Latest / Expertise Made Real / Why Genuine Expertise Outshines AI and Quick Fixes With Precious L. Williams

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Why Genuine Expertise Outshines AI and Quick Fixes With Precious L. Williams · Expertise Made Real

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  What if what makes you the only choice in the room isn't a better pitch?
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  It's expertise no one else has actually lived.
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  On today's episode, 13 Time National Pitch champion, Precious L.
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  Williams, we'll talk about why there's no shortcut or AI hack that manufactures real expertise.
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  She'll also cover the difference between reciting information and speaking from lived experience.
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  And she'll share how naming what only you have done and makes you impossible to compare to anyone else.
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  You're listening to expertise made real.
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  I'm Kristen N.
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  Spencer, and this is where your experience finally gets called what it is.
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  Expertise.
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  I cannot believe who our guest is today.
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  I am here with the Precious Williams, who is a 13 time national elevator pitch champion and a 5 time number one bestselling author and the founder and CEO of the Perfect Pitch Group, known for turning communication from trash
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  into cash, which, you know, I love.
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  Me some wordplay.
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  So amazing.
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  She's trained sales teams at Fortune 100 companies, including Verizon, BMW, Blackstone, Dominion Energy, Sirius XM, HubSpot, and Conde Nast.
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  No big deal.
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  And has spoken at Harvard and Columbia.
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  She's also appeared on Shark Tank season eight, which we're gonna talk about in one of her episodes.
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  So, yes, Precious, thank you so much for being here.
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  How are you feeling today?
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  I'm feeling Gucci.
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  I'm feeling good.
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  I really am.
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  I really, really am.
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  And I'm 47.
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  What a time to be alive.
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  And can you tell us where you're calling in from?
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  Because I want the audience to know that you are doing the most to.
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  To be here today.
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  Yes.
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  I'm in Charlotte, North Carolina, and I'm down here filming.
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  So I listen, I.
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  I speak all over the nation, the world.
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  And when I'm able to be on podcast, you just never know where I am.
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  I tell everybody I'm like, v, I'm everywhere you want to be,.
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  Except way cuter, I'm going to say.
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  I mean, I.
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  I mean, period.
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  You know, I didn't know that this could actually be my life.
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  Right When I was growing up, no one, people weren't running around saying, you could be an international professional speaker.
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  You could be the killer pitch master.
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  No, those are things that happened along the way.
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  And I got better and better and being able to specialize in pitching open doors that I could not have foreseen.
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  So imagine looking back and being like, wow, I remember when they said, too fat, too black, no Ivy League degree.
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  There's no way I could win pitch competitions.
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  There's no way I would ever be on television, there's no way I'd be able to do these things.
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  And I've done it.
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  So communication skills are important and to be a world class master communicator means the world to me because that's how I got out of the inner city of St.
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  Louis to living in New York City and been going strong for 20 plus years.
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  Amazing.
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  All right, so there's too many things for us to talk about, honestly, I mean you now.
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  So let's dive right in because let's see, pitching is its own thing, right?
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  It is.
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  I have like a really big question for you, but I want to start with a small question because I know some of the listeners are like, I don't even know what pitching is or what pitching means.
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  So can you give us like the explanation?
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  As if I am your six, your six year old niece, like trying to figure out what is it that aunt Precious does.
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  So what aunt Precious as or Ms.
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  Precious does, is she.
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  I always think about how, like how do you describe pitching?
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  It's.
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  And I don't know if a six year old would get it, but it's a way of introducing yourself or showcasing the best of yourself, your business, your brand, your book, your product or service in such a way that
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  it leads closer to the sale or people want to be interested in buying from you, investing in you, referring you, booking you, hiring you.
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  So it is a process.
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  But how do you get them interested in the beginning?
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  How do you get them to want to take the next step and actually hire referrer, book you and then say to other people they're the best at what they do, hire them or consider them.
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  So yeah, it's totally a process.
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  But in order to do it, you got to be able to do it succinctly, you got to be able to say it quick, fast, in a hurry and then really capture them so that they stay paying attention to
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  what you do?
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  Yes.
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  And when the tap is right, pay.
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  Attention and keep the attention.
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  Right.
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  Definitely.
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  You know, we're communication friends, you know how we do.
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  So this show is all about making expertise real, hence the name and taking the thing that you're already excellent at and turning it into something visible and teachable, which I know you are amazing at.
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  So let's start with like, what is your number one piece of advice for a client on day one working with you.
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  On day one working with me, my number one thing that I say to my clients is trust the process.
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  So they're like, what does that mean?
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  You May want to be where I am right now.
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  Just recognize I've been speaking for 31 years.
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  I've been pitching for 16.
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  I'm a former attorney in the great state of New York.
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  There's levels to this.
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  So if you want to speak well, if you want to communicate better, if you want to become a pitch master in yourself and win competitions, it takes time.
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  There's not one masterclass where you just learn everything.
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  There is not one thing.
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  You can use every AI in the book, but at some point you got to stand on that stage.
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  You got to be in front of the people who want to hire you, bookie, refer you, and if you can't show up ready, then you did not trust the process or you were looking for the shortcut.
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  The greatest thing about communication skills is it's a life long learning experience.
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  There are some of us who can walk into a room and can read a room really quickly because we've been doing it for so long.
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  There's some of us who know how to speak to the janitor and the CEO and never lose confidence.
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  Being able to break complex principles down and never be boring.
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  So what I do as a killer pitch master, I slay all competition with a killer pitch.
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  I'm not boring.
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  I'm going to teach you how to bait, attract, and close with ease, using you your best.
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  Whether you're an introvert, an ambivert, or an extrovert, I rock with you because I want the best you out there, not a carbon copy of me.
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  So trust the process that I am working with you.
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  Your skill set, your talents and your ability.
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  And I want it on full display.
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  So you're the best version of yourself.
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  Trust the process.
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  I've been doing this for a very long time and I lost a beat.
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  I've gotten even better.
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  So if you see the companies, corporations, foundations and nonprofits that hired me, think about the small business owners that hired me.
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  They're getting the very best.
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  So trust the process and know that there's a proprietary formula that I know that will help you.
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  I'm sorry, we don't help.
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  We train, we teach.
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  Because you're gonna go out there and you're gonna rock it.
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  Trust the process.
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  I love that so much.
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  And like this, one of the things about this show is we love systems.
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  So I'm wondering, like, part of it is when people think about pitching, they're like, well, where the heck am I gonna pitch?
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  So can you talk a little bit about that?
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  Cause you are like, you step in, you give them the training they need.
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  But then like you said, they have to get on that stage and they have to find where the stage is to get on.
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  Right, right, right.
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  And so let me just break it down.
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  You're pitching every day.
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  You really are.
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  And pitching is about selling yourself or what it is you want to get out there.
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  A lot of people wanna be famous.
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  A lot of people want their names in billboards.
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  They wanna be able to write best selling books.
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  They want to be able to do a whole lot of things, but they do not know how.
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  And so what I've done is created a formula for that.
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  So when people are working with me, I send you homework before we even meet.
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  Because if you don't do the homework, I'm never meeting with you.
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  Yeah, I want to see what you, how you write about yourself and your brand or what it is you want to put out there.
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  And then we have a meeting where I want to hear you articulate the same info.
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  Because there's going to be a difference in how you write and how you actually speak.
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  Yes.
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  And then I synthesize that together to begin the process of working with you.
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  So if you think about it, when you're on social media and posting, that's a pitch.
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  Everything you post on social media is a pitch.
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  You want to enroll people into your life, what you're doing, your ideas and things like that, because you want to be a thought leader, you want to stand out in a credit marketplace.
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  And right now everything is noisy.
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  Everything so noisy.
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  So how do you.
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  So noisy.
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  How do you cut through that?
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  And that's where, take, that's where the difference between a basic and a killer pigeon.
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  People pay me for killer.
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  To slay all competition.
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  And so whether you're on social media, whether you're trying to get to a stage, a podcast and a media appearance, or you're building your own brand knowing that you're working with someone who's done it in all respects realms
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  from media, television, podcasting, film, movies, documentaries, Shark Tank.
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  But also how do you get the biggest companies in the world or small business owners or small, medium and large businesses to want to work with you?
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  You're dealing with someone who's done it all.
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  And so my gift is showing you while you're playing games and doing what you think everybody else is doing, there's, there's a path specifically for you.
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  And you want to work with someone who can see it and not say, hey, go over here.
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  No, that's, that's saturated.
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  This, this industry wants, is going to Want you.
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  And let's position you for that industry that you're not fighting with 10 million people trying to be motivational speakers.
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  I'm the killer pitchmaster.
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  I may show you how to make it rain and slay the game.
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  That's a totally different person.
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  That's.
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  That's a totally different organization.
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  Who hires.
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  Because I'm very specific.
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  I know my niche.
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  And that's what will make you coin quick coins from trash to what?
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  Straight cash.
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  Well, and I love that.
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  In my new book that came out yesterday, I talk about how if there is an expert who is telling you to do exactly what they say without understanding who you are or what you can do, you will never
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  make an roi.
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  Never.
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  Never.
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  And I agree.
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  I totally agree.
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  I'm following your system.
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  I don't know if your system works.
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  Are you a great teacher and trainer?
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  Yes.
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  Because you might have done that, but I'm gonna need some receipts.
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  And also, all of our paths are not the same.
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  No.
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  Why do you think it's important to know?
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  Have they worked with scientific, technical, creatives and all of that?
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  Why is that important?
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  Why is it important that I'm a 13 time national pitch champion who's created, judged, host, been an auctioneer, all.
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  Why is that important?
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  Because my clients need to know that there's not one thing.
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  You have it.
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  You have the.
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  You have the open door and where you find yourself.
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  We'll work on that together.
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  Because I want you to be an expert in what you do and that to be obvious and become the only what choice that matters.
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  That's what a killer bitch does.
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  You're the only choice that matters.
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  They're not selected for from 50 million.
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  You're the only choice they want because you've made yourself.
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  You've packaged, positioned, and pitched yourself correctly and that's how you slay all competition.
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  So good.
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  So good.
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  And it's so on point for what the listeners of this podcast are looking for.
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  And I, I feel like we should also just mention briefly that real expertise lets you customize.
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  Right.
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  Because people will probably be like precious.
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  How did you get to the point where you can meet someone and tell them what they should be doing instead of what you did?
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  And it's because you did all the things right.
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  Yes.
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  And remember, what's in it for them?
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  Like, we could talk all day about, oh, this success or whatever.
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  That's cute.
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  But what about them?
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  Were the testimonials where people that they can actually speak to, you can see their trajectory?
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  Why do you think we ask for testimonials from our clients receipts.
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  Very much so.
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  I could tell you I spoke here and there.
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  If nobody.
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  There's nothing from that.
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  Maybe I'm just talking out the side of my neck, which is what a lot of people are doing.
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  Right.
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  You're like, we don't need crickets from the people that we've worked with.
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  We need like excited, robust bus testimonials.
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  Absolutely.
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  And also, I always take videos of myself there, like behind the scenes and this is what I'm doing.
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  Or they putting.
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  They're putting like the mic and everything on me.
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  I'm like, I'm nervous, y'.
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  All.
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  I'm about to go out.
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  I'm about to go at Jacob Jefferson.
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  I'm about to keynote for Verizon.
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  I'm about to do pitch, please.
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  And they're like, you're so animated.
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  I'm like, that's exactly how I am on stage.
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  That's exactly how I'm in person.
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  When I was growing up, I was told that you had to sound like this and talk like this.
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  Well, when you've created your own brand and you stop doing what everyone tells you, you can attract a different audience.
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  Because I'm loud, I'm bold.
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  I say no and I mean it.
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  And I decide what rooms I'm going to be in.
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  You don't decide where I need to be.
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  I don't allow others limitations.
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  I don't know if you notice, I'm black on both sides.
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  No Brazilian butt lift.
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  No six pack abs.
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  Because that's what social media tells you.
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  Have to look inside.
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  I'm 47 Queen.
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  I'm 47 years old.
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  Yes.
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  I love it.
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  I am the killer pitch master.
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  I am a rain making speaker.
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  And I want you to be the best version of you because your audience is awaiting you.
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  They just haven't met you yet.
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  Let's go get them.
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  All right, so now that they're pumped up, the listeners are like, I need to know more about Precious.
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  I need to know what she's doing.
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  Can you tell them what's an awesome way for them to enter into another door in your world?
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  Because I know, listen, you're not going to be able to message her on LinkedIn and be like, let's meet.
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  Let me pick your brain.
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  If you listen to this podcast and you do that, you're banned.
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  Okay, okay.
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  She's too busy for that.
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  So what is a good way for them to learn more about you?
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  A great way for you all to learn more about me?
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  Again, my name is Precious.
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  Williams, proud founder and CEO of the Perfect Pitch Group.
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  You can go to our website www.perfectpitchgroup.com.
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  That is your best way to get in contact or or at least to see the depth and breadth of what we have to offer.
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  And also you'll see our newest book, the 40 Year Plus, Glow up, celebrating life, love, beauty and happiness and our 40s, 50s, 60s and beyond.
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  You can check that out especially at www.40yearplusglowup.com and you also see my events clientele, what I actually do, how we can work together, some free resources again.
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  Www.perfectpitchgroup.com okay, so you all better run there right now.
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  Don't walk.
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  And thank you so much, Precious.
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  I'm excited that we get to do two more episodes, but until then we will talk to you all later.
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  Thank you, thank you.
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  And now if you liked the episode, I'm going to make an ask because I wouldn't be a sales expert if I didn't.
• 16:09
  Would you please leave a rating and review and hit subscribe?
• 16:13
  In exchange, I'm going to give you my Find your Wonder Work system.
• 16:18
  It's five prompts, five minutes, and names the thing that you're already excellent at but don't know to call a skill.
• 16:25
  This is basically a what do you do on Autopilot?
• 16:29
  Except I've created it as a tool.
• 16:31
  So leave your review and then go claim your reward at bit ly expertisemr.
• 16:40
  That's bitly expertisemr.
• 16:45
  And I hope to hear you or my guest, I guess, in the next episode.
• 16:51
  Thanks.