Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How The Sunk Cost Fallacy Traps Consumers
We explore why you keep buying things that don't work, using the story of Betamax and Quibi to show how past investment creates future waste. Lucas breaks down the psychological trap where spending money makes it harder to walk away, while Luna examines the digital version of this error in subscription services. This episode explains how brands leverage your own history with a product to lock in loyalty, even when logic says otherwise.
#SunkCostFallacy #ConsumerPsychology #MarketingStrategy #BehavioralEconomics #DecisionMaking #BrandLoyalty #QuibiCaseStudy #BetamaxHistory…
The skinny
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