Latest / Feminine Fire with Bec Cuzzillo / 2027 Business Activation – Part 2: The One Aligned Offer To Anchor Your Income

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2027 Business Activation – Part 2: The One Aligned Offer To Anchor Your Income · Feminine Fire with Bec Cuzzillo

• 0:35
  Hello, and welcome to part two of the 2027 Business Activation series.
• 0:41
  If you missed part one, I want you to bookmark it and listen to it next.
• 0:45
  We did a short guided visualization to connect in with your future self and your 2027 business vision.
• 0:52
  Then we got clear on your income goal and the gap between where you are now and where you wanna be in the next year.
• 0:58
  Today is all about the offer that closes that gap, the one aligned offer to anchor your income in 2027.
• 1:08
  Because if you want consistent cash, you need an offer that can bring in consistent cash.
• 1:14
  I know it sounds obvious, but it is one of the first things I work with my clients on inside the Spiritual Business Mistress Mind because I find that it's not always the case.
• 1:25
  A lot of spiritual business owners will have lots of different offers and not many that are actually built for consistent income.
• 1:33
  If most of your income comes from one-off sales and one-off bookings, you are much more likely to be starting every month from zero, to be hustling for your next client, to be on this hamster wheel of clients in and out, leaving you not very much time for anything else.
• 1:48
  And you're likely on this income rollercoaster where things are really good one month and you are flying high, and then the following month, not so much, which is why I teach the one intuitive offer method.
• 2:02
  Where you have one aligned core offer built for recurring revenue so that you can focus on selling one thing, and you know what's coming in next month and the month after that, and you can start building a stable base of consistent income for yourself, and then stacking other things on top.
• 2:21
  A workshop, an intensive, a second recurring revenue stream.
• 2:24
  But the base comes first.
• 2:27
  One core signature offer that brings in the foundation of your income each month.
• 2:33
  That's what the Spiritual Business Mistress Mind is for me, and it's what has held my business up through some of the biggest seasons of my life.
• 2:40
  Now, before I get into it, a quick reminder that doors are opening to the waitlist for the Spiritual Business Mistress Mind this week, on Wednesday, the 11th of November.
• 2:49
  That is tomorrow if you are listening to this on the day the episode drops.
• 2:53
  The waitlist gets the best offer, the biggest discount, and a bunch of exclusive bonuses.
• 2:58
  So if you are not on the list yet, what are you even doing?
• 3:02
  Head on over to beckcazillo.com/mistressmind, pop your name down there.
• 3:07
  You will get all the juicy details when doors open.
• 3:11
  If you are listening to this after the 11th of November, the doors are already open.
• 3:15
  You can still jump on the waitlist, and you will get everything delivered straight to your inbox straight away.
• 3:21
  Okay, let's talk about recurring revenue.
• 3:25
  Recurring revenue is income that is contracted into the future that you can predict or expect each month.
• 3:31
  It can come from a variety of different types of offers.
• 3:35
  It might be a long-term mentorship experience, a membership or monthly ongoing experience.
• 3:41
  It could be a mastermind or a group program.
• 3:44
  It could be a seasonal or a semester-based program.
• 3:48
  It could be a signature offer with a longer payment runway.
• 3:53
  I've got clients who have had year-long women's circles, group programs, one-to-one containers, masterminds, certified online courses, retreats, memberships.
• 4:04
  All of these can be designed to create recurring revenue.
• 4:08
  It might be through a monthly subscription model, it might be through a retainer service, or it could be through a payment plan.
• 4:16
  Whatever it needs to be based on the type of offer it is Now quickly on payment plans, because I get asked about them a lot.
• 4:24
  There can be a perception in the online space that pay in full is best, and that if you're getting people wanting payment plans, then you're doing something wrong.
• 4:34
  And I just don't buy into that mentality.
• 4:37
  I personally love a payment plan.
• 4:39
  I also love pay in full.
• 4:40
  Either way, let's do it.
• 4:42
  But payment plans give your clients a more accessible option, and it gives you predictable cash flow over time.
• 4:49
  It is a win-win.
• 4:51
  Now, of course, there's additional admin that can be involved, and that's where you might add on a small amount to your payment plans to cover that.
• 4:59
  But when you're building recurring revenue, a payment plan is often what can turn a one-off sale into months of stable income.
• 5:06
  So yes, please sign me up.
• 5:09
  Let's do it.
• 5:10
  Okay, now your action, your task today is to map out your offer suite and audit your current offers to identify the one aligned offer that you're going to sell now and build your consistent income around in 2027.
• 5:26
  I've broken down exactly how to do this in your workbook, which if you haven't downloaded it yet, make sure you do.
• 5:32
  There's a table in the document in part two for you to complete that will very clearly tell you everything you need to know to audit your offers.
• 5:40
  So if you haven't got a copy, download the workbook for free at beccazillo.com/activation.
• 5:47
  Open it up to part two and you'll see what you need to do.
• 5:51
  And this is very much a follow on from yesterday in part one where we got clear on your monthly income goal and the gap between where you are now and where you wanna be.
• 6:02
  The next step that we're looking at today is your current offers and identifying how you can create more consistent cash in your business to close that gap you identified yesterday.
• 6:14
  So for each of your offers, complete the table in your workbook.
• 6:18
  You'll need to write down what the offer is, your current monthly capacity for that offer, how many clients you can actually serve in any given month, the current price, and then based on your current capacity and your current pricing, your projected monthly income for that offer.
• 6:38
  And then you do that for each of your offers in the table.
• 6:42
  I've given you four rows.
• 6:43
  You can add more rows if you need based on the number of offers you have.
• 6:48
  And once you've done that, you'll be able to see what your current earning capacity is within your business model as it currently stands Once you've done that, you've completed the table, I then want you to answer the following questions.
• 7:03
  Firstly, does your total projected monthly income equal or exceed your monthly income goal based on your current offers?
• 7:12
  If yes, amazing.
• 7:14
  Your current offers, your current business model supports your current income goal.
• 7:19
  If not, this tells us that there are changes you need to make, and that's okay.
• 7:24
  This is all information that is helping us make decisions about our priorities and our next steps.
• 7:30
  I also want you to take note of which offer or offers bring in the most income currently, and is this income monthly recurring revenue, or is it one-off sales?
• 7:43
  Then look at which of your current offers, if any, do create recurring revenue for you.
• 7:49
  And note that it's okay if you currently don't have any offers that create recurring revenue because this step is all about identifying this information, understanding where those gaps are in your business, and then working out your next steps from here.
• 8:05
  This is what I do with clients when they first join the Mistress Mind because this is the information we need to know to make any kind of strategic decision.
• 8:14
  Okay.
• 8:15
  Then I want you to reflect on all of this information that you've gathered and ask what have you learnt about your current business model?
• 8:22
  What have you learnt about your current offers?
• 8:25
  What gaps have you identified, if any?
• 8:28
  Have you identified any changes you need or want to make to your offers to start bringing in more consistent income, more recurring revenue?
• 8:37
  And finally, it's decision time.
• 8:40
  What is the one core aligned offer you're going to sell now and build your 2027 income around?
• 8:47
  And how will it create recurring revenue, and when does it start?
• 8:52
  Because the offer needs to be something that you can sell now, ideally.
• 8:56
  We're gonna be talking about this tomorrow.
• 8:59
  It doesn't have to start now, but we wanna be able to sell it now.
• 9:02
  It might kick off in January or February.
• 9:05
  It could be something that you deliver this side of Christmas.
• 9:09
  But anything starting between now and February is best sold in the next few weeks because come mid-December, people will start winding down, then it will be very quickly mid-January, and then February will be here before we know it.
• 9:24
  So choose something that you can start talking about in the next couple of weeks.
• 9:30
  That might be an offer that you already have that you can open up again, something you can pull off the shelf that's been collecting dust, something that you can sell now and deliver now or deliver in 2027 Either way, make that decision.
• 9:46
  What is the one core aligned offer you're going to sell now and build your 2027 income around?
• 9:53
  And I want you to decide this based on what makes the most sense strategically after everything you've reflected on today.
• 10:00
  We have very much been in that practical numbers side of things, but I also want you to lean into your intuition here and ask yourself the question, what offer lights you up?
• 10:15
  What do you feel most excited by?
• 10:17
  Because it needs to be strategic and it needs to be intuitive.
• 10:22
  So check in with your intuition and make sure it feels aligned.
• 10:27
  Okay.
• 10:28
  That is it for part two of the 2027 Business Activation Series.
• 10:32
  Thank you for joining me today.
• 10:34
  You've now chosen the one aligned offer to anchor your income around.
• 10:39
  Tomorrow in part three, we'll give people a reason to buy your offer now, so it starts bringing in cash before the end of the year.
• 10:47
  Before I sign off though, make sure you join the waitlist before the Mistress Mind doors open tomorrow morning, the 11th of November.
• 10:55
  The waitlist gets $600 off and a bonus 2027 business alignment vision and planning session with me in December.
• 11:02
  The first five to sign up also get a one-to-one strategy session with me.
• 11:07
  Waitlist bonuses end on the 17th of November, so head to beckacazillo.com/mistressmind to join the waitlist and get all the details there.
• 11:17
  Thank you so much for joining me today.
• 11:19
  I will be back here tomorrow for part three.
• 11:22
  Have the most magical rest of your day.
• 11:24
  I'll see you then