Latest / Tate Talks - The MSP Podcast
S13E4: Tate Talks - With Augie Staab, TD Synnex
In this episode, Chris Tate sits down with Augie Staab, who leads the MSP Sales Division for TD Synnex in North America, for a look at how distribution is evolving to keep pace with the MSP market.
Augie shares how TD Synnex rebuilt its MSP go-to-market around dedicated, consultative reps rather than a purely digital/marketplace model, what's behind the newly launched MSP Maturity Assessment, and the three trends she's hearing most often from partners on the road: intensifying competition, security becoming a forced conversation rather than an optional upsell, and the governance challenges of…
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