Latest / CattleUSA Daily / 106: World Champion Wade Leist: Competitive Auctioneering Built His Skills But Relationships Built His Career
Transcript
- 0:00Welcome back to another episode of the Kettle USA Daily podcast.
- 0:03Happy Monday everyone. Today we are welcoming our third
- 0:08King of the Ring guest on to the podcast.
- 0:10Wade Lest is joining us from Northern Michigan and we are so
- 0:15excited to have him on and share a little bit more about his
- 0:18story. And we get kind of philosophical
- 0:21during the podcast as well. And towards the end, after Wade
- 0:24shares a little bit about his story, we just talk about the
- 0:27auction industry and relationship building and
- 0:31everything else that kind of goes along with that.
- 0:33So without further ado, I'm going to stop yapping and let's
- 0:36go ahead and get into this episode with Wade.
- 0:42Welcome to the Cattle USA Daily podcast, your go to source for
- 0:46the latest livestock markets, industry insights and the update
- 0:49shaping agriculture today. I'm your host, Lauren Moylan, a
- 0:53passionate advocate for agriculture here to keep you
- 0:55informed and connected. Now let's dive into today's
- 0:59episode. Wade, welcome to the podcast.
- 1:05We are so excited to have you on as our third King of the Ring
- 1:10guest on to the podcast. I would love it if you could
- 1:12just take it away, share a little bit more about yourself,
- 1:14your story, all the things. Yeah, very good.
- 1:17Well, it's a pleasure to be on Lauren and get to, I get to
- 1:21watch some of your earlier episodes and looking forward to
- 1:23hearing from the rest of the guys.
- 1:24I live in Northern Michigan. That's where I'm at right now.
- 1:27And we most beautiful time of year up here summertime.
- 1:30And I'm actually going to head over to my dad's sail here in a
- 1:32little bit and help them where I can.
- 1:34I grew up in the auction industry.
- 1:36I grew up in a sail barn for the most part.
- 1:39My parents, my grandfather would take cattle to a sail a couple
- 1:42hours South of us. And those are some of my first
- 1:44memories, playing next to the train track and moving baby
- 1:47calves and that kind of stuff. I didn't really understand what
- 1:49the industry was, but I just knew that every Wednesday went
- 1:52to a sale and my dad worked the ring there for a long time and
- 1:55then started selling. He was their main auctioneer for
- 1:58a long time. And then he moved on and bought
- 2:00his own market. He sold at 3 markets at one time
- 2:04and then he bought his own market.
- 2:05And I was, I think maybe I was like in college or halfway
- 2:09through college or something when he bought that and, and
- 2:12would help him in the summer and then and then after college
- 2:15worked at the farm and worked at the market and end up going to
- 2:17auction school and just kind of fell into it.
- 2:20It's not if my parents, my grandparents hadn't been in this
- 2:22industry, I probably wouldn't sure.
- 2:24I never would have got into it. Yeah, I I love seeing how
- 2:27people's childhoods kind of shape them because it's one of
- 2:29those things, you think about it every once in a while, you're
- 2:31like, I would not be where I am today if that didn't happen or
- 2:35if my parents weren't in this or all of the things like that.
- 2:38Share a little bit more about what it was like to grow up in
- 2:40the industry and then now it continued to just be part of
- 2:43your life. It was for a long time.
- 2:45So I would work on the farm with my grandpa and that was from
- 2:49like I remember being in college and you know, that was the
- 2:52Monday through Saturday thing. He's just worked on the farm and
- 2:55I'd play some sports in the evening or you know, wasn't,
- 2:59didn't have a lot of time to go to the beach or anything.
- 3:00But the sale was a big thing for me because it was on Wednesday.
- 3:03So it split my week up and I always look forward to it.
- 3:07I would take like a truck and a trailer and we had, I had a
- 3:09route that I would go pick up cold cows or fat cattle or baby
- 3:12calves, feeder cattle and take to the sale.
- 3:15And it broke my week up. So Wednesday morning we'd meet
- 3:18at the farm, we'd go over kind of the route for the day who had
- 3:21to pick up what you'd go on that route, take it to the sale,
- 3:24might have to go back for another load, but otherwise stay
- 3:26at the sale and then start sorting cattle pen and cattle
- 3:29tag and cattle waiting for the sale to start.
- 3:31And then my job was to load the scales for a long time.
- 3:34Then I started work in the ring and, and after I went to auction
- 3:37school, my parents would let me sell a few baby calves and let
- 3:41me sell a few Wake House kind of at the end, like after, you
- 3:43know, the last 10 cows that come through and they're kind of
- 3:45shaky and everybody's pretty well gone, they'd let me sell
- 3:48those. So that, that was how I got a
- 3:50kind of acclimated to the livestock marketing industry was
- 3:53it was kind of my, you know, it cut my week in half.
- 3:56And so I always look forward to it because Monday, Tuesday and
- 3:58then Wednesday came a Wednesday was really fast and move along
- 4:01quickly. And then it made the rest of the
- 4:03week shorter. Yeah, no, that I love that
- 4:06that's how a lot of people kind of grew up in the industry,
- 4:09right. Like whether you were a kid that
- 4:11was going because your parents were on the auction block or
- 4:14whether you were getting pulled out of school early because hey,
- 4:18it's a Thursday and we got to go to the markets and I'm not going
- 4:21to be home when you get off the school bus.
- 4:22So you're getting picked up early type of situation.
- 4:25And it's crazy how sale barns kind of shape a lot of our
- 4:29childhoods in the ag industry, especially just like the
- 4:31production side of the cattle industry, and how that has kind
- 4:36of shaped you into the person that you are today.
- 4:38Share a little bit more about your auction auctioneering
- 4:41journey. It was something that was
- 4:43obviously instilled in you from a very young age.
- 4:45And then you went to auction school.
- 4:47What of the beginning years of your career kind of looks like?
- 4:50Man, I I did it because I thought it would be a nice way
- 4:53to earn a little extra money. Like my brother was going to
- 4:55start working for my dad doing some estate auctions.
- 4:58I had, I had tried to, you know, develop a chant, but only to the
- 5:04extent of what I thought it sounded like.
- 5:06So I would, I would try for 5 minutes be like, I guess I can't
- 5:09do it. And that would be it.
- 5:11And then my brother told me that you can develop a chant and just
- 5:15start slow and you can develop 1.
- 5:16And I thought, OK, well, maybe I can do that because I'm broke
- 5:19and it would really help to have an extra few 100 bucks every
- 5:22month, you know, you know, helping at an auction or
- 5:24something and, and selling is way easier than holding up stuff
- 5:28and help people load, fold out couches and stuff like that.
- 5:30So I thought, yeah, this this would be a nice way to learn a
- 5:33little extra money. And then there was some, there
- 5:35was some local charities for like a banquet, I guess you call
- 5:38it like, you know, Wild Turkey Federation or the Ducks
- 5:41Association, whatever they are, you can do some of those and
- 5:44earn a little extra cash on the side.
- 5:46So that's how that's how I kind of got started and selling
- 5:49livestock. We had my dad clearly was an
- 5:54established auctioneer, sold his own sale.
- 5:56He had a guy that came up out of the Thumb area in Michigan and
- 5:59some customers kind of followed him and he had been there for
- 6:02100 years. So he wasn't going anywhere.
- 6:05And it just, it didn't really, it looked like maybe a path for
- 6:09me, at least not any, anything that was going to be coming up
- 6:12anytime soon. But they gave me a chance to let
- 6:15me sell a few and, and eventually that guy retired and,
- 6:20and then, you know, you'd sell a few more.
- 6:22And then I started getting into these contests.
- 6:26I started going to my first contest was a greater Midwest
- 6:28contest. I I heard about it from a friend
- 6:30of mine and, and he said it was, you know, you're around some
- 6:34guys that are really good and we only sell a handful every other
- 6:38week or something like that. You know, when, when I was
- 6:40there. So I thought, yeah, this would
- 6:41be, this would be a good experience.
- 6:42So I went and tried that. And then I end up getting in the
- 6:44WLAC later that fall and was able to make the cut and went to
- 6:48the 15 World Championships. And I kind of got hooked in the
- 6:52competitive side, not because I'm like super competitive, but
- 6:56because I just enjoyed the people I was around and I
- 6:59enjoyed being kind of measured against them, you know, seeing
- 7:02where you stack up amongst the industry.
- 7:04And as luck would have it, after one of the contest that was an
- 7:0718, I got a call from a gentleman who owned the
- 7:09stockyards in South Dakota. And he asked if he said his
- 7:14auctioneer was having some voice trouble.
- 7:16And he said I could sell, but I don't sell it much anymore.
- 7:18I'd rather kind of run the block and looking for somebody to come
- 7:21and, and work here. And so I went out and try it out
- 7:24and we got along pretty good. And I end up working there and I
- 7:28don't go there every week, but for a decent portion of the
- 7:30year, I go out there and that opened up a ton of doors.
- 7:33You know, next thing I was selling and Ellie Mitchell, but
- 7:35Harriet and Aberdeen. And I mean, once you kind of get
- 7:38in some of those markets, you can, you can open the door to a
- 7:41bunch of other ones. So that was, that's kind of how
- 7:43my my path went. It's maybe not typical, but you
- 7:46know, we're talking about how people grow up in the stock
- 7:47here. It's like going to all these
- 7:48different markets. I see the same story, like kind
- 7:52of playing out across the board when I go to Harriet, the, the
- 7:55Feldheim family, their boy Grady, you know, in Harriet,
- 7:58South Dakota, Like, you know, there's there's a bar restaurant
- 8:02and then there's a school and then there's a stockyard.
- 8:03Like there's not a whole lot else.
- 8:05And I'll be up there working on a Friday and there's Grady, like
- 8:08coming in from the back and Kent's like, hey, where'd you
- 8:10come from? He's like, why?
- 8:12Told him, you know, we had a big sale and I probably should leave
- 8:14early and come help here. He's like, you need to go back
- 8:16to school. He's like, yeah, but we got all
- 8:18these cattle to sort. He's like, well, OK, I'm glad
- 8:20you're here. Go sort the cattle.
- 8:21But you know, you really can't be leaving school early.
- 8:23Your mom's going to kill us. So we see that play out across
- 8:26the country. It's really fun to to watch, you
- 8:29know, when you when you love this industry and when you enjoy
- 8:31doing, doing that kind of stuff, you get hooked.
- 8:33You get hooked in that sail bar and it's hard to it's hard to
- 8:35leave. It's hard to want to do anything
- 8:36else. Yeah, I love that story.
- 8:40That's so fun. And it goes back to kind of like
- 8:42another part of what you discussed was when you got into
- 8:45the competitive side, you were around a bunch of other people
- 8:49that thought the same way that you did, were pushing and
- 8:52striving for more and they were competitive, but in a good way.
- 8:56And you were just, you're meeting more people in the
- 8:58industry. And I think that that is 1
- 9:00aspect that the competitive side can be so great for because like
- 9:03you said, in some places, it's a school, a Bar and Grill and sale
- 9:08barn. And that's about all you got for
- 9:11a lot of miles, especially in these rural communities.
- 9:14And so it's cool to see some people look at that and say,
- 9:17hey, I've got an opportunity to get out of my rural community
- 9:20and push myself to be a better auctioneer, a better industry
- 9:23person for just the livestock industry as a whole and get out
- 9:26of my comfort zone. And I definitely see that as an
- 9:29aspect of the you kind of took as well.
- 9:32They really helped me coming back to our area after I go to a
- 9:36contest. You know, the first contest I
- 9:38went to was in Fargo, ND for the Great Midwest.
- 9:40And I came back and I just, I just sat up a little straighter.
- 9:44And the second contest I went to where they said I was good
- 9:47enough to go to the world contest as.
- 9:49And I think they're wrong, but I'm, I'm going to go and I'm
- 9:52going to give it all I got. And then I went to a couple
- 9:55other qualifiers And, and when you get your score sheet back,
- 9:58you start looking at areas that you did well and you start
- 10:01looking at areas where you didn't do well.
- 10:03And you have to take some of it with a grain of salt, but you
- 10:05also have to look at it and say, like, you know what, maybe
- 10:09they're right on that. Maybe, maybe I thought I did a
- 10:11pretty good introduction, but let me go back and look at that
- 10:14again and go back and look and say, yeah, they're probably
- 10:16right on that. I could have done a little
- 10:17better. And then I would go to the sale
- 10:20yard or my dad's stockyard and I would work on that.
- 10:23You know, I would, I would sit up and, and when we're getting
- 10:25ready to start to sail, I'd make a little introduction.
- 10:27And if somebody's cattle were coming, coming in that I knew
- 10:30pretty well, like I'd sit up and, and, and square my
- 10:33shoulders up and, and talk directly into the microphone and
- 10:35make eye contact with those folks and tell them how much we
- 10:38appreciated their cattle. And it's not that I did that to
- 10:42gain points. It's just that I, I, I realize
- 10:45it's important and so I did a better job doing it.
- 10:48And those, the producers that mean so much to our our
- 10:52industry, they felt better about it.
- 10:54And so there's just this connection.
- 10:55I was like, yeah, you know what, the score sheet, like working on
- 10:58these things really helps me in a contest, but it also really
- 11:01allows me to say the things that I care about anyway.
- 11:04So why would I not be doing that?
- 11:05I'm like, I've been missing this for, you know, so long.
- 11:07Like, why don't, why don't I do that?
- 11:08And then you look around and I'm thinking, man, I go to other
- 11:11sales and they don't do that there either.
- 11:12Like we're, our industry is kind of missing out on some of the
- 11:15stuff like that personal connection.
- 11:16And, and I think, I think contests help us do that.
- 11:19I, I think they really make us focus on that stuff, which in
- 11:22turn makes us better at our job, which in turn makes it easier
- 11:26for people to sell cattle in a stockyard setting, in a fixed
- 11:29market setting. Like all those things really
- 11:31come together and contests are what really accentuate that.
- 11:34So I'm grateful for the opportunity that I've had going
- 11:37through contests and, and I, I certainly wouldn't, you know, I
- 11:41wouldn't be doing some of the stuff I'm doing now if I hadn't
- 11:43started going to them can. You share a little bit more
- 11:46about, you touched on just the relationship between the person
- 11:49on the auction block and the producers in the audience and
- 11:53how important that is and how it probably shouldn't be
- 11:56overlooked. And you made a really great
- 11:58point about it just makes you better as an industry
- 12:01representative, which then I think if you're building
- 12:04relationships in the industry, you're representing the industry
- 12:07better and you really have the your finger on the pulse of
- 12:09what's going on on and all of those things.
- 12:11Can you share a little bit more about your thoughts on just
- 12:13relationships within the industry?
- 12:15I don't have to. You just said it all, like you
- 12:17like you, just you just put it all out there like that's what
- 12:20it is like. You have a better pulse.
- 12:22There is no better feeling than having a producer walk up to you
- 12:28after the sale. Stay late, wait till you're
- 12:30done, walk up to you, shake your hand, look in the eye and say
- 12:33thank you. You said some nice things about
- 12:35what we do and we appreciate it. I just had it last week.
- 12:39I was doing a video sale and one of the producers was in the in
- 12:41the building. And I've known this guy for a
- 12:43long, long time, known his family forever.
- 12:45And he come up and he said, man, thanks, thanks for saying that.
- 12:47That meant a lot. And nothing feels better than
- 12:50that, right? And if a producer comes up to
- 12:52you and says, hey, I'm going to I'm going to sell next week, we
- 12:56make sure that you're up on the block with my cattle are up
- 12:58there. That's not disparaging any other
- 13:00auctioneer, that's just saying like, I like the trust that they
- 13:05have in me to do that. Like I like that.
- 13:07And it doesn't mean that they don't trust anybody else.
- 13:09Heck, there's a lot of times, especially in Mitchell, like the
- 13:11other guy, just to give that better.
- 13:14He's so good at his job. And so to have somebody come up
- 13:16and say 1 minor sound, I'd appreciate it if you're up
- 13:19there, if you can. You know, they, they understand
- 13:21that sometimes the schedule doesn't allow, but that just
- 13:23means so much. And when you, when you can
- 13:24create that connection, not create it, but when you, when
- 13:28you understand that it's there and when you take, take full
- 13:31advantage of it, think it, I think it's an incredible part of
- 13:35our industry. And there's lots of ways to
- 13:38market cattle. You know, you can, you can sell
- 13:40in a video, you can sell them direct, you can take them to a
- 13:43stock yards. You know, you can put them on
- 13:45social media if you want to and, and, and have people come kick
- 13:48your tires. But at the end of the day, we
- 13:51need to make it easier. We need to do everything we can
- 13:54to make it easier for them to want to come to the sale yard.
- 13:57Actually, in our area, it used to be that they were just taking
- 14:01part of their day off from the farm and they were coming to the
- 14:03sale. And now in our area, it's really
- 14:06not that. Maybe it is, maybe it's like
- 14:08this everywhere, but I just noticed it a lot more here that
- 14:10that guy that had 100 cows, he's now got 40 and he went to town
- 14:13and, and he got a job and just about everybody in his family's
- 14:16working and there's a lot of other obligations.
- 14:18And so they have to take time off of work and they have to
- 14:20take time out of their schedule to not just come to the sale,
- 14:23but sort the cattle, haul the cattle, come to the sale and go
- 14:26back home. And you know, it takes us to an
- 14:29extreme amount of time. And then if if they're doing
- 14:31like the protocols that that we want them to like vaccinating
- 14:35and weaning the cattle, now you're adding like extra days
- 14:38onto this thing, you're adding this extra work.
- 14:40And we're promoting that, trying to help them, trying to help
- 14:42their bottom line. But sometimes what they have to
- 14:45do and sacrifice to get all that done.
- 14:48Sometimes the juice isn't worth the squeeze to them.
- 14:49They're like, I'd rather take 30 bucks less if I don't have to
- 14:52take all that time to do that. And here we are pounding on the,
- 14:55you know, the trying to get them more money.
- 14:57And sometimes that's not what they want.
- 14:58So when we have that connection with them and we, we appreciate
- 15:02more and we, we talked about it from the MIC like, hey, I
- 15:06appreciate the fact that these cattle are weaned for 60 days.
- 15:08That takes a lot. I appreciate the fact he's got
- 15:10200 head and they're all within a pretty short window.
- 15:14I appreciate the fact that he goes and spends a lot of money
- 15:16on bulls. And I appreciate the fact that
- 15:18the whole family's working at this operation when they hear
- 15:21something like that and there's that connection, it makes it
- 15:24easier for them to trust this fixed market, this live auction
- 15:27setting. It makes it easier for them to
- 15:28trust that and it makes them want to come there.
- 15:31And I think that's so important for our industry.
- 15:34So you probably said it better than I didn't know in a lot less
- 15:36words. But the the connection that we
- 15:39build when we do those things, I think is it's irreplaceable.
- 15:43Get that. They don't get that anywhere
- 15:44else. Yeah, it's something that can't
- 15:46be overlooked within our industry.
- 15:48It's something that is feels so mundane, right?
- 15:53It's, it feels like one of those things that we shouldn't have to
- 15:56focus on or that it doesn't really matter, but it's one of
- 15:59those things that is a building block of it really matters.
- 16:03It's the foundation of a lot of these businesses.
- 16:06And I was just thinking when you were sharing that story, I was
- 16:09just thinking about how my family, we drive an hour and a
- 16:12half. My entire life, we have driven
- 16:14an hour and a half to our sail barn that we sell out here in
- 16:17Manhattan because of the relationships that we have with
- 16:20the people here. And we have an opportunity in
- 16:22Northeast Kansas. We've got sail barns left and
- 16:25right. Let me tell you, they're all
- 16:26over the place. So we have an opportunity to go
- 16:29to a lot of places, but we choose to drive an hour and a
- 16:31half, two hours every Friday. When we're selling to go sell at
- 16:35this sale barn, it's because of the relationships that my family
- 16:37has built there. And then also, I went and joined
- 16:40my dad whenever he comes to Manhattan, I live here now.
- 16:42So whenever he comes to the sale barn, we always try to go get
- 16:46lunch. I'll go pick him up and we'll go
- 16:47to some of my favorite spots here in town and go grab lunch
- 16:50while cattle are selling. And I walked in the other day,
- 16:52he doesn't have any service in the sale barn.
- 16:54And so I just showed up at like 1 PMI was like, OK, I'm done
- 16:58with my meetings. I know he's not going to answer.
- 17:00I'm just going to show up. I show up and I walk in there
- 17:03and it's crazy to see. I don't spend much time in the
- 17:06sale barn anymore as an adult as I used to as a kid.
- 17:09And the amount of people a in there, the amount of people in
- 17:12there has gone down drastically. And then I sat next to my dad
- 17:15and I was like, hey, I'm hungry. Can we go eat?
- 17:18And he's like, my cattle haven't sold yet.
- 17:20Like I'm going to, I'm going to sit here and I'm going to watch
- 17:21my cattle sell. And I was like, dad, it's not
- 17:23going to change. Like they're, they're kill cows.
- 17:25You're not going to bring them home.
- 17:26Why do you need to watch them sell?
- 17:28It's like, it's not like you're going to buy them back.
- 17:29They're they're, you're getting rid of them.
- 17:31They're they're kill cows like they're going on the truck one
- 17:34way or another. And he's like, no, it's the
- 17:36principle of it. Like it's the principle of
- 17:37watching your cattle sell and listening to you talk that just
- 17:41made me really think about that conversation of, you know what,
- 17:45that's something that's maybe been lost a little bit in the
- 17:48recent years and. Something I think it gets
- 17:50overlooked, yeah. Yeah.
- 17:53And it, and it's, it's something that sets us apart from the
- 17:56other ways to market cattle. You know, that's what sets us
- 17:59apart. So like, let's, let's take full
- 18:02advantage of it. And you know, your dad sitting
- 18:05there watching his cow sell in theory doesn't have any, any
- 18:09value on what they're going to bring.
- 18:10It doesn't make him bring more or less.
- 18:12If he's sitting there right, like he does, he's not going to
- 18:14have an impact on the bringing more because he's not going to
- 18:16be bidding on them or like you said, buying them back or taking
- 18:19them home. Like just come back.
- 18:20We'll get to check later. Big deal, right?
- 18:22Well, it, it actually, I can't quantify it, but it happens all
- 18:26the time when somebody sits there and they have the
- 18:28principal of it and they're proud of their cattle and they
- 18:30sit there and watch him sell it from the block.
- 18:32You say Mr. Moylan is, is here watching his cattle sell.
- 18:35He's sitting right over there. Guys.
- 18:37He does a nice job. He's brought 10 cows to town.
- 18:39I, I think he was just getting ready to kick these things out
- 18:42to grass, maybe split some, maybe split the calves off and
- 18:45sold them this morning here the cows are.
- 18:46He sits up a little taller and about every time the buyer will
- 18:49kind of look over and nod their head at them and sure enough,
- 18:52they'll give just a little bit more.
- 18:53You know, when, when somebody's, when somebody's taken the time
- 18:56to be there and watch your kettle selling and taking pride
- 18:58in what they do, they're, they're a little more apt to
- 19:00make sure they're the last person.
- 19:02Believe it or not, the buyer actually kind of likes it when
- 19:04that guy comes down after the sales to say thank you.
- 19:06Pat's him on his shoulder and walks out.
- 19:08You know, they, they remember that too.
- 19:10So that that relationship that that we have not only from the
- 19:14block, but from from the producer on our side.
- 19:16One of the this is maybe off topic a little bit, probably not
- 19:20too much off topic, but it's been something I think about a
- 19:23lot. So this past year or this past
- 19:25month, I did the interviews for the current World Livestock
- 19:28Championship or Auctioneer Championship.
- 19:31And over the years and then I, I really seen it this year, not as
- 19:35maybe not as much, but it stuck out a little bit more.
- 19:37But over the years I've heard in, in the answers that
- 19:41auctioneer contestants give, I hear them say, we've got to get
- 19:44these producers to do this. We got to make our producers
- 19:47understand this. And I'm always thinking about it
- 19:50like our producers are pretty smart.
- 19:53Like I don't think, I don't think we we need or we got to
- 19:56make them do anything. And, and I don't like referring
- 19:59to them as like these producers, like they're our friends,
- 20:02they're our neighbors and they're the lifeblood of what we
- 20:04do. So it's just a matter of
- 20:05verbiage. But I you know what?
- 20:07I've been making a conscious effort to not use those words
- 20:11when I talk about the people who send their trust us to market
- 20:14their cattle. Like just just like we talked
- 20:15about a little bit ago, like hey, that.
- 20:18They might be willing to accept $30 a hundred less if their
- 20:20cattle aren't weaned because they don't have, they don't have
- 20:23to have another pen. They don't have to sort the
- 20:25cattle, you know, 60 days before they come to town.
- 20:28They don't have to feed them separate.
- 20:29They don't have to. They don't have to do some of
- 20:32those things that they can't do when they have a job outside of
- 20:34the farm. And it's not up to us to make
- 20:37them understand anything. It's up to us to market them the
- 20:40best way that we can based on what their operation allows them
- 20:43to do. Yeah.
- 20:44That's so well put, So well put. Wade, as we close out the
- 20:48podcast, are there any other final thoughts that you would
- 20:51like to leave with our audience as we kind of start to wrap up?
- 20:54Well, I'm excited to be in Dodge City.
- 20:56I've wanted to come to this contest for quite a while and it
- 21:00just never seemed to quite work out in my schedule.
- 21:02But I enjoy the competitive part of I enjoy being around my
- 21:05friends. I enjoy and I like and this
- 21:07contest that it's just about how you market cattle.
- 21:10Just sit down, pin your ears back, sell these cattle, sell
- 21:12the cattle to the to the best of your ability and see where the
- 21:14chips fall. There's going to be, I think
- 21:16there's eight guys in this contest.
- 21:18Every one of them is the best in their field.
- 21:22It's going to be an incredible showing.
- 21:24But I love the fact that it takes part with this cattle
- 21:27marketing Hall of Fame presentation.
- 21:30And that's the thing that I'm like, it's going to be hard for
- 21:33me to get here at this time, this time or when am I going to
- 21:35be showing up and kind of work on my flights And I'm like, I'll
- 21:39miss golf. I'll miss like, you know, being
- 21:41out with the friends. I'm not going to miss this Hall
- 21:42of Fame thing, the Shaben Shaben families being honored.
- 21:46I don't remember who all is going.
- 21:47I think who's the guy from Lahana Cantville, John Cantville
- 21:51is going in. I don't know the gentleman, but
- 21:53I I love watching his. I love watching the stuff he
- 21:56puts on Facebook is Facebook lives or his his commentary that
- 21:59he does this stuff cracks me up. So I'm really looking forward to
- 22:02that part. I think it's, it's so cool that
- 22:05the, the winter family, I, I don't know if it's just the
- 22:07winter family that does all this, but the fact that they
- 22:11recognize so the country, the lifelong contributions of some
- 22:14people and what it has meant to our industry moving forward.
- 22:18I think it's incredibly special. And I'm so excited to, to be
- 22:21there for that at that night and then next day, you know, we're
- 22:24going to all try to do what we do best to the best of our
- 22:26ability and try to win some money.
- 22:28It's going to be fun. It's going to make our, it's
- 22:30going to make our industry look really cool.
- 22:31So I'm excited for that. Yeah, absolutely.
- 22:34We are excited to have you down there with us way just here in a
- 22:37few weeks. It's going to be here before we
- 22:39know it. Can't believe that it's already
- 22:40July. We're already half over halfway
- 22:42through the year and it's going to be here before we know it.
- 22:45So thank you so much again for taking some time out of your day
- 22:49to come on and share your thoughts and a little bit more
- 22:51about your story and just leave some really great insight to all
- 22:55of our listeners out there. So Wade, thank you for your
- 22:57time. And to all of you listeners,
- 22:59make sure you like subscribe, rate, review.
- 23:01If you enjoyed the podcast today, share it with a friend.
- 23:04We really appreciate it here at the team.
- 23:06And as always, we hope you have a great rest of your week.
- 23:08And we'll see you all tomorrow on another episode of the Cattle
- 23:11USA Daily Podcast. Have a good one y'all.