Engagement Quality and What It Really Tells You

Talk with Linda Reed-Enever · Feb 19, 2026 · 9m

We talk about engagement a lot in marketing, but often in the most unhelpful way possible. Chasing likes. Obsessing over reach. Trying to outsmart algorithms that change faster than we can keep up. It's exhausting, and it rarely tells you what you actually need to know.

In this episode, we're shifting the focus from engagement volume to engagement quality. Because the real value isn't in the number itself, it's in what people's behaviour is quietly telling you about trust, confidence, and readiness to take the next step.

What Engagement Is Really Showing You

Engagement Is Behaviour, Not a…