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Unlocking Business Growth: The Power of Writing a Book · Business Roundtable

• 0:01
  Speaker 1: All right, everybody here we are our Business round Table
• 0:03
  Speaker 1: podcast with a couple of returning guests. I'm super excited
• 0:07
  Speaker 1: about and I will say authors as well, because our
• 0:10
  Speaker 1: topic tonight is going to be how you can unlock
• 0:14
  Speaker 1: business growth through the power of writing a book. And
• 0:19
  Speaker 1: so I'm super excited to have Bill hatchback. Welcome, Bill,
• 0:26
  Speaker 1: thank you, Glad to be back, absolutely, and we have
• 0:30
  Speaker 1: Mo Maury w Evans back.
• 0:33
  Speaker 2: Welcome, Moe.
• 0:34
  Speaker 3: Hey, Hey, hey, glad to be here.
• 0:38
  Speaker 1: We're glad to have you both back again. My name
• 0:42
  Speaker 1: David Carr of Seward your Business, one of them having
• 0:44
  Speaker 1: glad to have you guys here on the Business round
• 0:46
  Speaker 1: Table podcast. So I thought this would be a great
• 0:49
  Speaker 1: topic as we were discussing ways that we could share
• 0:53
  Speaker 1: with you some helpful tips guidance as a business owner,
• 0:57
  Speaker 1: as a leader, even how you grow your business, how
• 1:01
  Speaker 1: you grow your practice, and so earlier this year, Mo,
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  Speaker 1: you and I actually are collaborating in a book. It'll
• 1:09
  Speaker 1: be out later this year. Super excited and yes, right,
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  Speaker 1: I never even thought about that till I was working
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  Speaker 1: with Mo and and going through Superpower University with him
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  Speaker 1: and Power and Reality and so Mo, I know you've
• 1:23
  Speaker 1: had a lot of experience there, so maybe just to
• 1:26
  Speaker 1: get us started.
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  Speaker 2: MO And why why is why is it important?
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  Speaker 4: Well?
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  Speaker 1: What should be considered like, uh, why it's important writing
• 1:34
  Speaker 1: a book? You and you suggested this to me and
• 1:36
  Speaker 1: I'm building my coaching practice and things like that. But
• 1:39
  Speaker 1: why is that important for business growth?
• 1:43
  Speaker 3: That's a great question, and I wish I had an
• 1:47
  Speaker 3: answer for you, but I don't. It's not important at all, unless,
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  Speaker 3: of course, you want to be seen as an authority
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  Speaker 3: in your right yep, author red T. When you all
• 2:05
  Speaker 3: for a book, you are seen as the author red T.
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  Speaker 3: And I think what happens is people kind of miss
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  Speaker 3: the great benefits of being the authority, of having this
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  Speaker 3: platform because they get caught up on confusing writing and
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  Speaker 3: authoring a book. Right, especially our age, what we picture is,
• 2:28
  Speaker 3: you know, it's two am in the morning and there's
• 2:31
  Speaker 3: this it's dark all except for a little desk lamp
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  Speaker 3: shining on this typewriter, and somebody is and there's a
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  Speaker 3: cigarette hanging out of their mouth and the coffee is stale,
• 2:44
  Speaker 3: and you know that's what they picture, right. I don't
• 2:49
  Speaker 3: want to write a whole book, but if we can
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  Speaker 3: getting past that and understand that an author does not
• 2:56
  Speaker 3: necessarily have to be the one doing the right thing.
• 3:00
  Speaker 3: You can pay somebody, you can transcribe, You can have
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  Speaker 3: somebody write what you speak, or we can. If you're
• 3:08
  Speaker 3: a pastor, we can take your sermon audio or video
• 3:14
  Speaker 3: and transcribe those. If you are a professional speaker, we
• 3:18
  Speaker 3: can take a transcription of your talk. If you are
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  Speaker 3: a coach, we can take a transcription of your session,
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  Speaker 3: and then we can turn that into a book for you.
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  Speaker 3: You don't have to technically write the book. We can
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  Speaker 3: get past that. Then it is easy to see the benefits. Well, hey,
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  Speaker 3: now I got this amazing brochure, this amazing business card
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  Speaker 3: that I can slap on the table that I can say, oh,
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  Speaker 3: here's the book that I wrote. By the way, it's
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  Speaker 3: a number one best selling book.
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  Speaker 5: Right.
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  Speaker 3: That's how much more impactful is that than just simply
• 3:56
  Speaker 3: saying I'm XYZ expert. Yeah, you and everybody else, But
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  Speaker 3: everybody else is not a number one best selling author
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  Speaker 3: on this topic, are they?
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  Speaker 2: No?
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  Speaker 3: No?
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  Speaker 2: Yeah? So you had you had.
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  Speaker 1: Two things I heard is the book is being an
• 4:13
  Speaker 1: author authority and with that, like you said, and there's
• 4:17
  Speaker 1: credibility there. You've actually done the work. You've you've been
• 4:20
  Speaker 1: like you said, you maybe have transcribed that you've done this.
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  Speaker 1: You're putting it all together, and so you're showing that
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  Speaker 1: how you you're distinguishing yourself in the industry, the specific industry.
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  Speaker 1: A lot of people don't do though. You won't spend
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  Speaker 1: the time to do that. So you're actually saying and
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  Speaker 1: you're setting yourself apart.
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  Speaker 2: That is what I hear.
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  Speaker 3: MO. It allows you to generate leads, it allows you
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  Speaker 3: to attract leads, It allows you to convert leads, It
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  Speaker 3: allows you to get press in publicity, it allows you
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  Speaker 3: to open doors. It does so much that no other
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  Speaker 3: form of collateral material as the same level of impact
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  Speaker 3: as constr You're talking to someone in the AEC industry
• 5:06
  Speaker 3: and they are a large firm with a large government contract,
• 5:11
  Speaker 3: and they're doing some environmental work, and you want to
• 5:14
  Speaker 3: go in and help them with their leadership and help
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  Speaker 3: them amplify the leadership within their organization. You can do
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  Speaker 3: all the things to get their attention, but if you
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  Speaker 3: can get a book in the hands of the decision maker, yep,
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  Speaker 3: you in their eyes no longer look like everyone else
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  Speaker 3: who ended up a business card everyone else who made
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  Speaker 3: a phone call, everyone else who hit them up on LinkedIn, everyone,
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  Speaker 3: there's a distinction. You're head and shoulders above them now,
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  Speaker 3: especially when you combine that with other authority pieces like
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  Speaker 3: I've also been featured in ABCNBCCBS, I've been I've been
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  Speaker 3: seen in these places. I have these credentials. It's a
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  Speaker 3: form of social proof. And people think testimonials are the
• 6:03
  Speaker 3: only social proof, but they're not.
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  Speaker 1: Mm yeah, yeah, absolutely so. Bill, as you're hearing this
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  Speaker 1: and writing your book, kind of give us a little
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  Speaker 1: bit of your journey, like what inspired you to write
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  Speaker 1: your book? As your your most share and.
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  Speaker 3: Those who can't see right now, Bill has a couple
• 6:22
  Speaker 3: of coffee and a cigarette hanging out of his mouth
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  Speaker 3: because he's literally writing the book right now, So I
• 6:27
  Speaker 3: know he's very grateful to that till he doesn't have
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  Speaker 3: to do that.
• 6:32
  Speaker 4: I am a non smoker, so but I definitely know
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  Speaker 4: the stale coffee. But well, what inspired me?
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  Speaker 3: Well?
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  Speaker 4: What so many different aspects to to talk about as
• 6:51
  Speaker 4: far as uh, as far as the inspiration to do
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  Speaker 4: what you know, there's the inspiration to write, there's the
• 6:57
  Speaker 4: inspiration to write on the particular subject.
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  Speaker 5: Matter, and uh, you know, but as far.
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  Speaker 4: As writing a book, it really has to do with
• 7:08
  Speaker 4: becoming the authority in in the subject. Because you know,
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  Speaker 4: if you're in print, if you're especially if you're on paper,
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  Speaker 4: somebody took the took the time to put you down.
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  Speaker 5: On paper, there must be something important about you.
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  Speaker 4: And uh, you know, I knew that the ideas I
• 7:26
  Speaker 4: have are important enough to print. As far as what
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  Speaker 4: inspired me to write on this particular subject, it was
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  Speaker 4: a a short book that I read for the introductory
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  Speaker 4: class to my to my graduate studies.
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  Speaker 5: But the book was called be a Leader for God's Sake.
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  Speaker 5: And depending on how you say it, it can be
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  Speaker 5: taken in a couple.
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  Speaker 3: Of different ways, but right, right, but it's it's.
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  Speaker 5: Definitely written from the for for God's sake, be a leader. Yeah,
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  Speaker 5: you got a perspective, the Christian perspective.
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  Speaker 4: But yeah, and so so I came up with this,
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  Speaker 4: with this plan, with this idea for something I'm calling
• 8:10
  Speaker 4: ethical leadership, and and I am writing what.
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  Speaker 5: Will probably end up being a series of books.
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  Speaker 4: Yes, yes, I did the headers first, so I can
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  Speaker 4: be organized and you know, have goals to Okay, I
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  Speaker 4: can get through this many today and I can, I can. Oh,
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  Speaker 4: I need to write about this one and have an
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  Speaker 4: idea of how long it was going to take me
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  Speaker 4: to do it and.
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  Speaker 5: To finish it.
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  Speaker 4: And it's going to end up being like a like
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  Speaker 4: twenty five hundred pages.
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  Speaker 5: So it's going to be ten books.
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  Speaker 4: Yeah, So it's going to be a series of ten books,
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  Speaker 4: which is okay because there's basically ten topics in the
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  Speaker 4: In the series, there's the introductory book, which is book
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  Speaker 4: number one, and that'll have the basics of everything, and
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  Speaker 4: if that's as far as people want to go, that's
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  Speaker 4: as far as they'll have to go.
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  Speaker 5: But if they want more.
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  Speaker 4: Information about one of the top subjects in the book,
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  Speaker 4: then there will be other books and that they'll be
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  Speaker 4: able to pick up and go, oh, okay, I needed
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  Speaker 4: to know more about that.
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  Speaker 1: You you well, when you you struck a couple of ideas,
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  Speaker 1: or as you're talking to ill, you're when you're writing
• 9:20
  Speaker 1: these books. I think some of it is obviously we're creating,
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  Speaker 1: like you said, moo, this authority or credibility. Also, I
• 9:27
  Speaker 1: think that there's something you're you're you're creating a legacy
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  Speaker 1: bill where something that sounds to me like you're creating
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  Speaker 1: something that you want to share beyond yourself, uh, for
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  Speaker 1: those to come and read and and and in essence too,
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  Speaker 1: you're creating intellectual property.
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  Speaker 2: Bills take on you.
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  Speaker 1: You're inspired right by this other book series now is
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  Speaker 1: Bill's take on this?
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  Speaker 2: Right, So you're actually creating your.
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  Speaker 1: Own, I pre intellectual property that you can, like you said, mo,
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  Speaker 1: kind of lay it down and say, look, I created this.
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  Speaker 1: This is unique and different anything else. It's it's my voice.
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  Speaker 1: It's me putting this together. And you're different differentiating yourself
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  Speaker 1: from you know, other authors out there, other leader's Bill, right.
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  Speaker 4: Yeah, yeah, this is my This is my take on things.
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  Speaker 4: This is the process I think you should go through
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  Speaker 4: as a leader. And I know it and I've written
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  Speaker 4: it down and now I'm going to share it.
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  Speaker 2: Yeah.
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  Speaker 4: Yeah, because my my plan is to actually use this
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  Speaker 4: book as a launching point for a mastermind and you know,
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  Speaker 4: for people who want to learn more about leadership.
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  Speaker 5: And I think that that kind.
• 10:39
  Speaker 4: Of learning model is just about the best kind of
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  Speaker 4: learning model there is, you know, where you're basically teaching yourself,
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  Speaker 4: but you have the support and leadership of someone else.
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  Speaker 2: Mm hmm.
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  Speaker 1: Right, So I want to come back to you, Mo,
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  Speaker 1: because you talked a little bit about this at the
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  Speaker 1: beginning about Okay, a lot of people like get overwhelmed
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  Speaker 1: you just com painted this picture of the stale coffee
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  Speaker 1: and the cigarette and working on this. But you know,
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  Speaker 1: if we see, if we see the value of being
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  Speaker 1: that authority in the industry, having that credibility, creating that brand,
• 11:15
  Speaker 1: you know, we see that. But I think sometimes still
• 11:19
  Speaker 1: thinking people feel like the how to get started? So Bill,
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  Speaker 1: you've given out You've talked about how you careming out
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  Speaker 1: that line, the headers, some of these different topics, and Mo,
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  Speaker 1: you gave me some great tools early on to kind
• 11:32
  Speaker 1: of think about we're brainstorming, but what would you give
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  Speaker 1: some practical steps here just to begin thinking about writing
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  Speaker 1: a book, choosing that that you know, topic or whatnot
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  Speaker 1: that religns with the business goals? Noah, what would you
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  Speaker 1: do for you know, if somebody's like, I don't know,
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  Speaker 1: I've never written a book, what do I start?
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  Speaker 2: What do I look at? What I consider?
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  Speaker 3: Yeah? Great question, and I think that Bill kind of
• 11:58
  Speaker 3: gave a great example of that. He said that, you know,
• 12:01
  Speaker 3: he doesn't smoke, so that simplifies it, right. So now
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  Speaker 3: it's just coffee. Now it's just the typewriter. Now it's
• 12:07
  Speaker 3: just the right So the more you can get rid
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  Speaker 3: of those those distractions. Wait, no, that's not what I
• 12:14
  Speaker 3: was going to say. What was I going to say?
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  Speaker 3: What did Bill? What did you say? Oh? Bill said no.
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  Speaker 3: But Bill actually said was very poiant was the fact
• 12:24
  Speaker 3: that he is focused on something that is unique and
• 12:30
  Speaker 3: proprietary to him. When we start talking about using this
• 12:33
  Speaker 3: as a brand distinctive, when we start using this as
• 12:40
  Speaker 3: a way to express our proprietary processes, when we start
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  Speaker 3: using this to share our principles and our order of
• 12:52
  Speaker 3: operations and all of these kinds of things. Now this
• 12:57
  Speaker 3: intellectual property is hyper folks. And I think that's one
• 13:01
  Speaker 3: of the most important things is having that focus. I
• 13:04
  Speaker 3: think Bill decided to focus, and all of a sudden,
• 13:07
  Speaker 3: he's got ten books. And it's like, wait, I was
• 13:10
  Speaker 3: trying to write one book and I ended up with ten. David,
• 13:13
  Speaker 3: you and I are putting out a frequently asked questions
• 13:18
  Speaker 3: book on leadership, and we've already discussed how easily it
• 13:23
  Speaker 3: would be to turn this into a series of books.
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  Speaker 3: But they all would have this same affinity, They all
• 13:30
  Speaker 3: would be along the same track, and I think that's
• 13:32
  Speaker 3: what people want to look at, is the bigger vision
• 13:35
  Speaker 3: of how does this integrate with their business? What is
• 13:37
  Speaker 3: the purpose of this book? Yes, it is a wonderful
• 13:40
  Speaker 3: marketing tool, but yeah, it immortalizes your thoughts, It becomes
• 13:45
  Speaker 3: a part of your legacy. Yes, it solidifies So it
• 13:48
  Speaker 3: solidifies your your thought leadership so that people can gather
• 13:52
  Speaker 3: around and mastermind around. Hey, did you read Bill Hatch's
• 13:56
  Speaker 3: book on Leah?
• 13:57
  Speaker 1: Yeah?
• 13:57
  Speaker 3: Yeah, yeah, Well let's get together, let's do asterroun. Let's
• 13:59
  Speaker 3: see how we can work through some of these things
• 14:02
  Speaker 3: that he has presented and positive to us. I think
• 14:08
  Speaker 3: that's important that people not get caught up on the
• 14:12
  Speaker 3: mechanics again being an author rather than being a writer.
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  Speaker 3: There's all kinds of tools. I've helped thirty forty people
• 14:21
  Speaker 3: become number one international bestselling authors, and I can tell
• 14:25
  Speaker 3: you that we don't focus on the writing of the book.
• 14:31
  Speaker 3: We focus on what is it that you're trying to express?
• 14:37
  Speaker 3: Are we talking about this specific system that you have.
• 14:41
  Speaker 3: Are we talking about this approach that you have, Is
• 14:44
  Speaker 3: it this thought that you have, is it sharing the experience?
• 14:50
  Speaker 3: And is this an anecdotal example of the principles that
• 14:56
  Speaker 3: people are already aware of, but you're contextualizing them for
• 15:00
  Speaker 3: your particular environment. That's why I say a pastor already
• 15:04
  Speaker 3: has books written in the fact that he's he's preaching
• 15:09
  Speaker 3: a book every one, two, three Sundays. Every coach that
• 15:15
  Speaker 3: it has sessions, group and one on one sessions has
• 15:18
  Speaker 3: books already written. If they're recording their sessions, every public
• 15:22
  Speaker 3: professional speaker, all of their talks, those are all books.
• 15:27
  Speaker 3: We have the content already. It's a matter of giving
• 15:30
  Speaker 3: it to somebody who can organize it for you. And
• 15:33
  Speaker 3: that doesn't have to be you if you're good at
• 15:35
  Speaker 3: gathering content and research and organizing it by all means
• 15:38
  Speaker 3: to do that. But a lot of people they say,
• 15:41
  Speaker 3: you have been working on my book for the last
• 15:42
  Speaker 3: three four years. Listen, don't try and make your what
• 15:47
  Speaker 3: is it your your your magnus opus magnum make don't
• 15:54
  Speaker 3: don't try and make you know the end all be all.
• 15:58
  Speaker 3: This is your memoirs. And they just get the portion
• 16:03
  Speaker 3: of it out, Just get some of it out. Guess
• 16:05
  Speaker 3: what You're gonna grow and evolve. So the longer it takes.
• 16:09
  Speaker 3: I know people that have been working on books for
• 16:10
  Speaker 3: over a decade. The problem is they're growing in their
• 16:15
  Speaker 3: understanding as they're writing. So it's a game that they'll
• 16:20
  Speaker 3: never finish the book. It will never be finished, Oh
• 16:24
  Speaker 3: because they want to give all the information. Well, just
• 16:29
  Speaker 3: what their appetite. Just give them, you know, part one,
• 16:33
  Speaker 3: and then come out with part two. Give volume one. Right,
• 16:38
  Speaker 3: if you really want to make money, then you're gonna
• 16:40
  Speaker 3: you're gonna do what they learned along time ago, and
• 16:42
  Speaker 3: you're gonna serialize it, and you're gonna sell it chapter
• 16:45
  Speaker 3: by chapter. That's what That's what comic books were, Graphic
• 16:48
  Speaker 3: novels were, that's they were, like, why are we trying
• 16:51
  Speaker 3: to make three dollars on a book when you know
• 16:54
  Speaker 3: we could sell each chapter for fifty cents a piece?
• 16:56
  Speaker 3: All right, well let's do that. And so now you
• 16:58
  Speaker 3: have these little serial live versions. You got to get
• 17:02
  Speaker 3: twenty of those, thirty of those before you get to it. Now,
• 17:05
  Speaker 3: let's make it one hundred of them and put pictures
• 17:07
  Speaker 3: in between. So it really takes a long time. We
• 17:11
  Speaker 3: make comic books for we're making comic books for powerality.
• 17:14
  Speaker 3: So that's why I'm kind of trolling myself here, right, So,
• 17:21
  Speaker 3: but get it out there. Get something out there, get
• 17:23
  Speaker 3: the ball rolling right, and then you can always go back.
• 17:26
  Speaker 3: You A great book that I recommend the entrepreneurs all
• 17:29
  Speaker 3: the time is I have like seven books my top
• 17:32
  Speaker 3: seven books for all entrepreneurs, and this is in the
• 17:34
  Speaker 3: top seven. It's The e Myth by Michael gerber Well.
• 17:36
  Speaker 3: I read the original Myth back in nineteen ninety four,
• 17:41
  Speaker 3: and it was different. It was very, very much harder read. Uh,
• 17:47
  Speaker 3: do you have it? Yeah?
• 17:48
  Speaker 1: I think I have it somewhere here on my bookshop
• 17:50
  Speaker 1: ops and look and see if I can.
• 17:51
  Speaker 3: It's blue and white most likely, so i'll I would
• 17:57
  Speaker 3: major that you probably have revisited.
• 18:00
  Speaker 5: Yes, I know it.
• 18:02
  Speaker 3: See you. So you have a great version revisited has
• 18:05
  Speaker 3: Sarah in it where he's telling the story from the
• 18:07
  Speaker 3: viewpoint of Sarah. Well, when I had to read it
• 18:10
  Speaker 3: learning how to be a Business Consultan in nineteen ninety four,
• 18:13
  Speaker 3: there was no Sarah. It was just a straight data
• 18:16
  Speaker 3: So imagine that book without Sarah. But he revisited that book.
• 18:22
  Speaker 3: But there's also many e Myth versions out there, there's
• 18:29
  Speaker 3: and they're topical, they're contextualized, right, So he started with
• 18:35
  Speaker 3: the one the Myth. But guess what he had to
• 18:37
  Speaker 3: go back and revisit it. He made it better.
• 18:41
  Speaker 2: Yep.
• 18:42
  Speaker 3: So put your book out there, and guess what if
• 18:45
  Speaker 3: in a couple of years you're like, man, my book,
• 18:47
  Speaker 3: I'm not really happy with that. Okay, put out a revised,
• 18:50
  Speaker 3: put out a revisit it, put out an updated, put
• 18:53
  Speaker 3: out the new twenty twenty sixth edition. Right, because things change.
• 18:57
  Speaker 3: Any book that was written prior to COVID and lets
• 19:00
  Speaker 3: it is and my my top seven books are timeless.
• 19:03
  Speaker 3: But like e myth is timeless. But a lot of
• 19:06
  Speaker 3: books are are very zeitgeist oriented. So as things change,
• 19:12
  Speaker 3: technology is ward involves, they kind of outdate themselves because
• 19:15
  Speaker 3: they're not talking about principles and methodologies. So if your
• 19:19
  Speaker 3: book gets outdated.
• 19:21
  Speaker 5: That's okay.
• 19:22
  Speaker 3: Give it the twenty twenty six edition, the twenty thirty edition,
• 19:25
  Speaker 3: give it. Now. You know how many books had to
• 19:27
  Speaker 3: do a post COVID edition. I mean you had to
• 19:30
  Speaker 3: do with social media edition. Social media is new to business, yes,
• 19:34
  Speaker 3: and marketing media right?
• 19:37
  Speaker 2: Yeah, yeah, absolutely, I know.
• 19:39
  Speaker 1: I think you're taking me back to my college days, mo,
• 19:41
  Speaker 1: because I remember college. Right, you could never buy the
• 19:43
  Speaker 1: previous edition. They're like, oh, we've come up with a
• 19:46
  Speaker 1: new version, like you want to buy, They're like, now
• 19:49
  Speaker 1: you can't buy the you can't buy the used version.
• 19:51
  Speaker 1: You got to buy the new version.
• 19:52
  Speaker 2: I'm like what.
• 19:53
  Speaker 3: And the new ones were the really expensive ones we
• 19:55
  Speaker 3: couldn't afford, but I need the used one.
• 19:58
  Speaker 2: So nope.
• 20:00
  Speaker 3: So the smart page authors made sure they put out
• 20:03
  Speaker 3: one every three years or so, so new classes couldn't
• 20:07
  Speaker 3: get from the previous graduating cohort. Right, isn't that how
• 20:12
  Speaker 3: that works?
• 20:13
  Speaker 2: Yep?
• 20:13
  Speaker 3: Did they change anything? They introduction the same information.
• 20:20
  Speaker 1: Oh man, so I want to go to Bill now, Bill,
• 20:24
  Speaker 1: you kind of he's most kind of affirmed what you're
• 20:27
  Speaker 1: already starting to do. You've broken it up, You've got
• 20:29
  Speaker 1: kind of your first introduction. Does that empower you to
• 20:31
  Speaker 1: like get that one out? Like, hey man, I got
• 20:33
  Speaker 1: to get this sucker out out now?
• 20:36
  Speaker 5: Yeah. Yeah, I'm definitely getting inspired.
• 20:40
  Speaker 1: Because I think sometimes we get in our own way.
• 20:42
  Speaker 1: I know I do, and I think this is important
• 20:44
  Speaker 1: what you brought up for me. Anyways, we've talked about
• 20:49
  Speaker 1: parerality in the past and knowing kind of where your
• 20:52
  Speaker 1: strengths are and somebody that's like we'll use a calculator
• 20:55
  Speaker 1: loves all the processes in the systems and getting everything
• 20:58
  Speaker 1: all stepped up and checking the boxes and all that stuff.
• 21:02
  Speaker 1: But knowing that, you know, I'm more of this creative
• 21:04
  Speaker 1: type and just open the different ways of things being
• 21:07
  Speaker 1: in this energizer, you know, so knowing where where your
• 21:10
  Speaker 1: strengths are and you know, I think it's really important.
• 21:14
  Speaker 3: Mo.
• 21:14
  Speaker 1: You brought some good points of where do you bring
• 21:16
  Speaker 1: folks people in to help.
• 21:18
  Speaker 2: You along the way.
• 21:21
  Speaker 1: I like the idea of like you could hire. I mean,
• 21:24
  Speaker 1: how many people you hear about ghost writers all the time.
• 21:26
  Speaker 1: They're taking, like you said, the information, you give them
• 21:28
  Speaker 1: the idea and you're like, hey, kind of write this
• 21:31
  Speaker 1: and then I'll finish it. You know, if you will, I'll.
• 21:35
  Speaker 2: Bless it, you know.
• 21:36
  Speaker 1: And so I think you know, and like you said too,
• 21:41
  Speaker 1: I think most important as things are changing, we're changing.
• 21:44
  Speaker 1: That's what I'm hearing is the relevancy you know, may change,
• 21:47
  Speaker 1: so we don't want to wait too. I mean, there's
• 21:49
  Speaker 1: some things that can still be relevant. I mean I've
• 21:50
  Speaker 1: read like you know how to Win friends and influence people.
• 21:54
  Speaker 1: It's been around for a long time, but what you said, Mo,
• 21:56
  Speaker 1: is it's been updated and revice they added new stories,
• 21:59
  Speaker 1: new information insights. So you know you're you're gonna have
• 22:03
  Speaker 1: to go back, like you said, covid or otherwise.
• 22:05
  Speaker 3: So how to win friends and influence people. I mean,
• 22:08
  Speaker 3: if they don't update that, then it's like, yeah, you
• 22:12
  Speaker 3: go down to the water cooler, see and that's what. Yeah,
• 22:18
  Speaker 3: that's the way you get to them.
• 22:18
  Speaker 2: Seeing are still effective. It's just but yeah, the relevancy
• 22:26
  Speaker 2: of today, right.
• 22:29
  Speaker 3: I'll give you. I'll give you a good example. Go ahead, Bill, No,
• 22:33
  Speaker 3: I was just.
• 22:33
  Speaker 4: Gonna say, it's like it's like all the updated versions
• 22:36
  Speaker 4: of the Art of War Sun Sou. I mean, that'd
• 22:40
  Speaker 4: be even worse if if they hadn't updated any of that,
• 22:43
  Speaker 4: we'd be talking about things that happened two thousand years ago.
• 22:47
  Speaker 2: Right right right.
• 22:51
  Speaker 3: I don't know who's updating the Art of War. Nobody
• 22:54
  Speaker 3: sun Zoo did a bang up job of that. I
• 22:57
  Speaker 3: don't know if you, well, maybe who tried to update it.
• 23:01
  Speaker 3: I want to I want to find out about this
• 23:02
  Speaker 3: what is going on here? Have a legion of ruining
• 23:08
  Speaker 3: handle this person?
• 23:10
  Speaker 5: Okay?
• 23:10
  Speaker 1: Yeah, uh so so when we're looking at I do
• 23:17
  Speaker 1: want to come back. And so when we're looking at
• 23:20
  Speaker 1: this and Bill, You've talked about kind of getting these
• 23:22
  Speaker 1: set out, you know, talk about a little bit like
• 23:27
  Speaker 1: about realistic time lanes or goals here a little bit more.
• 23:30
  Speaker 2: I mean, I thought it was going to be bigger.
• 23:32
  Speaker 2: You gave me an arrow.
• 23:33
  Speaker 1: I listened to a little presentation that you had recorded previously,
• 23:36
  Speaker 1: and then you walked me through the whole process of
• 23:38
  Speaker 1: how to write a book. It definitely wasn't as daunting.
• 23:40
  Speaker 1: I thought it was going to be much more daunting,
• 23:42
  Speaker 1: And just like, hey, you know, what are some realistic
• 23:46
  Speaker 1: timelines and goals, particularly if you've got, you know, hiring
• 23:50
  Speaker 1: somebody to help you mo like, because some people like
• 23:54
  Speaker 1: you said, we're working ten years. I don't think that's realistic.
• 23:56
  Speaker 1: What do you think is realistic in today's age to
• 23:59
  Speaker 1: actually put together a buck.
• 24:03
  Speaker 3: H well that is going to If you had asked
• 24:11
  Speaker 3: me that question last year, it would even be a
• 24:13
  Speaker 3: different answer. It really depends on the resources of the
• 24:18
  Speaker 3: individual and how what approach they want to take. So
• 24:22
  Speaker 3: what we're really talking about here are either self publishing
• 24:26
  Speaker 3: or vanity publishing. We do vanity publishing, which is all
• 24:31
  Speaker 3: about using it for authority rather than for sales. So
• 24:36
  Speaker 3: we want people to become a number one, if not
• 24:39
  Speaker 3: number one, definitely a top ten bestseller, wanted to be
• 24:42
  Speaker 3: international bestseller. We want them to be featured in major
• 24:46
  Speaker 3: news media. We want them to be featured on podcasts.
• 24:48
  Speaker 3: So that's what we focus on when we work with
• 24:52
  Speaker 3: people doing that. When it comes to self publishing, well,
• 24:57
  Speaker 3: you got to do all of the pieces of it.
• 25:00
  Speaker 3: So you've got to get it written, whether you write
• 25:02
  Speaker 3: it or you hire somebody to write it. You have
• 25:04
  Speaker 3: to have it edited, whether you edit it or hire
• 25:06
  Speaker 3: somebody to edit it. Have to have it proof, whether
• 25:07
  Speaker 3: you proof it or have somebody else proof it. You
• 25:09
  Speaker 3: have to have it laid out because you know, we
• 25:11
  Speaker 3: take for granted that this is the information on page
• 25:14
  Speaker 3: one of the book, and this is on page two.
• 25:17
  Speaker 3: But somebody has to go in and desktop publish and
• 25:20
  Speaker 3: put all of the words on there, and they've got
• 25:22
  Speaker 3: to address the spacing and the tracking and the currenting,
• 25:25
  Speaker 3: and the distance between each line, the distance between each letter,
• 25:28
  Speaker 3: the margins. You know a lot of self published books
• 25:32
  Speaker 3: that are physical books, sometimes they make an error and
• 25:36
  Speaker 3: they don't understand to put extra margin in the middle.
• 25:38
  Speaker 3: So when you open the book, you know the text
• 25:41
  Speaker 3: is going down in there, So you're really bending the
• 25:43
  Speaker 3: book open and you're trying to look down in the
• 25:46
  Speaker 3: little cracks and crevice and looking cranny down there in
• 25:49
  Speaker 3: the books.
• 25:50
  Speaker 5: You can't.
• 25:50
  Speaker 3: It's like why are the letters down there? So you know,
• 25:53
  Speaker 3: these are things that jenerthy cognitis of it. If there's
• 25:56
  Speaker 3: going to be a number on each page, somebody has
• 25:57
  Speaker 3: to place that number on each page. So and there
• 26:00
  Speaker 3: are tools out there, there's templates out there, there's guides
• 26:04
  Speaker 3: out there, there's people you can hire who will do that.
• 26:07
  Speaker 3: You want to get an ISBN number, so if you
• 26:10
  Speaker 3: want your you're gonna want to register it so that
• 26:12
  Speaker 3: they can get into the libraries and be ordered by bookstores.
• 26:15
  Speaker 3: And so there's there's some some back end things that
• 26:19
  Speaker 3: have to be done, and that none of that counts
• 26:21
  Speaker 3: the marketing of the book. And so now it's like
• 26:25
  Speaker 3: now it's signing overwhelming again. Well again, that's why you know,
• 26:30
  Speaker 3: you don't want to try and be the one man band.
• 26:32
  Speaker 3: You want to try and and and surround yourself with
• 26:35
  Speaker 3: a team of people who are going to support and
• 26:37
  Speaker 3: do this. And there's a ton of professionals out there
• 26:41
  Speaker 3: who can do these things. And now the X factor
• 26:45
  Speaker 3: now is AI, which can do a lot of this
• 26:52
  Speaker 3: really quickly. So I used to use something called Grammarly,
• 26:57
  Speaker 3: but I no longer use a Grammarly Now I use
• 27:04
  Speaker 3: the one of their, their competitors that does the same thing.
• 27:11
  Speaker 3: But you know, I've just kind of I've kind of
• 27:14
  Speaker 3: switched teams on them. I was with Grammarly for years, years, years,
• 27:21
  Speaker 3: years years, but I switched from them. And it's something
• 27:24
  Speaker 3: called pro Writing Aid, and so I have a pro
• 27:28
  Speaker 3: Writing Aid account and it does all the same things right.
• 27:30
  Speaker 3: So it will go through and it will show you, hey,
• 27:33
  Speaker 3: this is a grammatical error, but it will also gives
• 27:35
  Speaker 3: you suggestions and you might want to change this to
• 27:38
  Speaker 3: four or in Rather than what you're saying, they'll they'll
• 27:42
  Speaker 3: actually give you another way to say the entire sentence
• 27:45
  Speaker 3: if you would like this. This dramatically speeds up the
• 27:50
  Speaker 3: proofing process of your book. AI has even gone farther
• 27:58
  Speaker 3: with things like chat GPT where you might want to
• 28:01
  Speaker 3: go in. And so you're not exactly sure how to
• 28:05
  Speaker 3: organize your thoughts, so you do what we call a
• 28:07
  Speaker 3: brain dump and just just word vombit all your your
• 28:11
  Speaker 3: thoughts out, get them all out. It doesn't matter. The
• 28:13
  Speaker 3: order doesn't matter. If they make sense. Chat GBT will
• 28:15
  Speaker 3: make sense of it. And then you say, okay, give
• 28:17
  Speaker 3: this to me in an order that is you know, chronological, historical,
• 28:23
  Speaker 3: that is something that tells the story, is something that
• 28:27
  Speaker 3: is persuasive, and tell it will reorganize and give you
• 28:30
  Speaker 3: bullet points and an outline, and say, oh, talk about
• 28:32
  Speaker 3: this first, talk about this second, talk about this third,
• 28:34
  Speaker 3: and it'll give you an outline to follow from your notes,
• 28:38
  Speaker 3: from your concepts. This rapidly speeds things up. You can
• 28:42
  Speaker 3: use chatch EBT to go in and you can post
• 28:44
  Speaker 3: in your your writing, which your you know, your very
• 28:49
  Speaker 3: first draft is always garbage. If you're if you ever
• 28:52
  Speaker 3: write anything, because it's designed to just get it out,
• 28:55
  Speaker 3: you're not paying attention or you're not supposed to because
• 28:58
  Speaker 3: it's using a different part of your bring You want
• 29:00
  Speaker 3: to just get into that state of flow and get
• 29:02
  Speaker 3: it out, and then you talk to that Okay, now
• 29:04
  Speaker 3: put this together and make my sentences grammatically correct, and
• 29:07
  Speaker 3: I'll keep them izentically the same, but it'll just make
• 29:09
  Speaker 3: it grammatically. You've speeded your process. You cut your time
• 29:14
  Speaker 3: down dramatically, and so there's outline. So we have ways
• 29:20
  Speaker 3: to do like you and I are doing an FAQ
• 29:21
  Speaker 3: book that makes it really simple to do. We've got
• 29:24
  Speaker 3: Israe method, we've had. There's so many methods that we
• 29:27
  Speaker 3: have that shows a person Okay, let's get ten chapters out,
• 29:30
  Speaker 3: and this is how we're gonna do it. We're gonna
• 29:32
  Speaker 3: talk about this. We're gonna talk about this. I've shown
• 29:35
  Speaker 3: you for powerality, David, our way to take one article
• 29:40
  Speaker 3: and turn it into a year's worth of articles in
• 29:45
  Speaker 3: regards to powerality. Right, because we've looked at that process
• 29:48
  Speaker 3: and say, okay, talk about it in this context. Now
• 29:51
  Speaker 3: talk about it in this time. Now look at this viewpoint,
• 29:53
  Speaker 3: now this perspective. And so we have a lot of
• 29:56
  Speaker 3: systems and tools like that. So it's up to the person.
• 29:59
  Speaker 3: You can publish a book within thirty days that is
• 30:02
  Speaker 3: not unreasonable, but a typical person and you're doing it
• 30:07
  Speaker 3: on the side, you know you're working every day, you
• 30:10
  Speaker 3: got things going on. Okay, three to six months should
• 30:13
  Speaker 3: be no problem to get your book out. If it's
• 30:17
  Speaker 3: taking you a year, two years, three years, you're down
• 30:21
  Speaker 3: in the weeds and it's not necessary to get the
• 30:26
  Speaker 3: book out. If so for instance, Bill, I'm not even
• 30:29
  Speaker 3: gonna ask you, but I know you said ten books, right.
• 30:35
  Speaker 3: So if you're doing ten books right, and it's taking
• 30:39
  Speaker 3: you a long time, and you're now on year five
• 30:42
  Speaker 3: with this brother, go ahead and put out the first
• 30:45
  Speaker 3: book because those other ten, those other nine books are
• 30:48
  Speaker 3: not going anywhere you can go, and you know, get
• 30:51
  Speaker 3: the first book tied up, because the information for the
• 30:53
  Speaker 3: first book still has to go out. It still has
• 30:56
  Speaker 3: to be first. There's still only so much that the
• 30:59
  Speaker 3: first book, the introduction can be anyway, So get that
• 31:03
  Speaker 3: out and then then take while that's building and growing momentum.
• 31:07
  Speaker 3: Now can go I just looked at h Amazon for
• 31:11
  Speaker 3: Michael Gerber, right, for for the Myth, So the original myth,
• 31:16
  Speaker 3: the myth why most businesses don't work and what to
• 31:18
  Speaker 3: do about it? But there's the Myth revisited, right, But
• 31:21
  Speaker 3: he also has something called Beyond the Myth, and he's
• 31:26
  Speaker 3: got the E Myths Enterprise. But then he's got uh
• 31:32
  Speaker 3: E Myth Mastery. That's all just on the E Myth.
• 31:36
  Speaker 3: But that's not it. There's like thirty other books. There's
• 31:38
  Speaker 3: the Myth contractor the Myth Attorney, the E Myth CFOCHI
• 31:43
  Speaker 3: financial officer, accountant, E myth, physician, myth, manager E myth,
• 31:48
  Speaker 3: pest control, business, uh myth, real estate investor, emth, dentist.
• 31:54
  Speaker 3: So like there's all of a landscape contractor, all of
• 31:57
  Speaker 3: these myths, myths, E myths, myths, myth e. It's all
• 32:01
  Speaker 3: still the same thing. So really, instead of taking one
• 32:06
  Speaker 3: book and making it ten books long, he's really still
• 32:09
  Speaker 3: in the first book and just contextualizing that. So now, Bill,
• 32:13
  Speaker 3: if you have thirty iterations of each book, you actually
• 32:19
  Speaker 3: already have three hundred books, right, so you can get
• 32:26
  Speaker 3: him out there at your pace. Out there the first
• 32:31
  Speaker 3: one out Let that do some work, Let that build
• 32:34
  Speaker 3: some buzzle. So people are excited about the very next
• 32:37
  Speaker 3: one that you put out.
• 32:39
  Speaker 1: Yeah, like you know it's already coming. So I see
• 32:43
  Speaker 1: that in definitely series MO where there are they already
• 32:48
  Speaker 1: tell you the upcoming book, like you read the end
• 32:49
  Speaker 1: of the book and this one is coming up in whatever, and.
• 32:54
  Speaker 3: They already wrote it. They already wrote it, and they
• 32:56
  Speaker 3: already have a date that they're putting it out. They
• 32:58
  Speaker 3: have a deadline and they're gonna get it out there.
• 33:01
  Speaker 3: So that anticipation is there, and so then what happens is,
• 33:05
  Speaker 3: you know, if you're a fiction writer, then put out
• 33:10
  Speaker 3: three books at a time, because now people will bundle
• 33:14
  Speaker 3: and by people will buy part one, Part two, part
• 33:16
  Speaker 3: three because they like the series and they're interested in
• 33:19
  Speaker 3: what's happening and they want to know what's happening next. Right,
• 33:24
  Speaker 3: So there's a lot to the business of books. But
• 33:28
  Speaker 3: you don't have to be an expert in the business
• 33:30
  Speaker 3: of books. Just get your book, get it out there.
• 33:32
  Speaker 3: I just bought up. There's a guy I was in
• 33:34
  Speaker 3: a little networking group or whatever, actually just left it.
• 33:38
  Speaker 3: And he's in this group and he says, hey, guys,
• 33:42
  Speaker 3: I just put out a book. If you guys can
• 33:44
  Speaker 3: help me with this, okay. So I'm like, sure, no problem,
• 33:51
  Speaker 3: I support right. The book was three ninety nine, went
• 33:55
  Speaker 3: on Amazon. I got the book. This book is thirty
• 34:04
  Speaker 3: forty pages, thirty nine pages. The last page is like
• 34:10
  Speaker 3: a barcope copyright. Page thirty seven and thirty eight is
• 34:13
  Speaker 3: notes thirty six, thirty seven, thirty is notes thirty five
• 34:18
  Speaker 3: just has the top third talking about some audiobooks, like
• 34:21
  Speaker 3: half of the I mean this is large text, double spaced,
• 34:27
  Speaker 3: this is I would I would wager this is less
• 34:32
  Speaker 3: than three thousand words. This is a this is a
• 34:35
  Speaker 3: feature linked article in a magazine. It's it's it's one
• 34:41
  Speaker 3: eight nine ten chapters, ten chapters. So, and the book
• 34:47
  Speaker 3: is is is. It's a shorty so it's like eight
• 34:52
  Speaker 3: by five and a half. It's thin, it's a it's
• 34:58
  Speaker 3: a it's a quarter inch eighth inch thick.
• 35:06
  Speaker 5: Wow.
• 35:06
  Speaker 3: But he pushed it to all of the groups and things,
• 35:10
  Speaker 3: and we helped him become a number one best seller
• 35:13
  Speaker 3: on Amazon with a physical book, no digital copy. You
• 35:16
  Speaker 3: had to get the physical three ninety nine. I'm not
• 35:20
  Speaker 3: going to say the name of the book or the
• 35:21
  Speaker 3: name because it sounds like I'm disparaging him, and I'm not.
• 35:24
  Speaker 3: But what I am saying is that he did it.
• 35:28
  Speaker 3: He got the book out. And now this is in
• 35:32
  Speaker 3: his first first book or his first radio so he
• 35:34
  Speaker 3: knew what he was doing with this. But the point
• 35:36
  Speaker 3: is he got the book out. It's a best seller.
• 35:38
  Speaker 3: It's a number one best seller on Amazon. It's a
• 35:41
  Speaker 3: physical book. So now he gets to say, hey, my
• 35:44
  Speaker 3: number one best selling book. Okay, there's not a lot
• 35:47
  Speaker 3: of information in here. There's pictures on everything. I mean,
• 35:53
  Speaker 3: when you look at this it's like he really spread
• 35:55
  Speaker 3: this thin, he really really spread this. So do it
• 36:02
  Speaker 3: get something out. That's what I was, you know, was
• 36:05
  Speaker 3: telling with you, Dave. Right, we're gonna just we're gonna
• 36:07
  Speaker 3: do FAQ book it simple. We're gonna get it done quickly.
• 36:10
  Speaker 3: In a few months, we'll be out and we're ready
• 36:12
  Speaker 3: to rock and roll. We're not gonna we're not gonna
• 36:14
  Speaker 3: spend a lot of time trying to create a masterpiece,
• 36:19
  Speaker 3: particularly since seventy percent of people never finish the book
• 36:22
  Speaker 3: that they start. Mhm, right, forty percent of people buy
• 36:27
  Speaker 3: books and never read them.
• 36:28
  Speaker 2: M hm.
• 36:30
  Speaker 3: We have that ego, right, we think this, No, you
• 36:33
  Speaker 3: have to read every single word, because I poured over
• 36:37
  Speaker 3: every the order of the words, the length of the sentences,
• 36:41
  Speaker 3: the length of the paragraphs, the chat. You know, it
• 36:43
  Speaker 3: becomes it becomes our own sacred texts to us.
• 36:46
  Speaker 5: M h.
• 36:47
  Speaker 3: Everybody else's you know, their life's not gonna end. And
• 36:50
  Speaker 3: if they don't read it. Where did you read the book?
• 36:54
  Speaker 4: Yeah?
• 36:54
  Speaker 3: I started it. Okay, let me know when you finish
• 36:56
  Speaker 3: reading it and they don't get back to it. How
• 36:58
  Speaker 3: many times do we not get back to a book
• 37:00
  Speaker 3: we started? Right? How many times did we buy a
• 37:02
  Speaker 3: book that we fully intended to read and we just
• 37:05
  Speaker 3: didn't read it. It's gonna happen.
• 37:06
  Speaker 2: It's okay m hm.
• 37:09
  Speaker 3: Because you set yourself head and shoulders above the rest
• 37:12
  Speaker 3: one by having a book, and then if you do
• 37:15
  Speaker 3: the right thing and you turn it into a bestseller,
• 37:18
  Speaker 3: nine day difference in how you are perceived in your industry.
• 37:24
  Speaker 1: Right, So, I got a question. I'll come to you first, Bill,
• 37:28
  Speaker 1: then come back to MO. So I like this, and
• 37:31
  Speaker 1: I think you've made a good case for breaking this
• 37:33
  Speaker 1: down between yo's trying to self publish and what what's
• 37:37
  Speaker 1: the type of book that you're parent put out there?
• 37:41
  Speaker 2: What has been some things that you've seen Bill as
• 37:45
  Speaker 2: a leadership.
• 37:45
  Speaker 1: Guide expert in your field that attracted you to somebody
• 37:49
  Speaker 1: else that has written a book, and you know you've
• 37:52
  Speaker 1: seen that success story of somebody well actually had Curtis.
• 37:55
  Speaker 1: Curtis could make it tonight. But Curtis has been in
• 37:58
  Speaker 1: our group, right, He's written books, his mergers and acquisitions firm, uh,
• 38:02
  Speaker 1: and he's talked about certain things being here on the podcast.
• 38:05
  Speaker 2: But what are others that you've seen? Bill and your.
• 38:08
  Speaker 1: Experience where like most given examples of somebody that has
• 38:12
  Speaker 1: actually done that and and you know, written the book,
• 38:17
  Speaker 1: and that you're like, man, I got to pick up
• 38:19
  Speaker 1: that book.
• 38:19
  Speaker 2: They've kind of drawn you in.
• 38:21
  Speaker 5: Yeah.
• 38:22
  Speaker 4: Well I've had a few, a few people, more than
• 38:24
  Speaker 4: a few people on on my podcast on not quite
• 38:26
  Speaker 4: after Midnight of people who have written their books, and
• 38:32
  Speaker 4: I've picked up.
• 38:33
  Speaker 5: Several of them and fully intend to read one of them.
• 38:39
  Speaker 1: Well, they came on your podcast too, because they've written
• 38:41
  Speaker 1: a book, right, they're recognized expert, right.
• 38:43
  Speaker 4: Yeah, and there demoting their book and their expertise and
• 38:48
  Speaker 4: and yeah, and a lot of these people if they
• 38:51
  Speaker 4: hadn't written a book, there being no real reason to
• 38:54
  Speaker 4: have them on the podcast mm hm, you know, because
• 38:57
  Speaker 4: it's like I mean, it'd be like having the sales
• 39:01
  Speaker 4: clerk at the local best buy on your podcast for
• 39:05
  Speaker 4: whatever reason. But once they write their book, then they're
• 39:09
  Speaker 4: an expert in something. They've written a book, and they
• 39:13
  Speaker 4: become a big deal, just.
• 39:14
  Speaker 5: Like just like most Sam.
• 39:17
  Speaker 1: Yeah, so I would love you know, because this is
• 39:20
  Speaker 1: a great lead into my next question or kind of
• 39:23
  Speaker 1: observation here. So if we're doing this, they've now used
• 39:28
  Speaker 1: that book, like you said, Bill, as a way to
• 39:31
  Speaker 1: then get on your podcast. Away is an entry plate
• 39:34
  Speaker 1: way to get into other other places. So, uh, Bill,
• 39:38
  Speaker 1: just start with you first and come back to MO.
• 39:41
  Speaker 1: But what other ways have you seen or tips or
• 39:44
  Speaker 1: ideas for integrating that book into your business strategy? Uh?
• 39:48
  Speaker 1: You know, so what would you say with that? Have
• 39:51
  Speaker 1: you seen or how would you apply that into your
• 39:55
  Speaker 1: in your marketing strategy? And that's to say promoting your
• 39:59
  Speaker 1: business and such.
• 40:01
  Speaker 5: I've seen I've seen people use it as a as
• 40:03
  Speaker 5: a leverage.
• 40:04
  Speaker 4: Into their own course, you know there there you know,
• 40:09
  Speaker 4: they're coaching offerings if it's one to one or or
• 40:13
  Speaker 4: of course if it's more than that, you know, And
• 40:16
  Speaker 4: that's kind of what what I plan to do is
• 40:19
  Speaker 4: is use these books as the foundational work for this
• 40:23
  Speaker 4: for this uh mastermind, and you help people learn about
• 40:29
  Speaker 4: ethical leadership.
• 40:30
  Speaker 5: And apply it in their lives mm hmm.
• 40:33
  Speaker 3: And uh.
• 40:35
  Speaker 5: Yeah, be able to to move on to bigger and
• 40:38
  Speaker 5: better things.
• 40:39
  Speaker 2: Yeah, no, that's great. One of the what I have
• 40:42
  Speaker 2: a book here.
• 40:43
  Speaker 1: If you guys are watching the video of the communication
• 40:44
  Speaker 1: code one that I use, you can actually take this assessment.
• 40:47
  Speaker 1: We've talked about this in the podcast before, right, and
• 40:52
  Speaker 1: I actually have I bought a whole case of them,
• 40:55
  Speaker 1: because I I use them as a as a giveaway.
• 40:58
  Speaker 1: If somebody is gonna meet with me, once learn more
• 41:00
  Speaker 1: about the resource that they have online, they could take
• 41:03
  Speaker 1: the assessment.
• 41:04
  Speaker 2: I have the book as an added value benefit to.
• 41:07
  Speaker 1: Them that they can they can come have, you know,
• 41:10
  Speaker 1: have that additional resource, and it's nice to have something physical.
• 41:15
  Speaker 1: I did this last year at the end of the
• 41:16
  Speaker 1: year with some clients because the book had just come out.
• 41:18
  Speaker 1: I was meeting with them, so I actually gave them
• 41:20
  Speaker 1: all a copy of the book and the NDB or
• 41:23
  Speaker 1: just as a thank you and appreciation.
• 41:25
  Speaker 3: Uh. And so.
• 41:28
  Speaker 1: That's what I'm and I'm excited to be able to
• 41:30
  Speaker 1: be with MO and I be doing the book Superpowered
• 41:34
  Speaker 1: Leadership coming out here later this year. Also as I
• 41:38
  Speaker 1: work with MO and we do parality and trainings and
• 41:41
  Speaker 1: things of that nature. But MO, what are some other
• 41:43
  Speaker 1: things that we could think about, uh, as we're going
• 41:46
  Speaker 1: forward of you know, hey, you're writing the book, now
• 41:49
  Speaker 1: think about how to leverage that book, like you were
• 41:50
  Speaker 1: saying Bill to you know, really that's what it's in
• 41:55
  Speaker 1: alignment with your business strategy, and so what are some
• 41:58
  Speaker 1: things there that we should be thinking about bo.
• 42:02
  Speaker 3: I think that's the most important part is making sure
• 42:06
  Speaker 3: that you're leveraging it. Okay, you have it now, and
• 42:09
  Speaker 3: now what you're going to do with it. And that's
• 42:11
  Speaker 3: another reason why you don't want to invest so much
• 42:15
  Speaker 3: into the production of the book. If it's taking so
• 42:17
  Speaker 3: much time for you to write, so much time for
• 42:19
  Speaker 3: you to coordinate and do all the things, just by
• 42:23
  Speaker 3: human nature, the amount of work and effort and energy
• 42:26
  Speaker 3: that you've invested in that to see the physical book
• 42:30
  Speaker 3: manifest is going to give you a sense of accomplishment
• 42:35
  Speaker 3: and you'll be like, ah, I got the book, and
• 42:38
  Speaker 3: you will have the book. But if you didn't have
• 42:41
  Speaker 3: a strategy, if you didn't have a buddy, if you
• 42:43
  Speaker 3: didn't have an approach on how to use that book
• 42:46
  Speaker 3: and leverage it, you will just naturally stopped right there
• 42:52
  Speaker 3: and just kind of be content. Give it out to
• 42:54
  Speaker 3: a few friends and show it off, take some pictures
• 42:56
  Speaker 3: with it. That'll be it. You won't talk about it anymore.
• 43:01
  Speaker 3: Think about this, when you look at major news media
• 43:04
  Speaker 3: bill touched on this. How often do you see in
• 43:10
  Speaker 3: major news media, radio, television, them introduced and our next
• 43:16
  Speaker 3: guest is an expert in and then that's it. Or
• 43:20
  Speaker 3: do they say, our next guest is the author of
• 43:24
  Speaker 3: or our next guest is a best selling author, which
• 43:27
  Speaker 3: is happening most often, M. The author is simply the expert,
• 43:36
  Speaker 3: because you're just like who well says who says you're
• 43:40
  Speaker 3: the expert. Well, my book says I am the authority. M.
• 43:45
  Speaker 3: If you're if you're going for public speaking, majority of
• 43:48
  Speaker 3: speakers don't have a book. So when you put in
• 43:51
  Speaker 3: that RFP to go speak at that conference and you
• 43:53
  Speaker 3: give them a copy of your book, they're not going
• 43:55
  Speaker 3: to read it. They don't have time. They're coordinating a
• 43:57
  Speaker 3: whole event. But you're the only one that says a book.
• 44:00
  Speaker 3: Guess what. Guess who they're looking at. A second time,
• 44:05
  Speaker 3: you got a number one. There's a couple of people
• 44:07
  Speaker 3: that send a book, but yours the number one best seller.
• 44:09
  Speaker 3: Guess who's sitting at the top of the pile. Because
• 44:15
  Speaker 3: it brings a factor of trust. Yeah, and so now
• 44:21
  Speaker 3: you have this as something that however, you are attracting
• 44:26
  Speaker 3: people to you use it that way when you go speak,
• 44:29
  Speaker 3: give it, when you consult, give it or sell it.
• 44:32
  Speaker 3: Even you know you have to give it away, sell it.
• 44:35
  Speaker 3: People call you Hey, I like to know more about
• 44:37
  Speaker 3: what You're sure the best thing to do is go
• 44:38
  Speaker 3: get my book and then when you're you know, if
• 44:43
  Speaker 3: that looks like something that's interesting to you, then follow
• 44:45
  Speaker 3: up with me.
• 44:47
  Speaker 2: Yeah, absolutely.
• 44:50
  Speaker 5: Is MO.
• 44:51
  Speaker 2: I mean, this is something that you just sparked in
• 44:53
  Speaker 2: my mind.
• 44:53
  Speaker 1: You know, maybe if you're collaborating like you and I
• 44:56
  Speaker 1: are collaboring powerality, there's ways that we can help support
• 44:59
  Speaker 1: each other. We're on the podcast, you know, finding those
• 45:01
  Speaker 1: people in the industry that for at least she's my
• 45:04
  Speaker 1: example of the AEC industry.
• 45:05
  Speaker 2: There's some.
• 45:07
  Speaker 1: Memberships publications that I'm a part of and then either
• 45:11
  Speaker 1: either advertising it or getting ideally even getting them to, hey,
• 45:15
  Speaker 1: share that with their own email list. Hey, I just
• 45:19
  Speaker 1: got this great, great book. How you know how we
• 45:21
  Speaker 1: can engage and you know, find these I don't know,
• 45:27
  Speaker 1: I don't I don't know if think we're influencer, but
• 45:28
  Speaker 1: that's candidly one of the social media right or industry leaders,
• 45:31
  Speaker 1: like you said, MO, being proactive and getting them to
• 45:36
  Speaker 1: you know, support you get that word out.
• 45:37
  Speaker 2: I mean obviously a lot of times in books, you
• 45:40
  Speaker 2: get what do they put.
• 45:41
  Speaker 1: At the beginning of the book, right, somebody has on
• 45:43
  Speaker 1: some statement about how they read this book or how
• 45:45
  Speaker 1: important this book was in the forward. Maybe you don't
• 45:48
  Speaker 1: get people to actually write it, but at least promoting it.
• 45:50
  Speaker 1: Have you talked a little bit about that.
• 45:52
  Speaker 3: Mo, Yeah, all of those things I think are important
• 45:59
  Speaker 3: that in a part of that strategy. What are you
• 46:02
  Speaker 3: going to do with the book? Who are you going
• 46:03
  Speaker 3: to give it to? How are you going to use
• 46:06
  Speaker 3: it to help you in your practice? You can go
• 46:09
  Speaker 3: on podcast, maybe give away a chapter of the book.
• 46:14
  Speaker 2: Mm hm, that's a great idea.
• 46:17
  Speaker 1: Yeah, So I want to I know we're getting close
• 46:21
  Speaker 1: to the end of the podcast, so I want to
• 46:22
  Speaker 1: come back to you Bill, and just here. You know,
• 46:25
  Speaker 1: we've talked a number of things here, from just the
• 46:28
  Speaker 1: idea of getting started writing a book, uh, you know,
• 46:31
  Speaker 1: going through this process of and then the how and
• 46:34
  Speaker 1: and and whatnot, and then we've talked about how to
• 46:36
  Speaker 1: kind of leverage the book. And there's a lot of
• 46:38
  Speaker 1: different things here and I feel like we could definitely
• 46:40
  Speaker 1: go further. So, but but what are some of the
• 46:44
  Speaker 1: key things that you're hearing Bill in this conversation, especially
• 46:46
  Speaker 1: in the midst of writing your book.
• 46:49
  Speaker 5: Well, the big thing, well, one.
• 46:50
  Speaker 4: Of the big things I've already gotten passed, and that's
• 46:53
  Speaker 4: the get started. Just just do it, you know, the
• 46:56
  Speaker 4: old Nike slogan. Actually, what's funny is it's the same
• 47:00
  Speaker 4: advice I got when I was thinking about starting a podcast.
• 47:04
  Speaker 4: I had gone to an event and uh and there
• 47:07
  Speaker 4: was a question and answer period with Kevin Smith afterward,
• 47:10
  Speaker 4: and I asked him, what, uh, you know, what do
• 47:13
  Speaker 4: you what should I do to make sure that people
• 47:15
  Speaker 4: come and watch my podcast and or listen to my
• 47:18
  Speaker 4: podcast and and and that I've become a success and
• 47:21
  Speaker 4: don't worry about any of that. Just get started, you know.
• 47:24
  Speaker 4: It's it's the same thing with the book. Just get
• 47:26
  Speaker 4: started on it. And then the second thing is much
• 47:29
  Speaker 4: like it, get it going on it. You know, like
• 47:33
  Speaker 4: like Mo said, it shouldn't take you forever to do
• 47:35
  Speaker 4: it because it's not going to be perfect. If it
• 47:39
  Speaker 4: has to be perfect, then it will never be finished,
• 47:43
  Speaker 4: you know. But you know, it's how Toyota got into
• 47:47
  Speaker 4: uh into the car business in the United States was
• 47:49
  Speaker 4: they put out a car, and then they improved it,
• 47:53
  Speaker 4: and then they improved it some more until we got
• 47:56
  Speaker 4: what we get today.
• 47:57
  Speaker 5: So yeah, so just just get it out.
• 48:00
  Speaker 2: Just get going. So we're going to look forward to
• 48:03
  Speaker 2: book one.
• 48:04
  Speaker 1: Bill you have to come back on the podcast at
• 48:08
  Speaker 1: least book one, you know, or chapter, even a chapter.
• 48:11
  Speaker 2: I like that iDEMO. You're like, here's the first chapter.
• 48:13
  Speaker 5: Yet away chapters. That's not a bad idea.
• 48:16
  Speaker 1: Mm hmm.
• 48:17
  Speaker 2: Just to get it going, you know, get it out there.
• 48:21
  Speaker 1: I think you've given us a lot of great insights
• 48:23
  Speaker 1: to think about mo and definitely excited for us to
• 48:26
  Speaker 1: get our first book out to this year. And I
• 48:30
  Speaker 1: liked also this idea of kind of begin with the
• 48:33
  Speaker 1: end in mind, meaning like what do you where are
• 48:35
  Speaker 1: you trying to go with this book?
• 48:36
  Speaker 2: Why are you what's what is writing it? How are
• 48:39
  Speaker 2: you going to leverage this book?
• 48:40
  Speaker 1: Because, like you said, if you do all the seffarate
• 48:42
  Speaker 1: and then you write it and you're like, oh, what
• 48:43
  Speaker 1: am I going to do here? Think about that, and
• 48:46
  Speaker 1: and then that's going to really get you, really help
• 48:50
  Speaker 1: you grow the business. That's what we're all here about
• 48:51
  Speaker 1: the Business round Table podcast is how do you grow
• 48:55
  Speaker 1: expand your business, whether you're the business owner where you're
• 48:57
  Speaker 1: a leader in the industry and talk to one of
• 49:01
  Speaker 1: us here. You've heard some examples there's a lot of
• 49:05
  Speaker 1: like well you said, there's a lot of folks that
• 49:06
  Speaker 1: do this type of work. Find somebody that it gels
• 49:08
  Speaker 1: with you. They've got a strategy. You've heard some of
• 49:11
  Speaker 1: the things that we've talked about. But MO, just coming
• 49:13
  Speaker 1: back as we're wrapping up here, just some key thoughts
• 49:15
  Speaker 1: and ideas and Bill, we really appreciate your input tonight.
• 49:19
  Speaker 1: But MO, what's some final takeaways here?
• 49:22
  Speaker 3: Man, get organized and get help. If you need help
• 49:27
  Speaker 3: getting organized, do that. But it's worth it, M, It's
• 49:33
  Speaker 3: worth it. There's all kinds of things. I think you know.
• 49:37
  Speaker 3: Solo entrepreneurship is always something that is going to cause
• 49:45
  Speaker 3: unnecessary stress. We're not built to do all the things.
• 49:51
  Speaker 3: Nobody's good at all the things. I am one of
• 49:53
  Speaker 3: the few consultancy coaches that's multidiscipline. I'm actually an expert
• 49:57
  Speaker 3: in multiple areas. I'm not an expert in all the areas.
• 50:01
  Speaker 3: I can't do all the things. I might be versed
• 50:03
  Speaker 3: in some of them, but my expertise is no one
• 50:07
  Speaker 3: can do all of the things. M. So a lot
• 50:12
  Speaker 3: of times people are feeling overwhelmed because they keep visualizing
• 50:16
  Speaker 3: every step being done by themselves personally.
• 50:21
  Speaker 2: Get help.
• 50:22
  Speaker 3: Somebody knows how to do it well and they enjoy
• 50:25
  Speaker 3: doing it. Because half the time the stuff we don't
• 50:28
  Speaker 3: do well, we don't even enjoy, not like we enjoyed
• 50:31
  Speaker 3: messing it up, right, So we hate every minute of
• 50:34
  Speaker 3: it and we're messing. Ah, stop it, get some help. Help.
• 50:41
  Speaker 2: Yeah, absolutely now, and we're so grateful you're here.
• 50:43
  Speaker 4: Moo.
• 50:44
  Speaker 1: Bill, We're here to help you. Please reach out to us.
• 50:47
  Speaker 1: If you felt that this was really helpful for you
• 50:49
  Speaker 1: and you got started to get the wheels turned in
• 50:51
  Speaker 1: and you're like, I never thought I could do a
• 50:52
  Speaker 1: book or how could I even incorporate that, and you
• 50:55
  Speaker 1: felt like, hey, this is this kind of unlock some
• 50:57
  Speaker 1: things for you. Please share this podcast right like and subscribe.
• 51:01
  Speaker 1: We all appreciate that. Leave a five star review. It
• 51:03
  Speaker 1: would be so meaningful for us to reach more people.
• 51:06
  Speaker 1: We're just starting to describe to the surface. We're so
• 51:08
  Speaker 1: excited as we're continuing to roll on. It's hard to believe,
• 51:11
  Speaker 1: but Bill, I think you are early on in our podcast.
• 51:13
  Speaker 1: We started in August last year, so we're coming up
• 51:16
  Speaker 1: on a year of the business almost.
• 51:21
  Speaker 2: We should have like the celebration.
• 51:22
  Speaker 1: We try to get all of our our guests back
• 51:24
  Speaker 1: in because we've had quite a few, a lot of
• 51:28
  Speaker 1: different topics coming up from we have a podcast literally
• 51:32
  Speaker 1: how to get started with a podcast and doing that
• 51:34
  Speaker 1: for your episode because Bill has been a part of
• 51:36
  Speaker 1: that too. We've got one talking about AI, We've got
• 51:40
  Speaker 1: we have one tomorrow that we are releasing on leadership transitions.
• 51:45
  Speaker 1: There's just so many different topics that really beneficial helping you.
• 51:48
  Speaker 1: You've got some amazing leader speakers here, uh, and we're
• 51:51
  Speaker 1: excited to have you following along on the journeys. So
• 51:56
  Speaker 1: that's all I've got for tonight, you guys, Thank you
• 51:59
  Speaker 1: Bill and for joining us. Thanks everybody for listening in
• 52:02
  Speaker 1: and until next time, take care out there. Thanks everybody awesome,
• 52:07
  Speaker 1: have a good one. God bless you too.
• 52:15
  Speaker 2: All right,