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Brandon Knight - Scaling Partner Impact with Solution Selling and AI
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What happens when a globally recognized brand decides to reinvent itself and invites its partners along for the ride?
In this episode of Partnerships Unraveled, we sit down with Brandon Knight, Zoom’s Chief CX Evangelist, to explore how the company moved from meeting software leaders to serious players in the contact center space. We unpack the strategy behind shifting partners from transactional sales to solution-based selling and how modeling behavior, not just messaging, has been key to enabling this evolution.
We also discussed:
- The brand trust that led to pre-orders…
The skinny
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