Latest / Hope + Possibilities: Trust, Leadership + Strategic Foresight
What Yapping Teaches Us About Trust
Episode: What the YAP Challenge Teaches Us About Trust, Presence, and the Future of Work
In this episode, I dive into the phenomenon of Jessie Jean's YAP Challenge—a 30‑day video‑creation program that has taken the creator economy by storm. Her first cohort brought in $1.2M, and the second crossed $6M, all at a price point of $297. I'm not interested in the hype or the mechanics of her launch; I'm interested in the trust behind it.
Why This Challenge Captured My Attention
I explore why so many people felt comfortable joining a program like this, especially at a moment when online courses are…
The skinny
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