Episode 153 / Clarifying Purpose and Sustaining Impact through the 5 P's of Sustainability.
Sustainability. What's the first thought that comes to your mind?
The ambiguity of the word sustainability is fueled by its constant misrepresentation by brands, organizations and other entities through greenwashing and other methods we'll cover in the coming episodes.
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Key Takeaways
00:00 - Introduction
In this episode, I dive into the critical need for purpose clarification, broken down into four points: core values, impact, purpose sustainability, intentional messaging, and the holistic approach to sustainability through the 5 P's of sustainability, a framework developed to guide…
The skinny
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