Latest / Business Roundtable / How to Get Seen, Heard, and Remembered: Storytelling, Connection, and Video That Works

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How to Get Seen, Heard, and Remembered: Storytelling, Connection, and Video That Works · Business Roundtable

• 0:13
  Speaker 1: Welcome back to the Business Roundtable podcast. I'm your host,
• 0:16
  Speaker 1: David Carr, founder of Steward Your Business. Will we bring
• 0:19
  Speaker 1: great guests to you once again. I've got an amazing guest,
• 0:22
  Speaker 1: Jojo la Ricci. I've been just developing a great friendship
• 0:26
  Speaker 1: and I love her collaborative spirit energy. You're going to
• 0:30
  Speaker 1: get experienced just a whole wealth of knowledge background where
• 0:34
  Speaker 1: we are going to dive into how do you become seen,
• 0:38
  Speaker 1: how do you become heard? How do you get be
• 0:40
  Speaker 1: un remembered in a world that's just so busy, There's
• 0:43
  Speaker 1: so many things going on, and Jojo is a master
• 0:45
  Speaker 1: at this, and I just thought, Jojo, we got to
• 0:47
  Speaker 1: have you come on the podcast and share with our
• 0:49
  Speaker 1: audience kind of your journey and how you help business
• 0:52
  Speaker 1: owners and leaders get their story out there. And so, Jojo,
• 0:56
  Speaker 1: welcome to the podcast.
• 0:58
  Speaker 2: Thank you, Thank you well. You know, I want to
• 1:02
  Speaker 2: share a story right out of the gate, how do
• 1:05
  Speaker 2: you get seen, her in and remembered?
• 1:07
  Speaker 3: And I'm going to share a story about a gentleman.
• 1:11
  Speaker 2: His name is John Petree and I met John in
• 1:15
  Speaker 2: nineteen eighty.
• 1:16
  Speaker 3: Three, and John is an artist.
• 1:19
  Speaker 2: He's known throughout the world and this was back in
• 1:24
  Speaker 2: nineteen eighty three, and I said, John, why is it
• 1:27
  Speaker 2: that you are making one hundred thousand to five hundred
• 1:31
  Speaker 2: thousand per painting and this stoven artists all around the world,
• 1:37
  Speaker 2: and you're an artist that's alive and you're not that old.
• 1:42
  Speaker 2: What are you doing that's making you stand out? And
• 1:47
  Speaker 2: he said, that's a very good question. He said, I
• 1:51
  Speaker 2: will add in my painting a couple of a couple
• 1:54
  Speaker 2: of hundred strokes here, a couple of extra strokes there.
• 2:00
  Speaker 2: And what happens when you look at his paintings you
• 2:03
  Speaker 2: fall into the paintings. The moral of the story is
• 2:08
  Speaker 2: John does what we call ad value. He goes above
• 2:15
  Speaker 2: and beyond in this world. Whatever business you're in, you
• 2:23
  Speaker 2: have to make yourself stand out. What are you doing
• 2:30
  Speaker 2: that's different from everyone else in your same profession, because
• 2:35
  Speaker 2: if you're doing the same thing, then you're just one
• 2:37
  Speaker 2: of many. You're just you're not going to stand out. Yeah,
• 2:42
  Speaker 2: and what John Petree did really has stuck into my head.
• 2:49
  Speaker 2: And going fast forward. I've been in media since the
• 2:55
  Speaker 2: age of eleven. I'm now seventy one and a half,
• 2:58
  Speaker 2: and I know women are supposed to tell the age
• 3:00
  Speaker 2: who cares.
• 3:01
  Speaker 3: I'm seventy one and a half big no, okay.
• 3:06
  Speaker 2: And during COVID I started to think and look back
• 3:11
  Speaker 2: all the videos that I've done, and I'm saying, you know,
• 3:15
  Speaker 2: nobody's really seeing what I've done online. And I've been
• 3:20
  Speaker 2: nominated for four local Emmys. It's not that my work
• 3:25
  Speaker 2: is insignificant. Listen, there's a lot of people like me
• 3:27
  Speaker 2: in the world. There's a lot. But I'm saying, people
• 3:32
  Speaker 2: aren't noticing me out there. What am I doing that's wrong?
• 3:37
  Speaker 2: And this is what goes back to your question, be seen,
• 3:41
  Speaker 2: be heard, be remembered. And the day that our governor
• 3:46
  Speaker 2: declared Massachusetts a state of emergency, I said, this is
• 3:51
  Speaker 2: going to be a great opportunity to learn to learn
• 3:57
  Speaker 2: about media, and I dived in. I spent thousands of
• 4:06
  Speaker 2: hours over a two year period.
• 4:09
  Speaker 3: Every single day.
• 4:11
  Speaker 2: Some mornings, I wake up at four am and I
• 4:14
  Speaker 2: would get online with people from the UK because they
• 4:17
  Speaker 2: were six five six hours depending on the time zone ahead,
• 4:22
  Speaker 2: and I every day learning. It didn't matter for it
• 4:25
  Speaker 2: was a Saturday, didn't matter if it was a Sunday.
• 4:28
  Speaker 2: There was no time to like kick back and sleep.
• 4:33
  Speaker 2: I said, this is an opportunity. Yes, and so I
• 4:37
  Speaker 2: just I embraced it. A lot of people say, WHOA,
• 4:40
  Speaker 2: what are we going to do? It's like embrace this time.
• 4:43
  Speaker 1: Yeah, absolutely embrace it.
• 4:45
  Speaker 3: And so I did.
• 4:47
  Speaker 2: And I started figuring out and it was slow. I
• 4:52
  Speaker 2: had to really wrap my head around it. I love
• 4:54
  Speaker 2: when people say, oh, you know, AI is going to
• 4:56
  Speaker 2: do this all for me. It doesn't work like that.
• 5:01
  Speaker 2: So I just started going into learning mode and this
• 5:04
  Speaker 2: is what I am doing now. Yes, I am creating
• 5:08
  Speaker 2: the videos. Yes, and I do everything from the beginning
• 5:12
  Speaker 2: to the end. And I mean everything. I dot every
• 5:15
  Speaker 2: I cross every t make sure there are no unanswered questions,
• 5:19
  Speaker 2: from lighting to filming, to the clothes you should wear,
• 5:23
  Speaker 2: how clothes affect the coloring on your skin. Everything. I
• 5:29
  Speaker 2: make sure I cover everything. But you can have the
• 5:31
  Speaker 2: best video in the world, David, but if you don't
• 5:36
  Speaker 2: have the right information attached to the video, it's like
• 5:39
  Speaker 2: a drop of water in the ocean. You can get noticed.
• 5:44
  Speaker 2: So I'm applying the John Peatree principle ad value add value.
• 5:51
  Speaker 2: So what I'm doing with the ad value is I'm
• 5:55
  Speaker 2: adding the marketing and the advertising to what I do
• 6:00
  Speaker 2: at a fraction of the costs making sure the right
• 6:04
  Speaker 2: information is attached to the video. This is a lot
• 6:09
  Speaker 2: of work.
• 6:09
  Speaker 1: Yeah, absolutely love it.
• 6:11
  Speaker 3: I love it.
• 6:12
  Speaker 1: Yeah. Oh and and and that's what drew me to you, Jojo,
• 6:15
  Speaker 1: because you love it, you care, you poured in and
• 6:18
  Speaker 1: that's why I love having guests like you on the
• 6:19
  Speaker 1: on this podcast, because you know, there's a lot of
• 6:22
  Speaker 1: noise out there, and I want to bring people to
• 6:23
  Speaker 1: the world, Like you just said, get this story out
• 6:26
  Speaker 1: there about how you care, why you care. And I
• 6:29
  Speaker 1: love your journey and I love to you know, share
• 6:31
  Speaker 1: a little bit of back your background. You shared a
• 6:33
  Speaker 1: little bit of it here, but you know you have
• 6:35
  Speaker 1: a background when we first met, I know your background
• 6:38
  Speaker 1: with Berkeley music and being a performer and where you
• 6:41
  Speaker 1: started with you know, video photography, all of that talk.
• 6:47
  Speaker 1: Take us and now you're an amazing super connector and
• 6:49
  Speaker 1: amazing storyteller. But take us a little back because I
• 6:52
  Speaker 1: always like to have our listeners, you know, say, Okay,
• 6:55
  Speaker 1: who's this Jojo? What what what got her excited? And
• 6:58
  Speaker 1: you know, and just to because a little bit further
• 7:00
  Speaker 1: back to I think it's so fascinating Jojo.
• 7:03
  Speaker 2: Sure, Okay, So I'm the youngest of four siblings, and
• 7:08
  Speaker 2: I'm very close with my sister who's a little older
• 7:11
  Speaker 2: than me, and then my two older brothers, very very
• 7:14
  Speaker 2: very close. While I'm talking to you, my brother is
• 7:17
  Speaker 2: texting me. I have a fantastic family. And you know,
• 7:21
  Speaker 2: with any family, you have to we earn love and
• 7:26
  Speaker 2: respect daily. You have to like nurture what you have.
• 7:30
  Speaker 2: And I'm very grateful for my family. My oldest brother
• 7:35
  Speaker 2: was going to train to be he was in learning
• 7:39
  Speaker 2: to be a priest, and my father through a camera
• 7:45
  Speaker 2: to my other older brother and said, I want you
• 7:48
  Speaker 2: to document everything about your brother's journey to be a priest.
• 7:52
  Speaker 1: Wow.
• 7:52
  Speaker 2: So my brother Sal was taking beautiful pictures. He's like
• 7:57
  Speaker 2: still a phenomenal photographer. We're going back now. I was like,
• 8:02
  Speaker 2: I don't know, about ten years old, nine years old
• 8:06
  Speaker 2: around that time, and everything my brother Sal did, I
• 8:12
  Speaker 2: wanted to do because he was the person that I copied,
• 8:16
  Speaker 2: looked up and I had to learn photography and I
• 8:22
  Speaker 2: was like the youngest of four, very I was very
• 8:25
  Speaker 2: competitive then, I'm very competitive now.
• 8:28
  Speaker 3: And I asked the.
• 8:31
  Speaker 1: I don't know.
• 8:31
  Speaker 2: I got involved with the Teen Center relatively early. I
• 8:35
  Speaker 2: don't even think I should have been there. I was
• 8:37
  Speaker 2: like a kid. But I asked the person who was
• 8:39
  Speaker 2: running the teen center, I'm now eleven, and I said
• 8:43
  Speaker 2: I need to learn photography. And he said, well, he said,
• 8:49
  Speaker 2: my roommate is I don't know what they call a
• 8:53
  Speaker 2: person that's attending college, but.
• 8:55
  Speaker 3: They're also teaching.
• 8:56
  Speaker 1: Okay, this is what.
• 8:57
  Speaker 3: This was at MIT.
• 8:59
  Speaker 1: Now.
• 9:00
  Speaker 2: I know that MIT is a big school. It's like
• 9:04
  Speaker 2: MIT and Harvard, but I don't understand about tuition going
• 9:10
  Speaker 2: to college would involved. All I know is I want
• 9:12
  Speaker 2: to learn photography. And I knew that there was.
• 9:15
  Speaker 3: A class there.
• 9:16
  Speaker 2: And so this guy running in the teen center, he said,
• 9:19
  Speaker 2: my roommate is teaching a class. He says, you could
• 9:23
  Speaker 2: check it out, but he says, I don't think you're
• 9:25
  Speaker 2: going to get in because you're eleven years old, right.
• 9:30
  Speaker 2: So I take my bike there with my friend Petie,
• 9:33
  Speaker 2: who I'm still friends with. We knock on the door.
• 9:36
  Speaker 2: There was around there was Jeremy opened the door and
• 9:39
  Speaker 2: there was around eight students and I said, Jeremy, we
• 9:44
  Speaker 2: heard there was a photography class and we want to
• 9:47
  Speaker 2: take it. And Jeremy looked at us and he said,
• 9:50
  Speaker 2: you can't take this class. Your kids you're not an
• 9:54
  Speaker 2: MIT student. You didn't pay for tuition to come here.
• 9:57
  Speaker 2: And I looked at him, I said, do you think
• 9:59
  Speaker 2: we rode our bikes? He had two miles to hear
• 10:02
  Speaker 2: you say no, I don't think, so he caved.
• 10:07
  Speaker 3: Well, we ended up in this photography class.
• 10:10
  Speaker 2: We ended up buying our own Then was SLR camera
• 10:16
  Speaker 2: single lens reflex. Now it's DSLR digital lens, single reflex.
• 10:23
  Speaker 3: And you know, I had my own money.
• 10:26
  Speaker 2: I saved, took the class, got an a, convinced my
• 10:29
  Speaker 2: parents that I should build a dock room in the basement.
• 10:33
  Speaker 2: They had no idea that involved these chemicals. I mean,
• 10:37
  Speaker 2: we were just taking up bikes everywhere and just like learning, learning, learning,
• 10:41
  Speaker 2: and I'm still learning. I love learning. And it started there.
• 10:47
  Speaker 2: And then another funny story is I don't know if
• 10:51
  Speaker 2: you remember the recorders. Then they used to have like
• 10:55
  Speaker 2: tapes like little Real to And I got one of
• 10:58
  Speaker 2: those recorders and my parents would have an argument about
• 11:01
  Speaker 2: toilet paper. It was so it was so funny and ridiculous,
• 11:07
  Speaker 2: and I hit around the corner and recorded them arguing.
• 11:12
  Speaker 2: And then after they finished arguing, I went into the
• 11:16
  Speaker 2: kitchen and I put it into play and they heard
• 11:19
  Speaker 2: their voices and they laughed. They thought it was the
• 11:23
  Speaker 2: greatest and I said, wow, people like to be when
• 11:27
  Speaker 2: you take the pictures. They liked the sound of their voice.
• 11:32
  Speaker 2: Video is the next transition. So of course, when I
• 11:36
  Speaker 2: started in video, I mean I was awful. I mean
• 11:39
  Speaker 2: I was a kid, yeah, you know, and so it
• 11:43
  Speaker 2: eventually evolved. It morphed and I went to Berkeley College
• 11:49
  Speaker 2: of Music and when I took the audition, I flunked.
• 11:54
  Speaker 2: I was awful. I couldn't even play the piano. And
• 11:57
  Speaker 2: the guy's name, his name was Paul Schmellin. He said,
• 12:00
  Speaker 2: you're awful and I said I know. I said I can't.
• 12:03
  Speaker 2: I'm so nervous. And he said, but this is your
• 12:06
  Speaker 2: lucky day to We're going to admit you into Berkeley
• 12:10
  Speaker 2: College of Music. And I said, why I flunked the
• 12:12
  Speaker 2: audition and he said, we have a shortage of women.
• 12:17
  Speaker 2: When I went to Berkeley in nineteen seventy six, there
• 12:20
  Speaker 2: was only seventy seven women, oh wow, and over twenty
• 12:23
  Speaker 2: seven hundred men. I basically went to an all male college.
• 12:26
  Speaker 2: And thank god I lived at home with my parents,
• 12:31
  Speaker 2: because you know, back in the day, men they were
• 12:35
  Speaker 2: into the drugs, the.
• 12:37
  Speaker 3: Rock and roll, and I had to be a lady.
• 12:41
  Speaker 2: I had to be a lady because if I wasn't,
• 12:43
  Speaker 2: it would have been the It would have been like
• 12:45
  Speaker 2: the runaway Train.
• 12:48
  Speaker 1: Yes, so I built.
• 12:51
  Speaker 2: Three recording studios. I started off with a one inch
• 12:57
  Speaker 2: tape and tapes back then for thirty minutes. For a
• 13:03
  Speaker 2: one inch tape, they ended up costing up to like
• 13:05
  Speaker 2: two and fifty dollars for thirty minutes. Can you imagine.
• 13:12
  Speaker 2: And when people complain today about spending pennies to do videos,
• 13:16
  Speaker 2: they have no idea what it was like back in
• 13:19
  Speaker 2: the day. I mean, you just paid through the nose
• 13:23
  Speaker 2: for everything.
• 13:24
  Speaker 1: Ye.
• 13:25
  Speaker 2: And then I had a two inch. I eventually got
• 13:29
  Speaker 2: an Oari two inch and I bought it from the
• 13:34
  Speaker 2: the gentleman who was the producer for the uh not
• 13:40
  Speaker 2: the Backstreet Boys. There was a there was a group
• 13:44
  Speaker 2: from New England. I can't think of their names. Oh
• 13:47
  Speaker 2: my god, Yes, new Kids, thank you, yes, yes, yes, yes, yes, yes, yes,
• 13:53
  Speaker 2: New Kids on the Block. I got the recorder that
• 13:56
  Speaker 2: they used. It was phenomenal. Yeah wow, so thank you
• 14:00
  Speaker 2: New Kids on the Block. Yeah, it was back then.
• 14:03
  Speaker 1: I can remember remember them.
• 14:05
  Speaker 3: Yeah, and it's just been a great journey.
• 14:09
  Speaker 1: So I love it.
• 14:10
  Speaker 3: Yeah, as a matter of fact, he'll let me show you.
• 14:13
  Speaker 2: Please please, I don't know if you can see okay.
• 14:17
  Speaker 3: With me back.
• 14:19
  Speaker 2: I made it on MTV for I went by the
• 14:23
  Speaker 2: name Joanne Victoria, that's my real name, and I made
• 14:27
  Speaker 2: it on MTV for Basement Tapes and this is this
• 14:31
  Speaker 2: is another And I.
• 14:32
  Speaker 3: Can tell you stories all day, so you got to
• 14:34
  Speaker 3: tell me when to stop.
• 14:36
  Speaker 1: I love it. You're a great story dollar, absolutely, But
• 14:39
  Speaker 1: you know, we.
• 14:41
  Speaker 2: For Basement Tapes, my competition was people on the West coast.
• 14:46
  Speaker 2: I'm on the East coast of the United States, and
• 14:50
  Speaker 2: Basement Tapes was airing at eleven pm at night for
• 14:55
  Speaker 2: this competition. And I had a business on Boston's waterfront
• 15:00
  Speaker 2: for thirty five years. I sold souvenirs, t shirts, that
• 15:06
  Speaker 2: sort of thing. That's another whole story. But I approached
• 15:10
  Speaker 2: everybody that I could to ask them to watch me
• 15:13
  Speaker 2: on Basement Tapes and vote for me. And this is
• 15:16
  Speaker 2: eleven o'clock at night, and a lot of people don't
• 15:18
  Speaker 2: stay up late.
• 15:19
  Speaker 1: Yeah, right, And I.
• 15:22
  Speaker 2: Only had eighteen hundred people in my contacts. You know
• 15:25
  Speaker 2: how we used to have the address books when we
• 15:27
  Speaker 2: were write down the names.
• 15:29
  Speaker 1: That's a lot.
• 15:30
  Speaker 2: I only had eighteen hundred people. I had to send
• 15:32
  Speaker 2: postconds out to get read everybodys And I said to
• 15:36
  Speaker 2: my mother, I feel like a failure. I only know
• 15:39
  Speaker 2: eighteen hundred people.
• 15:40
  Speaker 1: Oh my goodness, I was.
• 15:42
  Speaker 2: This was nineteen eighty six, so I was thirty two
• 15:45
  Speaker 2: years old, and my mother, No, was I thirty two?
• 15:51
  Speaker 2: Let me see nineteen eighty six? No, yeah, thirty two.
• 15:54
  Speaker 2: And my mother said to me, most people don't even
• 15:58
  Speaker 2: have one hundred and fifty one hundred people.
• 16:00
  Speaker 1: And then I know, I know, I'm like dang.
• 16:03
  Speaker 2: So I made a vow at that point that I
• 16:07
  Speaker 2: would start every single person that I met. I would
• 16:11
  Speaker 2: get their name, their phone number, they were dressed, we
• 16:15
  Speaker 2: didn't have emails back then, and I would take down
• 16:18
  Speaker 2: their information room. Right now I have. I'm just shy
• 16:23
  Speaker 2: of a few people. Fifteen thousand people in my contact
• 16:26
  Speaker 2: on my phone. These are people that I know. So
• 16:29
  Speaker 2: this is what nineteen eighty six has brought me to. Okay,
• 16:32
  Speaker 2: this is on my phone. This isn't people on LinkedIn,
• 16:35
  Speaker 2: which most people don't even know people on LinkedIn. They
• 16:38
  Speaker 2: say they do but they don't you know, like, oh,
• 16:42
  Speaker 2: I have first connections, so you really know them all?
• 16:44
  Speaker 1: Probably probably not right.
• 16:47
  Speaker 3: People in my phone.
• 16:49
  Speaker 2: I know. Okay, so I'm shy, like of about five
• 16:54
  Speaker 2: people fifteen thousand people. I know, it's crazy. And so
• 16:58
  Speaker 2: I made a vow. And this is important because what
• 17:01
  Speaker 2: I do with my business, like when I met you,
• 17:05
  Speaker 2: is making connections.
• 17:06
  Speaker 3: Every single cool I do.
• 17:08
  Speaker 2: I make five to ten connections and I do ten
• 17:11
  Speaker 2: to twelve zooms every single weekday. I take the weekends
• 17:14
  Speaker 2: off because you can't do this all.
• 17:17
  Speaker 1: Yeah, yeah, you need a time arrest too.
• 17:19
  Speaker 3: Absolutely, I absolutely do anyway.
• 17:22
  Speaker 1: No, and I'll attest to that, Jojo. And I think
• 17:25
  Speaker 1: as a fellow connector, I aspire to be more like
• 17:28
  Speaker 1: you a good way. But I think but being intentional,
• 17:32
  Speaker 1: you're absolutely one hundred percent intentional in building the relationships.
• 17:35
  Speaker 1: And I think that's what I appreciate you and everybody
• 17:38
  Speaker 1: on this business round Table podcasts. It's about building relationships
• 17:41
  Speaker 1: before we go jump into business or pote this, that
• 17:44
  Speaker 1: and the other thing. It's like, how do you do that?
• 17:46
  Speaker 1: And again you get to understand the other person. You're curious,
• 17:51
  Speaker 1: you're listening. I think you know and as you asked
• 17:55
  Speaker 1: me questions and you do that and you're like, Okay,
• 17:57
  Speaker 1: well I know a good person that would be a
• 17:58
  Speaker 1: great connection based on what you're telling me, and you
• 18:01
  Speaker 1: made it even a personal introduction. And I'm like I said,
• 18:03
  Speaker 1: I aspired to do the same thing. If we're as
• 18:06
  Speaker 1: we are business owners or leaders doing this, we're gonna
• 18:08
  Speaker 1: have greater influence in our world. Instead of getting all frustrated,
• 18:11
  Speaker 1: why why are people listening to me? You are finding me.
• 18:14
  Speaker 1: It's both biggest because how did you treat them? How
• 18:16
  Speaker 1: did you how did you you see them? How did
• 18:18
  Speaker 1: you draw the best out of them? That's why I
• 18:21
  Speaker 1: hear you Jojo saying, is that you're you're you poured
• 18:26
  Speaker 1: into yourself all those years, and that your story of
• 18:29
  Speaker 1: your your journey as just from going back in the tapes.
• 18:33
  Speaker 1: You and I have kind of a parallel version because
• 18:36
  Speaker 1: I used to run a DJ company as well in music,
• 18:39
  Speaker 1: and so I understand some of these things that we've
• 18:41
  Speaker 1: you know, you poured in so much and and so
• 18:45
  Speaker 1: when people come to meet you, it's that value. And
• 18:49
  Speaker 1: I think it's an interesting time now more than ever, Jojo,
• 18:52
  Speaker 1: your thoughts on this, but I think people are looking
• 18:55
  Speaker 1: at with with technology and changing of that, like what
• 18:59
  Speaker 1: is the value? What's the exchange? And I think I
• 19:03
  Speaker 1: might say to me, and it's an exciting time because
• 19:06
  Speaker 1: if you can craft great value, people are like, oh
• 19:09
  Speaker 1: my goodness, all all whatever, it's not so much transactional,
• 19:14
  Speaker 1: like you're this many hours and then I get this.
• 19:16
  Speaker 1: It's like what's the outcome and the value bring? And
• 19:19
  Speaker 1: then I'm like, oh, it makes total sense why I
• 19:21
  Speaker 1: would want to, you know, work with you.
• 19:25
  Speaker 3: What So what is the question exactly?
• 19:27
  Speaker 1: So the question is, well, I guess I'm gonna clarify.
• 19:31
  Speaker 1: So you're creating the value. So I want to take
• 19:33
  Speaker 1: it back a little bit of how you're You're not
• 19:38
  Speaker 1: just creating like videos, but you're What I say is
• 19:41
  Speaker 1: like you're getting clear. You're helping bring people so that
• 19:45
  Speaker 1: they can get that explain that value, get clear about
• 19:49
  Speaker 1: what do they bring.
• 19:51
  Speaker 2: Sure you know it is very important in all our lives,
• 19:56
  Speaker 2: no matter who we meet, that we servant leaders. Why
• 20:02
  Speaker 2: does that make a difference. Well, I want you to
• 20:06
  Speaker 2: think of your life. You're standing in a field and
• 20:12
  Speaker 2: you throw a boomerang into mid air. The boomerang will
• 20:18
  Speaker 2: come back to you. It is the law of life.
• 20:23
  Speaker 2: This is not my law, but this is the law
• 20:24
  Speaker 2: of life. Whatever you put out into the world, with
• 20:29
  Speaker 2: every single person that you interact with, every single human,
• 20:33
  Speaker 2: even trees, animals, how you treat everything around you, The
• 20:41
  Speaker 2: energy that you pour out comes back if you are disrespectful.
• 20:50
  Speaker 2: And I'll use this. People think of the automobiles as
• 20:53
  Speaker 2: an inanimate object if you don't respect the vehicle that
• 21:00
  Speaker 2: you're driving. In the vehicle and people will say, well,
• 21:05
  Speaker 2: a cos don't have energy.
• 21:07
  Speaker 3: Everything has energy.
• 21:09
  Speaker 2: You know. We'll look at a mountain or a piece
• 21:12
  Speaker 2: of land and we'll say, well, that's not moving. But
• 21:14
  Speaker 2: if you look at that same t piece of topography
• 21:18
  Speaker 2: hundreds of years later, it has moved or shifted. Everything
• 21:25
  Speaker 2: moves and has energy, even if it seems like it's dormant.
• 21:32
  Speaker 3: Yeah, what does this have to do with add value?
• 21:38
  Speaker 2: I perceive every single person as someone that I should
• 21:43
  Speaker 2: be serving.
• 21:45
  Speaker 3: I want to serve the world. I am here for you.
• 21:50
  Speaker 3: I am here for you.
• 21:51
  Speaker 2: And so some people say, why do you make all
• 21:53
  Speaker 2: these connections? That's insane? And I said, and I say
• 21:58
  Speaker 2: why not?
• 22:00
  Speaker 3: People? I hear people are.
• 22:03
  Speaker 2: Starving in the world. They need connections because people need
• 22:09
  Speaker 2: to eat and they need to live. I am a
• 22:13
  Speaker 2: money magnet. What I mean by that is that I
• 22:20
  Speaker 2: just have to think about something that I need and
• 22:24
  Speaker 2: it just comes to me. And the reason is is
• 22:27
  Speaker 2: because I'm constantly pouring out. I don't ask a lot
• 22:31
  Speaker 2: in this world. My needs not that great. I live
• 22:35
  Speaker 2: a simple I really live a simple life. I'm not
• 22:39
  Speaker 2: you know, I'm not really what I call extravagance. I'm
• 22:44
  Speaker 2: not one of these people. I'm just not. So I
• 22:47
  Speaker 2: don't have a lot that I need, but I find
• 22:49
  Speaker 2: it more exciting to give.
• 22:53
  Speaker 3: Than to receive.
• 22:54
  Speaker 2: But once in a while, I will ask the universe
• 22:57
  Speaker 2: for something, Oh I really need this, and boom, it
• 23:00
  Speaker 2: just happens, which is why I call myself a money magnet.
• 23:04
  Speaker 2: So people say, oh, I'm not getting this and I'm
• 23:06
  Speaker 2: not getting that. And the reason why people are not
• 23:10
  Speaker 2: getting what they want is because they're not pouring out.
• 23:14
  Speaker 3: They're just taking.
• 23:16
  Speaker 2: In order to get, you have to give, and it's
• 23:21
  Speaker 2: better to give a little bit more. And I'm not.
• 23:24
  Speaker 3: And by the way, a person that gives can also
• 23:26
  Speaker 3: throw themselves out of balance.
• 23:28
  Speaker 2: Absolutely, So there is the there is the perfect uh.
• 23:34
  Speaker 3: You have to find a balance Like there are people
• 23:36
  Speaker 3: that say.
• 23:37
  Speaker 2: Oh, I want you to run a networking group, and
• 23:39
  Speaker 2: I say, I don't want to do that. The answer
• 23:41
  Speaker 2: is no, I know how to say no, and the
• 23:44
  Speaker 2: rea I don't want to do Why would I want
• 23:46
  Speaker 2: to do that? And I say to everybody, if I
• 23:50
  Speaker 2: do that, I'm not going to be able to make
• 23:52
  Speaker 2: the introductions that I make.
• 23:54
  Speaker 3: That's what I tell everybody.
• 23:55
  Speaker 2: Would you rather me be making all the introductions or
• 23:58
  Speaker 2: do you want me to lead a network group?
• 24:02
  Speaker 3: That's it.
• 24:03
  Speaker 2: So anybody that wants to stand out in your business,
• 24:10
  Speaker 2: do something that makes you stand out.
• 24:13
  Speaker 1: Now.
• 24:13
  Speaker 3: For me, as I told you, I do the distribution
• 24:18
  Speaker 3: of the videos.
• 24:19
  Speaker 2: It's huge. There's one hundred and forty one different ways
• 24:24
  Speaker 2: to distribute your video. Some people boldly ask me, can
• 24:30
  Speaker 2: I have your list? And I went, now, I'm not
• 24:32
  Speaker 2: going to give you my list. If I work with you, you'll
• 24:35
  Speaker 2: see the list, But I'm not just gonna that. It's
• 24:39
  Speaker 2: taken time to put together. And even if you ask
• 24:43
  Speaker 2: Ai for this list, AI.
• 24:44
  Speaker 3: Doesn't even know.
• 24:46
  Speaker 2: And I meet people in ad agencies, they'll say, oh,
• 24:49
  Speaker 2: I never even thought about that.
• 24:51
  Speaker 3: There is some things you have to come up with.
• 24:53
  Speaker 2: Your creative imagination, how to use a video, and I
• 25:01
  Speaker 2: keep exploring new ways. That is my ad value. And
• 25:06
  Speaker 2: making the connections, that's another ad value. Oh when I
• 25:10
  Speaker 2: do free headshots, when I do your video, not just isolated.
• 25:15
  Speaker 2: When I did the video, I did the free headshot.
• 25:17
  Speaker 2: Why not You're already you already have the right lighting,
• 25:21
  Speaker 2: you have the right clothes, you got the right makeup,
• 25:23
  Speaker 2: and not if you're a guy.
• 25:24
  Speaker 3: But you know, well some guys do we makeup?
• 25:27
  Speaker 2: They do, but they do.
• 25:28
  Speaker 3: We have makeup on you know, in the movie. So yeah,
• 25:31
  Speaker 3: But anyway, I don't know if I answered your question.
• 25:34
  Speaker 1: But you did. I mean what I heard you say, Jojo,
• 25:40
  Speaker 1: is that you know, well, I would clear there's energy
• 25:43
  Speaker 1: out there. I one hundred percent agree. And are we
• 25:46
  Speaker 1: coming from a place of kind of abundance and giving
• 25:50
  Speaker 1: or we coming from a place of a deficit. And I,
• 25:54
  Speaker 1: you know, I find that I'll put this as a
• 25:56
  Speaker 1: I've been married for twenty almost twenty one years, but
• 25:59
  Speaker 1: I remember, and I've talked with enough women. Particularly if
• 26:03
  Speaker 1: you're coming from a deficit and a guy is desperate
• 26:05
  Speaker 1: versus a place of giving, you can almost feel the energy.
• 26:08
  Speaker 1: I'm sure you get as a woman like, you're not
• 26:10
  Speaker 1: coming in a giving the capacity, You're coming in a
• 26:12
  Speaker 1: taking capacity, right, and you don't have to say words.
• 26:15
  Speaker 1: You can actually feel the energy. Right.
• 26:19
  Speaker 3: Here's yeah, here's the other. May I interject?
• 26:22
  Speaker 1: Yeah? Please please?
• 26:25
  Speaker 2: A lot of people will come on these zoom calls
• 26:28
  Speaker 2: and they're very transactional, and nobody wants to be around
• 26:34
  Speaker 2: a transactional person. They and and and I'll give you
• 26:38
  Speaker 2: I'll give you an example of transactional. And I use this, uh,
• 26:44
  Speaker 2: this example when I share with people how to approach LinkedIn.
• 26:49
  Speaker 3: So this is a true story. I get a call.
• 26:52
  Speaker 2: From I get a call and I say hello, and
• 26:57
  Speaker 2: the person says to me, this is exactly how the
• 27:00
  Speaker 2: conversation went.
• 27:02
  Speaker 3: They don't say.
• 27:03
  Speaker 2: Hello, They say, can you put flowers on my mother's grave?
• 27:09
  Speaker 2: And I said, who is this? And they said it's
• 27:12
  Speaker 2: your cousin. And I said, which cousin? Because between my first, second,
• 27:19
  Speaker 2: and third cousins, there's over four hundred of.
• 27:21
  Speaker 1: Us, Oh my gosh.
• 27:22
  Speaker 3: And they tell me their name.
• 27:24
  Speaker 2: Now I go back and I think, oh, I remember
• 27:29
  Speaker 2: this cousin. When I was a child, my mother was
• 27:32
  Speaker 2: taking care of three sisters and one of them stole
• 27:36
  Speaker 2: something out of one of my draws in my bureau.
• 27:41
  Speaker 2: They stole something and we found out it was them.
• 27:45
  Speaker 2: They fessed up afterwards. This was the cousin that stole
• 27:49
  Speaker 2: something from me, which I hadn't hadn't seen this cousin in.
• 27:54
  Speaker 2: I don't know. I was a kid, she was a kid,
• 27:57
  Speaker 2: so maybe I was seven years old.
• 28:00
  Speaker 1: Goodness.
• 28:01
  Speaker 2: And so she tells me her name and I said,
• 28:04
  Speaker 2: I haven't seen you in forever. And I said, why
• 28:07
  Speaker 2: don't you ask your brother? I don't want to ask him.
• 28:12
  Speaker 2: So there was no warmth. There was no like, hi, Hawaii,
• 28:18
  Speaker 2: you know, how have you been?
• 28:23
  Speaker 1: Sorry?
• 28:25
  Speaker 3: Can you do me a favor?
• 28:27
  Speaker 2: I really I'm really asking you, you know, being very kind.
• 28:32
  Speaker 2: There was none of that. It was very cold and calculating.
• 28:36
  Speaker 2: Why do I bring that up? What does this have
• 28:38
  Speaker 2: to do with just saying? And business people are very
• 28:43
  Speaker 2: cold and calculating. They do this on LinkedIn. They pounce
• 28:47
  Speaker 2: on you. It's rude people. You have to warm people up.
• 28:55
  Speaker 2: You just can't just like bom pounce on them. Nobody
• 28:59
  Speaker 2: likes that.
• 29:00
  Speaker 1: No, No, it's awful. Mm hmmm hmm.
• 29:03
  Speaker 3: It's cold.
• 29:05
  Speaker 1: It is cold. Nobody likes to be Nobody likes to
• 29:07
  Speaker 1: be sold you know, they don't want to be sold to.
• 29:11
  Speaker 1: They don't want to be like I get it all, yeah, Jojo,
• 29:13
  Speaker 1: I get it a day in and day out. Uh.
• 29:16
  Speaker 1: And I've had a couple of the folks on the
• 29:18
  Speaker 1: podcast previously, they've taught in the in the sales de side,
• 29:21
  Speaker 1: trying to break that because there are like these these
• 29:23
  Speaker 1: really bad habits out there. Do they work sometimes? Yes,
• 29:28
  Speaker 1: they'd work sometimes, but most of the time, to your point, Jojo,
• 29:32
  Speaker 1: they don't. And I think you're doing yourself more harm
• 29:35
  Speaker 1: than good, whether it's on business, whether it's personal, whether
• 29:38
  Speaker 1: it's with your your team. You know, if you're just
• 29:41
  Speaker 1: hitting them hard and going into that mode, you know,
• 29:45
  Speaker 1: you're you're putting everybody on the defensive. It's not it's
• 29:48
  Speaker 1: like you said, it's not a good feeling. It's not
• 29:49
  Speaker 1: a cold feeling. It's about I like to say, build
• 29:52
  Speaker 1: relationship before opportunity. You know, you and I build a relationship,
• 29:56
  Speaker 1: and then you say, oh, hey, I've got a couple
• 29:58
  Speaker 1: of different opportunities. As we've talked, you've got to know me,
• 30:01
  Speaker 1: and you're like this might be a benefit of you.
• 30:03
  Speaker 1: Maybe maybe not, because you and I are being curious,
• 30:06
  Speaker 1: we're listening, we're asking questions, understand where people are at.
• 30:10
  Speaker 1: And I want people to as are listening to the podcast, Jojo,
• 30:12
  Speaker 1: because you've done this in your career. You've been successful
• 30:14
  Speaker 1: and you've reinvented yourself and through many different ways, and
• 30:18
  Speaker 1: you can continue to do that successfully, and so I
• 30:22
  Speaker 1: want other people to hear it's like, this isn't a
• 30:24
  Speaker 1: one and done, it's this is ongoing and you continue
• 30:28
  Speaker 1: to build your network and connections with people that want
• 30:31
  Speaker 1: to be with you. Because I will say the people
• 30:33
  Speaker 1: that I've talked to Jojo, that you've personally introduced me
• 30:36
  Speaker 1: to amazing people, and they also say the warmth and
• 30:40
  Speaker 1: the care and the way that you've connected with them,
• 30:42
  Speaker 1: and so it's like, oh wow, it means a lot.
• 30:45
  Speaker 1: It carries a lot of weight when you're introducing them
• 30:50
  Speaker 1: to me and vice versa. And I feel that that's
• 30:53
  Speaker 1: an honor and a privilege to build that relationship. And
• 30:56
  Speaker 1: that's what I hear from you of you approach relationships
• 30:59
  Speaker 1: as a a gift. That sounds like to me, Jojo,
• 31:03
  Speaker 1: it is a gift.
• 31:04
  Speaker 2: But you know, here's the fascinating thing. Every person that
• 31:09
  Speaker 2: I meet. It's like I'm picking up I'm picking up
• 31:13
  Speaker 2: a book for the first time, and it's a new novel.
• 31:17
  Speaker 3: Every single person, no matter who they.
• 31:20
  Speaker 2: Are, should be treated with dignity and respect, even if
• 31:27
  Speaker 2: they're even if they were a little out there. I
• 31:29
  Speaker 2: will tell you a situation that was a little odd.
• 31:33
  Speaker 2: I meet this gentleman, and you know, he was all
• 31:36
  Speaker 2: doom and gloom, and he was from Florida, and he
• 31:40
  Speaker 2: was like everything was like just like doc and awful.
• 31:44
  Speaker 2: And I said to him, listen, what's up front with them?
• 31:49
  Speaker 2: And I was like pleasant about it. I said listen.
• 31:51
  Speaker 2: I said, I don't ever want to talk to you again.
• 31:55
  Speaker 2: He says no. I says no.
• 31:57
  Speaker 3: I said, you are so depressed.
• 32:01
  Speaker 2: I can't even help you because you're such a buzzkill.
• 32:06
  Speaker 2: I said I want you, He says, am I really,
• 32:08
  Speaker 2: I said yes.
• 32:10
  Speaker 3: I said I.
• 32:10
  Speaker 2: Want you to go and look in the mirror and
• 32:13
  Speaker 2: talk to yourself the way you're talking to me, and
• 32:17
  Speaker 2: ask yourself, would you want to listen to you talking
• 32:21
  Speaker 2: to you? Probably not. I said you gotta shift, said
• 32:26
  Speaker 2: you gotta shift the gears because no one's going to
• 32:28
  Speaker 2: want to do business with you. I said, now, I
• 32:32
  Speaker 2: would be willing to talk to you if you change
• 32:35
  Speaker 2: the channel.
• 32:36
  Speaker 1: I said, you got to.
• 32:37
  Speaker 3: And I'm not saying that you have to be.
• 32:39
  Speaker 2: Like all positive and up meeting, but I said, everything
• 32:42
  Speaker 2: is doc dismal, gloomy. I said, you're on the opposite
• 32:47
  Speaker 2: side of the spectrum. I said, people don't want to
• 32:50
  Speaker 2: be around that. So when I meet people, and by
• 32:55
  Speaker 2: the way, ninety nine percent of most people just they're wonderful.
• 33:02
  Speaker 2: This was the exception to the rule. I never told
• 33:05
  Speaker 2: a person not to contact me again. I told this guy,
• 33:09
  Speaker 2: I said, don't contact me, and and he started to
• 33:12
  Speaker 2: love because am I that bad?
• 33:13
  Speaker 3: I said, you're worse, and so I know that I had.
• 33:18
  Speaker 2: Maybe I don't know if he could have gotten any
• 33:20
  Speaker 2: more depressed than when I told him. I don't think so,
• 33:24
  Speaker 2: because I wasn't mean about it.
• 33:25
  Speaker 1: I was kind of like, change the channel, dude.
• 33:28
  Speaker 3: Yeah, like come on, like snap.
• 33:31
  Speaker 2: Have you ever seen that that that scene in Moonstruck
• 33:35
  Speaker 2: where Cher hits what's the guy's name?
• 33:37
  Speaker 3: Nick?
• 33:38
  Speaker 1: Oh? Yeah, yeah, yeah, yeah yeah.
• 33:40
  Speaker 2: And there was a baker and he a flower in
• 33:43
  Speaker 2: his face and she slapped him on the face and
• 33:45
  Speaker 2: she says.
• 33:46
  Speaker 3: Snap out of it.
• 33:47
  Speaker 2: Yeah, yeah, That's what I wanted to do to that guy.
• 33:50
  Speaker 1: I wanted to We need that, Jojo. I mean, honestly,
• 33:53
  Speaker 1: some people. I want to ask you a follow up
• 33:55
  Speaker 1: question to that, because for me, so in like you said,
• 34:02
  Speaker 1: to change the channel. Because we all face at points
• 34:06
  Speaker 1: obviously disappointment, we face the depression. There's things that are
• 34:10
  Speaker 1: chronic and there's things that are temporary. But in your life, Jojo,
• 34:16
  Speaker 1: what have you what is your daily or weekly practice
• 34:20
  Speaker 1: so that you stay in that that state not of
• 34:23
  Speaker 1: being overly positive, I mean you are over You're positive
• 34:26
  Speaker 1: in a great way. We're not trying to be Pollyanna,
• 34:28
  Speaker 1: if you will, but just being true, authentic, being filled
• 34:32
  Speaker 1: up Jojo, so that you can, then, like you said,
• 34:35
  Speaker 1: be in a place of giving, because if we're in a deficit,
• 34:37
  Speaker 1: like he's in a deficit, there's no way it's gonna
• 34:39
  Speaker 1: be repelling. But he needs to get filled up. He
• 34:41
  Speaker 1: needs to turn the channel. But what does that look
• 34:43
  Speaker 1: like for you, Jojo? In your daily way of living,
• 34:46
  Speaker 1: your seventy one and a half years that have gotten
• 34:49
  Speaker 1: you this place. Because I see that you're a vibrant
• 34:52
  Speaker 1: seventy one year old. I've seen people that are half
• 34:54
  Speaker 1: your age that are not nearly as vibrant Jojo.
• 34:57
  Speaker 3: I have lived a life of.
• 35:03
  Speaker 2: If I told you some of the things that have happened,
• 35:05
  Speaker 2: you would say, are you kidding me? Life has not
• 35:09
  Speaker 2: been smooth. So I'm going to go back and I'm
• 35:14
  Speaker 2: going to share another story. I used to be that
• 35:17
  Speaker 2: person that used to be critical, condemning, criticizing, you know,
• 35:23
  Speaker 2: always complaining. Nobody wants to listen to the person criticizing, condemning,
• 35:28
  Speaker 2: and complaining. Nobody wants to be around that person. Nobody
• 35:31
  Speaker 2: wants to be around a person that gossips. Okay, I
• 35:36
  Speaker 2: was all those things, and I woke up one morning
• 35:47
  Speaker 2: and I just said, I have to change who I am.
• 35:51
  Speaker 3: I mean, I had some bad habits. I did some.
• 35:54
  Speaker 2: I mean I never when I say, you know, I
• 35:58
  Speaker 2: ended up the first night in the Norfolk County jail, not.
• 36:02
  Speaker 3: Because I did anything bad.
• 36:05
  Speaker 2: It was it was a fundraiser before the jail opened,
• 36:08
  Speaker 2: and it was very interesting because I said, every single
• 36:13
  Speaker 2: kid in high school should spend a night. They should
• 36:16
  Speaker 2: have a jail just for kids to stay overnight to
• 36:20
  Speaker 2: know what it's like. Because I got to tell you
• 36:22
  Speaker 2: I was. I was treated like a criminal. They said,
• 36:25
  Speaker 2: you're going to be treated like it was a fundraiser.
• 36:27
  Speaker 2: You're going to be treated like a criminal. You're gonna
• 36:30
  Speaker 2: get well, you know the fingerprints, the photograph.
• 36:35
  Speaker 3: Oh yeah, they did it.
• 36:36
  Speaker 1: Oh it was bad.
• 36:38
  Speaker 2: And they came into my cell and I said, you
• 36:41
  Speaker 2: know those guys, I call them the ninja turtles where
• 36:43
  Speaker 2: they come in and they walk march around the prisons
• 36:46
  Speaker 2: and they like, rip apot yourself. I wanted them to
• 36:49
  Speaker 2: do that in my cell and they said you want this?
• 36:52
  Speaker 2: I went, yeah, I want to see it. Wow, be
• 36:54
  Speaker 2: careful what you asked for. Okay, I mean, I'm not
• 36:58
  Speaker 2: a criminal now, but I'm just going to tell you
• 37:00
  Speaker 2: that experience that I experienced something that just like it
• 37:04
  Speaker 2: shook me.
• 37:05
  Speaker 3: It shook the insides.
• 37:07
  Speaker 2: Of me, and I went, WHOA but living? And to
• 37:12
  Speaker 2: answer your question, I've lived some very dark moments and
• 37:16
  Speaker 2: I made a conscious choice that I that I needed
• 37:22
  Speaker 2: to shift gears. What I do every day I don't
• 37:29
  Speaker 2: share this, but you're asking me, so I'm sharing. Every day.
• 37:35
  Speaker 2: I will sing the word hugh hu. It is the
• 37:41
  Speaker 2: ancient word for God. It is not a religion. It
• 37:46
  Speaker 2: is I guess it's it's like a mantra. There are
• 37:50
  Speaker 2: many different words. It neutralizes, stabilizes, and homonizes any and
• 37:56
  Speaker 2: all situations. As a matter of fact, I will show
• 37:59
  Speaker 2: you on my phone. I have the Hue app.
• 38:05
  Speaker 1: You see it ain't you?
• 38:08
  Speaker 2: And you hear about ten thousand people going Hugh and
• 38:16
  Speaker 2: I do this. It neutralizes, stabilizes, and homonizes any in
• 38:21
  Speaker 2: all situations during and I hope I'm giving you the
• 38:26
  Speaker 2: right facts, but during Pope Gregory's time in the Bible,
• 38:30
  Speaker 2: and I'm not a big Bible reader, but in the
• 38:32
  Speaker 2: Bible it said in the beginning. It still says in
• 38:37
  Speaker 2: the beginning, there there was the word, or there is
• 38:40
  Speaker 2: the word, and it used to say that what there
• 38:44
  Speaker 2: is the word h They took that out. We are
• 38:49
  Speaker 2: all Hugh Man's we are all God Man.
• 38:56
  Speaker 3: We all have a spot of God inside of us.
• 38:59
  Speaker 2: So we're all well humans humans you yeah, okay?
• 39:04
  Speaker 3: And I do this for twenty minutes every day.
• 39:07
  Speaker 2: It neutralizes, stabilizes, and homonizes any and all situations. And
• 39:13
  Speaker 2: if I could physically show you what it's doing inside
• 39:18
  Speaker 2: of me, it is aligning all my chakras, It's aligning
• 39:24
  Speaker 2: all the cells and everything inside of me, all to
• 39:27
  Speaker 2: be synced together. I am a welled oil machine within
• 39:34
  Speaker 2: because the only way I can shine outwardly is if
• 39:38
  Speaker 2: I have all my stuff going on. I am right within.
• 39:44
  Speaker 2: It starts within. Now. I'm not saying that you need
• 39:47
  Speaker 2: to be religious because religion. You know, religion is a
• 39:51
  Speaker 2: funny word because a lot of people fight over religion. Yes,
• 39:54
  Speaker 2: so I'm not professing a religion. Let me be very
• 39:58
  Speaker 2: clear about that. I think everybody needs the balance of
• 40:03
  Speaker 2: the mind, the body.
• 40:06
  Speaker 3: And the soul.
• 40:07
  Speaker 2: Yes, and when you are balanced with all three, the
• 40:10
  Speaker 2: way you eat, the way you integrate and talk to people,
• 40:15
  Speaker 2: the way you show up, the way you line up
• 40:18
  Speaker 2: your life is like smooth peanut butter without the nuts.
• 40:24
  Speaker 2: And we need and there's enough stuff in the world
• 40:28
  Speaker 2: to throw people off their axes. I don't listen to
• 40:31
  Speaker 2: the news. I do not listen to the news because
• 40:35
  Speaker 2: it throws me off my axis. I am not around
• 40:40
  Speaker 2: people that do drugs. I don't drink alcohol anymore. I
• 40:45
  Speaker 2: can't because it gives me ajata that's like acid reflex.
• 40:50
  Speaker 2: I just can't drink alcohol. I just said I don't
• 40:52
  Speaker 2: need this anymore.
• 40:53
  Speaker 3: It's not like I ever had an alcohol problem.
• 40:56
  Speaker 1: I didn't.
• 40:56
  Speaker 2: I just don't like it anymore. It's good to move.
• 41:01
  Speaker 2: I should move more. I'm guilty of that. I should
• 41:04
  Speaker 2: move more. But I am healthy, I am strong, I
• 41:10
  Speaker 2: am vibrant. When you have your health, you're an instant millionaire.
• 41:13
  Speaker 3: Right out of the gate.
• 41:15
  Speaker 2: Yes, it is good to associate with people that keep
• 41:23
  Speaker 2: you balanced, whoever they are. If you are around you're
• 41:29
  Speaker 2: asking me about what I do. I try to avoid
• 41:34
  Speaker 2: people that are a vexation to my spirits, that throw
• 41:39
  Speaker 2: me out of You know, if I'm around somebody, or
• 41:43
  Speaker 2: I'm in a situation where it doesn't line up with me,
• 41:47
  Speaker 2: no matter what it is, I just walk away because
• 41:51
  Speaker 2: I don't have time. I'm on the last leg of
• 41:54
  Speaker 2: my life. I'm in the last quarter of my life,
• 41:58
  Speaker 2: so I want to make a count. Not that I
• 41:59
  Speaker 2: do and make it count before, but I'm more aware
• 42:04
  Speaker 2: that every moment counts.
• 42:07
  Speaker 3: I don't live in a big house.
• 42:09
  Speaker 2: I only have eight hundred square feet, and so if
• 42:14
  Speaker 2: I have a dinner party, I can only.
• 42:15
  Speaker 3: Hold up to six people. So what I do.
• 42:18
  Speaker 2: With my family is I take them out because it's
• 42:22
  Speaker 2: great and we just like we we love on each other,
• 42:26
  Speaker 2: We love each other, We don't. There's no time to fight,
• 42:31
  Speaker 2: There's only time to love.
• 42:33
  Speaker 1: I love it. Yes, yes, we need more of that, Jojo.
• 42:37
  Speaker 2: And this is what it's about, because if you've turned
• 42:40
  Speaker 2: on the news, I mean, don't get me wrong.
• 42:43
  Speaker 3: I listen to two Apple podcasts.
• 42:45
  Speaker 2: This morning, and I do read the news, but I
• 42:50
  Speaker 2: don't listen to it because when I listen to it,
• 42:52
  Speaker 2: there's just so much drama. Like I want to say,
• 42:56
  Speaker 2: get to the point.
• 42:58
  Speaker 1: Yes, yes, yeah, no, this has been fantastic, Jojo. I
• 43:03
  Speaker 1: know we're getting the end of the podcast. I wanted
• 43:05
  Speaker 1: people to listen to that because I think everybody has
• 43:08
  Speaker 1: their journey of, like you said, to be fulfilled, to
• 43:12
  Speaker 1: be in alignment. I think that's so important and to
• 43:15
  Speaker 1: value that. What I also hear you say, Jojo, is
• 43:17
  Speaker 1: that you've come to value who you are uniquely. You're
• 43:20
  Speaker 1: leaning into that, You're being a gift, You're being a
• 43:22
  Speaker 1: blessing to others, shining a light. Begetting it from the
• 43:26
  Speaker 1: inside out first is really important because if you're trying
• 43:29
  Speaker 1: to do it from the outside and of my experience,
• 43:30
  Speaker 1: it's just never going to be enough. You have to
• 43:32
  Speaker 1: do it from the inside out. Do that work. It's
• 43:35
  Speaker 1: totally worth it, and you're seeing the fruits here in
• 43:38
  Speaker 1: your life. Jojo, I'm this you know, similar things of
• 43:42
  Speaker 1: you know, looking at you know, moving daily, sharing, gratitude
• 43:46
  Speaker 1: and appreciation for others. You know, for me as a Christian,
• 43:50
  Speaker 1: spending time in the word meditation or or at least
• 43:54
  Speaker 1: resetting myself so that I'm in a place of receiving
• 43:57
  Speaker 1: love and I believe in God's love ensuring that outwardly
• 44:01
  Speaker 1: to the world to be a light. And so to me,
• 44:06
  Speaker 1: we're you like you said, you're in that last quarter
• 44:08
  Speaker 1: of your life. You know, I'm here in fifty two.
• 44:09
  Speaker 1: I'm looking you know, we never know when when we're
• 44:11
  Speaker 1: going to be checking out of this physical life. But
• 44:14
  Speaker 1: to make the most of what we have and to
• 44:16
  Speaker 1: leave people better off than when we found them. I
• 44:18
  Speaker 1: think the shared philosophy, Jojo, and I love having you
• 44:22
  Speaker 1: on the pod cast. I hope everybody, you guys go
• 44:25
  Speaker 1: check out her jojoh Lucy on the She's got an
• 44:29
  Speaker 1: amazing just content out there all over the place. Uh.
• 44:33
  Speaker 1: And you know, you're such a great you know, I'm
• 44:36
  Speaker 1: sure if people want to reach out and connect with
• 44:38
  Speaker 1: you and meet you with you and you know, she
• 44:40
  Speaker 1: is just amazing and she's going to get you connected
• 44:41
  Speaker 1: with so many other amazing people out there. Jojo, I
• 44:45
  Speaker 1: want to say thank you for being on the podcast.
• 44:46
  Speaker 1: It's it's been really blessing to have you here.
• 44:50
  Speaker 2: Well, David, you are a light. Just you know, you
• 44:53
  Speaker 2: are a light. You're a lovely, lovely human and I
• 44:58
  Speaker 2: am honored and I feel less to be here with
• 45:01
  Speaker 2: you today. I appreciate you and keep doing the great
• 45:05
  Speaker 2: work that you're doing to be in a light in
• 45:07
  Speaker 2: the world, and you know, just keep being you, being you,
• 45:13
  Speaker 2: you you.
• 45:17
  Speaker 1: I love it. Thank you, Jojo. Thanks for sharing so
• 45:19
  Speaker 1: much with our our audience. Of course, we love everybody
• 45:22
  Speaker 1: liking you, subscribing and if you have a comment, please
• 45:27
  Speaker 1: leave it in there. We'll make sure that Jojo gets it.
• 45:30
  Speaker 1: Come back week after week. We have amazing grass but really, Jojo,
• 45:34
  Speaker 1: true pleasure having you. Thanks for being on the podcast
• 45:36
  Speaker 1: with us.
• 45:37
  Speaker 2: Thank you so much. You're lovely.
• 45:38
  Speaker 1: Thank you Bye everybody
• 45:40
  Speaker 2: Bye bye o