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497 - How Will Bourbonism Grow in 2025 with Michael Fetter of Louisville Tourism

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.

Show Notes:

The Bourbon Boom in Louisville

Michael Fetter's Journey in Tourism

Marketing…

The skinny

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