Latest / Ready Set Collaborate with Wanda Pearson / From a Dare to Acclaimed Show with Julie Lokun: Mastering Podcasting Success through Persistence, Social Media Savvy, and Community Building

Transcript

From a Dare to Acclaimed Show with Julie Lokun: Mastering Podcasting Success through Persistence, Social Media Savvy, and Community Building · Ready Set Collaborate with Wanda Pearson

• 0:00
  Speaker 1: Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
• 0:15
  Speaker 1: Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
• 0:28
  Speaker 1: Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
• 0:42
  Speaker 2: Tune in to Ready.
• 0:44
  Speaker 1: Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
• 0:52
  Speaker 2: Welcome.
• 0:53
  Speaker 2: Welcome to the Ready Set Collaborate podcast with Wanda Pearson.
• 0:57
  Speaker 2: I am so excited for this series, which is about podcasters, and I got a professional podcaster with me today.
• 1:04
  Speaker 2: Julie, is it?
• 1:06
  Speaker 2: How do you say your last name?
• 1:07
  Speaker 2: Julie, it is.
• 1:09
  Speaker 3: Loken L-O-K-E-N.
• 1:11
  Speaker 2: Yeah, loken, okay Loken, julie Loken with us today, and I am just so excited that she agreed to be on my show.
• 1:18
  Speaker 2: I'm honored, Julie.
• 1:19
  Speaker 2: So, yes, say hi to the audience.
• 1:23
  Speaker 3: Hi audience, I'm so thrilled to be here with Wanda.
• 1:26
  Speaker 3: Wanda is Wanda.
• 1:28
  Speaker 3: She's an amazing human being, so I'm just honored to be in her presence.
• 1:33
  Speaker 2: Thank you.
• 1:33
  Speaker 2: As well as you, I'm honored to be in your presence.
• 1:36
  Speaker 2: So thank you so much for that.
• 1:37
  Speaker 2: I appreciate it.
• 1:38
  Speaker 2: So I'm going to tell you a little bit about Julie Loken.
• 1:41
  Speaker 2: Julie Loken is a bestselling author and podcast host of two shows, wow, which rank in the top 1.5% globally.
• 1:50
  Speaker 2: She's known for elevating the voices of impact through her company, the Media Casters.
• 1:58
  Speaker 2: With her exceptional skills in media and public relation, julie has built an impressive client roster that spans across various industries, from presidential appointees and TV personalities to Inc 5000 corporate clients.
• 2:14
  Speaker 2: Julie helps individuals and organizations share their stories through publishing, presenting, podcasting and public relations.
• 2:22
  Speaker 2: Her commitment to excellence and dedication to her clients' success have made her a sought-after media expert and changemaker in her field.
• 2:32
  Speaker 2: I am so, girl.
• 2:34
  Speaker 2: I feel like I'm here with the star, you know.
• 2:36
  Speaker 3: You're not.
• 2:37
  Speaker 3: I'm here with the star, and that was a great introduction.
• 2:40
  Speaker 3: It's almost like I wrote that.
• 2:44
  Speaker 2: I am so excited.
• 2:44
  Speaker 2: Tell us a little bit more about yourself, other than what you just talked about your bio.
• 2:49
  Speaker 3: Yeah, and I'm not really about my professional bio.
• 2:51
  Speaker 3: What I really am is a mom to four boys, I'm a wife, I am a creative and anywhere I can create content is amazing.
• 3:02
  Speaker 3: Because, way back in the day when I went to college, content is amazing because, way back in the day when I went to college, I had a degree in journalism.
• 3:09
  Speaker 3: But I really always wanted to be a creative content creator and unleash my creativities.
• 3:12
  Speaker 3: I just didn't have the words 20 years ago.
• 3:15
  Speaker 2: And tell us how you got into podcasting.
• 3:18
  Speaker 3: It was a dare, Wanda.
• 3:19
  Speaker 3: It was a dare my co-host, for I actually have three podcasts and I know like it's.
• 3:24
  Speaker 3: I have a new one coming up because I'm always trying to figure out what's going on in the podcasting world.
• 3:29
  Speaker 3: But my I was a dare by my dear friend, Mika Altidore, and she said, Julie, you need to start a podcast.
• 3:38
  Speaker 3: I dare you and I'm like, okay, I go, but you're doing it with me, girl.
• 3:42
  Speaker 3: We started a podcast almost four years ago called Obsessed, Get Obsessed, and we talk about how we can all change our lives.
• 3:52
  Speaker 3: We are all more alike than we are different.
• 3:55
  Speaker 3: And just bringing on those stories of powerful change makers and thought leaders, I feel like it's a therapy session almost every time I go on that pod record on that podcast.
• 4:06
  Speaker 2: That's awesome, that's awesome, and I had a dare too.
• 4:09
  Speaker 2: Yeah, I'm an author Actually.
• 4:12
  Speaker 2: I said I actually said I would never write a book.
• 4:15
  Speaker 2: I did collaboration books.
• 4:18
  Speaker 3: Oh, that's amazing.
• 4:20
  Speaker 2: Adacity to Shine and also Impact of One Voice, which is number one a bestseller on Amazon and Barnes and Noble.
• 4:26
  Speaker 2: And then I wrote my own book, past Grace Through the Fire, from Struggle to Triumph.
• 4:30
  Speaker 2: So I became a podcaster because one of the CEOs the networking groups that I actually said well, I want you to do podcasting.
• 4:38
  Speaker 2: I said, say what.
• 4:38
  Speaker 2: She said no, I like to talk.
• 4:40
  Speaker 2: That's how I got into doing podcasting and it's just been a because I like to talk.
• 4:42
  Speaker 2: That's how I got into doing podcasting and it's just been a.
• 4:44
  Speaker 2: Because I like to collaborate.
• 4:45
  Speaker 2: That's why I named my title Ready Set Collaborate.
• 4:48
  Speaker 2: But it's been a journey and I will be podcasting.
• 4:51
  Speaker 2: Julie for a.
• 4:51
  Speaker 2: You get to talk to guests like you and I have different series that I actually do and I get the experts that can actually teach us something educated, because I'm about educating and empowering and that is what makes me help me to bring more and more of you, my guests, to teach our audience about different things.
• 5:21
  Speaker 2: I think it's great, and you told us about what inspired you to start your podcast.
• 5:26
  Speaker 2: So who are some of your biggest influences in the podcasting world?
• 5:30
  Speaker 2: Who influenced you to do more podcasting?
• 5:33
  Speaker 3: The reason why we started.
• 5:34
  Speaker 3: I listened to someone named Gina DeVee and she was brilliant in her podcasting and my partners, mika and Tia we all loved Gina DeVe and funny thing is the power of podcasting.
• 5:48
  Speaker 3: We were podcasting for a year and I just asked her would you like to be on our show?
• 5:53
  Speaker 3: You really were our influence and she came on our show and she actually put our episode on her RSS feed on her podcast as well.
• 6:03
  Speaker 3: Her and Gary Vaynerchuk is super huge in inspiring my content creation.
• 6:08
  Speaker 3: Gary Vee, I had the opportunity to spend time with him last year.
• 6:12
  Speaker 3: Amazing, Just to understand the mind of a creative.
• 6:16
  Speaker 3: Those kinds of people inspire me, and now Wanda's inspiring me too.
• 6:21
  Speaker 2: So Thank you, julie.
• 6:23
  Speaker 2: So sweet.
• 6:23
  Speaker 2: I love it.
• 6:24
  Speaker 2: I love it and also I love and I'm going to talk about this too but you sent me a book, which I thank you here Audio Cat, audio Caster is the ultimate guide of podcasting, the podcasting.
• 6:35
  Speaker 2: You all need to get this book and I'm going to talk about that.
• 6:38
  Speaker 2: As far as how you're going to tell people how to get in, how to get to doing podcasting in a minute, that's one of the questions I'm going to ask you.
• 6:45
  Speaker 2: But I love this book that you gave me and I said, wow, I wish I had this when I first started, because this is great, but you know what?
• 6:51
  Speaker 2: You're never too old to learn I'm still getting some great information from it.
• 6:54
  Speaker 2: Thank you for this gift to me to teach me more about podcasting.
• 6:58
  Speaker 3: Mona, you're amazing.
• 6:59
  Speaker 3: It's true.
• 7:05
  Speaker 3: We teach what we are wanting to learn, and I love the power of podcasting.
• 7:07
  Speaker 3: If you're even thinking about doing a podcast, the great thing is it's a low entry level in terms of financial responsibilities.
• 7:14
  Speaker 3: You don't need to spend a lot of money on your podcast.
• 7:17
  Speaker 3: It's great to build your business and leverage your expertise.
• 7:21
  Speaker 3: Or if you have a hobby or you just want to talk about something you want to talk about how much you love your husband, or you want to talk about your two French bulldogs, or how you love to knit, or how you love your grandkids.
• 7:33
  Speaker 3: Podcasting is not regulated by the FCC, so you can do whatever the heck you want and it doesn't have to be a lot.
• 7:41
  Speaker 3: I know people like Wanda probably want to take it up to the next level because you understand building your brand and it is a marketing tool as well.
• 7:50
  Speaker 2: Absolutely, absolutely and I'm glad you brought that up because actually that's my brand is WD Pearson Associates, which I put my podcasting within that brand to build it up more for people to understand what I do as well.
• 8:05
  Speaker 3: No, thank you, you just make me blush over here, girl.
• 8:11
  Speaker 3: Thank you so much, I appreciate it.
• 8:12
  Speaker 3: My job is done, job completed.
• 8:12
  Speaker 2: Yes, it is, yes, it is.
• 8:14
  Speaker 2: So what is the main theme or focus of your podcast?
• 8:18
  Speaker 3: I have three podcasts, which I know you said too, but I didn't share with you that I have a third one because we are launching a new podcast.
• 8:24
  Speaker 3: The first one is personal development obsessed.
• 8:28
  Speaker 3: The second one is for creative entrepreneurs, called the creative entrepreneur podcast.
• 8:31
  Speaker 3: But I'm most excited, wanda.
• 8:33
  Speaker 3: I am obsessed with a lot of things and I'm a journalist.
• 8:38
  Speaker 3: I also have a legal background.
• 8:40
  Speaker 3: I've always been obsessed with true crime and we are investigating a 45-year-old cold case that happened in the Chicagoland area Ron Bender and Susie Ovington.
• 8:51
  Speaker 3: It has never been solved.
• 8:53
  Speaker 3: There's been no arrests.
• 8:54
  Speaker 3: It's called Murder in Morton Grove.
• 8:56
  Speaker 3: And this just speaks to.
• 8:58
  Speaker 3: If you have something you're passionate about, people need to hear your voice, and there's no better vehicle than podcasting, just like we're doing right here?
• 9:09
  Speaker 2: Yeah, absolutely, and that's great.
• 9:10
  Speaker 2: I definitely want to hear that one.
• 9:12
  Speaker 2: The murder, the murder.
• 9:13
  Speaker 3: 45 years, yeah.
• 9:15
  Speaker 3: When did you graduate high school, by the way, wanda?
• 9:19
  Speaker 2: Many years ago.
• 9:20
  Speaker 2: Let's see, when did I graduate 19.
• 9:22
  Speaker 2: ?
• 9:22
  Speaker 2: Yeah, 1975.
• 9:30
  Speaker 2: I think it was 1975.
• 9:31
  Speaker 2: Yes, it was from in Illinois, because Julie's from Illinois and I am from Illinois, I'm actually all over Illinois.
• 9:37
  Speaker 2: But yeah, no, I graduated in 1975.
• 9:40
  Speaker 2: But yeah, 40s, yeah, it's probably later after I left this murder thing.
• 9:45
  Speaker 3: Yeah, that's what I was wondering.
• 9:47
  Speaker 3: If you were around in 1979 it happened and it was Niles, West Morton Grove area.
• 9:52
  Speaker 3: But there are a lot of issues and just I love getting deep into these files that people aren't looking at and we can use our voices for anything.
• 10:04
  Speaker 3: I know the power of scratching the surface.
• 10:08
  Speaker 3: Sharing stories changes people's lives so many different reasons.
• 10:14
  Speaker 3: That's why I'm obsessed.
• 10:15
  Speaker 3: That's the main reason I'm obsessed with podcast.
• 10:18
  Speaker 2: No, I love it.
• 10:19
  Speaker 2: I love it, and that was actually going to be.
• 10:21
  Speaker 2: How do you choose your topics of guests for your podcast?
• 10:23
  Speaker 2: Yeah, yeah, you just told somebody walk us through the process of creating an episode from start to, and that was actually going to be.
• 10:26
  Speaker 2: How do you choose your topics or guests for your podcast?
• 10:28
  Speaker 2: Yeah, yeah, no-transcript.
• 10:31
  Speaker 3: You need to understand what the genre of your podcast is and I encourage you to invite guests that will share your information with their community, because that's the purpose of podcasting you want people to hear their voices, like the topic and a guest that will make the most impact for your community or who you're trying to reach.
• 10:52
  Speaker 3: And get a good microphone.
• 10:55
  Speaker 3: Actually, my mic is not set up Like.
• 10:59
  Speaker 3: I have a Shure MV7.
• 11:00
  Speaker 3: I can share it right here, shure MV7.
• 11:03
  Speaker 3: I love my Shure MV7.
• 11:05
  Speaker 2: Okay.
• 11:06
  Speaker 3: Make sure the audio is excellent, no matter what.
• 11:09
  Speaker 2: And I have this one here.
• 11:11
  Speaker 3: Let's see that I can't, oh nice.
• 11:13
  Speaker 2: Yeah, it's a Zoom.
• 11:14
  Speaker 2: I got that.
• 11:15
  Speaker 2: I said, okay, I'm going to start doing podcast.
• 11:16
  Speaker 2: Yeah, I'm going to start doing podcast.
• 11:19
  Speaker 2: Let me get the podcast material.
• 11:20
  Speaker 2: And I got a new computer and a microphone.
• 11:22
  Speaker 2: But yeah, it does make a difference.
• 11:24
  Speaker 2: It's for the computer, the equipment that you have to be heard, right, yeah?
• 11:29
  Speaker 3: And make sure you're branded, right, right, you have to make sure you're very branded and understand audience, like the woman obviously understands her brand.
• 11:38
  Speaker 3: Make sure you have good cover art, an apple podcast they can find you or spotify, wherever you upload your the podcast feed.
• 11:44
  Speaker 3: But yeah it actually upsell buzzsprout.
• 11:47
  Speaker 2: That's why I learned a lot from the guy buzzsprout sprouts it all over the sun.
• 11:51
  Speaker 2: I didn't even know it sprouts it all over.
• 11:53
  Speaker 3: I love that.
• 11:53
  Speaker 3: It's a tagline.
• 11:53
  Speaker 3: Yeah, just put it in.
• 11:54
  Speaker 3: It sprouts it all over.
• 11:54
  Speaker 3: I love that it does.
• 11:55
  Speaker 2: It's a tagline, yeah, just put it in there.
• 11:56
  Speaker 2: It sprouts it all over, it's nice to be back.
• 11:58
  Speaker 3: Does it go on Apple?
• 11:58
  Speaker 3: Wanda, did you upload it to Apple?
• 12:00
  Speaker 2: Oh yeah, it goes on Apple, spotify, podbean, things that I never I haven't even heard of somebody say but yeah, no, it's all over.
• 12:07
  Speaker 2: It does sprout it all over and I it everywhere.
• 12:13
  Speaker 2: I love it.
• 12:14
  Speaker 2: And the good thing about that too, julie, is that it tells you what parts of the country that people are listening to your podcast.
• 12:21
  Speaker 2: I like that as well.
• 12:23
  Speaker 3: Pay attention to your analytics, too.
• 12:25
  Speaker 3: I think, no matter what you're doing as a business person.
• 12:27
  Speaker 3: You have to know who's consuming your content.
• 12:30
  Speaker 3: I love that on Buzzsprout you can see who is consuming your content.
• 12:34
  Speaker 2: Yeah, it sure does.
• 12:35
  Speaker 2: It's great.
• 12:36
  Speaker 2: What are some of the biggest challenges you face as a podcaster?
• 12:40
  Speaker 3: There is something called pod fade, there's something called isolation.
• 12:44
  Speaker 3: It feels if you are doing a podcast and you're getting like your mom to listen and your kids to listen and your brothers and sisters, how is it going to grow?
• 12:53
  Speaker 3: And I would say it's something like 70% of all podcasts and after five to seven episodes, because they're like, why am I doing this?
• 13:02
  Speaker 3: I'm not seeing that.
• 13:04
  Speaker 3: That the actual adulation that I'm looking for.
• 13:10
  Speaker 3: I'm not seeing the numbers and want you to know.
• 13:13
  Speaker 3: It takes time and it's consistency.
• 13:16
  Speaker 3: You have to be consistent.
• 13:17
  Speaker 3: You can't go to a number one rated podcast just by posting something out there, because there's 2 million podcasts out there.
• 13:26
  Speaker 3: Some of them are gone.
• 13:28
  Speaker 3: But that is, I would say, the biggest deterrence in terms of podcasting just not seeing the numbers immediately.
• 13:36
  Speaker 2: Yeah, and I'm glad you said that, because that exactly that's why I was feeling too.
• 13:39
  Speaker 2: I said, okay, I'm putting this out here and I know it's not been a year, and consistency, and that's why I got.
• 13:46
  Speaker 2: I still got to get to know that guy's name.
• 13:47
  Speaker 2: He told me.
• 13:47
  Speaker 2: He said why did you want to do a weekly?
• 13:49
  Speaker 2: You want to do a monthly or bi-weekly?
• 13:51
  Speaker 2: I do mines every.
• 13:52
  Speaker 2: A new episode comes out every Wednesday and this way they know and it's funny because you don't know who's looking at you, because I put it on my social media and I have my marketing manager put on it, but you don't know who's looking at you.
• 14:04
  Speaker 2: But then when you see my person Wanda, I've been watching you I said, okay, have you listened to the podcast?
• 14:10
  Speaker 2: That's my biggest challenge.
• 14:11
  Speaker 3: Are you doing this podcast on YouTube or is this just an audio podcast?
• 14:14
  Speaker 3: That's my biggest challenge.
• 14:15
  Speaker 2: Are you doing this podcast on YouTube or is this just an audio podcast?
• 14:17
  Speaker 3: This is the audio, but I'm also putting these on YouTube as well, yeah, oh, now you tell me I should have brushed my hair and stuff.
• 14:22
  Speaker 2: You look beautiful, honey.
• 14:23
  Speaker 2: You look beautiful Now.
• 14:24
  Speaker 3: YouTube is a whole animal of its own.
• 14:27
  Speaker 3: That's hard to build on YouTube hard but that's why you need somebody.
• 14:31
  Speaker 3: When you are done downloading this podcast, editing it, getting all the stuff out, you share that with me and this, as a guest, is my responsibility to share it with my community.
• 14:42
  Speaker 2: Yes, yes, yes, and that's what I ask people when I do have a guest on there, Make sure you share it and listen and follow me so you can know what new episodes.
• 14:52
  Speaker 2: I tell them that I have to go after my guests again and say have you done that?
• 14:55
  Speaker 2: Because I can see how many of my guests the podcast has been open on their episode.
• 15:01
  Speaker 2: A lot of them are not doing what I asked them to do.
• 15:06
  Speaker 3: I'm going to do what you tell me to do.
• 15:07
  Speaker 3: Let me just be clear, and that's something that a lot of the bigger guests I have like I've had big name guests and they don't share.
• 15:17
  Speaker 3: It's like the smaller guests who are so excited to be sharing their story.
• 15:23
  Speaker 3: They will share.
• 15:24
  Speaker 3: It's seriously something for real.
• 15:28
  Speaker 2: Exactly, exactly, and that's my biggest challenge.
• 15:30
  Speaker 2: I'm like, okay, a lot of people, can you just share this out here?
• 15:36
  Speaker 2: That is one of my biggest challenges too, and I'm glad you told me it's not just me and I'm dealing with this here.
• 15:42
  Speaker 2: Tell me about how do you overcome creative blocks or burnout, because sometimes you get burnout.
• 15:46
  Speaker 2: How do you overcome that?
• 15:49
  Speaker 3: So on all my podcasts I have partners.
• 15:52
  Speaker 3: You're doing this as a solo podcaster, right?
• 15:55
  Speaker 3: Yes, I have partners on all three of my podcasts.
• 15:58
  Speaker 2: Okay.
• 16:00
  Speaker 3: When I get burned out and I have this podcast obsessed that I've been doing for three years, four years almost.
• 16:05
  Speaker 3: We've all gone through some hard times or we've all been like I just need a break.
• 16:12
  Speaker 3: The other ones, pick up the torch, right.
• 16:14
  Speaker 3: But I'm thinking, if you're a solo podcaster, you take a break and guess what?
• 16:20
  Speaker 3: Wanda, you can repurpose your old content.
• 16:24
  Speaker 3: You can repurpose an episode from a year ago, nobody will know.
• 16:28
  Speaker 3: You just rename it, call it a name, write a couple of new show notes and you've got a new podcast right there.
• 16:35
  Speaker 3: And it gets you through those times when you're like I just don't want to record, yeah, I don't want to do this, and then go do something joyful.
• 16:41
  Speaker 3: It's like creativity, get away from everything.
• 16:47
  Speaker 2: That's a good idea, because I'd be doing like two podcasts a week and I actually put them out.
• 16:51
  Speaker 2: They're actually ready to go every Wednesday.
• 17:00
  Speaker 3: But yeah, that's a good idea, because that's what I'm going to start doing repurposing, because I can't believe anyone would have listened to every single I'm talking probably your podcast, but my podcast.
• 17:05
  Speaker 3: I don't think they would have listened to every single episode.
• 17:08
  Speaker 3: I pull up stuff from two, three years ago, just retitle it, put a different picture, make sure it's a little bit updated, boom, yeah, yeah, repurpose content.
• 17:17
  Speaker 3: That is what we can't do.
• 17:19
  Speaker 3: Everything, wanda, we can't.
• 17:21
  Speaker 2: That is great.
• 17:22
  Speaker 2: That's a great idea.
• 17:23
  Speaker 2: Now you're right, cause I in fact.
• 17:24
  Speaker 2: Why are you doing this?
• 17:26
  Speaker 2: I said I'm doing it too and I had to think about why am I doing this, but it's actually one of my stepping stones of what I'm doing into speaking.
• 17:34
  Speaker 2: As far as doing speaking as well, that's a good thing, and because I was doing webinars and seminars already, this is something that was actually natural for me to do so, but it's great.
• 17:44
  Speaker 2: Yeah, let me ask you something how do you engage your audience and build a community around your podcast?
• 17:49
  Speaker 3: There's a lot of different ways.
• 17:50
  Speaker 3: It's great to read reviews.
• 17:53
  Speaker 3: Reviews and testimonials are amazing.
• 17:55
  Speaker 3: You want people to feel like they are heard.
• 17:58
  Speaker 3: Every human being wants to be heard Reading those testimonials, maybe having contests.
• 18:03
  Speaker 3: If you do have a Facebook community, an Instagram community, make sure you are validating them.
• 18:10
  Speaker 3: And again, this can seem overwhelming, but there are ways to nuance it.
• 18:15
  Speaker 3: You're not having to do everything yourself, but give those validations.
• 18:19
  Speaker 3: Shout them out on your podcast.
• 18:21
  Speaker 3: Thanks, john F.
• 18:22
  Speaker 3: I loved your review.
• 18:25
  Speaker 3: Guys, if you leave a review, maybe I'll send you some swag or maybe you have something you can send them, but bring them into the fold and listen to their voices and also make sure your guests share podcasts.
• 18:40
  Speaker 2: That's great.
• 18:40
  Speaker 2: Those are great ideas, Great tips that you're giving us there.
• 18:44
  Speaker 2: Let me ask you something too, and I know you say you how has collaborating with other podcasters of greatest influence?
• 18:50
  Speaker 2: Your podcast?
• 18:52
  Speaker 3: We're a community.
• 18:53
  Speaker 3: If you do things right in life, you collaborate with people.
• 18:56
  Speaker 3: Let's say, now Harry Spade introduced us and I'm going to leave this podcast and I'll be like maybe there's a great guest for Wanda's podcast and let me introduce Wanda to be on someone else's podcast.
• 19:11
  Speaker 3: Life is all about building relationships and collaborating.
• 19:14
  Speaker 2: Yes, yes, I love it, I love it, and that is so true.
• 19:18
  Speaker 2: What are your future plans or goals for your podcast and you just talked about another podcast you're bringing out here Tell us about that.
• 19:26
  Speaker 3: Thanks for asking.
• 19:27
  Speaker 3: I'm hoping to crack this case, this murder in Morton Grove.
• 19:31
  Speaker 3: It is a risky thing that we're doing.
• 19:34
  Speaker 3: Some weird things happen, but if we can do something for the greater good, if we can, that's amazing.
• 19:41
  Speaker 3: Podcasting is such a powerful tool.
• 19:44
  Speaker 3: It's a platform for everybody.
• 19:47
  Speaker 3: It democratizes our voices.
• 19:48
  Speaker 3: Anyone can do it.
• 19:50
  Speaker 3: Me encouraging people to do to start a podcast try podcasting, start as a guest on a podcast.
• 19:58
  Speaker 2: That's an amazing place to start maybe I started well, actually I was told to do a podcast, but I said but that may be a good idea to have my own podcast, and what would I name it?
• 20:12
  Speaker 2: And I love it because I love to collaborate, I love to educate, I like to empower, I like to bring us all together, because I say collaboration is the key to success.
• 20:20
  Speaker 3: We're going to collaborate later.
• 20:22
  Speaker 3: I have a feeling you and I yes, we are, yes, we are.
• 20:25
  Speaker 2: God is just bringing us together here and I say, I'm glad, harry.
• 20:28
  Speaker 2: I say, harry, what is Julie's information?
• 20:30
  Speaker 2: And I'm glad that you came to my show because, listen, I got a star here that's on my podcast Looking for her where, yeah, right in front of me here, winding down here, can you share a fun fact or something unique about yourself that your listeners may not know?
• 20:50
  Speaker 3: I've had weird with presidents throughout the years.
• 20:51
  Speaker 3: When I was this is fun fact I flew out to Beverly Hills when I was in eighth grade and my mom was going to meet Ronald Reagan because he had Alzheimer's and she's Alzheimer's expert on Alzheimer's and I met Barack Obama who's from Chicago, by the way at a hotel in Washington.
• 21:08
  Speaker 3: Doesn't sounds a little seedy, but we were at an event and I'm like who is that?
• 21:12
  Speaker 3: He is the senator and I was like eight months pregnant.
• 21:15
  Speaker 3: I'm just like going over to him.
• 21:17
  Speaker 3: I'm like, hey, and my mom grew up with Hillary Clinton and we've just had like weird brushes with a lot of different presidents.
• 21:26
  Speaker 2: Wow, wow, that's when you get your expertise in.
• 21:28
  Speaker 2: I tell you, and you said Barack Obama, I love the way he swags, how he walks, I love him, I miss him and I know this isn't a political podcast.
• 21:36
  Speaker 3: I know I miss his statesmanship.
• 21:39
  Speaker 3: And that doesn't mean I'm Democrat or Republican.
• 21:43
  Speaker 3: It just means I recognize good people when I see them?
• 21:46
  Speaker 2: Yeah, exactly, but that's very unique and informative about yourself.
• 21:51
  Speaker 3: Let's get Michelle Obama on your podcast.
• 21:52
  Speaker 2: Oh, that would be awesome, I'm going to get Michelle on my podcast.
• 21:55
  Speaker 3: I'm dropping the mic and I'm done.
• 21:57
  Speaker 3: That's right, that's right.
• 21:59
  Speaker 3: I pitched her too, by the way.
• 22:02
  Speaker 2: Yeah, she's awesome and she's from Chicago yeah, I know she's right around the way I grew up at, which is Michelle Obama.
• 22:08
  Speaker 2: Okay, what do you do outside podcasting that?
• 22:13
  Speaker 3: helps keep you inspired and motivated.
• 22:15
  Speaker 3: I'm a creative and I have a company called the Media Casters, which is an Omni Media company, but what keeps me inspired is my yearly event called Creative Con, which I love bringing people together.
• 22:27
  Speaker 3: I know the power of networking and I know the power of meeting Wanda and connecting Wanda with A, connecting Wanda with B that is how relationships are built.
• 22:37
  Speaker 3: I am networking and meeting new energy makes me feel refreshed every single day when I get burnt out, because I do get burnt out.
• 22:48
  Speaker 2: Yeah, yeah, I appreciate that and I tell you I really am excited and tell us about what you got coming up in February.
• 22:58
  Speaker 3: It is called Creative Con, c-r-e-8-t-i-v-e Con, and when it rolls up the tongue it sounds like create a con.
• 23:07
  Speaker 3: Create a con.
• 23:07
  Speaker 3: What was I thinking?
• 23:08
  Speaker 3: Creative con?
• 23:17
  Speaker 3: But it's for creative entrepreneurs who understand the power in using their voices through writing books, podcasting, getting on stages and the power of PR.
• 23:24
  Speaker 3: And we're going to be doing an AI track as well and neurodiversity track, because I think that's a really important subject this year, but I just love bringing people.
• 23:32
  Speaker 3: The last time we did it, I wanted to create a family.
• 23:35
  Speaker 3: It has been beyond my wildest dreams, to be honest, and the fact that there have been so many amazing collaborations without me having to facilitate it.
• 23:47
  Speaker 3: That's a job well done, not on my part, but on the events part.
• 23:52
  Speaker 2: No, that's awesome.
• 23:53
  Speaker 2: I tell you, I'm excited about that.
• 23:55
  Speaker 2: I'm definitely going to come to Chicago and come to that, because that's that's all of my field.
• 24:00
  Speaker 3: What I want to do.
• 24:00
  Speaker 3: We're hanging out you, me and Harry Spate.
• 24:01
  Speaker 3: Harry, yeah, yeah.
• 24:03
  Speaker 2: Tell Harry he got to come too.
• 24:04
  Speaker 3: Michelle Obama.
• 24:08
  Speaker 2: That is awesome, julie, tell us about how people can get in touch with you.
• 24:14
  Speaker 3: You can Google me, and this is the power of Google.
• 24:16
  Speaker 3: Just Google my name, julie J-U-L-I-E-L-O-K-U-N.
• 24:19
  Speaker 3: I work hard in trying to keep my content fresh.
• 24:22
  Speaker 3: Google me or just email me, julie, at themediacasterscom.
• 24:28
  Speaker 3: But I challenge everybody listening to Google themselves and see what comes up, because that is a good reflection of your digital footprint.
• 24:37
  Speaker 2: Yeah, yeah, and that's funny because actually one of the guys I did podcasting with, he told me the same thing.
• 24:41
  Speaker 2: He said I want to put your name in Google.
• 24:42
  Speaker 2: All of a sudden I started seeing that.
• 24:44
  Speaker 2: I said, oh, I did that.
• 24:45
  Speaker 2: I did that.
• 24:46
  Speaker 2: You're so famous.
• 24:47
  Speaker 2: I was like, wow, I had no idea it had all this information on me, even the podcast that I've been in.
• 24:52
  Speaker 2: That.
• 24:53
  Speaker 2: That is awesome.
• 24:54
  Speaker 2: But thank you so much, julie, and I want to make sure people get your book, because this audio casters.
• 24:59
  Speaker 2: The ultimate guide of podcasting is by Karina Belize how do you say her name?
• 25:05
  Speaker 2: Belize Belize?
• 25:12
  Speaker 2: Ok, and Julie Lokengan.
• 25:12
  Speaker 2: Get it on amazon, because it's great, especially if you're thinking about starting a podcast.
• 25:14
  Speaker 2: Yeah, understanding, even if you start when I started already, but it's some great information in here that actually can help you to be even better than what you are now thanks to julie yeah you're amazing.
• 25:29
  Speaker 2: You are amazing girl, Amazing.
• 25:32
  Speaker 3: I adore you.
• 25:33
  Speaker 3: Thank you for having me, thank you.
• 25:35
  Speaker 2: Thank you so much for being on the podcast Audience.
• 25:37
  Speaker 2: Make sure you follow, share and like my podcast Ready Set, collaborate with Wanda Pearson it's on all podcast platforms and make sure you get to listen to Miss Julie.
• 25:50
  Speaker 2: That can give you some more insight on how to be a podcaster.
• 25:53
  Speaker 2: Thanks again, julie.
• 25:57
  Speaker 3: Thank you, Wanda.
• 25:58
  Speaker 1: Thank you for tuning into this episode of Ready Set.
• 26:02
  Speaker 1: Collaborate.
• 26:03
  Speaker 1: For more information about the host head to WDPearsonAssociatescom and that's P-E-A-R-S-O-N.
• 26:13
  Speaker 1: Want to connect?
• 26:15
  Speaker 1: Send an email to Wanda at WDPearsonAssociatescom and, as always, stay tuned for the next episode of Ready Set Collaborating.