14. Automate, Optimise, Empower: Human-Centred AI with AI Tappers
In this episode, Tim welcomes Marcus Cronan and Mattias Herzig, co-founders of AI Tappers, to explore how automation and AI-driven research are reshaping how teams work without losing the human touch. Combining deep technical know-how with a coaching mindset, Marcus and Mattias share how they help organisations reclaim time, improve decision-making, and unlock higher-value contributions from their people.
They explain how AI Tappers builds systems that turn 40-hour research tasks into 10-minute workflows—allowing employees to focus on strategy, creativity, and engagement. With examples from…
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