Latest / Masters in Business / Rethinking Investing with Greenwich Associates' Charles Ellis
Transcript
- 0:02Speaker 1: Bloomberg Audio Studios, podcasts, radio news. This is Masters in
- 0:11Speaker 1: Business with Barry Ritholts on Bloomberg Radio.
- 0:16Speaker 2: This week on the podcast, I have an extra extra
- 0:19Speaker 2: special guest. Charlie Ellis is just a legend in the
- 0:23Speaker 2: world of investing. He started for the Rockefeller Family Office
- 0:28Speaker 2: before going to DLJ and eventually ended up launching Greenwich Associates.
- 0:34Speaker 2: He's published twenty one books. He's won every award you
- 0:37Speaker 2: can win in the world of finance. He was a
- 0:43Speaker 2: member of Vanguard's Board of Director, he was chairman of
- 0:46Speaker 2: the Yales Endowment Investment Committee. And his not only did
- 0:49Speaker 2: he write twenty one books, his new book, Rethinking Investing
- 0:53Speaker 2: is just a delightful snack. It's only one hundred pages
- 0:58Speaker 2: and it distills sixty years of investing women wisdom into
- 1:03Speaker 2: a very very short read. I found the book excellent
- 1:09Speaker 2: and Charlie as delightful as always. I really enjoyed our
- 1:13Speaker 2: conversation and I think you will also with no further ado,
- 1:17Speaker 2: my discussion with Charlie. Alie, thank you Berry, Well, thank
- 1:23Speaker 2: you for being here. First of all, we're going to
- 1:25Speaker 2: talk a lot about the book in a bit which
- 1:27Speaker 2: I really just devoured over a cup of tea. It
- 1:30Speaker 2: was that short and very delightful. But before we do that,
- 1:34Speaker 2: I want people to fully understand what a fascinating background
- 1:38Speaker 2: you've had and how really interesting your career is. Where
- 1:41Speaker 2: you began and where you ended up. You get a
- 1:45Speaker 2: master's in business from Harvard Business School, a PhD from
- 1:48Speaker 2: New York University, and then you sort of happen onto
- 1:53Speaker 2: Rockefeller Foundation. How did you get that first job? How
- 1:56Speaker 2: did you discover your calling?
- 1:59Speaker 3: Friend of mine and schools said if you got a
- 2:01Speaker 3: job yet? I said, no, not yet, got a couple
- 2:04Speaker 3: of things, and I'm working towards He said, well, I've
- 2:07Speaker 3: got a friend, and I thought he meant the Rockefeller Foundation.
- 2:10Speaker 3: Actually he meant the Rockefeller family in their investment office.
- 2:14Speaker 3: And very very bright guy came up from New York
- 2:19Speaker 3: to Cambridge, Massachusetts, climbed to the third floor of my
- 2:23Speaker 3: apartment building, and we did an interview in what I
- 2:28Speaker 3: would have to describe as shabby graduate student facility. And
- 2:33Speaker 3: at the end of half an hour, I realized it
- 2:36Speaker 3: isn't the Foundation that he's talking about. He's doing about
- 2:39Speaker 3: something else, and I got to figure out what that is.
- 2:42Speaker 3: The end of the second half an hour, I knew
- 2:44Speaker 3: he was trying about investing where there were no courses
- 2:48Speaker 3: at that time at the Harvard Business School on investment management.
- 2:51Speaker 2: And he's really describing the Rockefeller family office. Yes, not
- 2:55Speaker 2: necessarily the foundation. So what were they doing at that time?
- 3:00Speaker 2: What were their investments like, Well.
- 3:01Speaker 3: They invested the family's fortune, and at that time, relative
- 3:06Speaker 3: to other family fortunes, it was the large major, so
- 3:12Speaker 3: on and so on. They were also because they'd been
- 3:14Speaker 3: generous philanthropically for years, managing several charitable organizations endowments. So
- 3:20Speaker 3: the combination made us a consequential investment client for Wall
- 3:25Speaker 3: Street as Wall Street was just coming into doing serious
- 3:30Speaker 3: research on individual companies and industries. So it was takeoff
- 3:33Speaker 3: time for what became institutional investing.
- 3:36Speaker 2: So give us some context as to that era. This
- 3:39Speaker 2: is the nineteen seventies and eighties essentially.
- 3:42Speaker 3: Went when I was in the nineteen sixties.
- 3:44Speaker 2: So late sixties, not a lot of data available on
- 3:47Speaker 2: a regular basis, and modern portfolio theory was kind of
- 3:52Speaker 2: just coming around.
- 3:53Speaker 3: Oh, it was just an academic curiosity. Nobody's right mind
- 3:58Speaker 3: thought it had a chance to be proven. But you know,
- 4:03Speaker 3: if you go back to those days. If we came
- 4:06Speaker 3: back to it, we would all of us agree with
- 4:09Speaker 3: the people who said, no, it's nothing, it's not going
- 4:11Speaker 3: to happen. The transformation of the whole investment management world,
- 4:18Speaker 3: information availability, legislation, who's participating in, what's the trading volume,
- 4:24Speaker 3: what kind of information is available? How fast can you
- 4:26Speaker 3: get it? Wow, every one of those dimensions has changed
- 4:31Speaker 3: and changed and changed. The world is completely different today.
- 4:35Speaker 2: You detail that in the book. We'll talk about that
- 4:37Speaker 2: a little bit. That if you just go back fifty years,
- 4:40Speaker 2: completely different world, as you mentioned the volume, but who
- 4:43Speaker 2: the players are, how technology allows us to do things
- 4:47Speaker 2: that we couldn't do before, and that we've also learned
- 4:50Speaker 2: a lot since then.
- 4:51Speaker 3: We sure have. It's hard to remember, but I do
- 4:54Speaker 3: because I was new and fresh and submitting impression. Trading
- 4:59Speaker 3: volume three million shares in New York Stock Exchange listed
- 5:04Speaker 3: Now it's six seven eight billion. That's a huge change
- 5:09Speaker 3: order of magnitude. The amount of research that was available
- 5:12Speaker 3: was virtually zero.
- 5:15Speaker 2: That's amazing.
- 5:15Speaker 3: Now.
- 5:15Speaker 2: I recall, well, the CCH binders used to get updates
- 5:21Speaker 2: on a regular basis, the clearing house binders, and then
- 5:24Speaker 2: it was essentially Zax and a whole bunch of different companies.
- 5:28Speaker 2: But that's really late eighties, right, Like when did the
- 5:31Speaker 2: research explosion will really happen?
- 5:34Speaker 3: Research explosion happened in the seventies and then into the eighties.
- 5:40Speaker 3: But the documents that you were looking at are thinking
- 5:43Speaker 3: about we're all looking.
- 5:45Speaker 2: Backwards, right, that's right.
- 5:47Speaker 3: Give you the plane vanilla facts of what's happened in
- 5:49Speaker 3: the last five years in a standardized format with no
- 5:54Speaker 3: analytical or insight available. Now everything research is a future
- 6:01Speaker 3: and it's full of factual information and careful interpretation. It's
- 6:07Speaker 3: really different.
- 6:09Speaker 2: That's really interesting. So how long are you at Rockefeller
- 6:12Speaker 2: before you launched Greenwich Associates in nineteen seventy two.
- 6:16Speaker 3: Well, I was there for two and a half years.
- 6:19Speaker 3: Then I went to Wall Street with Donaldson, Lufkin and
- 6:21Speaker 3: General at for six and then I started Greenwich Associates.
- 6:24Speaker 2: So what led you after less than a decade to
- 6:27Speaker 2: say I'm going to hang my own shingle. It seems
- 6:30Speaker 2: kind of bold at that point you're barely thirty years old.
- 6:35Speaker 3: It was a little nervy, I have to graduate. There
- 6:37Speaker 3: are a couple of different parts. One is that I
- 6:40Speaker 3: knew from my own personal experience, I had no ability
- 6:44Speaker 3: to get my clients to tell me what I was
- 6:47Speaker 3: doing right or wrong. They'd always say, oh, you're doing fine,
- 6:50Speaker 3: just keep it up, You're doing fine. Then no idea
- 6:53Speaker 3: what my competition was doing. You know, if we could
- 6:57Speaker 3: give factual information on exactly how well each firm is
- 7:02Speaker 3: doing and how every one of their competitors are doing,
- 7:06Speaker 3: we could interpret that in ways that clients would find
- 7:08Speaker 3: really useful, and then we could advise them on specific
- 7:11Speaker 3: recommendations based on the facts, really undeniable facts, based on
- 7:18Speaker 3: three hundred, five hundred, six hundred interviews with people who
- 7:22Speaker 3: made the decisions, and it worked well.
- 7:25Speaker 2: I can't imagine they're happy with the outcome, because what
- 7:28Speaker 2: you eventually end up learning is that a lot of
- 7:32Speaker 2: people who charge high fees for supposedly expert stockpicking, expert
- 7:37Speaker 2: market timing, expert allocation, they're not doing so well, And
- 7:42Speaker 2: it turns out, at least on the academic side, it
- 7:46Speaker 2: appears that the overall market is beating them.
- 7:51Speaker 3: I wouldn't quite say it that way, So I wouldn't
- 7:55Speaker 3: deny what you're saying, but I would say it differently. Now,
- 7:59Speaker 3: when the purpose of any market a grocery store, a
- 8:04Speaker 3: drug store, filling station. The purpose of any market is
- 8:08Speaker 3: really to find what's the right price that people will
- 8:11Speaker 3: buy and trade at, and the securities industry is a
- 8:15Speaker 3: very strong illustration of that. Lots of buyers, lots of sellers,
- 8:19Speaker 3: what do they think is the right price to do
- 8:21Speaker 3: a transaction, and they put real money behind it. So
- 8:25Speaker 3: that purpose of a market gets better and better and
- 8:28Speaker 3: better when the participants are more skillful, when the participants
- 8:32Speaker 3: have more information, when the information is really accessible, and
- 8:39Speaker 3: that's what's happened to the securities markets. The ability to
- 8:43Speaker 3: get information from a Bloomberg terminal. You don't mind using mitame,
- 8:49Speaker 3: but seriously, Bloomberg terminal will spew out so much in
- 8:53Speaker 3: the way of factual information. And there are hundreds of
- 8:55Speaker 3: thousands of these terminals all over the world, so everybody
- 8:59Speaker 3: in his right mind has them and uses them. Everybody's
- 9:02Speaker 3: right mind has computing power that would knock the socks
- 9:06Speaker 3: off Anybody who came from nineteen seventy got dropped into
- 9:11Speaker 3: the current period that would just be amazed at the
- 9:14Speaker 3: computing power. And they don't use slide rules anymore. You know,
- 9:18Speaker 3: back in the early seventies, everybody used a slide rule. Wow,
- 9:21Speaker 3: and we were proud of it, and we're pretty skilled
- 9:23Speaker 3: at it. But it's nothing like having computing power behind you.
- 9:27Speaker 3: In those days, there were very few in the way
- 9:30Speaker 3: of federal regulations. Now it's against the law for a
- 9:35Speaker 3: company to have a private luncheon with someone who's in
- 9:38Speaker 3: the investment world.
- 9:40Speaker 2: Right reg FD said it has to be disclosed to
- 9:42Speaker 2: everybody at once, so it is just whisper it to.
- 9:45Speaker 3: And everybody gets the same information at the same time.
- 9:48Speaker 3: So basically what you've got is everybody in the game
- 9:52Speaker 3: is competing with everybody knowing everything that everybody else knows
- 9:57Speaker 3: at exactly this right same time. You can be terribly
- 10:01Speaker 3: creative and wonderfully bright and very original, but if everybody
- 10:05Speaker 3: knows exactly what you know, then they've got computing power,
- 10:09Speaker 3: so they can do all kinds of analytics. Then they've
- 10:11Speaker 3: got Bloomberg terminals, so they can do any backgrounding that
- 10:14Speaker 3: they want to find. It's really hard to see how
- 10:17Speaker 3: you're going to be able to beat them by much,
- 10:20Speaker 3: if anything. And the truth is that people who are
- 10:24Speaker 3: actively investing are usually making They don't mean to, but
- 10:29Speaker 3: they are making mistakes. Then those mistakes put them a
- 10:32Speaker 3: little bit behind, a little bit behind, a little bit
- 10:35Speaker 3: behind the market. And then of course they charge fees
- 10:38Speaker 3: that are high enough, so trying to recover those fees
- 10:41Speaker 3: while trading. And you can only trade successfully by beating
- 10:45Speaker 3: the other guy when he's just as good as you are.
- 10:47Speaker 3: He's got just as big a computer as you have,
- 10:50Speaker 3: got just the same factual information you have. Then all
- 10:53Speaker 3: those other different dimensions, there's no way that you could think, oh, yeah,
- 10:57Speaker 3: this is a good opportunity to do well. That's why
- 11:00Speaker 3: people increasingly, in my view, sensibly turned index funds to
- 11:05Speaker 3: cut down on the cost.
- 11:07Speaker 2: So it's interesting how well you express that, because sometime
- 11:12Speaker 2: in the nineteen seventies you start writing your thoughts down
- 11:15Speaker 2: and publishing them. Not long after, in nineteen seventy seven,
- 11:19Speaker 2: you win a Gram and DoD Award. Tell us what
- 11:22Speaker 2: you were writing about back in the nineteen seventies and
- 11:25Speaker 2: what were you using for a data series when there
- 11:29Speaker 2: really wasn't a lot of data.
- 11:30Speaker 3: Well, the data did come, but it came later, and
- 11:34Speaker 3: fortunately it proved out to be very strong confirmation for
- 11:38Speaker 3: what I've been thinking. But I was in institutional sales
- 11:41Speaker 3: and I would go around from one investor to another,
- 11:44Speaker 3: to another, to another to another, and I knew pretty
- 11:48Speaker 3: quickly they're all really bright guys. They're all very competitive,
- 11:53Speaker 3: they're all very well informed. They're all very serious students
- 11:58Speaker 3: trying to get better and better and better. Their job
- 12:02Speaker 3: is to beat the other guys. But the other guys
- 12:04Speaker 3: are getting better and better and better all the time,
- 12:06Speaker 3: striving to be best informed. They get up early, they
- 12:09Speaker 3: study on through the night, they take work home on weekends.
- 12:14Speaker 3: Competition competition, competition, competition. How are you going to do
- 12:19Speaker 3: better than those other guys when there's so much in
- 12:21Speaker 3: the way of raw input is the same and the
- 12:25Speaker 3: answer is no, you can't.
- 12:26Speaker 2: Michael Mobison calls that the paradox of skill. As all
- 12:30Speaker 2: the players in a specific area get more and more skillful,
- 12:34Speaker 2: outcomes tend to be determined more by random luck because
- 12:38Speaker 2: everybody playing is so good at the game.
- 12:41Speaker 3: Absolutely true.
- 12:42Speaker 2: So I'm fascinated by this quote. We've been talking about
- 12:45Speaker 2: errors and making mistakes. One of the things from your
- 12:50Speaker 2: book that really resonated is quote, we are surrounded by
- 12:55Speaker 2: temptations to be wrong in both investing and in life.
- 12:59Speaker 3: Explain well, we all know about life that were tempted
- 13:04Speaker 3: by beautiful men beautiful women who are tempted by whiskey,
- 13:10Speaker 3: gin other drinks, where some of us get tempted by
- 13:14Speaker 3: drugs and other things like that. So there are lots
- 13:16Speaker 3: of temptations out and around. You think about all of
- 13:22Speaker 3: us in the investment world are striving to be rational,
- 13:27Speaker 3: which is a terribly difficult thing to do. Warren Buffett
- 13:32Speaker 3: is rational and is brilliantly rational. He also does an
- 13:36Speaker 3: enormous amount of homework. He also has terrific ability to
- 13:40Speaker 3: remember things that he studied, and he spends most of
- 13:43Speaker 3: his time reading, studying, memorizing, and reusing. Very few people
- 13:50Speaker 3: have that kind of ability natural ability that he has.
- 13:54Speaker 3: But most of us now have equipment that will damn
- 13:57Speaker 3: near do the same thing, and you could call up
- 14:00Speaker 3: things from the historical record anytime you want to. It
- 14:04Speaker 3: puts everybody in a position of being able to compete
- 14:08Speaker 3: more and more skillfully all the time. And therefore, candidly
- 14:12Speaker 3: I think the fees are a big problem. And then
- 14:15Speaker 3: the second problem is, yes, we've got opportunities to be
- 14:20Speaker 3: born more skillful and more and more effective, but actually
- 14:23Speaker 3: what we also have, which really drives anybody who seares
- 14:28Speaker 3: about examining the data drives some nuts. And anybody who
- 14:31Speaker 3: is an investor wants to deny it. And that is
- 14:35Speaker 3: that we make mistakes. We get scared by the market
- 14:38Speaker 3: after it's gone down, we get excited about the market
- 14:41Speaker 3: positively after it's gone up, and we interpret and make
- 14:46Speaker 3: mistakes in our judgment. Now, it's a wonderful section in
- 14:49Speaker 3: this little bitty book that I've just finished, wonderful section
- 14:53Speaker 3: on behavioral economics. Terrific book by Daniel Konnaman Thinking Fast,
- 14:58Speaker 3: Thinking Slow, several hundred pages, and anybody in the investment
- 15:02Speaker 3: world or to read it because it tells you all
- 15:04Speaker 3: about what we need to know about ourselves. And I've
- 15:07Speaker 3: got one chapter that just ticks off a whole bunch
- 15:10Speaker 3: of things, Like eighty percent of people think they're above
- 15:13Speaker 3: average dancers, eighty percent of people think they're above average drivers.
- 15:17Speaker 3: If you ask men a question, are you really above
- 15:22Speaker 3: average various kinds of skills, they get up to pretty
- 15:27Speaker 3: ninety ninety five percent saying they're very, very very good. Now,
- 15:32Speaker 3: if you look at a college group, are you going
- 15:35Speaker 3: to have happier life than your classmates? Yes, by far
- 15:39Speaker 3: are you going to get divorced as much as your classmates?
- 15:41Speaker 3: Oh no, that won't happen to me. Then all kinds
- 15:44Speaker 3: of other things that anybody looking at it objectively would say,
- 15:49Speaker 3: you know, Barry, that just isn't the way it's going
- 15:50Speaker 3: to happen. These guys aren't that much better drivers than
- 15:54Speaker 3: the normal crowd. In fact, they are part of the
- 15:57Speaker 3: normal crowd.
- 15:58Speaker 2: You know, we all that we're separate from the crowd.
- 16:02Speaker 2: I love the expression I'm stuck in traffic, when the
- 16:06Speaker 2: reality is, if you're near a major urban center during
- 16:10Speaker 2: rush hour on workday, you're not stuck in traffic. You
- 16:13Speaker 2: are traffic. And we all tend to think of ourselves
- 16:16Speaker 2: as separate. Really really fascinating stuff. I'm fascinated by the
- 16:20Speaker 2: evolution of your investing philosophy. You start with Rockefeller Family Office.
- 16:26Speaker 2: I assume back in the nineteen sixties that was a
- 16:29Speaker 2: fairly active form of investing. Tell us a little bit
- 16:33Speaker 2: about how you began, what sort of strategies you were using,
- 16:37Speaker 2: and then how you evolved.
- 16:40Speaker 3: Whoa boy. That's a complicated question. First of all, In
- 16:43Speaker 3: the early sixties, when I was working for the Rockeviller family,
- 16:46Speaker 3: that was the old world. All kinds of changes have
- 16:50Speaker 3: taken place since then and virtually turned every single dimension
- 16:56Speaker 3: of what was the right description of the investment world
- 17:00Speaker 3: into a very different, opposite version. And it changed like
- 17:05Speaker 3: that makes it almost a waste of time to talk
- 17:08Speaker 3: about what was it like. But just for instance, I
- 17:13Speaker 3: did some analysis of a company called DuPont, which was
- 17:17Speaker 3: one of the blue blue trips of all time. And
- 17:21Speaker 3: I had also been studying IBM, which was a wonderful company,
- 17:26Speaker 3: and I've realized, you know, IBM has got an ability
- 17:29Speaker 3: to generate its own growth because it is creating one
- 17:34Speaker 3: after another advancement in computing power, and they've got a
- 17:37Speaker 3: terrific organization behind it, and they are able to create
- 17:41Speaker 3: their own growth. IBM is a true growth company. DuPont
- 17:47Speaker 3: needs to invent something that other people will really want,
- 17:51Speaker 3: and it has to be something that's really new, and
- 17:54Speaker 3: then they get patent protection for a certain period of time,
- 17:57Speaker 3: and then they lose the patent protection because it's completed.
- 18:02Speaker 3: They've got a different situation. Both companies were selling at
- 18:06Speaker 3: thirty thirty two times earnings. One company I thought was
- 18:12Speaker 3: sure to continue growing and the other I wasn't so sure.
- 18:17Speaker 3: So I got permission to go down to Wilmington, Delaware,
- 18:20Speaker 3: and for three days I had nothing but one interview
- 18:24Speaker 3: after another after another, where the senior executive of the
- 18:28Speaker 3: DuPont organization, and they were very candid, and they told
- 18:31Speaker 3: me about their problems. They told me about their opportunities.
- 18:34Speaker 3: They told me about their financial policies. Their first level
- 18:38Speaker 3: financial policies were that they would always pay out half
- 18:41Speaker 3: their earnings and dividends the long established and that was
- 18:44Speaker 3: the way they did things. The second thing is they
- 18:46Speaker 3: had a major commitment to nylon, but nylon was no
- 18:50Speaker 3: longer patent protected, and so the profit margins of nylon
- 18:54Speaker 3: were going to come down, for sure, and come down
- 18:57Speaker 3: rather rapidly because competition was building up pretty quickly. They
- 19:02Speaker 3: hoped to build one terrific business in a leather substitute
- 19:07Speaker 3: called Corefam. But as I talked to the executives, they
- 19:10Speaker 3: talk to me about we're having difficulty getting people to
- 19:13Speaker 3: use core fam. We're getting people who make shoes to
- 19:17Speaker 3: think about using core Fam. We can't get sales outside
- 19:21Speaker 3: the United States to really get going, and we're having
- 19:24Speaker 3: a difficult time getting sales inside the United States. And
- 19:28Speaker 3: candidly it doesn't look like this is going to turn
- 19:30Speaker 3: out to be the bonanza we had all thought it
- 19:33Speaker 3: was going to be just a year or so ago. Well,
- 19:36Speaker 3: it doesn't take a genius, then it doesn't take a
- 19:38Speaker 3: very experienced person. And I was not a genius, and
- 19:41Speaker 3: I was not an experienced person, but I could see
- 19:44Speaker 3: the handwriting. Wait a minute. If you only reinvest half
- 19:47Speaker 3: your earnings each year and your major business is going
- 19:51Speaker 3: to be more and more commoditized, and your major new
- 19:55Speaker 3: business is not taking off, you got a real problem here,
- 19:59Speaker 3: and you're gonna have a tough time keeping up the
- 20:01Speaker 3: kind of growth that would justify selling for thirty plus
- 20:04Speaker 3: times earnings, whereas IBM was guaranteed to be virtually guaranteed
- 20:10Speaker 3: to be able to do that because they didn't have
- 20:12Speaker 3: very much the way of competition, and they really knew
- 20:14Speaker 3: what they were doing, and they kept cranking it out.
- 20:17Speaker 3: So what do you do? I came back and said,
- 20:22Speaker 3: I know that the family, the Rockefeller family, has many
- 20:26Speaker 3: friends in the DuPont organization, but they also have many
- 20:31Speaker 3: friends in the Watson family of IBM. I think it
- 20:35Speaker 3: would be a great thing if we would sell off
- 20:38Speaker 3: the holdings in DuPont and use the money to buy
- 20:41Speaker 3: into IBM, go out of one family friends into another
- 20:47Speaker 3: family friends. They would all understand it, and that was
- 20:50Speaker 3: what was done, and of course it involved a substantial
- 20:52Speaker 3: amount of ownership being shifted. And I've always thought to myself, Wow,
- 20:58Speaker 3: in that one specific recommendation, I earned my cape for
- 21:02Speaker 3: several years.
- 21:03Speaker 2: Huh. Really interesting, And it's fascinating because that's what was
- 21:07Speaker 2: being done in every institutional investor and every endowment. People
- 21:12Speaker 2: were making active choices.
- 21:15Speaker 3: But they also were making lots of mistakes. Right if
- 21:18Speaker 3: you looked at what happened in the two years after
- 21:21Speaker 3: my recommendation, IBM doubled and DuPont almost got cut in half.
- 21:26Speaker 2: Wow, So that worked out really well. So it's kind
- 21:29Speaker 2: of fascinating that you've evolved into really thinking about indexing
- 21:34Speaker 2: because when you were chairman of the Yale Endowment Investment Committee,
- 21:39Speaker 2: David Swinson was famously the creator of the Yale model,
- 21:43Speaker 2: and he had a lot of focus on private investment,
- 21:47Speaker 2: on alternatives, on venture capital, hedge funds, as well as commodities.
- 21:53Speaker 2: What made that era so different where those investments were
- 21:57Speaker 2: so attractive then and apparently less attractive to you today.
- 22:02Speaker 3: First, you have to understand that David Swinson was a
- 22:05Speaker 3: remarkably talented guy. He was the best PhD student that
- 22:10Speaker 3: Jim Tobin Nobel Prize winner ever had. He was the
- 22:14Speaker 3: first person to do an interest rate swamp, which is
- 22:17Speaker 3: the first derivative transaction that took place in this country
- 22:22Speaker 3: between IBM and the World Bank, which just show you
- 22:25Speaker 3: everybody had told him you'll never be able to do that, David.
- 22:29Speaker 3: So we're talking about a very unusual guy, and he
- 22:35Speaker 3: was creative and disciplined in a remarkable combination. And he
- 22:42Speaker 3: was the first person of size to get involved in
- 22:46Speaker 3: a series of different types of investing, and then he
- 22:50Speaker 3: very carefully chose the very best people in each of
- 22:53Speaker 3: those different types. One day I was thinking, you know,
- 22:56Speaker 3: he's really done some very creative work. I wonder what's
- 22:59Speaker 3: his average length of relationship because the average length of
- 23:02Speaker 3: relationship with most institutions was somewhere between two and a
- 23:07Speaker 3: half and three and a half years. High turnover of
- 23:10Speaker 3: managers the calculation was fourteen years on average, and they
- 23:16Speaker 3: were still running, so it'd probably be something like twenty
- 23:19Speaker 3: years of typical relationship duration. Many of these managers when
- 23:25Speaker 3: they were just getting started. So it's the most dicey
- 23:28Speaker 3: period in any investment organization. Very very unusual and creative.
- 23:34Speaker 3: Guy said to me after he'd been doing this for
- 23:37Speaker 3: quite a long time. You know the nature of creativity
- 23:42Speaker 3: payoff is getting less and less and less because of
- 23:46Speaker 3: everybody else is doing what I've been doing. It's not
- 23:49Speaker 3: as rewarding as it used to be. And because I've
- 23:52Speaker 3: been choosing managers and other people are trying to get
- 23:55Speaker 3: into those same managers, they're not as differentiated as they
- 23:59Speaker 3: used to be. The rate of return magnitude that I
- 24:02Speaker 3: have been able to accomplish ten years ago, fifteen years ago,
- 24:05Speaker 3: I'm not going to be able to do in ten
- 24:07Speaker 3: or fifteen years into the future. And I think he
- 24:10Speaker 3: was right.
- 24:10Speaker 2: Huh really interesting. So how do you end up from
- 24:14Speaker 2: going from the Yell Endowment to the Vanguard Board of Directors?
- 24:18Speaker 2: Tell us where that relationship.
- 24:19Speaker 3: Came completely different. Each one was doing what they were
- 24:25Speaker 3: capable of doing really well. Vanguard was focused on minimizing
- 24:30Speaker 3: cost and they really systematic at it. Different orientation. The
- 24:34Speaker 3: orientation of the Yale Endowment was to find managers and
- 24:40Speaker 3: investment opportunities that were so different that you might get
- 24:44Speaker 3: a higher rate of return. So attacking to the reaching
- 24:47Speaker 3: for higher and higher rate of return, Vanguard was reaching
- 24:50Speaker 3: for lower and lower cost of executing a plain vanilla
- 24:53Speaker 3: proposition index funds Canes once had somebody say, you seem
- 25:00Speaker 3: to have changed your mind. He said, yes, when the
- 25:03Speaker 3: facts changed, I do change my judgment. What do you
- 25:07Speaker 3: do when the facts changed? And the reality is we've
- 25:10Speaker 3: been looking at a market that has changed and changed
- 25:13Speaker 3: and changed and changed, and the right way to deal
- 25:16Speaker 3: with that market has therefore changed and changed and changed
- 25:20Speaker 3: and changed. Then what you could have done in the
- 25:24Speaker 3: early nineteen sixties you can't do today. And what you
- 25:27Speaker 3: should have done in the early sixties was go find
- 25:30Speaker 3: an active manager who could knock the socks off at
- 25:33Speaker 3: the competition. But it just the competition is so damned
- 25:37Speaker 3: good today that there isn't a manager that can knock
- 25:40Speaker 3: the sox off.
- 25:41Speaker 2: And a quote from your book is the grim reality
- 25:44Speaker 2: is clear active investing is not able to keep up with,
- 25:48Speaker 2: let alone outperform the market index. That's the biggest change
- 25:53Speaker 2: in the past fifty years is that it's become pretty
- 25:56Speaker 2: obvious that the deck is to be in favor of
- 26:01Speaker 2: active managers. Now it seems to be very much stacked against.
- 26:04Speaker 3: Them because they're so very good. It's ironic, ironic, ironic.
- 26:10Speaker 2: The paradox of skill. Yep, huh, really fascinating. You reference
- 26:15Speaker 2: some really interesting research in the book. One of the
- 26:18Speaker 2: things I found fascinating is that research from morning Star
- 26:23Speaker 2: and Dalbar show that not only do investors tend to
- 26:27Speaker 2: underperform the market, they underperform their own investments.
- 26:33Speaker 3: Tell us about that, because we're human beings, as any
- 26:39Speaker 3: behavioral economists would point out to you, we have certain beliefs,
- 26:45Speaker 3: and those beliefs tend to be very very optimistic about
- 26:48Speaker 3: our skills, and we think we can help ourselves get
- 26:54Speaker 3: better results, or at least to minimize the negative experiences.
- 27:00Speaker 3: And the reality is that over time just doesn't work
- 27:04Speaker 3: out to be true. The average investor in an average
- 27:07Speaker 3: year loses two full percent by making mistakes. With the
- 27:15Speaker 3: best of intentions, trying to do something really good for themselves,
- 27:19Speaker 3: they make mistakes that are costly and that cost you.
- 27:22Speaker 3: Think about it, if you think the market's going to
- 27:25Speaker 3: return something like six or seven percent, you lose two percent,
- 27:30Speaker 3: maybe two and a half, maybe three for inflation, call
- 27:33Speaker 3: it two and a half. Whoop, that's something down. Then
- 27:36Speaker 3: you've got fees and costs. Jeez, who is add on
- 27:40Speaker 3: to that? If you did add on another two percent
- 27:44Speaker 3: that you've made mistakes, you're talking about a major transformation
- 27:49Speaker 3: to the negative of what could have been your rate
- 27:53Speaker 3: of return.
- 27:54Speaker 2: Let's put some numbers, some meat on that bone. You
- 27:58Speaker 2: cite a UC Davis study that looked at sixty six
- 28:01Speaker 2: thousand investor accounts from nineteen ninety one to nineteen ninety six.
- 28:07Speaker 2: Over the that period, the market gained just under eighteen
- 28:11Speaker 2: percent a year, seventeen point nine percent a year. Investors
- 28:15Speaker 2: had underperformed by six point five percent a year. They
- 28:20Speaker 2: gave up a third of gains through mistakes, taxes, and costs.
- 28:25Speaker 2: And then Dalbar does the same thing. That's where the
- 28:27Speaker 2: two to three percent in a low return environment is.
- 28:31Speaker 2: So how should investors think about this tendency to do
- 28:35Speaker 2: worse than what the market does well?
- 28:38Speaker 3: In my view, and it's part of the rethinking investing
- 28:44Speaker 3: concept of the book is if you find a problem,
- 28:48Speaker 3: it's a repetitive problem. In this sure is attack the
- 28:54Speaker 3: problem and try to reduce it. So what could you
- 28:57Speaker 3: do to reduce the cost of behavioral economics, and the
- 29:01Speaker 3: answer is index or ETF. And the reason why you
- 29:08Speaker 3: would index where ETF would help is because it's boring.
- 29:12Speaker 3: You know, if you own an index fund, you don't
- 29:14Speaker 3: get excited about what happened in the market is anything
- 29:18Speaker 3: like you would get excited about it if you had
- 29:20Speaker 3: just had five stocks, or if you had two or
- 29:24Speaker 3: three mutual funds and you were tracking those mutual funds
- 29:26Speaker 3: because they change more. The market as a whole, it
- 29:30Speaker 3: kind of goes along in its own lumbering way, a slow,
- 29:33Speaker 3: wide river of flow over time, and you, yeah, there's
- 29:38Speaker 3: nothing to get excited about, so you leave it alone.
- 29:42Speaker 3: You leave it alone, and you leave it alone. And
- 29:45Speaker 3: it's a little bit like when your mother said, don't
- 29:47Speaker 3: pick it that scab, let it heal by itself. Well,
- 29:50Speaker 3: but mom, it itches. You'd just be a little bit
- 29:54Speaker 3: tolerant and don't itch it or don't scratch it. Then
- 29:58Speaker 3: it'll heal faster. And sure enough, mother was right. In
- 30:01Speaker 3: the same way, if you index, you won't be excited
- 30:06Speaker 3: by the same things that other people get excited by,
- 30:09Speaker 3: and you just sort of steadily flow through and have
- 30:12Speaker 3: all the good results come your way. That's it.
- 30:14Speaker 2: Huh. Really interesting. So, first of all, I have to
- 30:18Speaker 2: tell you I love this book. It's totally digestible. It's
- 30:23Speaker 2: barely one hundred pages. I literally read it over a
- 30:27Speaker 2: cup of tea. And you've published twenty books before this. What,
- 30:32Speaker 2: first of all, what led to this very short format?
- 30:35Speaker 2: Why go so brief? I'm curious.
- 30:39Speaker 3: It's really an interesting experience for me. I love helping
- 30:44Speaker 3: people with investing, and I keep trying to think of
- 30:46Speaker 3: how can I be helpful and what are the lessons
- 30:49Speaker 3: that my children, grandchildren ought to learn, What are the
- 30:53Speaker 3: lessons that my favorite institutions ought to learn, my local church,
- 30:58Speaker 3: whatever it is now, what could I offer that would
- 31:01Speaker 3: be helpful? And I thought to myself, you know, the
- 31:04Speaker 3: world has changed a lot, and some rethinking of what's
- 31:08Speaker 3: the right way to invest might turn out to be
- 31:10Speaker 3: a good idea. I should try penciling that out. And
- 31:17Speaker 3: the more I've tried to scratch it out for the
- 31:20Speaker 3: Church Investment Committee, I realized this is something that could
- 31:24Speaker 3: easily be used by virtually everybody else. There are some
- 31:27Speaker 3: major changes that have taken place, and the world of
- 31:30Speaker 3: investing is very different than it used to be, and
- 31:33Speaker 3: the right way to deal with the world is really
- 31:36Speaker 3: different than it used to be. And I owe it
- 31:40Speaker 3: to other people because I've been blessed with this wonderful
- 31:44Speaker 3: privilege of being able to learn from all kinds of
- 31:47Speaker 3: people what's going on in the investment world and how
- 31:50Speaker 3: to deal with it and add it all together. I
- 31:53Speaker 3: should put this together in one last short book. And
- 31:59Speaker 3: my wife laughed, you never get this down to only
- 32:02Speaker 3: one hundred pages. I think that's all it takes.
- 32:04Speaker 2: Yeah, pretty close. I think it's like one hundred and something,
- 32:07Speaker 2: one hundred and two, one hundred and four.
- 32:10Speaker 3: And one of those pages is blank, and that there
- 32:12Speaker 3: are several pages that are half blanks of.
- 32:14Speaker 2: Well, it's barely one hundred pages. So I love this
- 32:18Speaker 2: quote from the book. Over the twenty years ending in
- 32:22Speaker 2: mid twenty twenty three, investing in a broad based US
- 32:26Speaker 2: total market equity fund produced net returns better than more
- 32:31Speaker 2: than ninety percent of professionally managed stock funds that promise
- 32:35Speaker 2: to beat the market. Really, that's the heart of the
- 32:39Speaker 2: book is that if you invest for twenty plus years,
- 32:44Speaker 2: passive indexing and we'll talk about passive the phrase in
- 32:47Speaker 2: a minute, but basic indexing ends up in the top decile.
- 32:52Speaker 3: Yeah, And you're talking about twenty years, and many people say,
- 32:56Speaker 3: oh gee, that's a long time. Wait a minute, Wait
- 32:58Speaker 3: a minute, wait a minute. You start investing in your twenties,
- 33:02Speaker 3: you'll still be investing in your eighties. That's a sixty
- 33:06Speaker 3: year horizon. And if you're lucky enough to do well enough,
- 33:11Speaker 3: you might leave some to your children and grandchildren. So
- 33:14Speaker 3: it might not be sixty years, it might be eighty
- 33:15Speaker 3: one hundred hundred and twenty years. Try to think about
- 33:20Speaker 3: that long term, because that is a marvelous privilege to
- 33:23Speaker 3: have that long a time to be able to be
- 33:26Speaker 3: an investor.
- 33:27Speaker 2: And you cite the S and P Research Group SPIVA,
- 33:30Speaker 2: the average annual return of broad indexes was one point
- 33:34Speaker 2: eight percentage points better than the average actively managed funds.
- 33:39Speaker 2: That's nearly two percent compounding over time. That really adds up,
- 33:43Speaker 2: doesn't it.
- 33:44Speaker 3: It sure does, And compounding is really important for all
- 33:47Speaker 3: of us to recognize. Some people call it snowball, and
- 33:52Speaker 3: I think that's perfectly fine, because as you roll a snowball,
- 33:55Speaker 3: every time you roll it over, it gets much thicker,
- 33:59Speaker 3: not just a little bit, much thicker, and you do
- 34:02Speaker 3: compounding it one two four eight, sixteen thirty two sixty four,
- 34:07Speaker 3: one hundred and twenty eight. Those last rounds of compounding
- 34:11Speaker 3: are really important. So for goodness sake, think about how
- 34:15Speaker 3: can you get there so you'll have those compoundings work
- 34:18Speaker 3: for you.
- 34:20Speaker 2: So we mentioned the phrase passive, which has.
- 34:24Speaker 3: Come oh please don't do that, which comes.
- 34:26Speaker 2: With some baggage. But you describe what a historical anomaly
- 34:31Speaker 2: the phrase passive? Is it? Really? Why don't I let
- 34:34Speaker 2: you explain? It really just comes from an odd legal usage.
- 34:38Speaker 2: To tell us a little bit about where the word
- 34:40Speaker 2: passive came to be when it came glad.
- 34:43Speaker 3: To indexing is to me the right word to use.
- 34:48Speaker 3: Passive has such a negative connotation. I don't know about you, Berry,
- 34:51Speaker 3: but I wouldn't want anybody to describe me as passive.
- 34:55Speaker 3: Now I'm going to vote for so and so as
- 34:58Speaker 3: president of the United States, It's not going to be because
- 35:00Speaker 3: he's passive. Passive is a negative term. However, if you're
- 35:05Speaker 3: an electrical engineer, it's not a pejorative. There's two parts,
- 35:13Speaker 3: two prongs or three prongs on the end of a wire,
- 35:17Speaker 3: and there's a wall socket that's got either two holes
- 35:21Speaker 3: or three holes, depending on which electric system is. The
- 35:24Speaker 3: one that has the prongs is called the active part.
- 35:28Speaker 3: The one that has the holes is called the passive part.
- 35:31Speaker 3: And because indexing was created by a group of electrical
- 35:35Speaker 3: engineers and mechanical engineers, they just used what they thought
- 35:39Speaker 3: was the sensible terminology, and then other people who had
- 35:43Speaker 3: not realized where it came from, saw it as being
- 35:46Speaker 3: a negative. I don't want to be passive. I want
- 35:48Speaker 3: to have an active manager who go out there and
- 35:51Speaker 3: really do something for me. That is a complete misunderstanding,
- 35:55Speaker 3: and it really did a terrible harm for indexing vest
- 36:00Speaker 3: to be called passive.
- 36:01Speaker 2: Let's talk about some of the other things that index
- 36:04Speaker 2: investing has been called. And I put together a short
- 36:07Speaker 2: list because there's been so much pushback to indexing. It's
- 36:11Speaker 2: been called Marxist, communist, socialist. It's devouring capitalism, it's a mania,
- 36:19Speaker 2: it's creating frightening risk for markets. It's lobottomized investing, a
- 36:25Speaker 2: danger to the economy, a systemic risk, a bubble waiting
- 36:29Speaker 2: to burst. It's terrible for our economy. Why so much
- 36:34Speaker 2: hate for indexing.
- 36:35Speaker 3: Well, if you were an active manager and you were
- 36:37Speaker 3: life threatened by something that was a better product to
- 36:40Speaker 3: the lower cost, you might have some negative commentary too.
- 36:44Speaker 2: It's just as simple as their livelihood is dependent on
- 36:48Speaker 2: flows into active and that's where all the animals.
- 36:50Speaker 3: And it's partly livelihood, it's partly religious faith, it's partly
- 36:54Speaker 3: cultural conviction, it's partly what I've done for most of
- 36:58Speaker 3: these people would say, have been doing it for twenty
- 37:00Speaker 3: five years, and I want to keep doing it for
- 37:02Speaker 3: twenty five years. Oh, by the way, I get paid
- 37:05Speaker 3: really well to do.
- 37:06Speaker 2: It, and I liked that job to continue. Sure you
- 37:11Speaker 2: mentioned we talked earlier about the temptation that we're surrounded
- 37:17Speaker 2: by temptations to be wrong. I want to talk about
- 37:20Speaker 2: some data in the book about what happens if you're
- 37:24Speaker 2: wrong and out of the market during some of the
- 37:28Speaker 2: best days. And the data point you use was ten
- 37:33Speaker 2: thousand trading days over twenty six years on average, that's
- 37:39Speaker 2: about eleven point two percent returns. So if you have
- 37:43Speaker 2: money in broad market indices over twenty six years, ten
- 37:47Speaker 2: thousand trading sections, you're averaging eleven point two percent annually.
- 37:51Speaker 2: If you miss only the ten best days, not a year,
- 37:55Speaker 2: but over those ten thousand trading days, that eleven point
- 37:59Speaker 2: two percent drops to nine point two percent twenty days
- 38:05Speaker 2: down seven point to seven point seven percent a year,
- 38:08Speaker 2: and if you miss the thirty best days out of
- 38:12Speaker 2: ten thousand, the return goes from eleven point two to
- 38:16Speaker 2: six point four, almost a five hundred bases point drop.
- 38:20Speaker 2: That's amazing. Tell us about that.
- 38:22Speaker 3: Oh, First of all, you have to recognize when you
- 38:26Speaker 3: select out the most extreme days, it does have a
- 38:30Speaker 3: really big impact. The second thing is when do those
- 38:33Speaker 3: days come? And the best days usually come shortly after
- 38:38Speaker 3: the worst days, the bounce, the hey, wait a minute,
- 38:43Speaker 3: this market is not as bad as everybody's saying. It
- 38:45Speaker 3: really does have a terrific opportunity, and that's when the
- 38:49Speaker 3: best days typically come. So the time that we all
- 38:55Speaker 3: get frightened and all of us get unnervou is the
- 39:00Speaker 3: is the most wrong time to be taking action.
- 39:03Speaker 2: And the statistical basis is those ten days are only
- 39:09Speaker 2: zero point one percent of total training sessions, but you're
- 39:13Speaker 2: giving up one fifth of the games. That's an amazing asymmetry.
- 39:18Speaker 3: And it's a hell of a great lesson to learn.
- 39:20Speaker 3: Hang in there, steady aety does pay off.
- 39:25Speaker 2: Another quote from the book, why should investors care about
- 39:28Speaker 2: the day to day or even month to month fluctuations
- 39:32Speaker 2: in prices if they have no plans to sell any
- 39:35Speaker 2: time sooned. That sounds so perfectly obvious when you hear it.
- 39:39Speaker 2: Why are people so drawn into the noise?
- 39:42Speaker 3: Well, when I advise people on investing, I always start
- 39:44Speaker 3: with what do you most want to accomplish? And then
- 39:48Speaker 3: the second question is when do you plan to sell
- 39:53Speaker 3: your securities? And most people say, well, what do you
- 39:57Speaker 3: mean when do I plan to sell? Well, when are
- 40:01Speaker 3: you most likely to say? I need money out of
- 40:03Speaker 3: my securities? Investment for life spending, probably in retirement. Oh yeah,
- 40:11Speaker 3: And then they'll give you a date, and then you say,
- 40:14Speaker 3: and how far out into the future is that? And
- 40:17Speaker 3: then really want to be difficult for somebody to say, Okay,
- 40:21Speaker 3: it's forty three years out into the future. Let's go
- 40:24Speaker 3: back forty three years. Tell me what you think was
- 40:28Speaker 3: happening forty three years ago. Today's date, forty three years ago.
- 40:33Speaker 2: I have no idea.
- 40:34Speaker 3: Why do you ask? Well? Asking because you have no idea,
- 40:38Speaker 3: and you have no idea forty three years out into
- 40:40Speaker 3: the future. And the reason for that is because you
- 40:43Speaker 3: don't care. It's the long term trend that you care about,
- 40:47Speaker 3: and you care greatly about that, but you don't care
- 40:50Speaker 3: about the day to day to day fluctuations.
- 40:53Speaker 2: So you sum up the book by pointing out every
- 40:56Speaker 2: investor today has three great gifts time compounding and ETF
- 41:03Speaker 2: and indexing.
- 41:05Speaker 3: Discuss time to be able to have the experience of compounding,
- 41:12Speaker 3: where you each compounding round you double what you had. Boy,
- 41:20Speaker 3: does it really pay off to be in it for
- 41:22Speaker 3: the long term and have saved early enough so that
- 41:26Speaker 3: you compound a larger amount. But that leap from one
- 41:32Speaker 3: to two it's not very exciting. Two to four is
- 41:34Speaker 3: not much, Four to eight is not really all that much,
- 41:37Speaker 3: Eight to sixteen starts to attract your attention. Sixteen to
- 41:41Speaker 3: thirty two that's really something. Thirty two to sixty four
- 41:44Speaker 3: and to one hundred and twenty eight, Holy smokes, I
- 41:47Speaker 3: want that last doubling. That's really a payoff. Only way
- 41:50Speaker 3: you get there is start early and stay on course
- 41:54Speaker 3: compounding away as best you can.
- 41:58Speaker 2: You know, people have points it out, and I think
- 42:00Speaker 2: you reference this in the book that as successful as
- 42:04Speaker 2: Warren Buffett has been over his whole career because of
- 42:09Speaker 2: the doubling. It depends on the rule of seventy two.
- 42:12Speaker 2: But let's say every seven or eight years. Half of
- 42:16Speaker 2: your gains have come in the most recent seven and
- 42:19Speaker 2: a half eight year era, and Warren's now in his nineties,
- 42:23Speaker 2: and the vast majority of his wealth have only happened
- 42:26Speaker 2: in the past ten fifteen years. It's kind of fascinating.
- 42:30Speaker 3: Well, he's a brilliant and wonderful human being, and all
- 42:36Speaker 3: of us can learn great lessons from paying attention to
- 42:40Speaker 3: what Warren says or has said in his annual meetings
- 42:44Speaker 3: are a treasure chest of opportunities to learn. He did
- 42:48Speaker 3: start as a teenager, not in his mid twenties, but
- 42:52Speaker 3: in his early teens, and then he is not stopping
- 42:56Speaker 3: at sixty five. He's roaring right past that. And when
- 42:59Speaker 3: you bolt on those extra years, it gives him a
- 43:02Speaker 3: much larger playing field in which to double and double
- 43:05Speaker 3: and redouble and redouble. And all of us ought to
- 43:08Speaker 3: pay attention to that one most powerful lesson. If you've
- 43:12Speaker 3: got the time, the impact of compounding really is terrific.
- 43:18Speaker 3: And the only way you get to be have the
- 43:20Speaker 3: time is to do it yourself, save enough, early enough,
- 43:24Speaker 3: and stay with it long enough to let the compounding
- 43:27Speaker 3: take place. But it's inevitable power of compounding is just
- 43:31Speaker 3: wonderful to have on your side.
- 43:34Speaker 2: So three of the things I want to talk about
- 43:36Speaker 2: from the book. First, as alpha became harder and harder
- 43:42Speaker 2: to achieve, as it became more difficult to be very
- 43:46Speaker 2: good competition, the aspect of reducing costs, reducing fees, reducing
- 43:52Speaker 2: taxes became another way of generating better returns. Tell us
- 43:59Speaker 2: a little bit about what led you to that conclusion
- 44:03Speaker 2: and what firms like black Rock and Vanguard have done
- 44:06Speaker 2: to further that belief system.
- 44:10Speaker 3: Parents really candidly just been pay attention to what the
- 44:14Speaker 3: numbers say, and pay attention to the data, and the
- 44:18Speaker 3: data is so powerfully, consistently strong that active investing is
- 44:25Speaker 3: an exciting idea. And in the right time and circumstance
- 44:29Speaker 3: the nineteen sixties, it worked beautifully. But the circumstances now
- 44:33Speaker 3: are so different that it doesn't work beautifully. It works
- 44:37Speaker 3: candidly negatively.
- 44:40Speaker 2: Two other things I want to go over, what is
- 44:43Speaker 2: the concept of total financial portfolio, Meaning, when you're looking
- 44:49Speaker 2: at your allocation, you should include the present value of
- 44:53Speaker 2: your future social security payments and the equity value of
- 44:57Speaker 2: your home has sort of unlike and that should help
- 45:01Speaker 2: you shift your allocation a little away from bonds, a
- 45:05Speaker 2: little more into equities. Tell us about that now.
- 45:09Speaker 3: I think it's one of those ideas that once it
- 45:11Speaker 3: pops into your mind, you'll never walk away from it.
- 45:15Speaker 3: Most of us have no idea what the total value
- 45:18Speaker 3: of our future stream of payouts from Social Security are,
- 45:22Speaker 3: but you can do the calculation fairly simply. Most of
- 45:26Speaker 3: us would be really impressed if we've realized how much
- 45:30Speaker 3: is the real value of that future stream of payments
- 45:34Speaker 3: that are coming from the best credit in the world,
- 45:37Speaker 3: federal government, and that's inflation protected, so it's even better
- 45:42Speaker 3: than most people would imagine. That's the single most valuable
- 45:47Speaker 3: asset for most people. The second most valuable asset for
- 45:51Speaker 3: most people is the value of their home. And I
- 45:53Speaker 3: know people would say that first reactions, but I'm not
- 45:56Speaker 3: going to sell my home. I'm going to continue to
- 45:57Speaker 3: live there. Fine. True, But someday either your children or
- 46:02Speaker 3: your grandchildren will say, we don't really want to live
- 46:05Speaker 3: in that same house, so we're going to sell it.
- 46:08Speaker 3: So it does have an economic value, and it will
- 46:11Speaker 3: be realized at some point down the line. Take those
- 46:14Speaker 3: two and put them side by side with your securities
- 46:19Speaker 3: and most people would say, my god, I've got more
- 46:22Speaker 3: in the way of fixed income and fixed in bond
- 46:25Speaker 3: equivalents than I had ever imagined. I think I ought
- 46:29Speaker 3: to be careful in my securities part of the portfolio,
- 46:33Speaker 3: to rethink things and probably be substantially more committed to
- 46:37Speaker 3: equities in my securities portfolio because I've got these other
- 46:41Speaker 3: things that I was never counting on before, but now
- 46:44Speaker 3: that I've been told about it, I really want to
- 46:47Speaker 3: include that as my understanding to the total picture.
- 46:51Speaker 2: And I like the concept of outside the market decisions
- 46:54Speaker 2: versus inside the market decisions. Explain the difference between the two, well.
- 47:00Speaker 3: Outside market decisions have to do with what's changed in
- 47:05Speaker 3: your life, most obvious being when you retire, but sometimes
- 47:10Speaker 3: it's when you get a better job, higher pay, or
- 47:14Speaker 3: even you get a significant bonus because of the wonderful
- 47:18Speaker 3: achievement that you've had during the particular year, when your
- 47:22Speaker 3: circumstances get changed. Oh and getting married is another real change.
- 47:27Speaker 3: When the circumstances changed, you really ought to rethink your
- 47:31Speaker 3: investment program just to be sure that it's really right
- 47:35Speaker 3: for your present total picture.
- 47:38Speaker 2: Makes a lot of sense. I know I only have
- 47:41Speaker 2: you for a few more minutes, let me jump to
- 47:43Speaker 2: three of my favorite questions that I ask all my guests,
- 47:46Speaker 2: starting with what are some of your favorite books? What
- 47:50Speaker 2: are you reading right now?
- 47:54Speaker 3: My favorite books tend to be history, and the one
- 47:58Speaker 3: that I have most recently he read is a wonderful
- 48:02Speaker 3: biography of Jack Kennedy as president and the things that
- 48:08Speaker 3: he did that made America the most popular country in
- 48:12Speaker 3: the world.
- 48:13Speaker 2: And our last two questions, what advice would you give
- 48:16Speaker 2: to a recent college grad interested in a career in investing.
- 48:22Speaker 3: Think about what really motivates you to be interested in investing.
- 48:26Speaker 3: If it's because it's a high income field, that's okay,
- 48:31Speaker 3: But candidly, it's not an inspiration. And you only have
- 48:36Speaker 3: one life to lead. Is it your desire to lead
- 48:40Speaker 3: your life making money or doing something that you would
- 48:44Speaker 3: say was at the end of your life, I'm so
- 48:47Speaker 3: proud of what I did, or I'm so glad I
- 48:49Speaker 3: did what I did. If you're thinking about investing because
- 48:54Speaker 3: it's a profession where you help people be more successful
- 48:58Speaker 3: in achieving their objectives, then candidly you could have a
- 49:02Speaker 3: fabulous time. It won't come because you beat the market,
- 49:06Speaker 3: but that's not the problem. For most people. For most people,
- 49:10Speaker 3: beating the market is very clearly secondary to what's their
- 49:14Speaker 3: real need, which is to think through what are their objectives,
- 49:18Speaker 3: what are their financial resources, and how can they put
- 49:20Speaker 3: those together into the best for them investment program. And
- 49:25Speaker 3: the same thing is true for every college, every hospital,
- 49:28Speaker 3: every church, every organization has an endowment needs to think
- 49:33Speaker 3: carefully about what is the real purpose of the money
- 49:36Speaker 3: and how can we do the best for our long
- 49:39Speaker 3: term success by the structure of the portfolio that we have.
- 49:44Speaker 2: And our final question, what do you know about the
- 49:47Speaker 2: world of investing today that would have been really useful
- 49:51Speaker 2: back in the nineteen sixties when you were working for
- 49:54Speaker 2: the Rockefellers.
- 49:55Speaker 3: Oh boy, First that the whole world is going to
- 49:59Speaker 3: be changed. So don't stay with what you think is
- 50:02Speaker 3: really great about the early nineteen sixties, because all of
- 50:06Speaker 3: that is going to be upended, and all the lessons
- 50:09Speaker 3: that you would think were just great about how to
- 50:12Speaker 3: do things in the early nineteen sixties will work against you.
- 50:15Speaker 3: And by the time you get to the this time
- 50:18Speaker 3: of the year, you will be making mistakes one after
- 50:22Speaker 3: another after another after another by doing things that are
- 50:25Speaker 3: just completely out of date. And the world of investing
- 50:29Speaker 3: will change more than most fields will change. Computer technology
- 50:35Speaker 3: will change more, airplane travel will change more. But candidly,
- 50:42Speaker 3: investing is going to change so much that if you
- 50:44Speaker 3: take the lessons that you're learning for how to do
- 50:46Speaker 3: it in the sixties and try to transport those into
- 50:50Speaker 3: the twenty twenties, you're going to pay a terrible price.
- 50:53Speaker 3: Don't do it. Don't do it.
- 50:55Speaker 2: Thank you Charlie for sharing all of your wisdom and insights.
- 50:59Speaker 2: I really appreciate it. We have been speaking with Charlie
- 51:04Speaker 2: Ellis talking about his new book, Rethinking Investing, a very
- 51:08Speaker 2: short guide to very long term investing. If you enjoyed
- 51:12Speaker 2: this conversation, check out any of the five hundred or
- 51:15Speaker 2: so we've done over the past ten years. You can
- 51:18Speaker 2: find those at Bloomberg, iTunes, Spotify, YouTube, wherever you find
- 51:24Speaker 2: your favorite podcast, and be sure and check out my
- 51:27Speaker 2: new book, How Not to Invest The bad ideas, numbers,
- 51:31Speaker 2: and behavior that destroys wealth. I would be remiss if
- 51:35Speaker 2: I did not thank the Crack team that helps put
- 51:37Speaker 2: these conversations together each week. Andrew Davin is my audio engineer.
- 51:42Speaker 2: Anna Luke is my producer. Sean Russo is my researcher.
- 51:46Speaker 2: Sage Bauman is the head of Podcasts at Bloomberg. I'm
- 51:50Speaker 2: Barry Ritults. You've been listening to Masters in Business on
- 51:55Speaker 2: Bloomberg Radio.