#85: Jay Lee (NBA) - How to Relentlessly Improve the Best Digital Products in the World | Part 1

When you know 99% of your fans will never attend a game in their life, how do you keep them engaged?

Today we take a dive into digital product management, and who better to take us there than Jay Lee, VP of Product Experience at the NBA.

Jay and his team lead the experience of NBA.com, NBA App, and the NBA League Pass which is present in over 200 markets.

In part 1 of this chat with Jay, we cover:

The role of a product manager as a serial problem solver

The ways the NBA are constantly trying to make fans’ lives better

The metrics Jay uses to measure the success of the NBA’s products

What is…

The skinny

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