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I Tested Emotional Intelligence on LinkedIn and Here's What Happened · Business Roundtable

• 0:02
  Speaker 1: Well, hey everybody, welcome back to the Business Roundtable podcast.
• 0:06
  Speaker 1: I am your host, David Carr of Stewart Your Business.
• 0:09
  Speaker 1: Will help bring teams together to accomplish great things, And
• 0:13
  Speaker 1: as we do almost every week, I have a new
• 0:16
  Speaker 1: guest or returning guest, and this week, this week we've
• 0:19
  Speaker 1: got a brand new guest, Kenneth Lord, who is one
• 0:22
  Speaker 1: that I've been working with this year, and I thought,
• 0:26
  Speaker 1: Kenneth has just got a wealth of knowledge and background
• 0:29
  Speaker 1: working across multiple companies and had a lot of different
• 0:33
  Speaker 1: success and so I thought, let's dive in to some
• 0:37
  Speaker 1: of the things about what makes Kenneth unique, because when
• 0:41
  Speaker 1: I met Kenneth, he was really building relationship and has
• 0:44
  Speaker 1: some really emotional intelligence and understanding that I don't always
• 0:47
  Speaker 1: see in a lot of people nowadaysly, And I thought, Kenneth,
• 0:52
  Speaker 1: you know you've been helping working with me and my
• 0:54
  Speaker 1: company Stewart your Business, among others, and helping us as
• 0:59
  Speaker 1: business leaders be more effective in our leading ourselves, leading
• 1:05
  Speaker 1: our teams, and we were we've been working together on
• 1:10
  Speaker 1: the LinkedIn platform, and so I just thought it would
• 1:13
  Speaker 1: be fun, it would be great to have you here
• 1:15
  Speaker 1: and to go through and dig a little bit into
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  Speaker 1: you know, how do we navigate growing businesses by having
• 1:22
  Speaker 1: really emotional intelligence. So that's kind of my opening, Kenneth.
• 1:27
  Speaker 1: I would love you as you feel free because you
• 1:29
  Speaker 1: knew the audience, share a little bit about your background
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  Speaker 1: and kind of what got you here, and we'll dive
• 1:34
  Speaker 1: in and enjoy the conversation today.
• 1:36
  Speaker 2: Sure, sure, yeah, I appreciate it.
• 1:38
  Speaker 3: David.
• 1:38
  Speaker 4: It's been great to work with you and just been
• 1:42
  Speaker 4: an amazing experience up until now so far. And I'm
• 1:46
  Speaker 4: just I'm here to just really be present with all
• 1:50
  Speaker 4: of you so that maybe there's some idea or maybe
• 1:54
  Speaker 4: suggestion or way in which we're conveying things that's going
• 1:58
  Speaker 4: to resonate with you. And part of the conversation today, Jordy,
• 2:05
  Speaker 4: I guess is about LinkedIn and getting a really clear
• 2:08
  Speaker 4: perspective about you know, what's your angle, what's your intentions,
• 2:13
  Speaker 4: where are you coming from, what's your objectives, and how
• 2:17
  Speaker 4: to convert these individuals that you're building relationships with into
• 2:24
  Speaker 4: either friends.
• 2:25
  Speaker 2: Or colleagues or clients.
• 2:28
  Speaker 4: And so so I'm happy to share some of that
• 2:31
  Speaker 4: wisdom with with each.
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  Speaker 2: Of you, and I hope that you get a lot
• 2:36
  Speaker 2: out of our conversation today.
• 2:38
  Speaker 1: So yeah, I think I think it's great to use
• 2:40
  Speaker 1: the LinkedIn platform because you know, it's it's the go
• 2:43
  Speaker 1: to professional platform. But that being said, there's a lot
• 2:47
  Speaker 1: of different ways. As you and I were talking before
• 2:48
  Speaker 1: we jumped on recording to day, ken, there's a lot
• 2:50
  Speaker 1: of different ways you can present yourself on there and
• 2:54
  Speaker 1: and and be relevant or not relevant depending on who
• 2:57
  Speaker 1: you're trying to reach.
• 3:00
  Speaker 3: And so.
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  Speaker 1: Before we dive too far into that, I do want
• 3:05
  Speaker 1: to I want to go back because one of the
• 3:07
  Speaker 1: things you were helping me with and why I wanted
• 3:10
  Speaker 1: to have you come on here.
• 3:11
  Speaker 3: One of the things, Kenneth is like.
• 3:13
  Speaker 1: Being very conscientious of the words that I'm using and
• 3:16
  Speaker 1: not just kind of you know, there's AI, there's lots
• 3:19
  Speaker 1: of technology out there, and it's very helpful. It's very useful,
• 3:22
  Speaker 1: but just in and of itself, isn't that great? So
• 3:25
  Speaker 1: could you talk a little bit about, you know, infusing
• 3:29
  Speaker 1: technology and I know that you do this kind of
• 3:31
  Speaker 1: with this role of emotional intelligence, and like how you
• 3:36
  Speaker 1: were able to come to this and I know you've
• 3:38
  Speaker 1: been successful with many clients and companies to infuse this
• 3:43
  Speaker 1: understanding because I feel like it's really lost today in
• 3:45
  Speaker 1: today's age where people just like kind of slap something
• 3:47
  Speaker 1: together and give me the recipe and I just kind
• 3:49
  Speaker 1: of do it there. But it's it's it's doesn't it
• 3:51
  Speaker 1: doesn't match up with a person quite right, And then
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  Speaker 1: people can sense that and they're like, this isn't this
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  Speaker 1: isn't quite right.
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  Speaker 3: Where you've been very intentional.
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  Speaker 1: In the way that you've I can tell and you
• 4:02
  Speaker 1: lead yourself, but then how you've helped, for example, guide me,
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  Speaker 1: and so just could you share a little bit about
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  Speaker 1: your journey and out how important that is and not
• 4:10
  Speaker 1: just pulling something out of the box and just saying, oh,
• 4:12
  Speaker 1: I just copy somebody else, you know.
• 4:14
  Speaker 2: Sure, sure, sure, yeah.
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  Speaker 4: So each of us has their own journey and their
• 4:20
  Speaker 4: own story. And for the last four decades I've helped
• 4:23
  Speaker 4: entrepreneurs grow and scale their vision and oftentimes you know,
• 4:30
  Speaker 4: what have come to is that your intention is the
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  Speaker 4: single most significant thing that you can be cognizant of,
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  Speaker 4: the conscious of, and through that.
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  Speaker 2: Intention leads you down the path.
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  Speaker 4: Of the next step, right, and then every decision is
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  Speaker 4: going to set up your next decisions which lead to
• 4:54
  Speaker 4: whatever calling that is or momentum that is or challenge
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  Speaker 4: that maybe for instance, and when you're present with who
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  Speaker 4: you are and you understand and you're really diving deep
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  Speaker 4: into who you are in the world for the betterment
• 5:09
  Speaker 4: of humanity, your true purpose in life, you come to
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  Speaker 4: that point of just being present and pausing for a
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  Speaker 4: moment and really going, you know, in regards to LinkedIn,
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  Speaker 4: for instance, really understanding where that other person is coming from,
• 5:28
  Speaker 4: and when you really pay attention to that and take
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  Speaker 4: those few minutes that it takes to dive deep into
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  Speaker 4: their bio or just kind of listen and read actively
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  Speaker 4: listen to the words that they're saying to you or
• 5:42
  Speaker 4: that's in their bio or on their website for instance,
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  Speaker 4: you really get a lot out of how to communicate
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  Speaker 4: with these individuals and the more that you can do that.
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  Speaker 4: And these are specifically your ideal clients, right, not just anyone.
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  Speaker 4: So for example, if your dart audiences, say small businesses
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  Speaker 4: or entrepreneurs, and you're a business coach, for instance, you
• 6:06
  Speaker 4: may not be focusing on the HR departments, right, and
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  Speaker 4: so you have to really be cognizant of are these
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  Speaker 4: individuals your potential clients as an example, and then because
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  Speaker 4: because otherwise you may be wasting your time on those
• 6:21
  Speaker 4: individuals when it can be spent in other places. We
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  Speaker 4: have a system that sends out eighty personalized invitations a
• 6:29
  Speaker 4: day and multiple messages after that, and and you you
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  Speaker 4: don't have to do anything until somebody actually replies, and
• 6:38
  Speaker 4: and so once they once they do reply, that gives
• 6:40
  Speaker 4: you the opportunity to message them. Now, the reason why
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  Speaker 4: I pointed that out is because where I'm coming from
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  Speaker 4: is based upon having multiple people as you know, to
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  Speaker 4: consider in your conversations. If you were just have one
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  Speaker 4: or two people and you're talking to them and so forth,
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  Speaker 4: that's you know, the time that you're spending with them
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  Speaker 4: may be viable.
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  Speaker 2: But when you have multiple people that are available.
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  Speaker 4: In your conversations, then you really are looking you're narrowing
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  Speaker 4: your conscious focus on who these individuals are. Because I
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  Speaker 4: believe that every person, if you put a dollar amount
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  Speaker 4: the life the customer, the acquisition costs the lifetime of
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  Speaker 4: a customer for instance, what you're going to look at
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  Speaker 4: is what is that number, that dollar amount that you're
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  Speaker 4: putting on those individuals. And so let's just say it's
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  Speaker 4: ten thousand or twenty thousand, whatever that number is that
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  Speaker 4: one individual. If you're communicating with them and they instantly
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  Speaker 4: opt out, which is really easy to do on any
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  Speaker 4: sort of platform, then that dollar amount could have either
• 7:50
  Speaker 4: been made or is no longer available to you.
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  Speaker 3: Right.
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  Speaker 4: And so when you're really going deep into who this
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  Speaker 4: individual is and you're cognizant of how communicate with them,
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  Speaker 4: and then you're having this dialogue with them to build
• 8:03
  Speaker 4: a relationship, then you move them to an actual call.
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  Speaker 2: That's when the magic happens.
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  Speaker 4: Is when you're really having the deeper conversations with them,
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  Speaker 4: you get a chance.
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  Speaker 2: To understand them.
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  Speaker 4: You get a chance to really understand who they are,
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  Speaker 4: where they're at, where they're coming from. And this is
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  Speaker 4: what I would say as it relates to the question
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  Speaker 4: that you're actually asking me, because it really comes to
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  Speaker 4: that point of knowing and understanding yourself in order to
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  Speaker 4: relate and be able to convey who you are as
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  Speaker 4: that examples that are as the entrepreneur, as the leader,
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  Speaker 4: as the product or service that you're offering, in order
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  Speaker 4: to have that multiplicity conversation that you're about to have
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  Speaker 4: with these other leaders and with what they're about. And
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  Speaker 4: I've had multiple conversations where the outcome of it was
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  Speaker 4: simply that we're friends. It doesn't actually have to come
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  Speaker 4: to me where where you're doing business together. It could
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  Speaker 4: be later down the road that they are individuals that
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  Speaker 4: you partner with, or maybe they're a resource for you
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  Speaker 4: or vice versa. They may come to an event that
• 9:17
  Speaker 4: you're sponsoring or hosting. It could be a lot of
• 9:19
  Speaker 4: different things. And so it's it's really about building relationships.
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  Speaker 4: And LinkedIn has established itself as the premiere B to
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  Speaker 4: B platform. It's almost as though you know they people
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  Speaker 4: have been vetted already, and they don't. It's it's almost
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  Speaker 4: though that they're not really ghosting you per se as
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  Speaker 4: much as say, you know, other platforms, and so you
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  Speaker 4: can reach out to them anytime. I've had many clients
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  Speaker 4: where they have responded to me a year, two years out,
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  Speaker 4: you know, from the time that I first messaged them,
• 9:55
  Speaker 4: and they become clients of mine, and it's and it's
• 9:57
  Speaker 4: really common for those kinds of things happen to happen.
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  Speaker 1: Right, Yeah, I mean that I love the the this
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  Speaker 1: perspective of it's a longer game here, a longer play,
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  Speaker 1: if you will. Kenneth, and I think in today's age
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  Speaker 1: I just see a lot of people pursuing the one
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  Speaker 1: off opportunity.
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  Speaker 3: I get a lot of that.
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  Speaker 1: And you and I've talked about this where again, I
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  Speaker 1: think the lack of uh, the awareness even of themselves
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  Speaker 1: or others, and so they're they're not asking questions and
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  Speaker 1: maybe this would be would be a good place to
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  Speaker 1: go because you when we first met and on LinkedIn
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  Speaker 1: other things, you asked me some questions. You asked me like, hey,
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  Speaker 1: would you consider this would be okay to connect? Would
• 10:46
  Speaker 1: you be able to be sharing something? So you know,
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  Speaker 1: to me, you're you're it's it's you're you. You shifted
• 10:51
  Speaker 1: the focus from yourself to more about me and talk
• 10:55
  Speaker 1: a little bit about like how we get suck up
• 10:57
  Speaker 1: on ourselves about oh, I need to get the sale
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  Speaker 1: and to make this thing happen. I'm trying and I'm
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  Speaker 1: pushing really hard. But to me, that's lacking emotional awareness
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  Speaker 1: and understanding of the other person. It's all about you,
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  Speaker 1: it's not about the other person.
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  Speaker 4: Yeah, And well, here's the thing is that they if
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  Speaker 4: your focus is on the sale, for instance, right, and
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  Speaker 4: this is the objective, this is the intention, then actually
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  Speaker 4: you can have sales that happen pretty quickly on LinkedIn
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  Speaker 4: when you have established clearly, when you have established yourself
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  Speaker 4: as the authority, when you're building an actual healthy relationship
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  Speaker 4: with somebody, it happens pretty quickly because they get to
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  Speaker 4: know I can trust.
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  Speaker 2: You pretty rapid.
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  Speaker 4: Right in our conversations, you know, we have four to
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  Speaker 4: five messages that we send out typically, and oftentimes they're
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  Speaker 4: designed to either be part of a group, or watch
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  Speaker 4: this video, or be part of a podcast, or these
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  Speaker 4: kinds of things, things that actually people might be interested
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  Speaker 4: in and specifically to them, specifically, right to that target demographic.
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  Speaker 4: And so I would say that in any given time
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  Speaker 4: you could can you know, from the beginning of your conversation,
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  Speaker 4: you can convert someone within just a few weeks. It
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  Speaker 4: doesn't have to take even a week or you know,
• 12:22
  Speaker 4: it kind of depends, but the objective behind your intention.
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  Speaker 4: I receive these emails all the time, and they're just
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  Speaker 4: bombarding me in the first message that they're bombarding me with,
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  Speaker 4: you know, this is the sales pitch, right.
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  Speaker 2: And I believe that.
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  Speaker 4: There are many people who have come to the understanding
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  Speaker 4: that that's not the direction. And then there's others that
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  Speaker 4: that's exactly the direction, right, And I think that ultimately
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  Speaker 4: there's just has to be this cognizant effort on what's
• 12:55
  Speaker 4: your intention, where are you coming from? And put yourself
• 12:59
  Speaker 4: in their shoes, put yourself in their place of receiving
• 13:02
  Speaker 4: what that message is. If you're sending out a message
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  Speaker 4: that is relationship building, would you reply? Would you respond
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  Speaker 4: in the first message, in the second message, in a
• 13:11
  Speaker 4: third message. And we all know that we buy into
• 13:16
  Speaker 4: every part of that landing page, every part of that conversation.
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  Speaker 4: So if you're going to read the headline, for instance,
• 13:24
  Speaker 4: that has to sell you on reading the next part
• 13:28
  Speaker 4: of that headline or that message. Otherwise you've opted out
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  Speaker 4: pretty quickly. This is why we go through it. We
• 13:34
  Speaker 4: look at something, we scan it really quick, you're out.
• 13:36
  Speaker 4: Other times we say that's kind of intriguing. Let me
• 13:39
  Speaker 4: read a little bit deeper, and we keep reading until
• 13:43
  Speaker 4: something either triggers that was amazing and or Okay, I've
• 13:46
  Speaker 4: got enough, or we have our own reasons for opting in.
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  Speaker 2: Opting out, et cetera.
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  Speaker 4: And so we really need to pay attention to that
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  Speaker 4: in our profiles, right, because your profile is your message,
• 14:00
  Speaker 4: your brand message, your alignment of who you are. It
• 14:05
  Speaker 4: is the thing that when you send out a message
• 14:08
  Speaker 4: to someone on LinkedIn, they're going to go to your
• 14:12
  Speaker 4: profile and look to see who you are.
• 14:14
  Speaker 2: I would, wouldn't you. Yeah, So.
• 14:19
  Speaker 4: Essentially you're positioning yourself and making sure that your brand message,
• 14:24
  Speaker 4: your business message is aligned with who you are and
• 14:29
  Speaker 4: aligned with that ultimate goal that you have in the
• 14:31
  Speaker 4: world that you're that you're either doing or that you're
• 14:35
  Speaker 4: intending to do. And that's the first step to bringing
• 14:39
  Speaker 4: that relationship home to people to know, like and trust you.
• 14:44
  Speaker 1: So you've covered a lot of great things there, and
• 14:48
  Speaker 1: we're going to go I know we talked earlier and
• 14:50
  Speaker 1: I'm going to pull up some LinkedIn profiles. So I
• 14:52
  Speaker 1: do want to look at them because I think sometimes
• 14:55
  Speaker 1: I mean, yes, people look. Sometimes I hear people say, well,
• 14:57
  Speaker 1: I'm only gonna I'm only gonna update this. They don't
• 15:01
  Speaker 1: realize the asset that it can be that the LinkedIn
• 15:03
  Speaker 1: can be. And and I would argue maybe sometimes depending
• 15:09
  Speaker 1: even on the on the company, you might look for
• 15:11
  Speaker 1: the key people on LinkedIn versus their their website because
• 15:16
  Speaker 1: it's going to give you a different flavor or an
• 15:18
  Speaker 1: understanding for the makeup of the company or those you know,
• 15:21
  Speaker 1: those individuals that team, and you just kind of see
• 15:24
  Speaker 1: how that how that looks, you know, And so I
• 15:30
  Speaker 1: really I think that this is really important to those
• 15:32
  Speaker 1: of you that are listening to the podcast here. If
• 15:34
  Speaker 1: you haven't kind of dusted off your LinkedIn profile in
• 15:37
  Speaker 1: a while or looked looked at it, we'll we'll dive
• 15:41
  Speaker 1: in here a little bit on the podcast here and
• 15:43
  Speaker 1: and get some insights as to like you were saying,
• 15:46
  Speaker 1: and this is a great way to to I would
• 15:48
  Speaker 1: look at anyone. I mean, I know when I was
• 15:50
  Speaker 1: looking at hiring people, even from my previous company, I
• 15:53
  Speaker 1: would look at their LinkedIn profiles because this is their
• 15:57
  Speaker 1: opportunity to cure, to create the story that like you said,
• 16:03
  Speaker 1: what's your intensive what are you trying to get here?
• 16:05
  Speaker 1: What's your big idea? And I don't think people really
• 16:10
  Speaker 1: take that to heart. And what has been your experience
• 16:12
  Speaker 1: working with clients and seeing that?
• 16:15
  Speaker 4: Yeah, most it kind of ranges really because a lot
• 16:21
  Speaker 4: of times someone has a LinkedIn profile, you know, they
• 16:25
  Speaker 4: have some structure within it, and then others there there's
• 16:30
  Speaker 4: no header, you know, there's no real structure. They haven't
• 16:33
  Speaker 4: created significance around it. It could either be you know
• 16:36
  Speaker 4: their business, you know in terms of what business and
• 16:40
  Speaker 4: industry they're in. It could be that they didn't realize
• 16:43
  Speaker 4: how important that kind of thing is and they didn't
• 16:46
  Speaker 4: realize potentially how they can potentially get clients from that,
• 16:50
  Speaker 4: or how they could leverage it.
• 16:52
  Speaker 2: Right, And.
• 16:54
  Speaker 4: You can use your LinkedIn profile as a website even so.
• 16:59
  Speaker 2: You can because you can make changes.
• 17:02
  Speaker 4: You could set it up and structure it to where
• 17:04
  Speaker 4: when somebody says, can you send me something about you,
• 17:07
  Speaker 4: you can send that LinkedIn profile to them and essentially
• 17:12
  Speaker 4: all your information is there. You can update it pretty
• 17:15
  Speaker 4: easily and readily. You don't have to have a website
• 17:18
  Speaker 4: that you go in and you have to update this
• 17:20
  Speaker 4: or that.
• 17:22
  Speaker 2: And and then some people in.
• 17:24
  Speaker 4: The marketing space, for instance, they might just have landing pages, right,
• 17:28
  Speaker 4: so they they're not focused on websites so much. They might,
• 17:31
  Speaker 4: but it's around one specific thing. So depends on what
• 17:36
  Speaker 4: industry you're in, you're in and where your intentions are.
• 17:40
  Speaker 4: But I've used my LinkedIn as my as my business card,
• 17:46
  Speaker 4: and then you know, here's here's a little bit about
• 17:49
  Speaker 4: me and what I what I do. Here's some of
• 17:51
  Speaker 4: my businesses and so forth. Makes it much easier to
• 17:54
  Speaker 4: because you can make changes on the fly even you know,
• 17:56
  Speaker 4: you can go in there any moment to make changes,
• 17:59
  Speaker 4: updates and you know, add different posts, et cetera.
• 18:03
  Speaker 2: And it makes it much simpler for you to to maneuver.
• 18:08
  Speaker 1: Yeah, so maybe we can do is we can look
• 18:12
  Speaker 1: at pull up a profile for example, we were talking
• 18:15
  Speaker 1: a well like a well known individual maybe like Tony
• 18:17
  Speaker 1: Robbins or something, just to compare and to show.
• 18:20
  Speaker 3: You just how.
• 18:23
  Speaker 1: How simple or elaborate that you want to get. And
• 18:26
  Speaker 1: I'll pull it up here on the screen just to
• 18:28
  Speaker 1: walk through so people can start to think about this.
• 18:33
  Speaker 3: Be there, it'll be just my screen here. There we
• 18:35
  Speaker 3: go for a minute. Okay, yeah, we can pull up mine.
• 18:39
  Speaker 3: Let's pull over. There we go. So uh so, yeah,
• 18:44
  Speaker 3: you feel free of Kenneth. I'll be a guinea pig.
• 18:47
  Speaker 1: You can and you can say good things, bad things,
• 18:50
  Speaker 1: whatever it needs to be done, and you guys can
• 18:53
  Speaker 1: follow along. You can check out my my my LinkedIn
• 18:56
  Speaker 1: profile here.
• 18:58
  Speaker 3: So yeah, fire away, Kenneth.
• 19:00
  Speaker 2: So pull this up so that's full screen where it's
• 19:02
  Speaker 2: just the screen itself. Can you do that?
• 19:04
  Speaker 3: Let's see here, let me see if I can. Sorry,
• 19:11
  Speaker 3: I'm technical here, I'm gonna pause. That's gonna let me
• 19:16
  Speaker 3: do that. We're trying. We haven't done this.
• 19:19
  Speaker 1: Before on on our I've heard a web page, but
• 19:22
  Speaker 1: not the full.
• 19:26
  Speaker 4: Got one, so wait, just blow up?
• 19:34
  Speaker 3: We go?
• 19:34
  Speaker 1: If I copy this, I'm gonna copy it actually, and
• 19:36
  Speaker 1: I'll put it in a.
• 19:37
  Speaker 3: New browser, so that would be can sure this, I'll
• 19:41
  Speaker 3: put it again.
• 19:44
  Speaker 1: Let's should make it so it doesn't have any any
• 19:48
  Speaker 1: extraneous stuff in there, hopefully.
• 19:51
  Speaker 2: Sure.
• 19:52
  Speaker 1: Well, let's see what this looks like if we're not
• 19:54
  Speaker 1: logged in. This is what it looks like if let
• 19:56
  Speaker 1: me see my screen here. Sorry, I'm gonna switch my screen.
• 19:59
  Speaker 4: Are you can just blow up this screen a little bit,
• 20:01
  Speaker 4: In other words, just just zoom in.
• 20:04
  Speaker 3: Okay, that's on the screen.
• 20:08
  Speaker 4: M it's much easier to see everybody, for everybody to see,
• 20:14
  Speaker 4: just zoom in.
• 20:18
  Speaker 3: Sorry, this is not letting me do what I would
• 20:21
  Speaker 3: like to do here?
• 20:22
  Speaker 2: Are you able?
• 20:23
  Speaker 4: Are you able to move your mouth to where it
• 20:26
  Speaker 4: just zooms in the your image? Yeah?
• 20:32
  Speaker 3: Yeah, it says full screen here.
• 20:34
  Speaker 2: Here, there we go.
• 20:38
  Speaker 4: It's better, all right, So so let's let's look at.
• 20:43
  Speaker 2: This in the context.
• 20:47
  Speaker 4: Can you show us the whole you know, go into
• 20:50
  Speaker 4: your go into your profile, going to me, uh, let
• 20:54
  Speaker 4: me scroll down a second, scroll down, let me see
• 20:56
  Speaker 4: what's in there. You can just scroll down the screen there,
• 21:00
  Speaker 4: keep going okay, this is fine, So go ahead to
• 21:06
  Speaker 4: go back up to the an image here and the header.
• 21:13
  Speaker 2: The header right.
• 21:14
  Speaker 4: So, and if you want to make it just the
• 21:17
  Speaker 4: full screen itself, that's great, just without us having our
• 21:21
  Speaker 4: images there.
• 21:22
  Speaker 3: Sure, yeah, let me switch over. We'll just get that over.
• 21:28
  Speaker 2: There. We go there, you go, okay, so let me
• 21:32
  Speaker 2: see what we have here. Okay, So.
• 21:37
  Speaker 4: David, let me ask you this, And I know this
• 21:40
  Speaker 4: is one of the things that that you know we're
• 21:43
  Speaker 4: working on. But the question I have for you is
• 21:46
  Speaker 4: what is your real intention and what's your target audience?
• 21:51
  Speaker 1: So my intention is to reach business owners and team
• 21:55
  Speaker 1: leaders in currently and we've talked about this before.
• 22:01
  Speaker 3: I've been in the AEC space.
• 22:03
  Speaker 1: Does I go beyond that, But That's been my background
• 22:06
  Speaker 1: for the last twenty plus years, and so I've been
• 22:08
  Speaker 1: focusing in that that realm working environmental consultants, architectures, engineers, construction,
• 22:14
  Speaker 1: all of that that area. So basically working in helping
• 22:18
  Speaker 1: business owners and their teams develop.
• 22:21
  Speaker 3: Scale and grow.
• 22:23
  Speaker 4: Okay, so are these colors your colors? Are they outdated?
• 22:28
  Speaker 4: Are the new colors?
• 22:29
  Speaker 3: Is that?
• 22:29
  Speaker 2: Is that? Are those the colors that.
• 22:31
  Speaker 4: You're wanting to use? Is the image with your arms crossed?
• 22:35
  Speaker 4: Is that the image that you're looking to create? In
• 22:39
  Speaker 4: other words, does it here? Does your brand message speak
• 22:43
  Speaker 4: to what you're talking about?
• 22:45
  Speaker 3: Mm hmmm right.
• 22:50
  Speaker 1: Definitely want to convey confidence, understanding, you know, advocate where
• 22:57
  Speaker 1: there's collaboration. You can kind of see that says enhance
• 23:00
  Speaker 1: coover image, but it's letting me, uh you know, so
• 23:03
  Speaker 1: I put some things in there.
• 23:06
  Speaker 3: For uh success, you know.
• 23:09
  Speaker 1: So these elements of the words potential, power, you know, empower, growth, success,
• 23:16
  Speaker 1: and so I definitely want to convey that to those
• 23:20
  Speaker 1: that are coming in and seeing my profile that they
• 23:23
  Speaker 1: know that they could number one, feel confident in working
• 23:28
  Speaker 1: with me and knowing that I understand project management, I
• 23:31
  Speaker 1: understand teams, I understand collaboration, things of that nature.
• 23:35
  Speaker 3: Kind of.
• 23:36
  Speaker 4: Yeah, So here's where let's switch over and look at
• 23:42
  Speaker 4: another profile. Sure, we can kind of come back to
• 23:45
  Speaker 4: this one if you have somebody else like.
• 23:49
  Speaker 5: Tony Robbins for instances there okay, So looking at his
• 23:57
  Speaker 5: brand here, M hmm, what do you what is it
• 24:00
  Speaker 5: what you're feeling around this brand right here?
• 24:03
  Speaker 2: Let's just say it wasn't you know the.
• 24:05
  Speaker 4: Name Tony Robbins for instance, Sure, sure, I'm talking about
• 24:08
  Speaker 4: the image they enter him with, you know, smiling with.
• 24:13
  Speaker 2: The lavalier and and so on.
• 24:16
  Speaker 4: What is that in his in his portrait pa face
• 24:19
  Speaker 4: going off to the side, What is that?
• 24:21
  Speaker 2: And what's your feeling about that?
• 24:24
  Speaker 1: I get like a sense of expanse or expansion. I
• 24:27
  Speaker 1: get a sense of I know, with his the profile
• 24:34
  Speaker 1: picture of kind of a stoicism. I get a sense
• 24:37
  Speaker 1: of confidence.
• 24:40
  Speaker 3: Reach.
• 24:40
  Speaker 1: There's a large reach because you're like these screens in
• 24:42
  Speaker 1: the back there, you know, and then the headline here
• 24:45
  Speaker 1: is number one New York Times Everyone's best selling offer.
• 24:48
  Speaker 1: So kind of you've got this external validation from a
• 24:51
  Speaker 1: well known publication and that he again, it's very I
• 24:57
  Speaker 1: don't say larger than life, but very you know, you're
• 24:59
  Speaker 1: talking about it's a big life strategist, philanthropists, entrepreneurs, kind
• 25:03
  Speaker 1: of very high level. And it's not as specific as
• 25:07
  Speaker 1: I was I was at look or I'm saying ac industry,
• 25:10
  Speaker 1: you know, I'm very niche down. You and I tig
• 25:13
  Speaker 1: brothers more about where how we're niching?
• 25:15
  Speaker 3: So it does it? It's definitely not niched down at all.
• 25:19
  Speaker 2: Okay.
• 25:19
  Speaker 4: But at the same time, does this give you a
• 25:23
  Speaker 4: level of conversation that you might consider continuing the conversation below?
• 25:30
  Speaker 2: Like reading continuing your reading?
• 25:32
  Speaker 3: Right? Yeah?
• 25:33
  Speaker 4: Definitely, like this person who established himself as an authority
• 25:37
  Speaker 4: in their industry and and they're confident and as a
• 25:41
  Speaker 4: leader and so forth.
• 25:43
  Speaker 2: Is that how you would say? Okay, now, let's roll
• 25:45
  Speaker 2: back to yours for a minute.
• 25:47
  Speaker 3: Mm hm.
• 25:49
  Speaker 4: And those are authentic pictures of him, right, yeah, So
• 25:53
  Speaker 4: let's look, let's let's review yours just from a perspective
• 25:57
  Speaker 4: of the same type of conversation.
• 25:59
  Speaker 2: So if you can hands the cover image, that would
• 26:01
  Speaker 2: be great.
• 26:02
  Speaker 3: Mm hmm.
• 26:03
  Speaker 2: So in this pull it up there, yea, in.
• 26:09
  Speaker 4: This particular image here, what does this say to you
• 26:15
  Speaker 4: as it relates to your you know, the intention that
• 26:20
  Speaker 4: you have be behind your brand, your message and so forth.
• 26:26
  Speaker 2: What would that come to you if you were reading.
• 26:29
  Speaker 1: This the intention again, and I have colored glasses.
• 26:35
  Speaker 2: As I worked, if you were separate, if you were
• 26:38
  Speaker 2: separate from this.
• 26:39
  Speaker 1: I see I see different people from different backgrounds coming
• 26:44
  Speaker 1: together here on the right, obviously celebrating. They're they're happy,
• 26:49
  Speaker 1: they're like something as good as happening. I see the
• 26:53
  Speaker 1: words that jump out of potential growth success, like how
• 26:56
  Speaker 1: do I you know?
• 26:57
  Speaker 3: Okay? What is what is that? I want to know
• 26:59
  Speaker 3: more about? What is that I don't want? You know? So?
• 27:04
  Speaker 1: And then there's you know, just the basic information of
• 27:06
  Speaker 1: like where where I'm at?
• 27:08
  Speaker 3: There? Okay? So perfect.
• 27:11
  Speaker 4: So so remember every every part of our messaging has
• 27:16
  Speaker 4: to align with who we are, right So one of
• 27:23
  Speaker 4: the things that we'll be working on is is modifying
• 27:26
  Speaker 4: this header right here, and I'm going to share with
• 27:30
  Speaker 4: you why the images are stock images. The telephone number
• 27:36
  Speaker 4: and all the different emails and so forth. People aren't
• 27:38
  Speaker 4: going to read or pay attention to. The words are
• 27:42
  Speaker 4: nebulous to where they're not really gonna matter to somebody
• 27:47
  Speaker 4: because they're overused words for instance. That's something that you
• 27:51
  Speaker 4: and I will be working on. So quite an exit
• 27:53
  Speaker 4: out of this for a second, and then just I
• 28:00
  Speaker 4: mean no, I mean exit out of that image. Yeah,
• 28:04
  Speaker 4: so we can look at the other producact and then
• 28:07
  Speaker 4: and then when it says empowering that word also is
• 28:10
  Speaker 4: really overused. So what we're going to do is we're
• 28:13
  Speaker 4: going to be focusing more on refining this messaging. And
• 28:18
  Speaker 4: so one of the things that I would say, so
• 28:23
  Speaker 4: you now have team development, integrator, consultant and coach, host
• 28:29
  Speaker 4: of a round table, project manager and so forth. If
• 28:34
  Speaker 4: you were someone else, would you continue to read like
• 28:37
  Speaker 4: what does this say to you?
• 28:38
  Speaker 2: Overall?
• 28:40
  Speaker 4: With a picture of this person outside their arms folded,
• 28:46
  Speaker 4: what give me the bigger picture of what? And I
• 28:48
  Speaker 4: probably be better to use somebody else just because but
• 28:53
  Speaker 4: I'm still gonna put you on the spot here.
• 28:55
  Speaker 3: That's okay. Absolutely.
• 28:58
  Speaker 1: I think the outside part is the reason I put
• 29:00
  Speaker 1: outside is because my background and environmental consulting for over
• 29:03
  Speaker 1: twenty years and being outdoors, so people know me from
• 29:06
  Speaker 1: that perspective as you as you you know, read down further, uh,
• 29:12
  Speaker 1: and it definitely connects with the environmental consulting side of things,
• 29:20
  Speaker 1: but it doesn't doesn't emphasize as much that this particular
• 29:23
  Speaker 1: picture that the team.
• 29:24
  Speaker 3: Development although.
• 29:27
  Speaker 1: That specifically, so they're trying to link that you kind
• 29:29
  Speaker 1: of like Tony Robbins was doing here, where you have
• 29:32
  Speaker 1: this kind of larger picture and then this individual picture.
• 29:38
  Speaker 5: Okay, so go back to them again, and then this
• 29:42
  Speaker 5: is okay, I'm listening.
• 29:47
  Speaker 2: I'm listening ahead.
• 29:48
  Speaker 3: Oh yeah.
• 29:49
  Speaker 1: So anyways, this has been a transition as as as
• 29:52
  Speaker 1: I started stared your business a couple of years ago,
• 29:55
  Speaker 1: uh rebranding if you will, as I was previously director
• 30:01
  Speaker 1: of Biological Resources and chief operating officer and some other things.
• 30:06
  Speaker 1: So I've been using LinkedIn in the last few years
• 30:09
  Speaker 1: in a different way than I did previously in my
• 30:13
  Speaker 1: environmental consulting world. So it's kind of showing the diversification
• 30:17
  Speaker 1: of what I've been doing to the folks that I've
• 30:20
  Speaker 1: been connected with over the years, and so that they know, oh,
• 30:24
  Speaker 1: David is going in this direction now and this is
• 30:26
  Speaker 1: what he's doing, which is different than in the past.
• 30:30
  Speaker 4: Got it, Okay. So there are a few of these
• 30:34
  Speaker 4: things that just need to be adjusted. So for example,
• 30:37
  Speaker 4: some of the wording maybe we need to the syntax
• 30:39
  Speaker 4: needs to be.
• 30:40
  Speaker 2: Changed a little bit, and so on.
• 30:41
  Speaker 4: Right, So we'll be working on those kinds of things
• 30:44
  Speaker 4: over the next couple of days. And so let's go
• 30:48
  Speaker 4: over to my profile for instance, and remember what I'm
• 30:54
  Speaker 4: actually sharing with you is your message has to be
• 30:58
  Speaker 4: aligned with who you are are and every piece of it.
• 31:02
  Speaker 4: People are reading from top left to bottom right, and
• 31:05
  Speaker 4: there they have to be bought into what it is
• 31:08
  Speaker 4: that you you know that your message is so and
• 31:12
  Speaker 4: and by by all means this is I love feedback.
• 31:16
  Speaker 4: So I'm simply sharing with you a perspective about this.
• 31:21
  Speaker 4: And so we looked at Tony's for instance, in his
• 31:24
  Speaker 4: clearly he has seven million.
• 31:26
  Speaker 2: Followers, he's very well known.
• 31:30
  Speaker 4: The screens behind him make you know, the entirety of
• 31:35
  Speaker 4: his message speak without louder than words, right. And then
• 31:40
  Speaker 4: you have David's, which is more specific and where you're
• 31:45
  Speaker 4: focusing on, you know, the message itself or that demographic. Basically,
• 31:51
  Speaker 4: so in this particular example, when you look at this individual,
• 31:57
  Speaker 4: the intention behind it is there's a power full statement
• 32:01
  Speaker 4: that our perspective, we get paid for our perspective, and
• 32:06
  Speaker 4: that creates a model where people start to ponder, that's true,
• 32:11
  Speaker 4: that's an accurate statement. We can all create power statements.
• 32:16
  Speaker 4: And then there's the image of me with the lavalier.
• 32:20
  Speaker 4: So then again naturally somebody is going to think, oh,
• 32:23
  Speaker 4: this is a speaker, for instance, and then there's the
• 32:26
  Speaker 4: forward facing image, and then we go into founder. At
• 32:30
  Speaker 4: any time you say I or I help, that diminishes
• 32:36
  Speaker 4: your level of power, and I've.
• 32:38
  Speaker 2: Seen that many times.
• 32:39
  Speaker 4: But when you begin with founder or number one, something
• 32:43
  Speaker 4: of that nature, then that creates your credibility from the beginning.
• 32:47
  Speaker 4: So in this case, it's founder at the true leader, Institute,
• 32:53
  Speaker 4: public speaker, and then so the In this case, there's
• 32:58
  Speaker 4: a couple of different messages going on. There's an institute,
• 33:02
  Speaker 4: which is known to be an establishment some sort of
• 33:06
  Speaker 4: an establishment, and then there's the public speaker. Then there's
• 33:10
  Speaker 4: the business growth partner, which is more about walking with
• 33:14
  Speaker 4: entrepreneurs and business owners and clients to help them grow
• 33:17
  Speaker 4: and scale their vision. So in this case, it's a
• 33:20
  Speaker 4: business growth partner for visionary leaders to develop strategies, systems
• 33:24
  Speaker 4: to scale their impact. The word impact to develop strategies
• 33:28
  Speaker 4: and systems to scale their impact is in itself a
• 33:32
  Speaker 4: powerful statement because most entrepreneurs, most business owners want to
• 33:40
  Speaker 4: have someone help them and or make sure that they
• 33:44
  Speaker 4: have systems and strategies in place because they have this
• 33:48
  Speaker 4: big vision, their ultimate goal, their big vision, and because
• 33:51
  Speaker 4: their big vision and is designed to create an impact
• 33:55
  Speaker 4: in the world right. And so every part of this
• 33:59
  Speaker 4: conversation is designed to give people a perspective or understanding
• 34:05
  Speaker 4: about themselves and how they can partner or participate with me,
• 34:10
  Speaker 4: and or with you and or with Tony for instance.
• 34:12
  Speaker 4: And in this case, what would this if you were
• 34:16
  Speaker 4: looking at this and reading this, What is the impression
• 34:18
  Speaker 4: you're receiving from this? It's not gonna hurt my feelings?
• 34:23
  Speaker 4: What's the impression that you're receiving from this? And the
• 34:26
  Speaker 4: messaging associated uh.
• 34:29
  Speaker 1: Again, it's similar kind of in the sense to Tony
• 34:34
  Speaker 1: in the sense of it's broad meaning when I lead
• 34:37
  Speaker 1: leadership that covers a lot of different things, it's not
• 34:39
  Speaker 1: so niche down you also touch on different elements of
• 34:48
  Speaker 1: what you do. You you do public speaking, which is
• 34:51
  Speaker 1: evident by the leveler Mike that you said, but then
• 34:54
  Speaker 1: you also are this growth partner. You also provide support
• 35:00
  Speaker 1: for impact, like you said philanthropists, you're giving away, you know,
• 35:03
  Speaker 1: you're supporting things, and you're you're.
• 35:05
  Speaker 3: An entrepreneur yourself.
• 35:06
  Speaker 1: So there's a lot of pieces there when I read this,
• 35:10
  Speaker 1: but I see what you're saying from left to right,
• 35:12
  Speaker 1: how how kind of get the most important things? And
• 35:15
  Speaker 1: then you kind of keep moving down and you put
• 35:17
  Speaker 1: the words in an order.
• 35:19
  Speaker 3: That are.
• 35:21
  Speaker 1: Relevant to certain people that when they look at this,
• 35:24
  Speaker 1: so like, Okay, Kenneth is bona fide.
• 35:29
  Speaker 4: Yeah, and whomever that is, right, it's each of us, right,
• 35:33
  Speaker 4: and and so and some more more introduction than others.
• 35:38
  Speaker 2: Right.
• 35:38
  Speaker 4: So, if you go into other individuals, whether it be
• 35:42
  Speaker 4: you or Tony or myself or Dean or anybody who's
• 35:45
  Speaker 4: on LinkedIn, for instance, the conversation and this is really
• 35:49
  Speaker 4: where the point is, right because if we send out
• 35:51
  Speaker 4: messages that are designed to build relationships, what we're going
• 35:55
  Speaker 4: to do is we're going to look at these profiles first,
• 35:57
  Speaker 4: this top portion here, and we're gonna make a quick
• 36:01
  Speaker 4: assessment whether we want to interact with them, accept their invitation,
• 36:06
  Speaker 4: or participate with any sort of conversation at all. This
• 36:11
  Speaker 4: this is the first piece to that conversation. Then as
• 36:16
  Speaker 4: you move down, as you scale down your your your
• 36:20
  Speaker 4: bio is going to lend itself to credibility the companies
• 36:25
  Speaker 4: that you've established.
• 36:26
  Speaker 2: Go ahead and go into UH to Tony's for instance.
• 36:30
  Speaker 4: Sure the UH and the reason why I'm using this
• 36:36
  Speaker 4: example is just for for context and from the standpoint
• 36:41
  Speaker 4: of seeing UH someone who is successful in in a
• 36:45
  Speaker 4: really significant.
• 36:46
  Speaker 2: Way, and so in his in his.
• 36:51
  Speaker 4: About side of things, you're going to see, you know, again,
• 36:55
  Speaker 4: more information about him, some of his accomplishments and look
• 37:00
  Speaker 4: looking at how he can impact or how he has
• 37:03
  Speaker 4: impacted other people.
• 37:05
  Speaker 2: And it hits worded in.
• 37:07
  Speaker 4: Some ways as a third party perspective, mister Robbins. It
• 37:13
  Speaker 4: doesn't say I, it says mister Robbins. And it also
• 37:17
  Speaker 4: says the accomplishments in that context of there has been
• 37:22
  Speaker 4: some level of success or achievement.
• 37:25
  Speaker 2: In that area.
• 37:26
  Speaker 4: And we want to hone in on some of these
• 37:30
  Speaker 4: types of conversations because it really is about and if
• 37:35
  Speaker 4: you if you if you write it into a first
• 37:38
  Speaker 4: person or a second person or a third person for instance,
• 37:41
  Speaker 4: right then people are going to receive it in a
• 37:45
  Speaker 4: certain way if you say I, it's all about you.
• 37:48
  Speaker 4: And a question becomes is your client potential client going
• 37:53
  Speaker 4: to want what you're saying about you? Or is it
• 37:57
  Speaker 4: they want it about them and how you could potentially
• 38:00
  Speaker 4: helped them because you have achieved this or you've done this,
• 38:03
  Speaker 4: you have the experience in it, and so on and
• 38:05
  Speaker 4: so forth. And again it's not about in this in
• 38:08
  Speaker 4: this example, it's mister Robbins, is the author of seven
• 38:12
  Speaker 4: international bestsellers, and so on and so forth. Right, so,
• 38:15
  Speaker 4: and if you keep if you continue down that conversation
• 38:18
  Speaker 4: or that path of thought, you can continue down the
• 38:22
  Speaker 4: businesses side of things. These are his hosts and so forth.
• 38:25
  Speaker 4: But if you continue down to his different businesses, pretty
• 38:32
  Speaker 4: sure there's only one which is right there. And and
• 38:36
  Speaker 4: what he's done essentially is he's compiled all the different
• 38:41
  Speaker 4: businesses that he has under under this umbrella, right and UH,
• 38:47
  Speaker 4: which includes a bunch of things because he's structured his
• 38:51
  Speaker 4: his entities in a certain way for UH, for success.
• 38:57
  Speaker 4: If you go into others, you'll find there's multiple you know, businesses,
• 39:03
  Speaker 4: multiplets and so on, and they have their own structure.
• 39:08
  Speaker 4: And so anytime that you're looking at again your messaging,
• 39:12
  Speaker 4: the question becomes, how would you communicate with him? How
• 39:16
  Speaker 4: would you communicate with me? How would you communicate with
• 39:19
  Speaker 4: David Ordine or Joe or Marie or anyone for that matter.
• 39:24
  Speaker 4: And when you're communicating with them, you're basically looking deeper
• 39:30
  Speaker 4: into their profile.
• 39:31
  Speaker 2: You're seeing who they are.
• 39:33
  Speaker 4: You're realizing what alignment they have with you and or
• 39:36
  Speaker 4: that potential client or partnership et cetera. What you're looking
• 39:40
  Speaker 4: to create with that individual, and then you're moving that
• 39:43
  Speaker 4: conversation forward based upon what you find to be the
• 39:47
  Speaker 4: most intriguing part of the conversation or messaging that you're
• 39:51
  Speaker 4: that you're sharing with them.
• 39:55
  Speaker 3: Yes, very very very very powerful.
• 40:00
  Speaker 1: Know we're I know we're coming up on time, so
• 40:02
  Speaker 1: I want to be you know, I'm to bring it
• 40:03
  Speaker 1: back here so we can see each other.
• 40:05
  Speaker 3: This was You're just giving us a little.
• 40:08
  Speaker 1: Take of the things that you do and you help
• 40:11
  Speaker 1: business owners and being really intentional in this, and I
• 40:17
  Speaker 1: very much appreciate you, you know, showing this because you know,
• 40:21
  Speaker 1: although I've been on LinkedIn candidly since pretty very much
• 40:24
  Speaker 1: early adopter about two thousand and seven, I think when
• 40:26
  Speaker 1: they launched it, there's been like you said, new components,
• 40:29
  Speaker 1: new things added, new features put in there, and people
• 40:32
  Speaker 1: are like, I don't know what I what do I
• 40:34
  Speaker 1: do with this?
• 40:34
  Speaker 3: Or there's different ways. There's not one just way. It
• 40:37
  Speaker 3: depends on who you're trying to reach, and so.
• 40:42
  Speaker 1: You know, and I don't mind being a guinea pig too,
• 40:44
  Speaker 1: because I feel like I can always learn and and
• 40:46
  Speaker 1: and being being a coach myself. I want to be
• 40:48
  Speaker 1: coachable and learn and see how can I how can
• 40:50
  Speaker 1: I get a better message? We all struggle with, you know,
• 40:54
  Speaker 1: making the messages cure, sure and direct as we can
• 40:58
  Speaker 1: in a good way of reaching people and.
• 41:02
  Speaker 3: Trying to minimize that.
• 41:06
  Speaker 1: Yeah, confusion, and we all have it at some level,
• 41:11
  Speaker 1: you know, And so I appreciate you bringing some clarity
• 41:14
  Speaker 1: and cutting through some things, Kenneth, like saying, look, you know,
• 41:17
  Speaker 1: especially with people's busy days and all the things that
• 41:21
  Speaker 1: are going on, all things are coming out of how
• 41:23
  Speaker 1: can we make it as impactful meaning for them so
• 41:26
  Speaker 1: that they can make a decision whether or not Hey,
• 41:28
  Speaker 1: this is this is a person to work with.
• 41:30
  Speaker 3: I get it that they cut through.
• 41:31
  Speaker 1: They cut through a lot of the fluff, right, and
• 41:34
  Speaker 1: to make it meaningful so we can actually have an engage.
• 41:38
  Speaker 4: Deeper connections, deeper connection right, relationships, rapport And yeah.
• 41:43
  Speaker 1: Yeah, I would love I'd love to have you come back, Kenneth,
• 41:48
  Speaker 1: because I think, like I said, we're just we're just
• 41:50
  Speaker 1: scratching the surface here, and I think this would be
• 41:53
  Speaker 1: great to have another roundtable. We are bringing some other
• 41:55
  Speaker 1: folks in, but how do people I mean, how what's
• 41:58
  Speaker 1: the best way for people to find you, just connect
• 42:00
  Speaker 1: with you on LinkedIn if they message you or how
• 42:02
  Speaker 1: what's the best way for people to reach you?
• 42:04
  Speaker 4: Yeah, probably not on LinkedIn actually because.
• 42:08
  Speaker 3: I yeah, I know what ye what is the best way?
• 42:10
  Speaker 3: Where are you?
• 42:12
  Speaker 4: I would say that, h I'm gonna I'll send you,
• 42:16
  Speaker 4: I'll put a link.
• 42:17
  Speaker 2: In the if you'd like to, let's put it in
• 42:19
  Speaker 2: the well put it.
• 42:22
  Speaker 4: Then that would be That would be awesome to to
• 42:25
  Speaker 4: create that relationship and build the The thing that we're
• 42:31
  Speaker 4: up to these days is you know, one of our
• 42:36
  Speaker 4: businesses is is uh, you know, scaling scaling entrepreneurs and
• 42:41
  Speaker 4: helping them to grow through LinkedIn. And so that's that's
• 42:44
  Speaker 4: uh one of the one of the options that that
• 42:47
  Speaker 4: maybe you know that somebody might be interested in. I
• 42:50
  Speaker 4: would just say that, you know, in these businesses like
• 42:54
  Speaker 4: you for instance, you know, we're basically sending out eighty
• 42:57
  Speaker 4: to one hundred personized invitations a day, then most messages
• 43:00
  Speaker 4: after that, and allowing you know, your messaging to happen
• 43:04
  Speaker 4: super fast so that you don't have to do anything
• 43:06
  Speaker 4: until somebody replies. And what I do is I work
• 43:10
  Speaker 4: with you one on one to help you to psychologically
• 43:13
  Speaker 4: understand how to communicate with people and how to message people,
• 43:17
  Speaker 4: and how to you know, bridge the gap. So and
• 43:21
  Speaker 4: create all of your you know, build all of the
• 43:24
  Speaker 4: all of your profile for you and with you, and
• 43:26
  Speaker 4: really kind of build out with you, write all your messages.
• 43:29
  Speaker 4: All those things are all part of it. So if
• 43:33
  Speaker 4: where would I put this.
• 43:35
  Speaker 3: We'll put it in the show notes.
• 43:37
  Speaker 1: So I'll make sure we get it in our show
• 43:38
  Speaker 1: notes at the end here, can I think that's fine
• 43:40
  Speaker 1: and we'll make sure I get it added in there
• 43:42
  Speaker 1: when we when we send this out for everybody then
• 43:45
  Speaker 1: whether they're listening to it on the podcast platform, speaker, Apple, whatever.
• 43:50
  Speaker 3: That might be, also on a YouTube channel.
• 43:53
  Speaker 1: So we we appreciate everybody that follows along on a
• 43:57
  Speaker 1: week by week basis and they come back and joy
• 44:00
  Speaker 1: getting to have guests like yourself here, Kenneth, and learning
• 44:03
  Speaker 1: from others, because that's what we really want to do
• 44:05
  Speaker 1: on the Business Roundtable podcast is we bring others that
• 44:07
  Speaker 1: share value, just like you did, Kenneth, and kind of
• 44:10
  Speaker 1: cut through the noise and say, look, here's people that
• 44:12
  Speaker 1: really do care want to see the success of their
• 44:16
  Speaker 1: of their clients. And you know, and that's been my
• 44:19
  Speaker 1: experience working with you, and so that's why I wanted
• 44:22
  Speaker 1: to have you on the podcast here today, just to
• 44:24
  Speaker 1: dig into this a little bit, open up eyes, and
• 44:26
  Speaker 1: to get people consider, oh man, maybe I haven't been
• 44:29
  Speaker 1: looking at this the right way and in giving a
• 44:32
  Speaker 1: new perspective, just like you did with me today, a
• 44:34
  Speaker 1: new frame and saying hey, is this really what you're
• 44:36
  Speaker 1: intending and asking the good I think the good deeper
• 44:39
  Speaker 1: questions to get a better.
• 44:42
  Speaker 3: Yeah.
• 44:42
  Speaker 2: Absolutely, Yeah, I'm excited about next steps.
• 44:45
  Speaker 4: And you know I we'll put the information in the
• 44:49
  Speaker 4: show notes and the question you have, please feel free
• 44:52
  Speaker 4: to reach out. I'll you know, we can schedule something
• 44:55
  Speaker 4: fifteen twenty minutes or so to chat and happy to
• 44:58
  Speaker 4: help their answer questions.
• 45:00
  Speaker 1: Yeah, Kenneth, Kenneth, You're a great resource. Thank you for
• 45:02
  Speaker 1: coming on the On the Business Round Here with podcast.
• 45:04
  Speaker 1: Thank you all for listening, subscribing, following along, come back
• 45:06
  Speaker 1: for our next episode. Until next time, everybody, take care,
• 45:09
  Speaker 1: Thanks so much for listening.
• 45:10
  Speaker 2: Thank you, m m HM