327 - Is Bourbon Broken? Part 4: Consumer Trends based off Bourbon & Banter
It's the final episode in our 4 part series of "Is Bourbon Broken?" based on the Bourbon and Banter blog series. We've looked at the consumer, secondary market, distribution and retail, but this time we are looking back at the consumer from a different angle by evaluating purchasing trends. The market is changing and now there are craft distillers, younger age statements, and NDPs with price tags 10x the cost of what the original producer charges. So what continues to drive this behavior?
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The skinny
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