Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX
What happens when you tie a quarter of every employee’s variable compensation not to sales targets, but to customer experience metrics?
Agility requires more than just speed; it demands a shared purpose that translates into a unified system for listening, learning, and acting at an enterprise scale. It's about connecting every function of the business to the client's reality in real-time.
Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we're going to talk about what it takes to transform a massive organization by moving client experience from a siloed function…
The skinny
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