How Coca-Cola Arena Is Filling Seats Without Shows
Now, what happens when the music stops… literally? Dubai’s iconic Coca-Cola Arena is facing that exact challenge. With concerts slowing down, the venue is pivoting in a big way, turning to shopping festivals and corporate events to keep the doors open and the energy alive. Joining Tim Elliott is Mark Jan Kar, General Manager of Coca-Cola Arena, the man leading this transformation.
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