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Movie Trailers! · The Recess Bell

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  Speaker 1: This production is brought to you by the Recess Bell Hi.
• 0:08
  Speaker 2: How are you doing guys?
• 0:10
  Speaker 1: It's me Justin Greenberg, the guy who hosts this show
• 0:15
  Speaker 1: that I don't know if anyone's even listening to, but
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  Speaker 1: I love doing it. It's Film Reel right here on
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  Speaker 1: the Recess Bell Network, and today I'm gonna be talking
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  Speaker 1: about movie trailers. Now, the beauty of this show is
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  Speaker 1: it's my personal stories. If you want to learn the
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  Speaker 1: history of movie trailers, I know they've been around for
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  Speaker 1: well over one hundred years.
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  Speaker 2: I'm not gonna know that stuff.
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  Speaker 1: But the reason why I love doing this show is
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  Speaker 1: because it's, you know, essentially my childhood, my growing up,
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  Speaker 1: and my history with movies. So that's what this episode's
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  Speaker 1: gonna be about. We're gonna talk about the positives of
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  Speaker 1: movie trailers, the negatives of movie trailers, some of my
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  Speaker 1: all time favorites, and some of the cliches that I
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  Speaker 1: just absolutely hate that go along with seemingly every single
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  Speaker 1: movie trailer these days.
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  Speaker 2: So let's get into it right now here we go,
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  Speaker 2: we're starting. Did I hit recording? Yep, it's recording.
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  Speaker 1: Let's start off with the positives of movie trailers. I
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  Speaker 1: actually think there's a lot more negatives or trailers than
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  Speaker 1: there are positives, But to me, they are the selling point.
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  Speaker 2: They are a.
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  Speaker 1: Quick gauge into seeing if an audience is interested in
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  Speaker 1: a movie. And especially when you go to the movies
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  Speaker 1: and you're watching it with an audience, you could tell
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  Speaker 1: if a movie is going to have a certain buzz
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  Speaker 1: around it based off of the trailer, whether it's the
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  Speaker 1: murmuring after the trailer ends, oh, I got to see that,
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  Speaker 1: you'll hear someone in the background. I vividly remember seeing
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  Speaker 1: the movie Spawn in movie theaters and there was a
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  Speaker 1: trailer for Alient Resurrection and a guy in the back
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  Speaker 1: of the audience.
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  Speaker 2: Said, I can't wait to see that one.
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  Speaker 1: In a sarcastic tone, and the whole audience was dying laughing.
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  Speaker 1: And I think that, you know, that was true with
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  Speaker 1: what the actual movie was. It was a terrible movie.
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  Speaker 1: It didn't do good and and that trailer didn't do
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  Speaker 1: a good selling point to you know, get audiences invested
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  Speaker 1: into the movie. Sometimes there's just a certain buzz around
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  Speaker 1: a trailer, you know. For me, the teaser trailer is
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  Speaker 1: something I'm actually into more than the actual trailer. I
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  Speaker 1: feel like you know, a full length trailer. People that
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  Speaker 1: don't know what the fuck a trailer is, I guess
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  Speaker 1: you should explain. It's the preview before the movie.
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  Speaker 2: The previews. You know, you're watching the previous.
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  Speaker 1: If you don't know what a trailer is and you're
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  Speaker 1: watching or listening to me talk about movies, she probably
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  Speaker 1: stopped listening to the podcast at this point. I'm not
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  Speaker 1: gonna baby this yar trailer. You know what a trailer.
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  Speaker 1: I'm not talking about a trailer that's you know, in
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  Speaker 1: the back of a truck, movie previews trailers, I think
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  Speaker 1: the teaser trailer, which is usually like a thirty second thing.
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  Speaker 1: To me, that's that's what really gets me hooked in
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  Speaker 1: because it's more mysterious. You're not seeing so much. And
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  Speaker 1: again we're gonna get to some of the negatives of
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  Speaker 1: trailers later on, and you know, one of those is
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  Speaker 1: showing too much of what the movie is. But the
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  Speaker 1: teaser trailer, that's where your intrigue really starts. When I
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  Speaker 1: was a kid, I actually loved the previews. I remember
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  Speaker 1: there were shows actually on TV, you know, pre internet,
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  Speaker 1: that would just show movie previews. When you rented a
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  Speaker 1: movie coming soon to a theater near you, you know,
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  Speaker 1: that would play before each movie, and we loved it.
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  Speaker 2: Coming soon to theaters, coming, coming, coming, We loved it
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  Speaker 2: as a kid.
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  Speaker 1: One of the earlier episodes on this podcast, I was
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  Speaker 1: talking about the movie Mortal Kombat, and when me and
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  Speaker 1: my brother rented Dumb and Dumber, they showed a teaser
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  Speaker 1: trailer for Mortal Kombat and we rewound that thing forty
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  Speaker 1: or fifty times, just watching it over and over again.
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  Speaker 1: Now with the Internet, that's where people get their teaser trailers.
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  Speaker 1: On the last episode of Film Reel, we were talking
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  Speaker 1: about physical media and how no major studios are actually
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  Speaker 1: releasing physical media, so you're not gonna get those trailers
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  Speaker 1: prior to the movies because they're not being released. And
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  Speaker 1: Netflix and other streaming services don't have you previews before
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  Speaker 1: the movies. I wonder if that's something they'll eventually implement,
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  Speaker 1: But if you're going to see your trailers these days,
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  Speaker 1: it's usually on the Internet. That's where you get your
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  Speaker 1: first experience with it. And again, I don't like that,
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  Speaker 1: that's one of the negatives. I like being introduced to
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  Speaker 1: the movie preview before an actual movie, so I try
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  Speaker 1: and avoid all trailers until I actually am seeing it
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  Speaker 1: on the big screen. I loved the surprise of a
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  Speaker 1: trailer when, especially when I was younger, that's I hate
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  Speaker 1: to be this old guy. Oh it's so much better
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  Speaker 1: back in my day, But it just was. It really was,
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  Speaker 1: and you're not surprised by pretty much anything these days.
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  Speaker 1: You know, let's just use Marvel for example. They've mapped
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  Speaker 1: out the next ten years of Marvel movies, so you
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  Speaker 1: know what's coming next. Unless you're living under a rock
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  Speaker 1: and avoiding all social media. You know they're making a
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  Speaker 1: Fantastic four. You know they're making you know, another Avengers
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  Speaker 1: movie down the line. But when you were younger and
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  Speaker 1: the internet really wasn't a thing, those movie previews were
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  Speaker 1: the introduction, the the hey we're making a new Batman movie.
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  Speaker 1: Hey they're making a Spawn movie, and that's lost. Let's
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  Speaker 1: get into the negatives because there's I feel like there's
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  Speaker 1: a lot more negatives when it comes to modern movie trailers.
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  Speaker 1: If you go back to like the seventies, trailers were terrible.
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  Speaker 1: They really were terrible. The initial Star Wars trailer was
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  Speaker 1: a laugh joke. Everyone saw that trailer and thought this
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  Speaker 1: movie was going to be horrendous Star Wars a billion
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  Speaker 1: years in the making, and it's coming to your galaxy
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  Speaker 1: this summer. That's coming. I really think they start to
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  Speaker 1: perfect the trailer in the nineties and actually into the
• 6:22
  Speaker 1: early two thousands. That's when they become really cinematic, and
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  Speaker 1: a lot of the times the trailers were significantly better
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  Speaker 1: than the actual movie. And that's one of the negatives.
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  Speaker 1: And another big negative is a lot of these trailers.
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  Speaker 1: And you hear this cliche all the time, but it
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  Speaker 1: is so true. These movie trailers show way too much.
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  Speaker 1: You get all the big jokes when it comes to
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  Speaker 1: a comedy, you get all the big scares when it
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  Speaker 1: comes to a horror movie. It also spoils certain things.
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  Speaker 1: So let's just go back to an example that I
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  Speaker 1: want to bring up. The last Star Wars movie to
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  Speaker 1: come out, Episode nine, an awful movie. But in the
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  Speaker 1: trailer for this movie, they showed a lot of scenes
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  Speaker 1: with Chewbacca with other characters, and around a third way
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  Speaker 1: through the movie, you're supposed to believe that Chewbacca dies.
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  Speaker 1: But I'm sitting there in the theater and I'm going
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  Speaker 1: I saw the trailer. There's several scenes that weren't there,
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  Speaker 1: so we know he's going to show back up because
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  Speaker 1: I saw him interact with so and so. I saw
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  Speaker 1: him interact there, and we haven't gotten those scenes, just
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  Speaker 1: so you just gave that away. I think the worst
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  Speaker 1: example of a trailer spoiling things is the movie Castaway,
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  Speaker 1: which is such.
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  Speaker 2: A good movie.
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  Speaker 1: Tom Hanks. He's trapped on an island. Will he get
• 7:41
  Speaker 1: off the Oh yeah, he will get off the island,
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  Speaker 1: because the trailer shows him getting off the island.
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  Speaker 2: We were launched for four years. We had a funeral coffin.
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  Speaker 1: What was in it that I cannot believe that they
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  Speaker 1: would allow that. Now, a lot of directors don't really
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  Speaker 1: even have say as to what goes into the trailer.
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  Speaker 1: That's the studios call. But you think somebody like Robert
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  Speaker 1: SimK is a guy who made Back to the Future,
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  Speaker 1: who framed Roger Rabbit Forrest Gump, would have some say.
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  Speaker 1: So I'm curious as to how he would allow such
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  Speaker 1: a monumental moment in the movie get released in the trailer.
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  Speaker 1: Absolutely embarrassing. There's a couple of cliches that I've noticed,
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  Speaker 1: and I want you guys to notice next time you
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  Speaker 1: go to the movies, because they're pretty much there'll you're
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  Speaker 1: guaranteed to see it now if Hollywood decides to ever
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  Speaker 1: make a comedy again, because that's just something that they
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  Speaker 1: don't do anymore. You'll notice one trend. There'll be music
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  Speaker 1: playing throughout the trailer. Then to accentuate the joke, they
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  Speaker 1: will stop the music, and that's the cue for the
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  Speaker 1: audience to laugh along. It's sort of like when you're
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  Speaker 1: watching a sitcom and they have the laugh tracks. It's
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  Speaker 1: to get the sheep to go, yeah, yeah, that's supposed
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  Speaker 1: to be funny. Hey, I'm calling about the ad for
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  Speaker 1: healthy girls with good sat scores.
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  Speaker 2: She could take your clothes off in there. I don't
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  Speaker 2: know if it's even legal.
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  Speaker 1: Another cliche, which I think is something that's far more
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  Speaker 1: recent than the stopping of the music for comedy, it's
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  Speaker 1: this taking a classic song and then having a slowed
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  Speaker 1: down version of it. I don't know why they think
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  Speaker 1: this is so epic. They'll take the dumbest song.
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  Speaker 2: The Wilds on the busco.
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  Speaker 1: Down and now they haven't used that song, but I
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  Speaker 1: wouldn't be shocked if they do that.
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  Speaker 2: I'm incapable of leaving you alone.
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  Speaker 1: Duff had a rough start in life, you should steer
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  Speaker 1: clear for me healthy every time you go to the
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  Speaker 1: movies and you're watching at least five or six trailers.
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  Speaker 1: One of those previous we'll have some song from the sixties, seventies, eighties,
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  Speaker 1: and they'll do a remixed version of it slowed down
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  Speaker 1: to be epic. Music is so important to not just
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  Speaker 1: the actual movie, but the trailer, and that anytime that happens,
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  Speaker 1: I roll my eyes and go ugh, we're doing that
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  Speaker 1: cliche again. How about some of the best Let's again
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  Speaker 1: way too much negative. Let's talk about some of the
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  Speaker 1: best movie trailers. Let's start with one that was a
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  Speaker 1: bad movie, because that's something that could happen. That's always
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  Speaker 1: so fascinating. Sometimes really good movies have bad trailers, likely
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  Speaker 1: we talked about with Star Wars, and then sometimes it's
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  Speaker 1: vice versa.
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  Speaker 2: There there's a trailer that's so good.
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  Speaker 1: And you're like, this movie can't be bad, and then
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  Speaker 1: it ends up being crappy. One of those that stands
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  Speaker 1: out for me is Tim Burton's Planet of the Apes.
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  Speaker 1: I thought this was gonna be freaking fantastic. The special
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  Speaker 1: effects were great, didn't reveal too much about the plot.
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  Speaker 1: We're getting a new Apes movie after thirty something years.
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  Speaker 1: And then the movie actually started and it was horrendous,
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  Speaker 1: but a fantastic, well put together trailer. One that I
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  Speaker 1: was so interested in was Cloverfield. I didn't really care
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  Speaker 1: for the movie, but that initial teaser trailer there was
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  Speaker 1: so much buzz. I'm telling you everyone on the internet
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  Speaker 1: was talking about this preview because there was so little
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  Speaker 1: information about it. Nobody really knew what it was going
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  Speaker 1: to be. And I remember people online trying to decipher
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  Speaker 1: what the people in the trailer were actually saying.
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  Speaker 2: There is that a lion?
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  Speaker 1: I remember people thinking as there were a giant lion
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  Speaker 1: and ended up being a random monster. But other people
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  Speaker 1: thought it was a Godzilla movie. They thought this was
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  Speaker 1: some secret Godzilla movie that was being made. And there
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  Speaker 1: was such a fantastic buzz around that trailer. Speaking of buzz,
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  Speaker 1: the marketing, the whole marketing around the Blair Witch project
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  Speaker 1: absolutely brilliant, and those trailers made it seem like what
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  Speaker 1: we were watching was a documentary. And again, you would
• 12:04
  Speaker 1: lose that in twenty twenty four when I'm recording this podcast,
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  Speaker 1: something like that would be debunked right away.
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  Speaker 2: You'd have a Facebook page of the actors.
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  Speaker 1: You'd have a Twitter account, they'd have a TikTok, you'd
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  Speaker 1: know that these were actors. Somehow, some way that would
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  Speaker 1: be revealed. But back in nineteen ninety nine, when the
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  Speaker 1: Internet that we know is in its infancy, that marketing
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  Speaker 1: buzz that was really like the first movie to really
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  Speaker 1: use the Internet to its advantage. A majority of the
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  Speaker 1: people had no idea what we were watching. Is this
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  Speaker 1: a documentary? And I know the movie is very divisive,
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  Speaker 1: I love it, but the trailer, there's no denying that
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  Speaker 1: that buzz surrounding the movie all because of the trailer
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  Speaker 1: sold that film and it became one of the most
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  Speaker 1: profitable movies of all time, simply, I think based off
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  Speaker 1: of its marketing. You want to talk about marketing everywhere.
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  Speaker 1: Godzilla from the year before nineteen ninety eight. The buzz
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  Speaker 1: for this movie started the year prior when Jurassic Park
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  Speaker 1: two The Lost World was in theaters, and before that
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  Speaker 1: movie started. I remember this teaser trailer very vividly. It's
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  Speaker 1: a group of people in the Museum of Natural History.
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  Speaker 1: They're looking at the Tyrannosaurus Rex, you know, the bones
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  Speaker 1: of it. And this is before Jurassic Park so this
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  Speaker 1: was all calculated. They knew this was going to debut
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  Speaker 1: before the new Jurassic Park movie. So they have the
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  Speaker 1: t Rex right, and then boom, Godzilla's foot crashes through
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  Speaker 1: the ceiling and smashes the t Rex, and then it's
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  Speaker 1: revealed that a year from then, you know, they're going
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  Speaker 1: to be releasing a Godzilla movie. And it was like, wow,
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  Speaker 1: they can release trailers a year prior to the movie
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  Speaker 1: actually being released. That is something I don't think was
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  Speaker 1: happening years ago. That pretty much started. I want to
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  Speaker 1: say Godzilla was one of those first movies to really
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  Speaker 1: start that buzz a year prior to it being released.
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  Speaker 1: The movie ended up being terrible, but you know, the
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  Speaker 1: marketing was so good. I want to lump some of
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  Speaker 1: the marketing along within this conversation of just trailers. But
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  Speaker 1: posters are very important. The modern poster is terrible. It's
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  Speaker 1: always some just just horrible photoshoped green screen sort of crap.
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  Speaker 1: And back in the day, there was an art to
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  Speaker 1: the poster. Look up a guy Drew Strusen, look up
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  Speaker 1: a guy like John Alvin. These are movie poster artists
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  Speaker 1: that crafted these amazing creations for movies like Indiana Jones
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  Speaker 1: and Back to the Future and Aladdin, and it's art.
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  Speaker 1: It's work of art, and there's this simplicity to it
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  Speaker 1: and an intrigue that you get from just looking.
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  Speaker 2: At a logo.
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  Speaker 1: Look at the logo for Jurassic Park, look at the
• 14:48
  Speaker 1: logo for Ghostbusters. Those are iconic images, just a simple
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  Speaker 1: black background with a simple logo, and it sold the
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  Speaker 1: movie Batman from nineteen eighty nine, a simple logo that
• 15:00
  Speaker 1: is so iconic. You're not getting that anymore. What logo
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  Speaker 1: for a movie has come out in the last twenty
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  Speaker 1: five years where it's iconic. Look at the poster for
• 15:09
  Speaker 1: the original Avengers movie, one of the ugliest posters ever conceived.
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  Speaker 1: I like the movie, but the poster is shit. And
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  Speaker 1: that's part of this whole marketing scheme. And Godzilla really
• 15:20
  Speaker 1: perfected that with you know, collaborations with Taco Bell and
• 15:23
  Speaker 1: anytime you'd see a bus, it would have a giant
• 15:26
  Speaker 1: banner on it saying, you know, Godzilla's cock is the
• 15:29
  Speaker 1: size of this bus. I swear to God I saw
• 15:32
  Speaker 1: that somewhere two trailers before the movie, Jerry Maguire, I
• 15:38
  Speaker 1: rent to Jerry Maguire, and two trailers showed that I
• 15:42
  Speaker 1: was so excited for and again you're rewinding the VHS tape,
• 15:47
  Speaker 1: rewatching it over and over again. And luckily these two
• 15:49
  Speaker 1: movies ended up being two of my favorite movies of
• 15:52
  Speaker 1: all time. Men in Black and Starship Troopers fantastic trailers.
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  Speaker 1: Didn't show too much, but showed it enough to get
• 16:01
  Speaker 1: you interested in what you're going to be seeing moving forward.
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  Speaker 1: I think The Dark Knight did a fantastic job, especially
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  Speaker 1: after the tragic passing of Heath Ledger. It's a tough
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  Speaker 1: thing to market a movie once you know your your
• 16:16
  Speaker 1: co star dies. You know, how do you market this?
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  Speaker 1: How do you how do you talk about this movie
• 16:20
  Speaker 1: when you go on the Tonight Show without mentioning Heath Ledger?
• 16:23
  Speaker 1: How do you show movie trailers without you know that
• 16:27
  Speaker 1: in the back of your head that you know the
• 16:28
  Speaker 1: main antagonist of this movie is is dead in the
• 16:32
  Speaker 1: real world. And they did a really good job The
• 16:35
  Speaker 1: Dark Knight. And they did something that I think, again
• 16:39
  Speaker 1: I could be mistaken, but this is just from my
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  Speaker 1: memory that I don't know if it was ever done before,
• 16:44
  Speaker 1: but before the movie, I am legend they showed an
• 16:48
  Speaker 1: entire scene from the movie now looking back at it.
• 16:53
  Speaker 1: I'm not a fan that they did that. They're they're
• 16:55
  Speaker 1: they're showing an entire scene from the movie. But at
• 16:58
  Speaker 1: the time it was a big thing. A lot of
• 17:01
  Speaker 1: people went to go see I Am Legends, specifically to
• 17:05
  Speaker 1: watch this scene from The Dark Knight because there was
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  Speaker 1: such a buzz around that movie. And I use that
• 17:10
  Speaker 1: word buzz, but it's it's true and that and that's
• 17:13
  Speaker 1: something that I know I've said a few times with
• 17:16
  Speaker 1: this specific episode of the podcast, but.
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  Speaker 2: That's what the trailer needs to do.
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  Speaker 1: There needs to be something about the trailer that get
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  Speaker 1: you not wanting to forget what you saw and makes
• 17:29
  Speaker 1: you want to buy a ticket and go see the movie.
• 17:33
  Speaker 1: It is so important now in today's day and age,
• 17:36
  Speaker 1: there's things like Ron Tomatoes and that's a whole different
• 17:38
  Speaker 1: discussion for a different day, but that's that's another big
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  Speaker 1: selling point for people. Is you know, is the audience
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  Speaker 1: score good? Is the is the critics score good for
• 17:48
  Speaker 1: a movie? But for a lot of people, they ignore that.
• 17:52
  Speaker 1: They just go by did I enjoy the trailer? And
• 17:55
  Speaker 1: it's especially in a pre Ron Tomatoes day and age,
• 17:59
  Speaker 1: the trailer was what got you to go see the movie.
• 18:04
  Speaker 1: You go on YouTube, some of the most highest viewed
• 18:07
  Speaker 1: videos in the history of that website are movie trailers.
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  Speaker 1: People love movies, but I think a lot of people
• 18:14
  Speaker 1: love the idea of a trailer because I like to
• 18:18
  Speaker 1: think of it as the.
• 18:19
  Speaker 2: Opening of a football season.
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  Speaker 1: It's like Week one, right, you don't know what the
• 18:25
  Speaker 1: team's gonna be going into the preseason. You get the
• 18:27
  Speaker 1: teaser trailer and that's sort of an indication as to
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  Speaker 1: what this team or what this movie is going to be.
• 18:33
  Speaker 1: Are people invested in the team? Are people gonna go
• 18:37
  Speaker 1: the pay to watch the Mets or watch you know,
• 18:39
  Speaker 1: I know I said football, but you know where my
• 18:41
  Speaker 1: Mets giar right now? So are people gonna go watch
• 18:44
  Speaker 1: the Jets?
• 18:44
  Speaker 2: You know?
• 18:45
  Speaker 1: Based off of that Week one, based off of that
• 18:47
  Speaker 1: trailer that was initially shown. And I think that buzz
• 18:51
  Speaker 1: and excitement, like I said, is gone with the internet
• 18:54
  Speaker 1: these days.
• 18:54
  Speaker 2: You know what's coming out.
• 18:55
  Speaker 1: But I just have all those fond memories of when
• 18:58
  Speaker 1: I was a kid and I didn't know what was
• 19:00
  Speaker 1: coming out and you would be shocked and surprised. That
• 19:04
  Speaker 1: wonder with cinema, and that's going to do it for
• 19:08
  Speaker 1: this edition of the film Real. My name is Justin Greenberg.
• 19:11
  Speaker 1: Thank you all for listening, so long coming