Ep 12: Transitioning from Lead Gen to Demand Gen with Fran Langham @ Cognism

Demand by Omni Lab · May 25, 2022 · 38m

Making the transition from Lead Gen to Demand Gen takes careful consideration and an appetite for experimentation. Join Jonathan Bland, the Co-Founder of Omni Lab, and Fran Langham, the Head of Enterprise Marketing at Cognism as they dive into the details about how to make the jump from Lead Gen to Demand Gen. On this episode, they’ll discuss results they’ve seen since making the switch, the kinds of campaigns they’re running now, and opportunities they are always looking out for.