Latest / Brian Thomas / Tech Friday w/ Dave Hatter - Sponsored by Intrust IT - 2/13/2026
Transcript
- 0:00Speaker 1: Station six on a Friday. Intrust it dot Com. That's
- 0:08Speaker 1: where you find Dave Hat and his crew for all
- 0:09Speaker 1: your computer needs. When you're a business owner, I know
- 0:12Speaker 1: you got computers and sometimes you'll get into trouble using
- 0:14Speaker 1: them or set them up in properly, don't have best
- 0:17Speaker 1: practices in place. Whatever it is you've got computers, you
- 0:19Speaker 1: need intrust it dot com, which the business currenter says
- 0:22Speaker 1: is the best in the business here in the Tri State.
- 0:24Speaker 1: Welcome the man who is responsible for interest it in
- 0:27Speaker 1: this particular segment of the week we call the Tech Friday.
- 0:30Speaker 1: It's Dave Hatter. Welcome back, Dave. Thank you so much
- 0:33Speaker 1: for joining the program.
- 0:34Speaker 2: Oh is my pleasure, Brian. I look forward to it
- 0:36Speaker 2: every week.
- 0:37Speaker 1: Yeah, it's been revealing this, this crazy kidnapping case that's
- 0:41Speaker 1: made all the news, has been revealing about well, what's
- 0:44Speaker 1: going on in the back door. We find out that Google,
- 0:46Speaker 1: ring cameras or app whichever's system out there, actually still
- 0:49Speaker 1: recording things even if you're not hooked up to the
- 0:51Speaker 1: cloud with it.
- 0:52Speaker 2: That was weird.
- 0:53Speaker 1: Then we find out the realities of cryptocurrency. They track
- 0:56Speaker 1: the account of the kidnapper, who I apparently identified a
- 1:00Speaker 1: crypto account in which we were supposed he was supposed
- 1:02Speaker 1: to receive five million dollars in ransom, but they put
- 1:04Speaker 1: a little money into it just make sure it was active,
- 1:06Speaker 1: which allows them to sort of follow that account and
- 1:08Speaker 1: track literally every transaction ever made on that account. That's frightening.
- 1:14Speaker 1: You can't buy something anymore without the world knowing that
- 1:17Speaker 1: you bought it. And we pivot over to this. Your
- 1:19Speaker 1: first topic this morning, Google Virtual assistant secretly recording users.
- 1:24Speaker 1: Your favorite products are Google products, right, Dave?
- 1:27Speaker 2: Yeah, you know, Brian, I'm a big fan of the
- 1:29Speaker 2: Internet of things, not and the camera you're talking about
- 1:32Speaker 2: in the gut three case. Maybe we dig into this
- 1:34Speaker 2: a little bit more next week, because I think it's
- 1:36Speaker 2: really interesting for folks, and that to me, it's just
- 1:39Speaker 2: yet another example of why I'm not a fan of
- 1:42Speaker 2: the Internet of things, the so called smart devices, and
- 1:46Speaker 2: it really illustrates that while I get the wow factor
- 1:49Speaker 2: and the convenience and the coolness and all that that
- 1:51Speaker 2: some of these devices bring, the vast majority of them
- 1:55Speaker 2: are privacy and security dumpster fire. They're tracking you in
- 1:58Speaker 2: ways that are not obvious. You probably couldn't understand even
- 2:01Speaker 2: if they were and that's just another example. But so yeah,
- 2:05Speaker 2: this Google thing, a sixty eight million dollar lawsuit claims
- 2:09Speaker 2: that it's virtual assistant secretly recorded users. You and I
- 2:12Speaker 2: have talked about this off and on for a long time.
- 2:14Speaker 2: Many people have said, oh wait a minute. You know,
- 2:17Speaker 2: it feels like these things are listening to me all
- 2:19Speaker 2: the time. My phone is listening to me. And directly
- 2:23Speaker 2: from the article. Settlement reached last week in Northern North
- 2:26Speaker 2: Northern California. Simpson allegations the tool recorded users even when
- 2:30Speaker 2: they did not preface something with quote hey Google unquote,
- 2:33Speaker 2: or quote okay Google unquote, or press a button on
- 2:36Speaker 2: the device, claim the device has recorded them without their
- 2:39Speaker 2: knowledge or consent, and then they received target advertisements for
- 2:42Speaker 2: things they did not ask about. Google and the filing
- 2:45Speaker 2: late Friday said it was settling to avoid the quote uncertainty, risk, expense, inconvenience,
- 2:50Speaker 2: and distraction unquote of a lengthy court battle that was
- 2:53Speaker 2: reported in the hill. Or is it possibly because they
- 2:56Speaker 2: don't want discovery A secret and well done? Yeah, I mean,
- 3:02Speaker 2: I'm no lawyer, but I know how this works, Brian,
- 3:04Speaker 2: And you know, is it because sixty eight million dollars
- 3:08Speaker 2: settlement to Google is probably like, you know, sixty eight
- 3:11Speaker 2: cents to you and I exactly.
- 3:13Speaker 1: They have their own, massive, well funded legal department within Google,
- 3:16Speaker 1: and they also hired the most expensive talented outside council
- 3:20Speaker 1: at four figures plus per hour, probably at least twenty
- 3:23Speaker 1: lawyers per law firm assigned to the case. So yeah,
- 3:26Speaker 1: it all adds up. But to Google, it's a moment
- 3:28Speaker 1: in time in terms of their revenue.
- 3:30Speaker 2: But real quick, Brian, I just wanted to say, you know,
- 3:33Speaker 2: I try to tell this to people all the time.
- 3:34Speaker 2: You know, I don't have these devices. I don't have
- 3:37Speaker 2: Nest thermostats, Nest doorbells, ring doorbells, any of this. You know,
- 3:41Speaker 2: ring has now come under fire again. But I would
- 3:45Speaker 2: just say people do not understand these things have microphones,
- 3:48Speaker 2: they have cameras. They've done studies where they'll put these
- 3:50Speaker 2: sort of quote, you know, smart assistants in a room
- 3:53Speaker 2: and turn on a TV and watch how often they
- 3:55Speaker 2: activate when they're not using the wake word. And I
- 3:58Speaker 2: would just remind people, it must be listening to you
- 4:01Speaker 2: all the time. Now, should it yeah, should it activate?
- 4:04Speaker 2: Should it record? Should it do things without you explicitly
- 4:07Speaker 2: asking it to no, but it must be listening to
- 4:10Speaker 2: you in order for you to be able to tell
- 4:11Speaker 2: it to do something right.
- 4:12Speaker 1: That's from the very get go of these devices. Data
- 4:15Speaker 1: seems so blank and obvious. How can you not understand
- 4:18Speaker 1: that it has to listen to you all the time
- 4:20Speaker 1: in order for it to be operated?
- 4:23Speaker 2: Which is why I don't have any of these voice assistants.
- 4:25Speaker 2: I don't use Siri on my Apple phone. It's turned off.
- 4:28Speaker 2: If I want something, I just type in there. Old school.
- 4:31Speaker 2: I know, I know that's crazy for people. But in
- 4:34Speaker 2: this same article they mentioned the settlement comes after Apple
- 4:37Speaker 2: reached a similar ninety five million dollar settlement last year
- 4:41Speaker 2: over its voice assistance Siri allegedly listening to private or
- 4:43Speaker 2: confidential conversations that were then share with third party businesses
- 4:47Speaker 2: and use to help to cultivate interesting ads. So again,
- 4:51Speaker 2: none of these things have gone to courd none of
- 4:53Speaker 2: these have gotten extensive discovery. One could surmise that perhaps
- 4:59Speaker 2: that is because they don't want the discovery that would
- 5:01Speaker 2: ultimately prove that is exactly what's happening. So again, folks,
- 5:06Speaker 2: do what you will if you have fully informed consent
- 5:09Speaker 2: and you have a house full of these So called
- 5:10Speaker 2: smart devices. Good good luck with that again talking to
- 5:15Speaker 2: a guy. There's a great meme. I wish I would
- 5:17Speaker 2: have come up with it, Brian, And obviously your listeners
- 5:19Speaker 2: can't see it. But it's a guy that says, you know,
- 5:22Speaker 2: tech enthusiasts, my house is full of smart devices, tech worker.
- 5:26Speaker 2: I only have a printer, and I keep a gun
- 5:28Speaker 2: next to it in case it makes a noise. I
- 5:29Speaker 2: don't recognize. Be that guy. Be that guy. That's that's me.
- 5:34Speaker 2: I use that in slide decks all the time when
- 5:36Speaker 2: I'm talking about this stuff out, you know, in various settings,
- 5:40Speaker 2: like you should be that guy. This stuff is so immature,
- 5:43Speaker 2: it is not consumer friendly. People don't understand how to
- 5:46Speaker 2: configure it correctly. It don't understand the kind of data
- 5:49Speaker 2: it can collect. They don't know how to update it.
- 5:52Speaker 2: So it's a it's a double whammy of it's a
- 5:54Speaker 2: you know, an Orwellian privacy device as well as it's
- 5:57Speaker 2: full of software that's probably misconfigured, not set up right,
- 6:01Speaker 2: comes from China, et cetera, et cetera, et cetera. We're
- 6:05Speaker 2: at a place where this stuff. You should not use
- 6:07Speaker 2: this stuff. I'll just leave it at that I don't
- 6:09Speaker 2: do what you will.
- 6:11Speaker 1: Thank you, Dave for reminding people what you regularly remind.
- 6:15Speaker 1: You can use as much time in Tech Friday's Dave
- 6:17Speaker 1: Hatter segment as you want to remind people. Just get
- 6:20Speaker 1: rid of those stupid devices. Six thirty five Coming up,
- 6:22Speaker 1: we've got more of the hidden price of clicks. That's
- 6:26Speaker 1: an expertversa REALI six fifty five per se de talk
- 6:34Speaker 1: stations a little. Why why is he there? Moving pictures?
- 6:37Speaker 1: Just turned forty five years old yesterday, Dave Hatter Rush fan.
- 6:40Speaker 1: You are as am I crazy, isn't it? I'm so old?
- 6:44Speaker 1: Oh my god, I remember when the album came out
- 6:45Speaker 1: in nineteen eighty one. Oh I just love that album too. Anyhow,
- 6:49Speaker 1: Tech Fridday, Dave had this is really freaky, and I
- 6:52Speaker 1: think of this when I think about the Kroger card.
- 6:54Speaker 1: But go ahead and launch into congratulations. Another Kentucky Tribune
- 6:57Speaker 1: covered you, Jacob Klaib reporting on the surveillance pricing quality
- 7:04Speaker 1: raising our prices the hidden cost of clicks, Dave.
- 7:08Speaker 2: So Brian, this is a perfect segue. Thank you Joe
- 7:10Speaker 2: Strecker for picking these topics today from the last article.
- 7:14Speaker 2: One of the ways that you get all the data
- 7:17Speaker 2: used for surveillance pricing is from all your so called
- 7:19Speaker 2: smart devices. It's not only as you're in thermostat, your doorbell,
- 7:23Speaker 2: your TV, your refrigerator, your dryer, your car, your phone,
- 7:27Speaker 2: you know, et cetera. It's you know, every website, you visit,
- 7:33Speaker 2: everything you do. You mentioned it leading into that last segment, right,
- 7:36Speaker 2: We're being tracked everywhere all the time. You're leaving these
- 7:39Speaker 2: digital breadcrumbs. Some call it digital exhaust everywhere. The more
- 7:43Speaker 2: devices that have software in them, the more tracking there is,
- 7:47Speaker 2: not to mention the security components, and this has recently
- 7:51Speaker 2: come up. So I stumbled into an article that led
- 7:54Speaker 2: me down a rabbit hole on this. So I'm just
- 7:56Speaker 2: going to read a little bit of this and then
- 7:58Speaker 2: get right to the meat of it. Why Post columnist
- 8:00Speaker 2: Jeffrey Fowler requested his personal data from Starbucks. He expected
- 8:04Speaker 2: a simple purchase log. Instead, he received an eight page
- 8:07Speaker 2: dossier detailing every drink, every snack, every tap in the
- 8:10Speaker 2: Starbucks have even more surprising, now, wait for it, even
- 8:14Speaker 2: more surprising. The more loyal he became, the fewer deals
- 8:17Speaker 2: he received.
- 8:18Speaker 1: Because he's a loyal customer, why would they get the
- 8:21Speaker 1: deal they know he's coming in all the time.
- 8:23Speaker 2: That's exactly right.
- 8:25Speaker 1: Past don't get a loyalty card. More discounts coming your.
- 8:28Speaker 2: Way, and you know it. So for a long time
- 8:33Speaker 2: there's been this idea of dynamic pricing. People might have
- 8:37Speaker 2: heard this terminology specifically with things like Uber or Lyft
- 8:40Speaker 2: with surge pricing. You go to a concert at River Bend,
- 8:44Speaker 2: and suddenly it gets much more expensive to get an
- 8:46Speaker 2: uber right, as opposed to if you just called an
- 8:49Speaker 2: Uber over to let's say the casino on a Friday night.
- 8:52Speaker 2: Instead it's a sold out concert, your price goes way up. Right,
- 8:56Speaker 2: So it might say, okay, again, this has been around
- 8:59Speaker 2: for a long time. You're in a zip code that
- 9:01Speaker 2: appears to be more affluent than me, so you go
- 9:03Speaker 2: to buy something on an e commerce website and you
- 9:06Speaker 2: get a different price than me.
- 9:07Speaker 1: Oh that's hilarious, real quick. I got to say this
- 9:10Speaker 1: because it reminds me we lived in a Chicago We
- 9:12Speaker 1: had a house in Oak Park and River Forest was
- 9:14Speaker 1: the next neighborhood over a far wealthier neighborhood. We used
- 9:17Speaker 1: to joke about the Oak Park price versus the River
- 9:21Speaker 1: Forest price. Like when it came to home construction or projects.
- 9:24Speaker 1: It was cheaper at Oak Park than it was the
- 9:26Speaker 1: River Forest because the people knew that they were wealthier
- 9:28Speaker 1: people river Forest.
- 9:30Speaker 2: Yeah. Well so it's the same basic idea. But you know,
- 9:33Speaker 2: now thanks to all this digital technology, again, I can
- 9:36Speaker 2: look at your IP address, figure out you're in a
- 9:38Speaker 2: different zip code and gives you a different maybe a
- 9:40Speaker 2: higher or lower price as a result. So surveillance pricing
- 9:45Speaker 2: takes it to the next level, which is, now it's
- 9:48Speaker 2: not just about you know, perhaps one demographic factor. I
- 9:51Speaker 2: can figure out about you. So much data is out
- 9:54Speaker 2: there about you now being collected about you via all
- 9:57Speaker 2: these so called smart devices, all this online activity which
- 10:02Speaker 2: is then sold to data brokers who coalate even more
- 10:05Speaker 2: of it into Again, just Starbucks had an eight page
- 10:08Speaker 2: dots on this one reporter. Imagine all the things you
- 10:12Speaker 2: do online. If all of that were being bought and
- 10:14Speaker 2: sold and accumulated, how much detailed information there would be
- 10:17Speaker 2: available about you? Now the concept of surveillance pricing. Now
- 10:21Speaker 2: I can look at very detailed psychographic data about you
- 10:26Speaker 2: and give you a different price than someone else. Right,
- 10:29Speaker 2: And this in my article I kind of break it
- 10:32Speaker 2: down traditional dynamic pricing price has changed for everyone based
- 10:35Speaker 2: on time, demand, inventory, etc. It's somewhat transparent. Surveillance pricing
- 10:40Speaker 2: applies to you individually. It's based on your personal data,
- 10:44Speaker 2: and it's opaque and difficult or impossible to detect. And
- 10:48Speaker 2: now again thanks to Kentucky's Consumer Data Protection Act, as
- 10:52Speaker 2: a Kentuckian, you can potentially go out and start to
- 10:55Speaker 2: request some of this data gets deleted. That's a monumental task,
- 10:58Speaker 2: by the way, I'm not suggesting it simple. And in
- 11:01Speaker 2: this article, I'll post this out there. I've posted this
- 11:04Speaker 2: article numerous times in my social media individually, I'll post
- 11:07Speaker 2: it again. I'll put it in today's show notes. People
- 11:10Speaker 2: should go read this because I have several examples of
- 11:12Speaker 2: how this could be used. And the point I'm trying
- 11:16Speaker 2: to make is not so much justice one thing. It's
- 11:19Speaker 2: that we are increasingly in a digital world where all
- 11:21Speaker 2: this data is being collected about you, and this is
- 11:24Speaker 2: just one of many ways this data can be used.
- 11:26Speaker 2: In this case, I would argue against you not to
- 11:30Speaker 2: mention things like because all this data is being collected,
- 11:32Speaker 2: and because people keep buying these IoT devices and putting
- 11:35Speaker 2: more and more and more about themselves out there. You know,
- 11:38Speaker 2: determination that we don't like the way you behave, so
- 11:40Speaker 2: we're going to increase your insurance premium, or we're going
- 11:43Speaker 2: to cancel your insurance, or you're not going to get
- 11:45Speaker 2: a job because they're using tools to analyze this data
- 11:48Speaker 2: and decide you won't be a good employee, etcetera, etcetera, etcetera.
- 11:53Speaker 1: Right, parably orwellian? I mean to boil it down again
- 11:56Speaker 1: using that too often use word yes.
- 11:59Speaker 2: And you know in article I give some basic tips
- 12:01Speaker 2: about how to reduce your digital footprint, how to improve
- 12:04Speaker 2: your privacy. You know, I've said this on here many
- 12:07Speaker 2: times and posted it many times. I put together a
- 12:09Speaker 2: list of the privacy friendly sites, apps, whatever you want
- 12:16Speaker 2: to call them, that I personally use. You know, are
- 12:20Speaker 2: they perfect? No, Most of these companies have their issues.
- 12:25Speaker 2: Some are much more privacy friendly than others. But you know,
- 12:28Speaker 2: you can take steps to reduce your digital footprint. You
- 12:31Speaker 2: can take steps to limit the impact this sort of
- 12:34Speaker 2: thing has on you, but you have to make a
- 12:36Speaker 2: conscious effort to do it. And part of that is
- 12:38Speaker 2: to strip out all of these insane so called smart
- 12:42Speaker 2: devices people have in their house. And I think what
- 12:44Speaker 2: people if people go out and start to dig into
- 12:47Speaker 2: like the I don't know, Brian, I have you seen
- 12:49Speaker 2: all the feedback or the blowback on the Amazon Ad
- 12:52Speaker 2: from the Super Bowl and block cameras and then now
- 12:55Speaker 2: this nest thing with the gut three case. You know,
- 12:58Speaker 2: I'm hoping this is going to to wake people up
- 13:01Speaker 2: to the unbelievable surveillance you are voluntarily putting yourself under
- 13:07Speaker 2: when you use these things, Dave.
- 13:09Speaker 1: That's why we're lucky to have you in the importance
- 13:11Speaker 1: of this particular segment. You have been on this bandwagon
- 13:14Speaker 1: for literally years, so more and more people waken up.
- 13:17Speaker 1: To maybe take a while for people to come around,
- 13:19Speaker 1: but finally the message seems to be sinking in. One
- 13:21Speaker 1: more with Deep talk Station six. If you want put
- 13:25Speaker 1: you about garsd Talk station and tech Bardi's Dave Hatter
- 13:27Speaker 1: intrust it dot com. Find Dave and his team to
- 13:30Speaker 1: help you get out of your business related computer issues
- 13:33Speaker 1: Dave Hat or another one. We're talking about fake banks,
- 13:36Speaker 1: exploiting search and trust.
- 13:39Speaker 2: Yeah, Brian, I want to veer off on this for
- 13:40Speaker 2: the one second kind. I want to tell a real
- 13:42Speaker 2: world story that's kind of related, and I think this
- 13:44Speaker 2: is going to blow people's minds. Now, I know the
- 13:47Speaker 2: person this happened to personally, Okay, okay, So I'm going
- 13:50Speaker 2: to tell you a real world story. Person. I know.
- 13:53Speaker 2: It's a text. It appears to come from a bank,
- 13:57Speaker 2: a known bank. It's easy to spoof a phone number
- 14:00Speaker 2: for a phone call or a text. It is trivially
- 14:03Speaker 2: easy to make the incoming phone call or text message
- 14:06Speaker 2: appear to come from any number I want. People don't
- 14:09Speaker 2: seem to understand this. It does not even require much skill.
- 14:13Speaker 2: This person gets a phone call or a text rather
- 14:16Speaker 2: from a bank. They think it's their bank number. Looks legit.
- 14:20Speaker 2: They take they call the number. They get on the
- 14:24Speaker 2: phone with an actual live con artist, Yeah okay, who
- 14:28Speaker 2: tells them they're investigating the bank and they need them
- 14:31Speaker 2: to go and take money out of their atm, which
- 14:35Speaker 2: they do and put the money into another atm. Oh
- 14:39Speaker 2: my god, which of course the bad guys control. What
- 14:42Speaker 2: do you think happened to their money?
- 14:44Speaker 1: Oh it's coy, I wonder, Dave.
- 14:47Speaker 2: This is this is real, Brian, This again, I know
- 14:50Speaker 2: this person personally, Okay, this just happened. People have got
- 14:55Speaker 2: to understand the level of sophistication of these con artists,
- 14:59Speaker 2: not the textchnical sophistication, because this what they did was
- 15:03Speaker 2: not really technical at all. They spoofed a phone number
- 15:05Speaker 2: and then they con someone with social engineering. Yeah, this
- 15:09Speaker 2: is happening every day people, every single day. Phishing emails,
- 15:13Speaker 2: phishing texts, actual phishing voice calls are going out. Your
- 15:19Speaker 2: data is everywhere, finding that you use a certain bank,
- 15:22Speaker 2: and then making a bogus phone caller text from that bank,
- 15:25Speaker 2: a spoofed number call from that bank to your phone number,
- 15:29Speaker 2: and one hundred million other phone numbers. It's trivial. Yeah,
- 15:33Speaker 2: all they need is one person to pick up the phone.
- 15:36Speaker 2: If I steal a thousand dollars from you, that's a
- 15:38Speaker 2: good day. Yeah right, Most people don't make a thousand
- 15:41Speaker 2: dollars tax free a day. If I can do that
- 15:43Speaker 2: ten times a day, I'm rolling. You are rolling.
- 15:47Speaker 1: I've actually gotten those day the fake message. I have
- 15:50Speaker 1: two separate institutions. I bank with shaff Fact, so of
- 15:53Speaker 1: course I speak for, but my other bank, I've received
- 15:56Speaker 1: several emails purporting to be from my bank and reaching
- 15:59Speaker 1: out to me for similar very suspicious purposes. Talk about delete,
- 16:03Speaker 1: taking me about two seconds to figure out. Now, screw
- 16:05Speaker 1: that if they really need to get in touch me,
- 16:07Speaker 1: they're going to know how to do it properly.
- 16:10Speaker 2: I've gotten these sort of things too, But folks, do
- 16:14Speaker 2: not take the calls, do not click the links, do
- 16:17Speaker 2: not text back to the numbers. If you get something
- 16:20Speaker 2: like this that claims to be from your bank, stop
- 16:23Speaker 2: what you're doing and then go log into your bank's website,
- 16:27Speaker 2: use the banking app on your phone, look up a
- 16:29Speaker 2: number from the credit card statement or bank statement you get,
- 16:33Speaker 2: go directly to them. We nerds like to call it
- 16:36Speaker 2: out of band. Go out of band, don't take debate,
- 16:40Speaker 2: and no bank is going to tell you transfer your
- 16:42Speaker 2: money to another bank. Go get money out of an
- 16:44Speaker 2: ATM and put it in another ATM. No legitimate bank
- 16:47Speaker 2: is going to do that.
- 16:48Speaker 1: That's so funny that people would fall for that, Dave.
- 16:50Speaker 2: I'm sorry, it's it's you know, say I sought your.
- 16:54Speaker 1: Friend, but that just seems so damn obvious.
- 16:57Speaker 2: Brian. You know, as a result of all this media
- 17:00Speaker 2: I'm doing, I get lots of calls from people who've
- 17:02Speaker 2: been scammed, identity theft. It's really tragic the kind of
- 17:07Speaker 2: things that are happening to people. So to hit this
- 17:09Speaker 2: last point real quick, because it is important. So a
- 17:11Speaker 2: resecourch company showed in the past year they found more
- 17:15Speaker 2: than wait for it, eleven thousand eleven thousand fraudulent bank
- 17:19Speaker 2: domains eight thousand in the US alone. So bad guys
- 17:23Speaker 2: are going out registering a lookalike or doppelganger domain for
- 17:28Speaker 2: fifth third USAA city bank fill in the blank. They're
- 17:32Speaker 2: copying the real things. They set up something that looks
- 17:34Speaker 2: exactly like it. They spend time and energy to make
- 17:37Speaker 2: it search engine optimized. It's a concept called search engine poison.
- 17:41Speaker 2: You can't just because you go search on a search engine,
- 17:44Speaker 2: don't use Google, use Bing or Duck, Duco or Brave
- 17:47Speaker 2: or something else. But when you search, they're not verifying
- 17:50Speaker 2: those links. The bad guys know they can use the
- 17:52Speaker 2: search engines to lure you to websites because they know
- 17:55Speaker 2: people don't realize that those links aren't being checked in
- 17:58Speaker 2: any way. Right, they say in the article, they're polished
- 18:01Speaker 2: SEO optimized platforms that impersonate legitimate financial institutions, regulators and
- 18:06Speaker 2: lending services. Okay, so they get you to go to
- 18:09Speaker 2: one of these things, they'll run you through know your
- 18:11Speaker 2: customer stuff to make it feel like you're working with
- 18:14Speaker 2: a real bank. So you're going to open a new account,
- 18:16Speaker 2: You're going to ask for a loan, whatever it is
- 18:18Speaker 2: you're trying to do right. The article mentions search engine
- 18:21Speaker 2: optimization as an attack vector rather than relying on spam
- 18:24Speaker 2: or malware delivery. They're gaming search engine algorithms to get
- 18:29Speaker 2: you to these bogus websites, and then they run you
- 18:32Speaker 2: through their channel. They steal your credentials, they steal your identity,
- 18:37Speaker 2: they steal money for some upfront fee or something that
- 18:40Speaker 2: they want you to pay on these things. Eleven thousand
- 18:44Speaker 2: fake banking sites in one year. And the point being Brian,
- 18:50Speaker 2: you cannot assume that anything you get, especially if it's unsolicited,
- 18:57Speaker 2: is The average person cannot assume that anything they get,
- 19:00Speaker 2: especially unsolicit, is legit. You have got to go out
- 19:03Speaker 2: of band. You have got to verify things before you
- 19:06Speaker 2: click a link and log into something.
- 19:07Speaker 1: And real question, I gotta get it out dare because
- 19:10Speaker 1: it parallels real nice and we've talked about this before,
- 19:12Speaker 1: because they can voice clone with one accuracy and do
- 19:16Speaker 1: the fake phone number, so it looks like I got
- 19:19Speaker 1: a call coming in from my mom, my mom, and
- 19:20Speaker 1: I have a code word. If she's calling me and
- 19:23Speaker 1: she says she's in distress and she needs Oh I
- 19:25Speaker 1: don't know a gift card from Apple or whatever. I say, uh,
- 19:28Speaker 1: what's our code word? And artificial intelligence won't know the
- 19:32Speaker 1: code word?
- 19:32Speaker 2: So do that it will not We love it anyway. Yes,
- 19:35Speaker 2: that pass exactly right.
- 19:37Speaker 1: Dave Hatter You can find him at LinkedIn dot com.
- 19:39Speaker 1: Just search for Dave. Howd you get the articles that
- 19:41Speaker 1: he relies upon and stuff he does throughout the weekday.
- 19:43Speaker 1: Thank you so much for this segment. Thanks to Interest.
- 19:45Speaker 1: I t your company for sponsoring it. We'll do this
- 19:47Speaker 1: again next Friday and have a great week between now
- 19:49Speaker 1: and then.
- 19:49Speaker 2: My friend, Oh, it is my pleasure. Thanks Brian six.
- 19:52Speaker 1: Fifty seven fifty five Kcity Talk station. Former Meryl candidate
- 19:55Speaker 1: Corey Bowman returns after the top of their