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Latest / The SmallBizChat with Melinda Emerson

Effective Content Marketing Strategies with Carolyn Crummey

In this episode, Melinda Emerson and Carolyn Crummey discuss the significance of content marketing for small businesses. They delve into optimal content channels, video platforms, and the process of content creation. They also discuss the future of AI in content creation, the importance of adding value, and strategies for updating and repurposing content. The episode concludes with business advice and offerings at Small Biz Lady University. (0:00) Introduction and Welcome with Carolyn Crummey (2:40) Understanding the Importance of Content Marketing (6:18) Determining the Best Content Channel…

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