I Looked at Your Major Gift Program. Here Are the 7 Places It’s Leaking Money.
Where is your major gift program quietly leaking money? In this episode of Hey Fundraiser!, Mary walks through seven of the most common places she sees organizations leaving major gift revenue on the table, and most of them have nothing to do with needing more donors. You’ll learn why oversized portfolios dilute your best work, how to make sure your strongest prospects are getting your strongest attention, why wealth screening means very little if you can’t actually get in the door, and how to tell whether cultivation is creating movement or just activity. Mary also digs into offers that are…
The skinny
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