Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Zero-Proof Purchase Why Customers Leave Without Buying
Lucas and Luna zero in on an overlooked marketing blind spot: the zero-proof purchase — when a customer completes a full journey (browse, consider, compare, add to cart, enter payment info) and then abandons the transaction at the final second, not because of price or friction, but because the brand never gave them a reason to actually buy today. They dissect a 2025 study of 2,000 consumers that found 38% of so-called 'lost sales' are actually 'postponed purchases' where the customer simply didn't feel urgency — and they walk through three concrete triggers…
The skinny
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