Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Gym Uses Google Maps for Member Retention
Episode 117 of The Local Marketing Podcast explores how a boutique fitness studio in Austin, Texas uses Google Maps features—specifically Q&A, posts, and check-in bonuses—to boost member retention by 22 percent over six months. Hosts Lucas and Luna unpack the specific tactics: responding to every new review within two hours, posting weekly class spotlights with instructor bios, and adding a Google Maps check-in offer that rewards members with a free smoothie after ten visits. They also discuss why retention-focused local marketing often beats acquisition for small businesses, and how this gym…
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