Latest / Success Story with Scott Clary / Lessons - The Hidden Body Language That Controls Everything | Vanessa Van Edwards - Behavioral Scientist (70M+ Views)

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Lessons - The Hidden Body Language That Controls Everything | Vanessa Van Edwards - Behavioral Scientist (70M+ Views) · Success Story with Scott Clary

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  In this lessons episode, explore how unconventional career choices and persistence can
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  transform ideas into thriving businesses, discover how identifying untapped audiences creates rapid
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  growth opportunities, understand why tailoring content to match learner needs builds long-term
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  engagement, and uncover how creative pitching and platform selection open doors to new markets.
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  How did you start science of people? How did you think like this is a viable business idea? How did you
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  commercialize your brand to the point where now you're I guess you're writing books,
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  you have other products I guess would be courses, you have like your whole social going on,
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  you have people's school, so how did that start as like you know entrepreneur and go go.
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  So funny a funny story is that my parents are both lawyers and so when I was in college,
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  my mom I was I think I was home for the summer or home for a break and she said I signed you up
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  for a financial class like great I'm so excited to do that on my break. She said I am a lawyer and
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  I'm paid by my hours and I don't want you to have to do that. I am constantly counting my hours.
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  It was really hard for her as a working mom. I want to show you another way. She said when I was
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  going to college I didn't know of another way. I thought you could be a doctor, a lawyer accountant,
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  everything was hourly and to a certain extent she said there are other ways now. So she dropped
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  me off at the I think it was the LA Convention Center I grew up in Los Angeles and was a millionaire
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  mine seminar by T. Harv Ecker. Have you ever heard of him? Yeah. Yeah. So so in later mine
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  seminar it was like a weekend seminar and this seminar completely blew my mind because he
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  introduced me to the concept of passive income. So at the time I believe I was 18 or 19 so it's very
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  young and he explained that there is other way of earning income that's not just based on your
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  hours that books and products and courses and or very powerful active income which is like speaking
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  or training or teaching. And so from that age I knew that I wanted to create a career with passive
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  income streams. And so in from 2006 to 2011 I was trying all those ways. I hadn't found one that
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  worked. Sorry I was doing a lot of active income youth coaching. I had a youth workbook that I
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  was on which was a passive income stream. I had my first book which was published by Penguin at
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  the time and that's the one that you mentioned do I get my last four after I'm grounded very
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  long title. Don't recommend that by the way the writing books shorter titles are better.
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  And so I had these very small little revenue streams. I could see how it was working.
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  Like they were very slowly paying the bills that still most of my income at that time was coaching
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  and consulting which was very active. Once I figured out you know what there's something broader here
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  more than just the niche of working with youth and parents. I think these frameworks could be used
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  by engineers, companies. I think that C-suite would love these. I think that coders and graphic
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  designers would love to have people skills in their back pocket. And at the time I believe it was
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  2011-2012 I just started the website. Yudami which was a new online learning platform was just
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  starting it at that time it was all for engineers. It was almost all like technical classes. A couple
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  of the counting things on there and so I thought that's my ideal person right someone who's
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  super engineering minded. And so I said I'm going to upload a body language course to Yudami
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  as a fascinating constraint and just see what happens. So I filmed in my living room. I had no
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  professional lights. I literally had all the lamps in my house. I had a $28 microphone that I
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  had bought from Amazon that I like weave through my shirt and like pinned on my little blouse.
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  And for three hours I just taught the body language frameworks that I had been using and I was
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  like okay my goal was 30 sales. Like if I can get 30 sales it was $49 course. It will just be
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  major gain changeers 30 sales. So I go to sleep and it takes at the time it took about 24 to 40
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  hours then to approve your course. So I go to sleep I wake up the next morning and my inbox was
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  filled with thousands of sales thousands. The first time you upload to the course?
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  I think now I want to say I'm at like 376,000 students in that course.
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  In my living room it's still the same course. It's in my living room with no lights,
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  with a mic that probably didn't even work. And by the way the entire thing was filled on my phone.
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  The entire course is filled on my phone. That was the first time I went
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  maybe there's something here. And so I'm rethinking what I'm doing for a living now. I'm
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  I know the wheels are turning. I mean yeah it was it was like madness. And so in a while
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  that it was like the Wild West. In six months I completely changed everything that I was doing.
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  I filmed four more courses and this time at every course got a little bit better. By the last
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  course it actually was with a little small crew. And from them I put them on the on the platform
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  they were telling like crazy very quickly request started coming in for me to speak it
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  companies. And the reason why it worked I think is because this was a platform where my people
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  already were. There was already engineers and coders and accountants on their learning online.
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  This was the only soft skills course. There might have been one or two others. And so people were
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  like ah something new. And what I heard with my students kept telling me you're my lunchtime course.
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  They would watch these other very serious courses during the day but I was their break,
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  their lunch, their dinner break and they would buy every single course that I put out. And so that's
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  when I realized okay like I can be the the soft skill balance to the hard skills and I can teach
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  soft skills like hard skills and that was in 2011 2000. And I think 2012 was when I finally
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  cracked the Udemy game. Yeah. Very impressive. Congratulations. Seriously that's the incredible
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  success. Like and like you know you got the content timing platform and it just took off.
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  That's really really impressive. I had no idea. Seriously that this was this is how you sort of
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  built your own brand your entire company. The reason I was asking about education was sort of
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  alluding to why I was also so I'm just blown away by the fact that you put this on Udemy and it took
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  off. And my point is or my question is is there anything else like this out there that teaches people
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  for 50 bucks. I'm assuming it's great content because 300,000 plus people have I haven't taken
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  the course that I can go check it after we finish this call. But it's so old. It's so old. If
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  you want to take a course take my newer one. It's so little and so old. But the point is during
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  a thousand people can't be wrong. Let's let's be honest like that's that's some that's some
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  social proof that the course is pretty damn good. So so is no one else teaching this stuff or you
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  know are there just the people that charge the Tony Robbins five thousand dollar for ten thousand
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  dollars at the competition. Right okay so I think it was critical it was definitely good timing
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  right so it was very good timing that this was before the wild west of online courses right like
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  2012 people were like online what like people kind of knew what it was it was very new and so
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  the timing was really good the other thing was there are a few other at the time there were a few
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  other people teaching soft skills or by language but they were doing it in a very traditional way.
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  It was very traditional so they would be hired by a company they would come and they would do a
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  two-day sales workshop and that was it you couldn't access them otherwise you couldn't even hire
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  them as a coach. Maybe you could hire them as a dating coach but no one had thought and that's
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  I had other people tell me you can't teach body language online you can't you can't teach body
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  language in a video and so that was actually hard it was hard to move the content into video format
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  but I think that being willing to try readers and students were like yes I don't want to attend
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  people also don't want to attend a two-day workshop where they have to role play with their
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  colleagues my person so I think it's also really important to know your person my ideal student
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  is a super high achiever above average intelligence usually very technically minded
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  recovering awkward person they do not want to do a role playing workshop they do not want to have
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  to go to an HR webinar on here's how you smile at someone they want to learn on their own time
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  and so that means this is one of the reasons why I almost exclusively teach on video is if they
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  want to speed me up 2.5 speed because that's how fast they learn cool I'm not offended great do it
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  if they are like no I want to actually pause the video and absorb it we have a lot of our students
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  who say I learn in chunks I have to I can only do 15 20 minutes of time cool you can consume my
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  content however you want and so I think it was also critically important to know that my ideal
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  student didn't like the way that a lot of my competitors were teaching and I want to I want to
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  sort of unpack what you teach a little bit more before before we go into that because there's
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  there's entrepreneurial lessons and then there's very tactical lessons that you teach over that I
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  kind of want to tease out and run through some of those and understand some of those but before I
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  migrate off like your career path was there anything else like notable in your career path that
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  you think would be good to chat about or was this is this kind of the summary of where you've been
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  so yeah I think it was so that was the first part and the second part was I try to go to where
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  my students are so I tried very hard to go to other platforms or other podcasts where my students
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  are so from you to me I went to creative life so my next group that I wanted to meet with a
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  different audience was a highly creative audience artist photographers who are super creative but
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  hate selling so that was my next group so I hit my engineers and my amazing computer geeks
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  in you to me and then I wanted to hit my creative and so creative life was where they were all
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  watching online content and so I cold-pitched creative life I was not invited to speak there I had
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  to bang on their door and I cold-pitched them in the most creative way I could think of I sent
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  them an email to their support inbox that said I want to make you money and then I outlined all
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  the ways that I thought my course could make them money and it got forwarded internally I didn't
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  know this until later got forwarded internally and bounced from department department department
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  until finally at the right content producer who was willing to take a risk on me and they brought
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  me in San Francisco so this was a very different way of selling they bring you into San Francisco you
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  film your course and we took a risk it was we did my first course was a three day course and it
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  was one of their top selling courses across their entire platform and so I've done four more
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  courses for them that is a different audience among you to be audience and so I think that one
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  of the major things that I've tried to do in the last you know 15 years is go to my people know
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  who my people are one who are my people and then try to meet them where they're at thanks for
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  tuning in if you found this valuable don't forget to hit that subscribe button so you never
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  miss an episode and if you want to dive deeper into this conversation check out the links in the
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  description to watch the full episode see you in the next one