43: It might not be a logical decision (at least not in the way that you think)

Now We're Getting Somewhere · Sep 11, 2024 · 19m

Here's something I've said to three different clients just this week:

It might not be a logical decision.

(At least not in the way that you think).

So, today, I want to expand on that a bit – I want to talk about three main weaknesses that our logical brain can have in some kinds of decision-making. Then, I'm going to talk about what we can consult instead.

And finally, I'm going to flesh out that second thing - "at least not in the way that you think." Because there is a funny way in which non-logical decisions actually are more logical than we expect.

So if you are already tempted to not…