Servitization Trend: Turning Products into Services for Growth
Episode 349: Riding the Smiling Curve
🔗 Read the full article here: https://smartkeys.org/servitization-trend/
In this episode of the SmartKeys podcast, we explore a fundamental transformation in global manufacturing: the strategic shift from one-off hardware sales to long-term, outcome-based service agreements. As physical products face hyper-commoditization and intense price competition, forward-thinking manufacturers are protecting their margins and deepening customer loyalty by selling guaranteed performance rather than raw machinery.
Based on the strategic guide by Felix Römer, we break…
The skinny
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