Everyone Loves Disruption… Until You Start Disrupting

R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness · Apr 28, 2026 · 8m

Almost nobody actually wants change. We say we do. We might even read a book or two about it. But deep down, most people want to work with what they already have—not challenge it. Even in places that talk a big game about innovation, like academia or startup culture, the real disruptors are rare. Very rare.

This is a conversation about what it really feels like to push against the norm. Why it’s so hard to get others to buy in. Why even well-meaning people quietly back away when the change starts to feel real. Why trust takes years. And why—despite all this—it still matters to keep showing up…