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The Next Billion-Dollar Shift in Automotive Has Already Started
Welcome back to Automotive Informants!
In Episode 21, Chris Martinez sits down with Yvette Roybal, franchise dealer, industry leader, and author, for one of the most thought-provoking conversations we've had yet.
Yvette shares her incredible journey from selling cars on the showroom floor to owning a franchise dealership in her hometown of Santa Fe, New Mexico. Her story is a reminder that grit, discipline, and consistent execution still create opportunity in the automotive industry.
From there, we dive into the biggest headlines shaping automotive today:
• Are manufacturers finally admitting…
The skinny
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