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Brick-and-Mortar Is the New Superpower | Toronto News
Forget online-only—brick-and-mortar stores are the new superpower for brands, turning foot traffic into loyal customers. Gen Z hits physical stores weekly, and interactive in-person experiences are paying off with 3-5x ROI. Eighty percent say these events are the best way to discover new products, and 85% are more likely to buy after face-to-face engagement. Experts insist brands must design emotional experiences, not just stock shelves—and measure success beyond attendance, tracking long-term behavior. E-commerce’s still rising, but the most savvy brands are betting big on the old-school…
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