
Almost twenty years ago, Vaughan Hindley started Market Direct Group with $5,000, a laptop, and a bulk lot of 12-volt camping jugs on eBay.
Today, MDC is one of Australia's most trusted off-road caravan brands — with 40,000+ units on the road, showrooms across the country, and a footprint in the United States.
In this episode, Steve sits down with Vaughan (CEO & Founder), James Field (General Manager – Commercial & Product), and Mark Banksy (Beach2Bush Adventures) to tell the full story — the pivots, the product firsts, the things that nearly didn't work, and what's driving MDC's next…
The skinny
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