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Deepak Bhootra: How to Stop Being a Vendor and Start Being a Trusted Advisor
"Trust is never given. It is earned through repeated proof of intent. And you need to be competent — because you cannot earn trust by simply showing proof of intent alone." That's Deepak Bhootra — leadership coach, author, and the person who spent 30 years in global corporate leadership before coaching over 1,500 professionals — and he said it like he's tired of watching companies blow it by only getting half the equation right.
Here's what Deepak is actually describing: the gap between the vendor your clients tolerate and the trusted advisor they protect. In a market where your competitors…
The skinny
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