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Does a Big Podcast Partnership Fix Everything? How Michael Osborne Landed Smithsonian and Wondery Partnerships
Takeaways
Big podcast partnerships usually come through the side door: conferences, relationships, and small seeds planted inside an organization, not a cold pitch.
A show that is good enough to launch is not automatically ready for a partner, so keep developing the concept and researching your audience.
Taking an intentional production pause can bring clarity, and your dedicated listeners are likely to still be there when you return.
The most valuable return from podcasting is often not money: it is the connections, the clarity, and the investment in yourself.
Summary of the Episode
In this…
The skinny
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