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How emotion makes brands memorable (and why B2B marketers keep forgetting) with Beazley CMO Georgina Peters Venzano
In this episode of B2B Marketing: The Provocative Truth, Benedict asks a leading insurance CMO what it takes to build a meaningful brand in a category known for conservatism. In this episode, Georgina Peters Venzano, CMO at Beazley, joins us to challenge the long-held assumption that B2B must be strictly rational. She shares how authenticity, emotional resonance and brand consistency are key to modern B2B success, and why the industry needs to embrace more human storytelling.
From running a brand audit during lockdown to building a differentiated identity in a conservative category, Georgina…
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