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SBP 230: The Barber's Brief - Are We Measuring Marketing Value — or Just What’s Easy to Measure?
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Are marketers getting better at measuring activity while getting worse at understanding value?
In this edition of The Barber’s Brief, Vassilis and Marc unpack four marketing debates that caught their attention.
First, the agency industry's truth-in-pricing problem: agencies teach clients to build premium brands while continuing to sell their own expertise through hours and headcount. As AI changes how quickly work gets done, what should clients actually be paying agencies for?
Then, a provocative challenge to Byron Sharp and the Ehrenberg-Bass school of thought: if mental and…
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