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EP772: Becky Amble - Adversity Is Your Friend · The Thought Leader Revolution Podcast

• 0:02
  Speaker 1: When you get down to it, you don't save companies by doing more.
• 0:06
  Speaker 1: You really save them by getting radically clear on what works and having the courage to stop
• 0:13
  Speaker 1: the rest.
• 0:14
  Speaker 1: So focus on what you need to focus on and put your energy there.
• 0:22
  Speaker 2: Welcome to the Thought Leader Revolution with Nicky Billou.
• 0:25
  Speaker 2: Join the revolution.
• 0:27
  Speaker 2: There's never been a better time in history to speak your truth, find your freedom, and make your fortune.
• 0:32
  Speaker 2: Each week, we interview the world's top thought leaders and learn the secrets of how they built a six- to seven-figure practice.
• 0:40
  Speaker 2: This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
• 0:50
  Nicky Billou: Welcome to another exciting episode of the podcast, The Thought Leader Revolution.
• 0:53
  Nicky Billou: I'm your host, Nicky Ballou.
• 0:54
  Nicky Billou: Boy, do we have an exciting guest lined up for you today.
• 0:56
  Nicky Billou: Today's guest is a thought leader when it comes to scaling businesses and is a true thought leader in helping clueless business people powerfully adopt AI to optimize and scale their businesses.
• 1:11
  Nicky Billou: I'm speaking, of course, of none other than the one, the only, the Minnesota nice, Becky Hamble. Welcome to the show, Becky.
• 1:20
  Speaker 1: Thank you, Nikki. Great to be here. It's always a treat to be around you and your positive energy, so I hope to bring some along.
• 1:26
  Nicky Billou: There you go, girl. Good to have you back. So Becky, you know, I know you, you've been on the
• 1:32
  Nicky Billou: show before, but not everybody does. So why don't you start by telling us your backstory? How'd you
• 1:37
  Speaker 1: get to be the great Becky Amble? Well, thank you for that. And I'm happy to share my story with you.
• 1:44
  Speaker 1: Everybody knows my name's on the screen. I am Becky Amble and I'm a farm girl.
• 1:49
  Speaker 1: We farm girls are known to be honest, open-hearted, and ready to help people.
• 1:54
  Speaker 1: One day I was driving my ranchero and it was like God spoke to me and said, you're going to have an accident.
• 2:02
  Speaker 1: Less than a minute later, my ranchero fishtailed on the gravel road.
• 2:06
  Speaker 1: I went down the ditch and boom, I crashed.
• 2:09
  Speaker 1: I woke up in a plowed field and I thought, I am so tired.
• 2:14
  Speaker 1: I just want to go to sleep.
• 2:16
  Speaker 1: And I knew if I closed my eyes, I'd never wake up.
• 2:20
  Speaker 1: So I picked myself up, trudged up the ditch and walked to the closest farmhouse where there were two farm women who kept an eye on me while my mom and sister drove out to take me to the emergency room.
• 2:36
  Speaker 1: And that was when I decided to become a woman on a mission.
• 2:40
  Speaker 1: I realized that there are no guarantees and my life could be over before I knew it.
• 2:46
  Speaker 1: I wanted to spend my time being able to do something that was going to help people and
• 2:52
  Speaker 1: help a lot of people.
• 2:54
  Speaker 1: And maybe there's something like that that's happened to you where you've been in an accident
• 2:59
  Speaker 1: or someone you cared about has.
• 3:01
  Speaker 1: And all of a sudden there's that realization.
• 3:04
  Speaker 1: I don't know when my time is up.
• 3:06
  Speaker 1: So fortunately, God led me down the path to really hone my business skills.
• 3:13
  Speaker 1: And I got really good at turning around problem situations, just working with normal companies that were stuck trying to figure out how to grow.
• 3:20
  Speaker 1: And I got quite good at solving problems.
• 3:23
  Speaker 1: And one of the things that I got really good at was being able to come up with multiple solutions for a problem.
• 3:30
  Speaker 1: And that's when I decided that I wanted to work with businesses and help them and help them do something that was going to matter.
• 3:39
  Nicky Billou: That's a hell of a story.
• 3:40
  Nicky Billou: I mean, were you scared when the car crashed?
• 3:43
  Nicky Billou: It sounds pretty darn scary, man.
• 3:45
  Speaker 1: Yeah, it was totally scary.
• 3:47
  Speaker 1: And I can still hear that voice in my head that said, you're going to have a crash.
• 3:51
  Speaker 1: And it was like I was following orders.
• 3:53
  Speaker 1: I mean, it was totally bizarre.
• 3:55
  Speaker 1: I remember when my arm broke the first time.
• 3:58
  Speaker 1: And I remember, well, not quite remembering, but I was thrown out the side window of the vehicle and knocked out.
• 4:05
  Nicky Billou: Jesus.
• 4:06
  Speaker 1: Yeah.
• 4:06
  Speaker 1: And, you know, you can replay these things over and over in your mind.
• 4:10
  Speaker 1: And as I woke up and I just wanted to go back to sleep, I thought, I can't do that.
• 4:15
  Speaker 1: I got to get out of here.
• 4:17
  Nicky Billou: God was talking to you, right?
• 4:19
  Speaker 1: Totally.
• 4:20
  Speaker 1: It's the most strange thing I think I've ever experienced.
• 4:24
  Nicky Billou: So God told you accidents coming.
• 4:26
  Nicky Billou: God kind of nudged you to get up, even though you didn't want to.
• 4:30
  Nicky Billou: You're like, oh, I'm going to sleep.
• 4:32
  Nicky Billou: God sent those women to you to look after you till your sister and your mom came.
• 4:37
  Nicky Billou: And God made sure you lived.
• 4:38
  Nicky Billou: You didn't die.
• 4:40
  Nicky Billou: so it's like a divine intervention was done there on your behalf yeah yeah if you want to call it a
• 4:47
  Speaker 1: wake-up call or whatever you want to call it yeah it was totally and then how people tell me you
• 4:54
  Speaker 1: know you're so creative you should do this you should do that well I've been able to take that
• 4:59
  Speaker 1: creative side and funnel it into solving business problems so like you survive this you live so
• 5:09
  Nicky Billou: walk me through how that got you to go, I need to do something with my life.
• 5:14
  Nicky Billou: Cause it sounds like that's what it did. Like that was a moment that was like,
• 5:17
  Nicky Billou: God's telling you, okay, Becky, you live. What are you going to do now? Right?
• 5:21
  Speaker 1: Yeah. Get with the program girl, wake up. Well, you know,
• 5:24
  Speaker 1: I think a lot of this probably was subconscious at the time because I wasn't all that old and
• 5:30
  Speaker 1: hadn't had a lot of life experiences yet. I think it was in there in the back of my mind,
• 5:36
  Speaker 1: is that constant, do something, do something that matters. Who can you help? How can you serve?
• 5:43
  Speaker 1: Whatever those messages were, I think at least for a long time, it was on a subconscious level.
• 5:48
  Speaker 1: And then, you know, as you get older and you learn more and everything else, you think,
• 5:52
  Speaker 1: yeah, I do want to make a difference. And what I'm really good at is growing businesses. Well,
• 5:57
  Speaker 1: that's how I can make a difference because there are a lot of people that struggle and they're not
• 6:01
  Speaker 1: very happy in their business. Or maybe they were all excited and then they lost that love of the
• 6:06
  Nicky Billou: business and the joy because the drudgery kicked in. But it's an incredible thing to go through an
• 6:16
  Nicky Billou: experience like that, which is like a bit of an epiphany. And then that experience gets you to
• 6:22
  Nicky Billou: self-evaluate and your self-evaluation was, okay, I'm good at this. I better start doing something
• 6:27
  Nicky Billou: about it, right? Yeah. Yeah. So Becky, walk me through a story of somebody that God put in front
• 6:38
  Nicky Billou: of you and what you ended up doing for them because it's like that, right? Exactly. Well,
• 6:43
  Speaker 1: I was fortunate enough somehow to meet a group of people that were investors, a modified venture
• 6:49
  Speaker 1: capital company, and worked with them on a lot of different situations. And they called me one day
• 6:54
  Speaker 1: And they said, Becky, we have this company.
• 6:57
  Speaker 1: We're about to pull the plug on the funding.
• 6:59
  Speaker 1: You know, we don't know if we should just shut it down or try to fix it.
• 7:03
  Speaker 1: And they asked me if I could fix it.
• 7:05
  Speaker 1: He said, do you want to take this on?
• 7:07
  Speaker 1: And I said, well, tell me a little bit more.
• 7:08
  Speaker 1: And I said, yeah, I'm in.
• 7:10
  Speaker 1: So I got involved and it was a small manufacturing company.
• 7:14
  Speaker 1: And like I said, the investors are ready to pull the plug.
• 7:18
  Speaker 1: Like I think daily, almost right.
• 7:20
  Speaker 1: Wow.
• 7:21
  Speaker 1: Yeah, they'd been working on this for a while and it just was not getting turned around.
• 7:27
  Speaker 1: And the inventor, the founder of the company was great, great from a product standpoint.
• 7:32
  Speaker 1: He just was missing a lot of the things that he needed to run the business.
• 7:36
  Speaker 1: And so I got involved.
• 7:37
  Speaker 1: And one of the things that we did, we brought in a team and we said, you know, this is a
• 7:42
  Speaker 1: pretty tense situation and not everything we do is in that kind of a crisis mode.
• 7:46
  Speaker 1: So we brought in our CEO, we brought in me to work on strategy and all the marketing pieces and everything with customer facing.
• 7:54
  Speaker 1: And then we brought in our deal maker who worked on the receivables and got people or the payables, frankly, and got made deals with the vendors.
• 8:04
  Speaker 1: Anyway, we first did what I call our business health audit.
• 8:08
  Speaker 1: And that's where we look at where's the money going?
• 8:10
  Speaker 1: What are you doing?
• 8:12
  Speaker 1: What's working?
• 8:13
  Speaker 1: What's not working?
• 8:14
  Speaker 1: and got that all scoped out to identify really what needed quick attention.
• 8:19
  Speaker 1: And then the area where I love working is our customer relationship health audit,
• 8:24
  Speaker 1: where, again, I got working right away to find out with the key customers,
• 8:29
  Speaker 1: especially the key customers, what's going on?
• 8:31
  Speaker 1: What do you like?
• 8:32
  Speaker 1: What don't you like?
• 8:33
  Speaker 1: Where are the problems?
• 8:34
  Speaker 1: Tell us suggestions you have.
• 8:37
  Speaker 1: The gold is when you talk to customers and you find out
• 8:41
  Speaker 1: because they're going to tell you exactly what they think.
• 8:44
  Speaker 1: As long as you have somebody that's not biased and leading down some path.
• 8:49
  Speaker 1: But you want to be able to get-
• 8:51
  Nicky Billou: A lot of people don't go looking into that, right?
• 8:53
  Nicky Billou: They almost are like afraid to ask their customers what they think, right?
• 8:57
  Speaker 1: You are absolutely right.
• 8:58
  Speaker 1: In fact, I would venture to say not 100% of my clients,
• 9:03
  Speaker 1: because whoever has 100%, I would say over 90, 95% of my clients have not done that part.
• 9:10
  Speaker 1: And that's where the gold is.
• 9:12
  Speaker 1: That's where you get such valuable information.
• 9:16
  Speaker 1: Anyway, so we took off and I'm doing that.
• 9:18
  Speaker 1: I get that all put together.
• 9:19
  Speaker 1: I bring in another colleague to do a lot of the interviews.
• 9:22
  Speaker 1: And we just like we're all, everybody was just on top of this.
• 9:28
  Speaker 1: Well, what I found out too is there was a key customer in this company
• 9:33
  Speaker 1: that had distribution all over the United States.
• 9:36
  Speaker 1: It was American-based, primarily American-based.
• 9:39
  Speaker 1: And to have that distribution was, again, another gift.
• 9:43
  Speaker 1: And so they had a vendor show coming up.
• 9:45
  Speaker 1: And I said to the CEO, the interim CEO that came in with me, I said, Cliff, we're going
• 9:51
  Speaker 1: to go to that show.
• 9:52
  Speaker 1: Oh, we are?
• 9:53
  Speaker 1: I said, yeah, we are.
• 9:54
  Speaker 1: So we get all geared up, get to that show.
• 9:56
  Speaker 1: And I said, and when we're there, we're going to meet with their top people.
• 10:00
  Speaker 1: We're going to meet with all of them.
• 10:01
  Speaker 1: And we're going to tell them what we're doing, what our plan is, what we're committing to,
• 10:06
  Speaker 1: and all of that.
• 10:07
  Speaker 1: And we did.
• 10:08
  Speaker 1: And it was amazing.
• 10:09
  Speaker 1: It was as if we could do no wrong.
• 10:12
  Speaker 1: They just really became our allies.
• 10:16
  Speaker 1: And so that was just phenomenal and a huge success.
• 10:20
  Speaker 1: And we continued doing more business with that company as we were turning everything around.
• 10:25
  Speaker 1: And what was actually kind of hilarious is because the CEO was the primary contact.
• 10:31
  Speaker 1: I tried to just coach and be behind the scenes on all that.
• 10:36
  Speaker 1: And they were so impressed, they were asking us for advice.
• 10:40
  Speaker 1: And then they even wanted to hire our CEO.
• 10:43
  Nicky Billou: That's hilarious.
• 10:44
  Speaker 1: I said, Cliff, you owe me for that one.
• 10:47
  Speaker 1: He never joined the company.
• 10:49
  Speaker 1: Anyway, so we got really good results.
• 10:53
  Speaker 1: And Myron, our guy that worked on the vendors, we would love our meetings because he'd come in and he'd say,
• 10:58
  Speaker 1: Hey, I got them to take 10 cents on the dog.
• 11:01
  Speaker 1: We're like, how do you do this?
• 11:02
  Speaker 1: You're amazing.
• 11:03
  Speaker 1: So we had a great team.
• 11:05
  Speaker 1: We were all working on the same thing.
• 11:07
  Speaker 1: And what happened was we took that company that was losing money and we took it to profitable
• 11:11
  Speaker 1: status in nine months, only nine months.
• 11:15
  Nicky Billou: Nine months.
• 11:16
  Nicky Billou: That's incredible.
• 11:18
  Speaker 1: Yeah.
• 11:18
  Speaker 1: I'm not sure I've heard of that, but man, we had all, we were all focused.
• 11:23
  Speaker 1: We were all in the same wavelength.
• 11:25
  Speaker 1: And in 18 months where we came in, the business was doing about 1.8 million.
• 11:31
  Speaker 1: So it was a small company.
• 11:33
  Speaker 1: And in 18 months, it was up to 4 million.
• 11:36
  Nicky Billou: So from 1.2 million to 4 million.
• 11:40
  Speaker 1: 1.8.
• 11:40
  Nicky Billou: 1.8 million to 4 million.
• 11:43
  Nicky Billou: That's a big increase.
• 11:45
  Nicky Billou: That's over doubling the business, right?
• 11:48
  Speaker 1: Yeah.
• 11:48
  Speaker 1: Yeah.
• 11:49
  Speaker 1: And again, I mean, when we looked at where was money going that didn't need to go because
• 11:53
  Speaker 1: there was really no plan and not clear objectives on why certain things were happening.
• 11:57
  Speaker 1: So we then put together what I call our business success blueprint.
• 12:02
  Speaker 1: And that's really laying out clearly what are the objectives?
• 12:06
  Speaker 1: What are you trying to accomplish?
• 12:08
  Speaker 1: How are we going to get there?
• 12:09
  Speaker 1: Who's going to do it?
• 12:11
  Speaker 1: And laid out that.
• 12:12
  Speaker 1: So it was almost turnkey and then had the whole team working with us.
• 12:18
  Speaker 1: And again, when we do this kind of work, or when I do anyway, on the plan side of things,
• 12:24
  Speaker 1: I bring in the people in the company because it has to be their plan and they need to be
• 12:30
  Speaker 1: involved.
• 12:31
  Speaker 1: And they know a lot of this stuff. They just sometimes just don't know how to get it organized and how to move forward. And in this case, you know, we were really the top three people in the company. So a lot of what we had to do was just based on our analysis and getting the good customer information and then, in a sense, recreating the company. And they had a great product. People love the product.
• 12:53
  Nicky Billou: So what I'm seeing here, Becky, is you had a life epiphany. You almost died, but you didn't.
• 13:00
  Nicky Billou: And it made you go, what am I going to do? And it was like, God said to you, you know what,
• 13:05
  Nicky Billou: you're going to do this. And he said, you can't die with your potential intact. You can't die with
• 13:12
  Nicky Billou: your ability to serve intact. And you realized you were really good at helping solve problems
• 13:16
  Nicky Billou: in a business context, especially around being stuck and turning it to growth. And you came up
• 13:22
  Nicky Billou: with some really cool frameworks, like this business health audit, like the customer relationship
• 13:26
  Nicky Billou: health audit, and like this business success blueprint, which seemed like really cool tools.
• 13:31
  Nicky Billou: And in this example, you help the company in 18 months over double. That's a big deal.
• 13:36
  Speaker 1: Multi-million dollar jumps in revenue are a big deal. Yeah. Yeah. And fortunately we've been able
• 13:42
  Speaker 1: to, or me and my team have been able to do that multiple times. And one thing that I thought I
• 13:47
  Speaker 1: would just share too is in this particular situation, the lesson really came down to
• 13:54
  Speaker 1: working with the team and helping them figure out what they're best at doing and what the product
• 14:00
  Speaker 1: is best at doing. What problem does it solve? And really figuring out where's profit coming from.
• 14:05
  Speaker 1: And then we had to identify what to stop doing. Because when you get down to it,
• 14:10
  Speaker 1: you don't save companies by doing more. You really save them by getting radically clear
• 14:16
  Speaker 1: on what works and having the courage to stop the rest.
• 14:20
  Speaker 1: So focus on what you need to focus on and only focus on that and put your energy there.
• 14:27
  Nicky Billou: Amen, girl.
• 14:28
  Nicky Billou: Amen.
• 14:29
  Nicky Billou: No, I love it.
• 14:30
  Nicky Billou: I love it.
• 14:30
  Nicky Billou: It's a great story.
• 14:31
  Nicky Billou: Great story.
• 14:32
  Nicky Billou: And it's a nice tie-in to exactly what's going on with certain folks.
• 14:41
  Nicky Billou: because people that run businesses,
• 14:45
  Nicky Billou: here's what I've noticed now.
• 14:46
  Nicky Billou: I work more with people like you and me,
• 14:49
  Nicky Billou: like consultants and coaches and experts.
• 14:51
  Nicky Billou: I don't work with manufacturing companies like you do,
• 14:53
  Nicky Billou: but it strikes me that for a lot of these people,
• 14:57
  Nicky Billou: they're really good at the nuts and bolts of what they do.
• 15:01
  Nicky Billou: They're maybe not so good at stepping back
• 15:03
  Nicky Billou: and looking at how to actually turn that
• 15:06
  Nicky Billou: into a systematized, repeatable,
• 15:10
  Speaker 1: growing, thriving business, right? Absolutely. Yeah. I mean, and they might start out really,
• 15:16
  Speaker 1: really good. And typically they know the product or service and they know the pain it solves and
• 15:21
  Speaker 1: all that kind of stuff. And then it just gets to be too much. If it's, if they don't know different
• 15:25
  Speaker 1: parts, it just gets to be too much anyway, because I always say, or often have said that if you're an
• 15:33
  Speaker 1: entrepreneur, you're kind of like your own baseball team. You got nine jobs to do. They can't be very
• 15:39
  Speaker 1: effective trying to do all of them. No, I've never heard that before, but that's pretty good.
• 15:43
  Nicky Billou: If you're an entrepreneur, you're your own baseball team, you get nine jobs to do.
• 15:48
  Nicky Billou: If you're an entrepreneur without a system and a team, you're your own baseball team, right?
• 15:54
  Nicky Billou: Yeah. That's pretty good. Okay, Becky. So this is a story of a company that's failing and you turn
• 16:00
  Nicky Billou: it around. What's some other key problems that people have that you've noticed? And maybe tell
• 16:05
  Speaker 1: us a story around that. Yeah, yeah, I'd be happy to. You know, a lot of the things that we do with
• 16:10
  Speaker 1: artificial intelligence is really around efficiency, productivity, trying to save people time,
• 16:16
  Speaker 1: find different ways to get things done. And the benefit of doing that is now people have more time
• 16:24
  Speaker 1: for the more important things. And there's tons of research that shows that. So one of the ones
• 16:29
  Speaker 1: that's actually kind of a fun story I thought I would share with you is about Jeff. And Jeff is
• 16:35
  Speaker 1: brilliant guy, has a great company. He's in the tech world and provides tech services to primarily
• 16:43
  Speaker 1: small and medium-sized businesses. And I mean, I just can't say enough, this guy's awesome.
• 16:47
  Speaker 1: And they were, he was actually getting frustrated because he has the job primarily of all the sales
• 16:56
  Speaker 1: and he's really good at it. He goes out and he talks to people and he closes. He has over a 50%
• 17:00
  Speaker 1: close ratio. The guy is phenomenal on that. The challenge was he would spend time meeting with
• 17:06
  Speaker 1: the potential client, get everything scoped out, what their problem is, how they would solve the
• 17:11
  Speaker 1: problem, all that. Then he had to go back to his team and get that all articulated and lay out the
• 17:17
  Speaker 1: work plan and everything. So he was spending three, four hours on that process. And we said,
• 17:24
  Speaker 1: hey, we've got an idea for you. Here's a process you can use to capture all the information
• 17:30
  Speaker 1: when you're in your sales call.
• 17:32
  Speaker 1: And then here's how we can take that information
• 17:35
  Speaker 1: and put it in something that's useful for you.
• 17:37
  Speaker 1: So it can summarize, we'll summarize,
• 17:39
  Speaker 1: we'll give you action items, all those things.
• 17:41
  Speaker 1: And take it to the level of a spreadsheet,
• 17:44
  Speaker 1: if that's what you want, to communicate with your team.
• 17:48
  Speaker 1: So this way he could go from sales to almost operations
• 17:53
  Speaker 1: in one step practically, or maybe two steps.
• 17:57
  Speaker 1: And so what happened was he was taking three, four hours to reconstruct the sales appointment
• 18:04
  Speaker 1: and lay out the game plan and what everybody was going to do.
• 18:07
  Speaker 1: And with this, he was able to knock that down to about an hour.
• 18:12
  Speaker 1: And so I happened to see him at a meeting after this.
• 18:15
  Speaker 1: And, you know, so he was saving two to three hours every sales call.
• 18:19
  Speaker 1: Anyway, so I happened to see him and we were at another meeting and he says,
• 18:22
  Speaker 1: Becky, Becky, come here.
• 18:23
  Speaker 1: I got to show you how great this is working.
• 18:25
  Speaker 1: And he was so excited.
• 18:26
  Speaker 1: he's like, look, here's where I had the sales call, and here's the next step, and here's how
• 18:31
  Speaker 1: it all worked out. Oh, this is great. It's saving me so much time, like two to three hours every
• 18:36
  Speaker 1: appointment. And that's the fun part. That's why we do this and get people excited again, because
• 18:43
  Nicky Billou: think about how much time he was freeing up just in one sales call. You know, time is really an
• 18:50
  Nicky Billou: executive's most precious resource. And if you're putting it at something that's eating up a lot of
• 18:55
  Nicky Billou: it, being able to cut that time down dramatically by like between 50 and 80%. That's a big deal,
• 19:02
  Speaker 1: right? Yeah. Yeah. And I don't want people to think that everything is a miracle because sometimes,
• 19:07
  Speaker 1: you know, the time that you save maybe isn't as huge as you'd like. However, anytime we can save
• 19:12
  Speaker 1: time, you know, like with the one client that I had shared with you before, he had a long, long
• 19:18
  Speaker 1: meeting. Well, he was able to save three hours on that one particular type of meeting. And if he did
• 19:24
  Speaker 1: that every week, that ends up being, what did I figure out? 144 hours a year? Something like that.
• 19:31
  Speaker 1: And when you think about your time and the other people's time sitting there.
• 19:34
  Speaker 1: Three and a half weeks. Three and a half weeks.
• 19:37
  Speaker 1: Yeah. All of a sudden you're talking real time.
• 19:41
  Nicky Billou: No, it's good. So this tool, it's an AI tool that you use to help him figure this out?
• 19:46
  Speaker 1: Yeah, yeah, yeah. Well, in fact, there's lots of things that people can use. And so part of it
• 19:51
  Speaker 1: becomes a way to capture the interview. And if you and I are on Zoom, we've already got it captured
• 19:58
  Speaker 1: through one kind of recording device or another. You can also do that with your phone if you're in
• 20:03
  Speaker 1: a face-to-face meeting. And then what we do is we build the backside of making sure the analysis
• 20:09
  Speaker 1: gets done, making sure that everything is constructed the way you need it and it pulls
• 20:14
  Speaker 1: out what you need to know and all that kind of stuff. Because every situation and every company,
• 20:19
  Speaker 1: the way they want their information is a little bit different.
• 20:21
  Speaker 1: And then with this particular client, turning it into now,
• 20:25
  Speaker 1: how do you communicate that to the team?
• 20:27
  Speaker 1: How do you start laying out your work process?
• 20:30
  Speaker 1: And that was, you know, again,
• 20:31
  Speaker 1: we use AI for pretty much everything that we do when we go back and forth and
• 20:35
  Speaker 1: tweak and make sure it's all working.
• 20:37
  Nicky Billou: Yeah.
• 20:38
  Nicky Billou: Use a tweak, everything.
• 20:39
  Nicky Billou: I love it.
• 20:40
  Nicky Billou: So Becky, tell me something.
• 20:43
  Nicky Billou: If someone is interested in finding out about you and working with you,
• 20:48
  Nicky Billou: or your books?
• 20:49
  Nicky Billou: Because you run a lot of books, right?
• 20:51
  Nicky Billou: What do we want to send them?
• 20:53
  Speaker 1: Well, thank you for asking.
• 20:54
  Speaker 1: That's a great question.
• 20:56
  Speaker 1: My books are on Amazon.
• 20:58
  Speaker 1: So they can go and they can simply put in books by Becky Amble.
• 21:02
  Speaker 1: And the whole list of them will hopefully show up.
• 21:05
  Speaker 1: Sometimes things get a little funky on Amazon.
• 21:08
  Nicky Billou: You're not kidding.
• 21:10
  Speaker 1: So there's that.
• 21:10
  Speaker 1: And then, you know, my name here is on the screen, Becky Amble.
• 21:14
  Speaker 1: You can find me on LinkedIn where I spend a lot of time.
• 21:18
  Speaker 1: My website, I use actually less.
• 21:20
  Speaker 1: It seems like people use websites less and less these days.
• 21:22
  Speaker 1: That, however, is futurefocususa.com.
• 21:27
  Speaker 1: And then my email is just beckyfuturefocusai at gmail.com.
• 21:33
  Speaker 1: So beckyfuturefocusai, no spaces, just lump her all together, at gmail.
• 21:38
  Nicky Billou: That's a mouthful, that email address.
• 21:40
  Speaker 1: Yeah, I know it, I know it.
• 21:41
  Speaker 1: It's my name and then the company Future Focus and then AI tacked on.
• 21:45
  Speaker 1: So if you go, oh, I get it.
• 21:47
  Speaker 1: It's you, future focus, and then AI.
• 21:50
  Nicky Billou: All right, good stuff.
• 21:51
  Nicky Billou: So Becky, we end off each episode
• 21:53
  Nicky Billou: by asking you, our guest expert,
• 21:55
  Nicky Billou: what are your top three expert action steps?
• 21:57
  Nicky Billou: These are your three best pieces of advice
• 21:59
  Nicky Billou: that you want my listener to take on
• 22:02
  Nicky Billou: to take their business or their life
• 22:04
  Nicky Billou: to the next level of success.
• 22:06
  Nicky Billou: What say you?
• 22:07
  Speaker 1: Well, I would say the first thing is
• 22:09
  Speaker 1: be very, very clear on what you want.
• 22:12
  Speaker 1: And a lot of people say,
• 22:13
  Speaker 1: well, we're going to increase our sales this year.
• 22:14
  Speaker 1: And I go, well, how are you going to do that?
• 22:17
  Speaker 1: Oh, we're just going to sell more.
• 22:18
  Speaker 1: Well, that's not much of a commitment.
• 22:22
  Speaker 1: So be really, really clear.
• 22:23
  Speaker 1: Be really, really specific on what it is you're trying to accomplish.
• 22:26
  Speaker 1: And then the second part probably is to figure out the steps that you need to follow to get there and put it in writing.
• 22:33
  Speaker 1: I can't remember the statistics, but there's something like 70% of people don't put their commitments or their goals in writing.
• 22:40
  Speaker 1: And, you know, then out of three out of 10, do it or, you know, whatever the statistics are, put it down.
• 22:46
  Speaker 1: And then I would say to consider artificial intelligence and find one or two tools and
• 22:52
  Speaker 1: just start learning it because people can be scared of it.
• 22:57
  Speaker 1: They can go overboard.
• 22:58
  Speaker 1: They can do things that don't really tie to the business.
• 23:01
  Speaker 1: So start learning AI.
• 23:03
  Speaker 1: And again, go back to what's your goal in the business?
• 23:06
  Speaker 1: What are you going to do to get there?
• 23:07
  Speaker 1: And then where does AI play a role?
• 23:10
  Speaker 1: Make sure you're going back and you're doing AI for a reason.
• 23:14
  Nicky Billou: Give us your top three AI tools that you recommend.
• 23:18
  Speaker 1: Okay.
• 23:18
  Speaker 1: Well, I would say ChatGPT still is the game changer out there.
• 23:22
  Speaker 1: And one of the things that's great about that is there are a lot of things that are integrated
• 23:26
  Speaker 1: with it.
• 23:27
  Speaker 1: So it's called Explore GPTs.
• 23:30
  Speaker 1: And like even now, Adobe Express has integrated.
• 23:34
  Speaker 1: So you can play with Adobe Express under ChatGPT or OpenAI is the company name.
• 23:39
  Speaker 1: And then Claude, I would say, is really, really great.
• 23:42
  Speaker 1: Plaid has been a totally different focus.
• 23:45
  Speaker 1: They have focused on enterprise.
• 23:47
  Speaker 1: They're doing great things.
• 23:49
  Speaker 1: Both of them now are offering coding for those people that like that.
• 23:53
  Speaker 1: And what would I say?
• 23:54
  Speaker 1: You know what?
• 23:55
  Speaker 1: I'm thinking maybe my next favorite one is Gamma, which you can use to make presentations.
• 24:00
  Speaker 1: And it can totally create it from scratch or you give it your outline and your content
• 24:05
  Speaker 1: and it'll create a PowerPoint for you.
• 24:07
  Speaker 1: If there's somebody that needs to do something internally, they got a board meeting, they
• 24:11
  Speaker 1: got an investor meeting, they're doing a talk, whatever. That can be so helpful.
• 24:17
  Nicky Billou: So Becky, I want to bring you back for an interview. And what I want to do in that interview is I want
• 24:22
  Nicky Billou: you to help me put a presentation together with Gamma, because I think that would be super
• 24:28
  Nicky Billou: califragilisticexpialidocious. And I'm thinking you going on some shows and doing something like
• 24:32
  Nicky Billou: that, like, okay, here's a little tool. Here's what I'm going to show you. That's what I would
• 24:37
  Nicky Billou: to. And I would want your YouTube channel to just be you going on a tool, go, okay, here's one thing.
• 24:43
  Nicky Billou: Let me show you how to do this. Boom, boom, boom. And put it out there. Cause that'll blow people
• 24:47
  Speaker 1: away. My opinion. Yeah. Yeah. You know, I've got on my YouTube channel, I do have a playlist that's
• 24:55
  Speaker 1: called AI tips or weekly. I go and I share here's something new. Like I just am putting out the one
• 25:02
  Speaker 1: about the Adobe express, or I think I did that last week. I love it. I think you should do a lot
• 25:07
  Nicky Billou: that and honestly when you're going on shows on podcasts go onto your pod match profile like i
• 25:13
  Nicky Billou: told you put in there and go one of the things that i'm that i'm that i do on shows if you'd like
• 25:18
  Nicky Billou: me to is i'll bring one of the ai tools that a lot of people don't know about that can make their
• 25:23
  Nicky Billou: life easier and i'll work with you to create something like i can show you gamma because if
• 25:27
  Nicky Billou: you do that on every show you're going to get a gazillion people who are going to want you on the
• 25:31
  Nicky Billou: show and honestly that's going to get people interested in having a meeting with you the
• 25:35
  Nicky Billou: stories are fantastic. I love them. They're great. Do something live on the show so people can
• 25:41
  Nicky Billou: actually do it. Maybe even- I agree. I love that. Yeah. Yeah. I think so too. Becky Amble,
• 25:47
  Nicky Billou: you are the best when it comes to making complex concepts like AI simple for everybody to be able
• 25:56
  Nicky Billou: to use. It's incredible to have you on the show. Your story's pretty awesome. What an incredible
• 26:00
  Nicky Billou: epiphany. God saved you for a bigger purpose. Thank God he did. Thank you, Nikki. Great to be with
• 26:08
  Nicky Billou: you. And that wraps up another exciting episode of the podcast, The Thought Leader Revolution.
• 26:11
  Nicky Billou: To find out more about today's guest, the one and only AI maestro herself, Becky Ambell,
• 26:16
  Nicky Billou: go to the show notes at thethoughtleaderrevolution.com or wherever you happen to listen to this episode,
• 26:20
  Nicky Billou: be it iTunes, Spotify, Google Play, Rumble, YouTube, Audible, or what have you. Until next time, bye-bye.
• 26:32
  Speaker 2: This episode has been brought to you by ecircleacademy.com,
• 26:36
  Speaker 2: the proven system to add six to seven figures a year to your thought leader practice.