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How Canva Built a Design Empire Without a Sales Team
Canva disrupted the $50 billion design software market by betting everything on product-led growth and a freemium model that turned students into evangelists. Lucas and Luna dissect how founder Melanie Perkins avoided traditional venture capital traps, built a global community from zero, and scaled to a billion users without a heavy sales force. We explore the specific mechanics of their viral loop, the strategic pivot to education, and why their ad-free user experience became their strongest moat against legacy incumbents like Adobe.
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