Influencer marketing with Cody Wittick
Cody notes that they work with D2c brands.
Cody mentions that the mission is to educate brands on the right way to do influencer marketing.
Cody says there are influencers that have zero social following and their job is to get influencers to rally around their brand. Cody talks about how influencers are choosing to represent you as much as you are trying to represent them. Cody mentions that there’s a long-term consistent vision and mission for that relationship.
Cody and Brent overview whether social media platforms have changed. Cody talks about how there’s more access into their lives…
The skinny
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