Latest / Jewelry Business Academy Podcast
Episode 23: How to use TikTok to grow your product based business with Madeline Galea
In today's episode, we chat to Madeline Galea, the Founder of Parker & Co. which is a Canadian natural, vegan and cruelty-free line of high-quality, luxury pet products. Parker & Co. was founded in 2017 as a pet services business and pivoted very successfully into a product based business, and over the past two years has experienced tremendous growth.
Topics Discussed:
Madeline shares her entrepreneurial story
Transitioning from a service based to a product based business
How Parker & Co. successfully pivoted at the beginning of the pandemic
Building your audience through social media
How…
The skinny
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