2024 Local SEO Highlights: Brand Power & Local; AI's Search Shake-Up; DMA reshaping Search
Send us Fan Mail
Google Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024:
Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Google rewards high engagement and brand signals with better rankings. Think clicks, brand searches, and even driving directions contributing to a business's prominence.
Greg and David noted how brands dominate the search game. We broke down why engagement—real photos, reviews, and strong brand presence—creates a feedback loop that propels rankings. This…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.