Building a Creator-First Agency - Taylor Adams - Marketing Agency Power Hour - Episode # 038

Marketing Agency Power Hour · Jan 8, 2026 · 42m

In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Taylor Adams, Co-Founder of The Creative Agency, to break down how influencer management is redefining modern marketing. Taylor shares how starting as a content creator herself led to an unexpected pivot from social media management to building a fast-growing talent agency.

The conversation explores how influencer marketing actually works, why brands are shifting budgets away from traditional advertising, and what it takes to scale an agency while protecting culture and avoiding burnout. Taylor also discusses the…