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The Human Touch in a Digital World: How AI is Changing Public Relations | Mira Business FM

On today's show, presented by Mira Business FM, we're joined by James Henderson, founder of Soho Communications in London and JBHPR in Dubai. We'll be diving into the evolving world of Public Relations and its intersection with Artificial Intelligence. James shares his extensive experience and discusses how AI is impacting the industry, from drafting press releases to research.

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